Selling Travel June - August 2026

TRAVEL

Inspiring those who sell travel

Small, but mighty

Make way for the kidfluencers who are shaping family holiday choices

Agent on location: Vietnam • Canada update • Botswana • Catering to autistic travellers • World Cup cities • Caribbean for mind, body and soul • Affordable Asia

Experience Florida’s Paradise Coast at its Finest

Home to Naples, Marco Island and the Everglades, Florida’s Paradise Coast is an easy drive from Miami and brings together experiences that don’t often share the same coastline.

Relax on over 30 miles of beautiful Gulf Coast beaches, explore the waterways of the Ten Thousand Islands by boat, look out for local wildlife around Marco Island, tee off on one of over 90 golf courses, or discover the elegant boutiques, galleries and acclaimed restaurants that line Naples’ famous Fifth Avenue. With exceptional places to stay, outstanding dining and plenty of opportunities to get out and explore, Florida’s Paradise Coast reminds you there’s more to the Sunshine State than most people realise. One for those who like a little variety with their luxury holidays.

Naples & Marco Island combination from £1,995 per person

Price includes four nights at the Inn On Fifth Naples and three nights at the JW Marriott Marco Island Beach Resort. Based on two adults sharing standard rooms, on a roomonly basis and includes economy flights from London plus intermediate car hire. £122 of the quoted price are local taxes & fees which are payable locally ($163 at a rate of 1.34). Exchange rates, local taxes & fees may change before payment. Valid for stays during September 2026. Blackout dates plus terms and conditions apply.

WELCOME

Charlotte Flach, Editor

Football fever is taking over and the World Cup will still be in full swing as this magazine hits your letterboxes. Personally, I’m not a fan, however for those of you following the games, take a look at page 12 to discover how to sell the host cities after the tournament finishes.

And this summer, make way for the ‘kidfluencers’. Want to know how children are having more say in family holiday destinations? Flip to page four. We take a look at how the travel industry can make good on its promises of inclusivity by spotlighting how agents can cater for autistic travellers. Turn to page eight.

Read all about my transformative trip to Botswana, where I connected with nature and escaped the humdrum of the everyday. Hurry to page 26. Speaking of restoration, our Caribbean feature on page 29 cherry-picks all the best experiences to revive the mind, body and soul.

Plus it’s time once again for our special Canada section which starts from page 36 onwards. And that’s just the half of it – so get stuck in.

Inside this issue

co.uk • Sally Parker sally.parker@sellingtravel.co.uk

Director: Clare Hunter • Production Administrator: Steve Hunter (Print) ISSN 2056-9319 ©BMI PUBLISHING LTD 2026. 501 The Residence, No. 1 Alexandra Terrace, Guildford, GU1 3DA, uk. T: 020 8649 7233 enquiries@bmipublishing.co.uk While every effort is made to ensure accuracy, BMI Publishing Ltd cannot be held responsible for any errors or omissions. 26

29 12

Director: Steve Hartridge • Group Editor: Bev Fearis • Digital Editor: April Waterston

Shani Kunar • Managing Director: Matt Bonner • CEO: Martin Steady • Designers: Caitlan

RISE OF THE

kidfluencers

Holidays are being shaped by the preferences of younger family members. Sell to this lucrative sector and help create memories that last a lifetime, says April Waterston

Now on day three without venturing far beyond our San Antonio Bay hotel, I am ankle-deep in the children’s pool, watching my seven-month-old son splash with glee as my fast-melting strawberry daiquiri taunts me by the sun lounger. Would I change a thing? Absolutely not. (Well, except maybe the speed at which I can consume my cocktails).

A different kind of holiday

Pre-parenthood, I had visions of one day becoming a mum who pursued off-the-beaten track adventures with a baby in tow who looked, somewhat akin to a drooling, babbling backpack. In reality, a package holiday is exactly what we need for our first family holiday: low-stress, dependable, good value – constituent parts that have allowed us to concentrate on simply enjoying time together.

But that’s not to say my ambitions for more extravagant family trips have been diminished. And in that I’m not alone. Research by Club Med has shown that families are introducing children to international travel younger than ever before, with four in 10 children having already visited five countries before turning eight.

A study of 2,000 UK parents revealed that modern family holidays are increasingly centred around cultural discovery, flexibility and experience-led travel. “Children today are growing up as global travellers, often experiencing international holidays at a much younger age than previous generations,” says Nicolas Bresch, Managing Director, UK, Ireland and Nordics at Club Med. “Families are increasingly looking for opportunities to discover new cultures and activities together, whether that’s on a sun holiday or a ski escape.”

A jet-setting generation

Not only are children travelling more, but younger family members are increasingly having a say in what types of holidays their parents book.

“Family travel has evolved significantly, with children now playing a greater role in shaping where families go and what they experience once they arrive,” added Bresch. “Holidays today are about much more than simply getting away; they are opportunities to inspire curiosity, build confidence and create meaningful shared memories.”

Alexandra Jaritz, Senior Vice President, Brand Management, Asia Pacific, Hilton, echoes this: “As Generation Alpha and Z step into the

role of key influencers in family travel decisions, they are redefining the landscape of travel.

“Their evolving preferences are driving the industry to innovate, creating opportunities for more meaningful, immersive, and culturally enriching experiences that align with their values. This shift is not just about the destinations they choose, but how they interact with and experience the world.”

Take the U.S., for example. While key attractions such as Walt Disney World Resort and Universal Studios Florida remain ever popular, families are increasingly looking beyond Orlando in search of more diverse and memorable experiences.

At Kennedy Space Center Visitor Complex, budding astronauts can come face-to-face with real spacecraft and learn about the future of space exploration, while New York’s SUMMIT One Vanderbilt offers an immersive observation experience combining spectacular skyline views with interactive art installations.

Elsewhere, families are broadening their itineraries to include the geothermal wonders of Yellowstone National Park, the vast landscapes of Grand Canyon National Park and the marine exhibits of Monterey Bay Aquarium. These attractions reflect a growing desire among travellers

“Younger family members are increasingly having a say in what types of holidays parents book ”

Pictured: A child grins as she rides a water slide

Pictured: (left to right from top) A brother and sister watch fish in an aquarium; A sightseeing flight on Westwind Air Service in the U.S.; A family explore the Grand Canyon (istockphoto.com/ Everste) ; Children on the beach at Iru Fushi; Kids enjoy the thrill of a slide; Holidaymakers float down a lazy river on rubber rings (Vivu Vietnam)

to combine entertainment with education, nature and culture.

Young adventurers

The last trip my husband and I took before becoming parents was an epic three weeks in Japan and China, and taking our children to Asia when they’re older is high on our bucket list.

An expert in this region, Wendy Wu Tours can cater to multigenerational families – but are more suited to those with older children.

“We do see strong interest from families travelling together with older children – typically 16-plus and often into their early 20s – particularly where there’s a shared interest in culture, food, and meaningful travel experiences,” says Gary King, Head of Trade Sales, Wendy Wu Tours.

“What’s really resonating with these family groups is the idea of travelling beyond the ‘typical’ holiday – swapping beach resorts or theme parks for something more enriching and memorable. Experiences like walking the Great Wall in China, meeting local communities, street food exploration, or hands-on cultural moments (from calligraphy to cooking) tend to be the real hooks – they offer something genuinely different, while still being accessible and well-supported through

our escorted format. We’re seeing growing appeal in places like Japan and South Korea with this audience –particularly driven by pop culture, food, and wider cultural curiosity.”

Top attractions for families

Rainforest Wild Asia: Opened in 2025 as Singapore’s fifth wildlife park, it’s designed more like an expedition through a rainforest than a traditional zoo, with varying trail difficulty levels and adventure elements built in.

Fun on the 93rd floor: An attraction that sells out in New York, kids and adults alike can be brave at SUMMIT One Vanderbilt. With transparent glass walls and floor panels, guests enjoy sweeping views of Midtown Manhattan while ascending along the outside of One Vanderbilt with the add-on Ascent experience. Book SUMMIT Experience tickets through dosomethingdifferent. com to earn commission.

Futuroscope: Long popular with French families but still overlooked by many Brits, the French park’s new “Mission Bermudes” combines immersive storytelling with cutting-edge ride technology. The whole park focuses on science, technology and multimedia rather than cartoon characters.

The Amazing Race: Families at Siyam World Maldives can join forces for a

“What’s really resonating with family groups is the idea of travelling beyond the ‘typical’ holiday”

race across the island, completing challenges and hunting down clues at multiple locations across the island.

Fun for all the family!

Out-of-this-world adventures: The U.S. Space and Rocket Centre in Alabama offers an immersive STEM experience. Visitors can explore a collection of rockets and space artifacts, interactive exhibits, simulators, and major attractions including Saturn V Hall and Rocket Park.

Book it with: Gold Medal

Gold Medal has seven nights at Sun Siyam Iru Fushi, flying with Sri Lankan Airways via Colombo, for £11,796 for a family of four, departing August 2026. The price is based on two adults and two kids under 12 sharing a Deluxe Beach Villa on a premium all-inclusive basis, which includes dine around and three excursions (local island experience, guided snorkelling at Nemo Park and sunset cruise). goldmedal.co.uk

April is a journalist and editor living on the south coast of England. She’s a specialist in aviation, and loves a big city break.

Pictured: (clockwise from top) Go karting at Siyam World; Wild Wadi Water Park in Dubai; April’s son, Oscar; A simulator at the U.S. Space and Rocket Center

APRIL WATERSTON

Experience the Maldives, your way

F“Sun Siyam has got travellers covered for all-inclusive bliss”

rom the boutique and intimate to the spacious, Sun Siyam is a pinch-yourself paradise at its best. What’s more, there’s still availability for this summer and early autumn.

Luxury without compromise

Experience Maldivian magic at Sun Siyam Iru Fushi, a world of sun-soaked sophistication which is part of The Luxury Collection. A curated island sanctuary for couples or family groups, it’s just a 45-minute seaplane flight from the capital of Malé. New for this year, redesigned over-water villas feature private decks with multiple lounge seating areas and suspended hammocks for sunrise, lazy afternoons and sundowners at sunset.

Never a dull moment

Pea Spa culminate with a chocolate milkshake! After dinner, there’s nothing more delightful than watching a film under the stars and revelling in the authentic Maldivian experience.

Barefoot paradise calls

Barefoot luxury is the norm at Sun Siyam Iru Veli, part of The Privé Collection. At this intimate island hideaway, every villa comes with its own private pool. There’s plenty to do, from the weekly pool party to a game of tennis or even learn to make your own coconut oil, one of the many Maldivian traditions guests can be part of.

“There’s still availability for this summer and early autumn”

At Iru Fushi guests can enjoy everything from tree planting to conservation snorkelling with the resident marine biologist, to cooking and mixology classes. Food and drink is a big part of this island’s offering, with 15 bars and restaurants including Italian eats in the over-water restaurant or Asian cuisine on the beach, as well as an ice-cream parlour. Kids under 15 stay and eat for free.

The sprawling Spa by Thalgo France features so many treatments, guests might struggle to choose. And for the younger crowd, many treatments at the Sweet

All-inclusive goes well beyond the buffet. Visitors can look forward to three excursions included in the price taking you on a dolphin sunset cruise; to visit a local island and snorkelling; and three dives a week or spa credit for non-divers.

Food, glorious food

All food and drinks are covered, with only the freshest produce on every plate. Fruit and vegetables are supplied by farms on nearby Maldivian islands, offering authentic farm-to-table meals. The resort’s variety of eateries serve up memorable meals from lobster nights at Grouper Grill or themed evenings at Aqua Orange, to wine pairings in the Cellar or a table for two on the beach.

Neurodiverse clients need to know that environments and processes are in place to ensure they can travel in safety and with confidence, says Allie Mason

Neurodiverse clients need someone in their corner – that’s where agents come in

I’m autistic and, over the last decade, I’ve watched the travel industry make real progress towards better supporting travellers like me.

Some providers even undertake certification processes to publicy demonstrate their commitment to neuroinclusive travel. While I’m all for such certifications in principle, I’ve noticed an execution gap between what businesses claim to offer and what neurodivergent travellers actually experience on the ground.

Recently a popular cruise line made headlines when its certification failed to prevent staff mishandling a situation involving an autistic holidaymaker. In this light, a certification starts to look much more like a marketing tool than an operational commitment.

This means neurodivergent travellers increasingly need someone in their corner who can see past the marketing – and that’s where travel agents come in.

Autism is one neurotype among many – there’s ADHD, Tourette’s Syndrome, Sensory Processing Disorder, and many others. Your clients may identify with one or with several, and support needs differ even within the same diagnosis.

The common thread? Neurodivergent travellers often need environments or processes that differ from the standard to thrive.

Alex Stratikis, an autistic travel expert at Autism Adventures Abroad, notes: “Many autistic people can and do travel confidently, but the experience becomes significantly more successful when uncertainty is reduced.

“That means providing detailed, concrete information in advance, such as what an airport looks like or what sensory elements to expect, like noise levels, lighting or crowds.”

What to ask your neurodivergent clients

Agents can be key to increasing the confidence of their neurodivergent clients to travel.

Angus Drummond, CEO and Founder of Limitless Travel, a specialist travel company for people with disabilities, says this starts with creating an environment in which clients can feel comfortable disclosing without fear of discrimination.

“Agents should be reassuring and supportive to clients, always remembering they’re booking a holiday and not a medical appointment.

“Understand client needs through asking good questions, but also focus on the great features of the holiday and make sure they’re excited – as you would for any client.”

Drummond is right to mention “good questions”, because getting these right are at the heart of delivering a truly neuroinclusive service.

Questions he suggests include: What challenges do you face or have you faced in the past when going on holiday?

How can we support you to ensure your needs are met?

What are the most important things for you when considering a holiday?

What are your biggest concerns? Do you have any worries about going on holiday?

“Knowledge is your greatest asset,” agrees Marina Snellenberg, Senior Customer Experience Manager for Accessibility at TUI.

“Approach each customer individually, allowing them the time to express their specific needs before suggesting tailored solutions.”

For Stratikis, the most powerful question is a simple one: what makes travel feel safe and enjoyable for you?

“From there, agents can ask about sensory triggers, recovery time, preferred communication styles, flexibility versus structure, food routines and what has worked or not worked on previous trips.”

What to ask providers

Listen carefully to your clients, relay back what you’ve heard and ask if you’ve missed anything or misunderstood before moving on.

Pictured: (above)

Allie Mason (right)

“Agents should be reassuring and supportive to clients, always remembering they’re booking a holiday and not a medical appointment”

When approaching providers, you’ll need to dig deeper into operations than usual.

Stratikis recommends the following as a starting point:

When are peak noise times?

Are there quieter check-in options?

Can lighting be adjusted in rooms?

Is there advance access to menus, floor plans or visual guides?

Is there a calm space on site?

TUI, for example, has a dedicated Assisted Travel Team, notes Snellenberg, who adds: “Clients can benefit from neuroinclusive features at selected TUI BLUE hotels, including sensory rooms and our partnership with Sennies to support neuroinclusive Kids’ Clubs.”

“The more detailed the questions,

the fewer crises occur on the ground,” Stratikis continues.

“Proactive communication reduces anxiety, increases satisfaction and ultimately strengthens trust between traveller, agent and provider. That trust is what turns a single booking into more long-term loyalty.”

Meaningful action vs marketing

But when crises do occur, one resource can make all the difference: disability advocates. Trained disability advocates can transform challenging situations – but only if they exist, frontline staff know how to contact them and they have authority to influence outcomes. When vetting providers, ask specifically

about their presence and accessibility. The execution gap often comes down to whether providers treat neuroinclusion as an operational commitment or a PR opportunity. You can navigate this by asking providers for concrete examples of adapting to individual needs - if they can’t provide them, their commitment likely doesn’t extend beyond the marketing page.

In a time when one in seven people are neurodivergent, it’s agents like you – who ask the right questions, trust clients’ expertise about their own needs and hold providers accountable – that neurodivergent travellers will trust and return to, again and again. That’s not just good ethics, it’s good business.

Pictured: (clockwise from top) Consider noise levels for neurodivergent travellers (Renata Angerami); A boy with autism gazes out of a train window (Paul Hanaoka); Two people take a scenic chairlift ride; A woman supports her companion in the pool; Travellers with autism may appreciate quieter spaces (Brooke Cagle)

National parks in Upstate California

Some of California’s greatest natural treasures lie upstate in the Shasta Cascade region – an outdoor-lover’s paradise named after majestic Mount Shasta and the dramatic Cascade mountain range. Here, wide-open landscapes, volcanic terrain, forested trails and crystal-clear lakes offer an enticing alternative to the state’s better-known parks.

VOLCANIC LANDSCAPES

Lassen Volcanic National Park is a compelling, lesser-visited alternative to Yellowstone. It’s home to around 40 volcanoes, including Lassen Peak. Hike to the 10,457-foot peak for panoramic views and sunsets, wander the boardwalks of Bumpass Hell – the park’s largest hydrothermal area – or choose from 150 miles of hiking trails.

Lassen is also dotted with around 200 alpine lakes, including Manzanita Lake, where clients can kayak, canoe or standup paddleboard. In spring, meadows are sprinkled with wildflowers.

A two-hour drive north leads to Lava Beds National Monument, where an otherworldly landscape of undulating lava flows and more than 800 lava tube caves awaits. Above ground, take the easy 1.5-mile trail to Schonchin Butte, a cinder cone offering sweeping views of the surrounding lava fields, or stroll to Petroglyph Point, one of California’s largest Native American rock art sites.

History buffs will appreciate Captain Jack’s Stronghold, a labyrinth used as a hideout during the Modoc War.

LAKESIDE LOUNGING

Once a Gold Rush mining town, Whiskeytown National Recreation Area combines outdoor adventure with fascinating history. Clients can pan for gold (permit required), visit the Tower House Historic District to explore mine ruins, or hit the trails on foot, mountain bike or horseback. Waterfall hikes are a highlight, including the triple-tiered Boulder Creek Falls, which cascades for 138 feet through dense forest.

Whiskeytown Lake’s 36 miles of shoreline are ideal for relaxing swims

or sailing, fishing and windsurfing. Book bird-watching enthusiasts onto an earlymorning ranger-led kayak or stand-up paddleboard tour to spot bald eagles, osprey, herons and migratory birds.

GOLD RUSH HISTORY

Learn more about the fascinating role played by Chinese migrants in early California history at Weaverville Joss House State Historic Park, where you’ll find the Temple of the Forest Beneath

“At Lava Beds National Monument, an otherworldly landscape of undulating lava flows and lava tube caves awaits”

the Clouds. Built in 1874 after a fire destroyed the original 1853 structure, it’s California’s oldest continuously used Chinese temple.

Exhibits include photographs, mining tools, weapons and other artefacts used in the 1854 Tong War – a series of violent disputes between rival Chinese factions. The site offers valuable context on the thousands of Chinese migrants who arrived during the Gold Rush and set up thriving communities across northern California. The park is ideal for clients seeking authentic outdoor and cultural experiences.

Pictured: (Clockwise from top) A traveller surveys Lassen National Park; Take a paddleboard tour at Whiskeytown National Recreation Area; A cave at Lava Beds National Monument

WATERFALLS AND HIKES

McArthur-Burney Falls Memorial State Park is a haven for restorative forest walks and striking scenery. Its crown jewel is the 129-foot Burney Falls, once dubbed the “eighth wonder of the world” by President Theodore Roosevelt. 100 million gallons of water cascade daily from the volcanic cliff face. In summer, mist from the falls sparkles in rainbow hues, while russet and terracotta leaves reflect in the waterfall’s pool in autumn. Birdlife is abundant, from black swifts flitting in and out of the falls to feed their young, to bald eagle soaring overhead. Meanwhile, the surrounding forests are home to California ground squirrels, porcupines, coyotes and gray foxes.

Pictured: (Left to right from top) Hike the alpine lakes at Lassen Volcanic National Park; The Burney Falls at McArthur-Burney Falls Memorial State Park; Checking out one of the 24 explorable caves at Lava Beds National Monument; Petroglyph Point at Mount Shasta; The exterior of the Temple of the Forest Beaneath the Clouds at Weaverville Joss House State Historic Park (Rob Crenson)

SELLING BEYOND THE world cup

The FIFA World Cup 2026 puts 16 destinations in the spotlight, meaning interest in visiting them is likely to spike, says Stuart Forster

By the time the final whistle blows on this summer’s international football tournament, fans will be familiar with the names of the 16 host cities in Canada, Mexico and the USA –and that could offer a savvy route into capitalising on the World Cup’s legacy by selling holidays to the cities. Here are a few ideas to get agents started.

Canada

• Toronto, Ontario Toronto is well-placed to combine with holidays that incorporate Niagara Falls and the Thousand Islands. The city’s neighbourhoods, including the Distillery District and the bohemian Kensington Market area, are ideal for slow exploration. Popular attractions include the Royal Ontario Museum, Art Gallery of Ontario and CN Tower. A boat trip on Lake Ontario is a top trip for skyline views. destinationtoronto.com

• Vancouver, British Columbia

The market stalls of Granville Island and streets of Gastown offer visitors insights into the multifaceted character of Vancouver, whose skyline can be appreciated while viewing the totem poles in Stanley Park. Nature is easily accessible with the Capilano Suspension Bridge and Grouse Mountain, two popular spots in a city also offering access to Whistler Blackcomb resort and Vancouver Island. destinationvancouver.com

Mexico

• Guadalajara, Jalisco Jalisco is famed for tequila production and mariachi music. Attractions in the state capital include the public squares around the cathedral, such as the Plaza de Armas and the Hospicio Cabañas – a UNESCO site whose frescoes

are regarded as cultural treasures. Strolling the Tlaquepaque district means opportunities to visit pottery workshops, while the circular pyramids of Guachimontones warrant an excursion. tourism.guadalajaravisit.com

• Mexico City, Ciudad de México Zócalo, the historic centre of Mexico’s sprawling capital, warrants visiting for attractions including the National

Pictured: Estadio Azteca, Mexico (Ruben Ramirez)

Palace, Metropolitan Cathedral and Templo Mayor Museum. For insights into Pre-Columbian heritage, the National Museum of Anthropology in Chapultepec Park and Aztec-era canals of Xochimilco, an area with colourful boats and a festive vibe, are compelling. So too are day trips to the pyramids at Teotihuacán and El Tepozteco in Tepoztlán. mexicocity.cdmx.gob.mx

• Monterrey, Nuevo León

The Cerro de la Silla (Saddle Hill) rises over Mexico’s ‘City of Mountains’. Along with the nearby Chipinque Ecological Park, it is one of the reasons the area is popular with hikers and climbers. The vast Macroplaza square dominates the heart of Monterrey, whose industrial heritage can be appreciated by following the Santa Lucia Riverwalk to the Fundidora Park, landscaped around a former steel foundry. ocvmty.com.mx

United States

• Atlanta, Georgia

Atlanta is no stranger to major sporting events, with the 22-acre Centennial Olympic Park a legacy of the 1996 Summer Games. Attractions

include the interactive World of CocaCola and the huge Georgia Aquarium. The city’s connections with Martin Luther King Jr. are explored at The King Center and in the national historical park with the birth house of the civil rights activist. discoveratlanta.com

• Boston, Massachusetts

The Freedom Trail – a 2.5-mile heritage route that links 16 sites, including the Boston Common, Faneuil Hall and the Paul Revere House – is an ideal way to explore the history of one of oldest cities in the U.S. Tours of Fenway Park, the Boston Red Sox baseball stadium, will appeal to sports fans. Whalewatching tours sail from the waterfront, whose attractions include the Institute of Contemporary Art. meetboston.com

• Dallas, Texas

Performing Arts Center. Popular attractions include Dealey Plaza’s Sixth Floor Museum, exploring the assassination of President John F. Kennedy and the Western heritage of the nearby Fort Worth Stockyards. visitdallas.com

• Houston, Texas

“Things are reputedly bigger in Texas – including its Arts District”

The problem visitors might have is deciding which of the 21 institutions in Houston’s Museum District to prioritise. The Space Center Houston is the city’s leading attraction, offering tours of NASA’s Johnson Space Center and telling the story of exploration beyond Earth’s orbit. Galveston, one of the country’s largest cruise ports, is an hour from downtown Houston. visithoustontexas.com

Things are reputedly bigger in Texas and, spanning 20 blocks, the Dallas Arts District is the country’s largest. It encompasses cultural hubs from the Dallas Museum of Art to the AT&T

• Kansas City, Missouri/Kansas Liberty Memorial Tower’s observation deck is the prime location for travellers to get their bearings in Kansas City; it’s part of the U.S. National WWI Museum and Memorial. The free-to-ride KC Streetcar is ideal for getting between

Pictured: (clockwise from top left on adjacent page) Football fans in Mexico (Getty); Colourful boats in Xochimilco, Mexico City (Roberto Carlos Roman Don); Vancouver’s skyline; The Georgia Aquarium, Atlanta (Ian Schneider); The Boston Library (CJ)

attractions, including those in the Arts District, which is the home of the Nelson-Atkins Museum of Art. The Harry S. Truman Presidential Library and Museum is a short drive east of the city. visitkc.com

• Los Angeles, California

A short drive from LAX, Santa Monica is an ideal base both before or after international flights, thanks to its pier and sandy beach with plenty of space to unwind. Guided hikes offer a way of seeing the iconic Hollywood sign, while the Academy Museum of Motion Pictures explores movie-making heritage. Tours of the Paramount and Warner Brothers studios bring opportunities to visit film sets. discoverlosangeles.com

• Miami, Florida

Renowned for the Art Deco architecture of South Beach, an area popular for nightlife, and its Latin culture, with Little Havana the Cuban-American community’s vibrant hub, Miami can be combined with Caribbean cruises departing its port. Top attractions in the city include the lavish Vizcaya Museum and Gardens and the colourful murals of the Wynwood Walls outdoor

gallery. Outdoor adventures and wildlife viewing are reasons to visit the nearby Everglades National Park. visitmiami.com

• New York / New Jersey

NFL fans can visit the 2026 World Cup final venue by booking tickets to Jets and Giants games. Guided tours are also a way of experiencing the stadium, less than eight miles from Times Square and Central Park. Booking ahead helps ensure visitors get to see their choice of Broadway shows, while a CityPASS is ideal for first-time visitors looking to head to top-tier attractions, including the Empire State Building Observatory and the 9/11 Memorial and Museum. nyctourism.com / visitnj.org

• Philadelphia, Pennsylvania

The Independence Hall, Liberty Bell Center and National Constitution Center celebrate Philly’s connections with the U.S.’s foundation. Foodies are likely to enjoy browsing Reading Terminal Market: its offerings include hoagies and cheesesteaks. Art aficionados can appreciate masterpieces in the Barnes Foundation, Rodin Museum and the Philadelphia Museum of Art, which has a Rocky Balboa statue at the foot of its famous steps. visitphilly.com

• San Francisco Bay Area (Santa Clara), California

The Bay Area’s stadium is in Silicon Valley, closer to downtown San Jose than San Francisco. That puts visitors within reach of Muir Woods National Monument’s giant redwood trees and the wineries of the Napa and Sonoma valleys. In San Francisco, Fisherman’s Wharf is a popular attraction, in part for the proximity offered to sea lions at Pier 39, and tours of the National Park Service-administered Alcatraz Island, site of the famous military prison. sftravel.com / discoversantaclara.org

• Seattle, Washington

The iconic Space Needle provides

“Santa Monica is an ideal base, both before and after international flights, thanks to its pier and sandy beach ”

views of Seattle’s skyline, the Puget Sound and nearby mountain ranges – including as far as Mount Rainer on clear days. At its base, Chihuly Garden and Glass showcases the work of Dale Chihuly. From there, it’s a short hop to the Frank Gehry-designed Museum of Pop Culture, whose collection includes exhibits on Nirvana and Jimi Hendrix. Pike Place Market is ideal for savouring Seattle’s famous coffee culture. seattleexplored.org

book it

North America Travel Service offers tours and itineraries across North America, including the 14-night flydrive Texas Sights and Saddles holiday, visiting ranches across the state. The tours are priced from £3,517pp and this includes return flights from London Heathrow, all accommodation and car hire. This price is for departures in November 2026. northamericatravelservice.com

(clockwise

Perched on Seattle’s downtown waterfront, Argosy Cruises offers one of the most effortless ways for visitors to experience the city—out on the water, where skyline views, mountain backdrops, and maritime culture come together.

Open daily, its offerings of 1–2 hour sightseeing cruises—from the iconic Harbor Cruise to the Locks Cruise through Seattle’s waterways— deliver a well-paced introduction ideal for visitors. For clients seeking something more relaxed, seasonal Happy Hour and Sunset cruises offer a social, golden-hour way to enjoy an evening on the water with minimal narration.

Consistently earning five-star reviews, Argosy remains a trusted, easy-to-book experience that fits seamlessly into any Seattle itinerary.

ArgosyCruises.com

Pictured: (clockwise from top) The craggy landscapes around Mawat in Kurdistan, Iraq; a traditional mountain village in Saudi Arabia; bear watching in Finland

VIETNAM

Travel Counsellor Brian Bloomer embarks on an epic trip across a South East Asian favourite to sample food, culture and local experiences

Vietnam had been on my radar for years, but after recently experiencing the destination I can honestly say it exceeded every expectation I had.

1 We began in Hanoi, where we explored local markets, sampled street food and visited the Kymviet social enterprise supported by Planeterra, G Adventures’ non-profit foundation. One evening we took part in a cooking experience where my attempts at making Vietnamese spring rolls were, according to the group, somewhat questionable. T

The standout experience in Hanoi for me, however, was the motorbike tour with the famous “Top Gear Ladies”. Sitting on the back of a scooter weaving through Hanoi traffic sounds intimidating, but it was brilliant fun and gave a real insight into daily life in the city. So huge credit also to my driver, who somehow managed to keep the bike under control despite having a rather oversized Irishman perched on the back.

2 From Hanoi we travelled to Ha Long Bay, which fully lived up to the hype. We stayed overnight aboard one of G Adventures’ newer boats and the experience was fantastic. Kayaking through the limestone karsts before

sunset drinks on the rooftop deck was a real highlight. One of the things that struck me most was how different each stop felt.

Hanoi and Ho Chi Minh City almost feel like different countries at times.

Hanoi has a fascinating blend of French colonial and Asian influences, while Ho Chi Minh City feels more modern, energetic and fast-paced.

3 After returning south via Da Nang, we continued to Hoi An, which was probably my favourite stop overall

The lantern-lit streets, tailoring shops and riverside atmosphere give it a completely unique charm.

I visited the tailoring shop featured in Top Gear and ended up having a custom jacket made. We also enjoyed a noodle-making demonstration and lunch at Oodles of Noodles, another Planeterra-supported initiative helping vulnerable young people through tourism and hospitality training.

4 In Ho Chi Minh City, one of the most memorable experiences was a cyclo tour around the city. As someone interested in history, it was incredible to pass locations familiar from iconic Vietnam War photographs that still look remarkably unchanged today.

The Mekong Delta offered another

completely different side of Vietnam, with boat trips through the waterways, cycling through island pathways and a homestay cooking experience where we learned how to make traditional Mekong pancakes. Vietnam combines history, culture, scenery, incredible food and warm people in a way very few destinations manage to do.

MY TOP Selling TIPS

• Emphasise how different each regionof Vietnam feels.

• Focus heavily on the country’s range of food experiences

• Reassure nervous clients about safety and ease of travel

• Highlight immersive local experiences – like the Hanoi motorbike tour I enjoyed.

• Match clients carefully to the right G Adventures travel style.

Book it: A 10-day Classic Vietnam: Hanoi to Ho Chi Minh City trip is currently 20% off, priced from £719pp. gadventures.com

Brian Bloomer Travel Counsellors

Pictured: (clockwise from top) Kayaking through the limestone karsts; Map of Brian’s route; A group photo of the fam attendees; Brian takes a motorbike tour in Hanoi with one of the Top Gear Ladies

CHINA

THAILAND MYANMAR LAOS Hanoi Ha Long Bay

Da Nang

Ho Chi Minh SOUTH CHINA SEA Vietnam

THE FAMILY BUSINESS

There’s no doubt that fam trips are by far the best way to learn about a destination, and I’ve been lucky enough to enjoy some amazing fams over the last 16 years in travel. They leave such an impression on you, and you can then share your personal knowledge and experience with customers, which is invaluable.

Since Covid, fams are harder to come by and you have to work much harder for them. Also, since becoming a mum, fams are harder to accept as childcare (sadly) is a huge factor in deciding if a trip is viable.

Three or four nights is ideal for me, plus it saves having to find cover for the office for too long.

Anneka Desrosiers Co-Director at Southern Cross Travel Wadhurst

I have recently been diagnosed with Adenomyosis and have had to turn down fams, which is gutting when it’s one of the highlights of the job. Maybe there’s a market for shorter fams at a slower pace. If those already exist, I’m open to any tour operators seeking me out!

THE CRUISE SPECIALIST

As a self employed travel agent, I have to view the offer of a fam trip as a business expense rather than just a “freebie”. Travel costs money, which a trip may not cover. That is, getting to the airport or port, flights, parking, not to mention the potential strain on domestic relationships or the need to provide boarding for pets!

Time away from the desk can mean lost business. Cover can be arranged, or emails and calls may be viable when actually on the trip, but potential bookings may go elsewhere. A fam has the potential to both cost money and lose income.

I have to weigh these downsides against the benefits – like stronger bonds with a regular supplier, a welcome and rewarding break, gaining important product knowledge and helping boost future sales. There are those who appear to be on a permanent fam, but I guess I am just jealous as either they are salaried, or, if self-employed, have a better cash flow!

When you are offered a place on a

fam trip

which factors determine whether you accept or gratefully

decline?

THE HIGH STREET AGENCY

There is great excitement in the office if we are offered a fam trip, but there are considerations we have to make before we can accept. Do we have enough staff to cover the one who will be away? Is it a destination no one in the team has been to and would benefit the business? Are we likely to have customers that would like to visit? Will our knowledge lead to sales? (It’s usually a yes to all of the above!)

Getting to the airport, if that is in London, can mean an extra two days’ travelling with additional costs. But trips we accept will be ones we have promoted and made bookings for so any costs will be justified.

We do e-shots to our clients telling them about the trip and social media promotion, including a build up to the trip, posts when we are there, and that when we get back we will share information and offers.

Liz Beaty Director at The Travel Team Brampton, Cumbria

While some would say it’s a perk of the job, its also essential for us to experience destinations first hand.

THE PATA AGENT

Nothing beats first-hand experience when advising a client, so I welcome the opportunity to enhance my knowledge by taking a fam trip to somewhere “new”.

Trips to emerging destinations in Eastern Europe and Latin America have provided fascinating insights. It helps to reassure clients about travel to Colombia when I can share my own experience of Medellin’s public transport system!

Having lived and worked in Asia, I normally decline trips to that region. The exception would be a place which has changed since my last visit. I recently visited China and I was impressed with its progress in 20 years.

My clients normally take touring holidays, so trips organised by tourism authorities are particularly useful. The best are those which include meetings with local suppliers, helping me forge new business relationships to promote and sell the destination.

John Coles Managing Director, Kew Bridge Travel London

James Hill Director of GoRiverCruise Worcestershire

PCONNECT SHOWCASE MANCHESTER

artners representing global products gathered in Manchester to showcase the best the world has to offer to agents. Top messages from the event included...

El Gouna resort has direct access via Hurghada, year-round sunshine and accommodation for every budget. Agents can sharpen their knowledge (and potentially bag a fam trip) by completing a five-module course at elgounaspecialist.com

Explore Worldwide offers full

price parity, meaning all campaigns, discounts and even the loyalty scheme are fully bookable via the trade.

The Standard, Huruvalhi Maldives has launched an exceptionally comprehensive Premium All-Inclusive package designed to drive higher-value bookings.

As always, agents had the chance to win fabulous prizes. Agents won a total of 16 hotels nights and one agent took home the top prize – a fam trip to experience El Gouna resort.

CONNECT NORTH AMERICA LONDON

Everything from a craft beer trail to a new Dolly Parton-themed hotel were showcased at a Connect: North America event. Here are the key messages...

Starting October 26, Air Canada’s Manchester to Toronto route will become year-round, operating four times a week, on Mondays, Tuesdays, Thursdays and Saturdays.

British Airways has expanded its nonstop London Heathrow

to Cincinnati Northern Kentucky International Airport service. The timing could not be better as the Cincy Region hosts a standout year of landmark events, culinary innovation and major cultural moments.

A new Nashville hotel, Dolly Parton’s SongTeller, will open in June. Its thirdfloor will be dedicated to the Dolly’s Life of Many Colors Museum – the largest Dolly Parton exhibition yet.

The city of St. Pete in Florida holds

the Guinness World Record for most consecutive days of sunshine – a total of 768 sunny days in a row. The Dali Museum houses the largest collection of his art outside of Spain.

Travelpack offers UK agents a broad and flexible choice of North America itineraries, tailoring trips to fit clients’ needs. The company works with all major low-cost airlines, combining flights with rail journeys, cruises or unique excursions.

Pictured: (clockwise from top) The Standard, Huruvalhi Maldives, Prize-winner Michaela Peters, Prize-winner Angela Tang

Pictured: (clockwise from top) The Golden Gate Bridge in San Francisco, Agents speed-dating with partners, Prize-winner Candy Brown

SCONNECT SHOWCASE CARDIFF

elling Travel Connect: Showcase highlighted global products – from a comfier way to travel in Economy class to burgeoning ski tourism.

Air New Zealand will introduce its new Skynest product for Economy and Premium Economy passengers in late 2026. It will be available on the airline’s 787 Dreamliner service between Auckland and New York’s John F. Kennedy International Airport.

Between 2024 and 2025, the number of arrivals from the UK in Japan more

than doubled to 535,000 and travel trends have evolved beyond templefocused sightseeing. Northern Japan has become a major draw for ski tourism due to the quality of its snow.

In March, Air Seychelles introduced three non-stop flights a week from Paris Charles de Gaulle to Seychelles International Airport.

Australis’s expedition ships can navigate small fjords and channels in Patagonia and offer landings via daily Zodiac sailings.

CONNECT INDIAN OCEAN AND MIDDLE EAST EDINBURGH

Selling Travel Connect: Indian Ocean and Middle East was held in Edinburgh and showcased resorts across the region, providing insights on how to maximise bookings.

The Adaaran Club Rannahli in the South Male atoll is regarded as being one of the best ‘lead in’ price all-inclusive resorts in the Maldives. It offers pristine beaches, excellent scuba diving and is just 45 minutes by speedboat from Male.

AlUla in the northwest of Saudi Arabia offers travellers a blend of ancient history with modern luxury. Hegra is a UNESCO World Heritage Site with wellpreserved Nabataean tombs that are approximately 2,000 years old.

The Matemwe Attitude, a four-star superior adults-only property, was opened in Zanzibar in November 2025. The hotel group currently has offers across its hotels, including 50% off prices for children.

The Cinnamon Hakuraa Huraa has become an adults-only resort, one of only a few in the Maldives. Transfers are offered free of charge to clients booking at least seven nights.

The JA Sports and Shooting Club in Dubai pens this year, for golf, recreation and performance sports.

The Bay Club at Anahita is new to Sunlife’s portfolio of luxury resorts in Mauritius. The group’s fifth property opened in December 2025.

Pictured: (clockwise from top) Prize- winner

Caroline Archer; Prizewinner Teresa Rowe

Pictured: (clockwise from top) A vibrant sunset over a tropical coastline; Prize-winner Emily Flynn; Agents meet with Air Mauritius

ACONNECT FLORIDA GLASGOW AND MANCHESTER

gents from Glasgow and Manchester were treated to two VISIT FLORIDA networking events with a unique twist. Attendees took part in the inaugural Florida games, forming teams that competed in golf, basketball, football and race-simulator games for the chance to win a trip to Florida. Here are the top takeaways from partners who attended:

The Bradenton Area Convention and Visitors Bureau is spotlighting Florida’s laid-back Gulf Coast charm across Bradenton, Anna Maria Island and Longboat Key. The destination is known for its unspoilt beaches, boutique shopping and a growing dining scene, alongside a strong focus on self-catering accommodation.

Daytona Beach Area CVB is the perfect family-friendly beach destination and ideal twin-centre option alongside Orlando. An hour’s drive east, visitors can swap theme parks for 23 miles of sandy coastline. The destination is suited to families and outdoor enthusiasts, with a strong focus on water-based activities.

The Florida Keys and Key West are encouraging travellers to look beyond a quick stop in Key West. Highlights along the route include unique attractions such as the Dolphin Research Center, Theater of the Sea, the Turtle Hospital and the lively Robbie’s of Islamorada, where visitors can feed tarpon.

Florida’s Paradise Coast, in the southwest of the state, is a perfect addon destination, particularly for visitors travelling to the U.S. for events such

as the FIFA World Cup. Centred around Naples, the area is an easy twin-centre option—a couple of hours’ drive from Miami and within reach of key Florida hubs. Visitors can unwind on nearly 30 miles of beach.

Florida’s Space Coast continues to cement its reputation as one of the most unique coastal destinations in the world; it is home to beaches that double as rocket launch viewing points. Along this stretch lies the Kennedy Space Center and Cape Canaveral, where space exploration and relaxation go hand in hand.

Visit Panama City Beach is showcasing its appeal as a classic Gulf Coast escape, boasting 27 miles of sugar-white sand and striking turquoise waters. Located in the Florida Panhandle, popular attractions include Shell Island, where visitors can enjoy catamaran cruises, spot dolphins, or paddleboard alongside marine life.

A major milestone has been reached at the Kennedy Space Center and Visitor Complex, with the successful

launch and return of Artemis II. The mission carried four astronauts on a historic journey, taking humanity further from Earth than ever before, orbiting the Moon before safely splashing down in the Pacific Ocean. Visit Central Florida is highlighting its lesser-known experiences, offering visitors a more authentic side of The Sunshine State. At the heart of this is Polk County, home to a diverse mix of attractions and outdoor adventures. A standout is Westgate River Ranch Resort and Rodeo, the largest dude ranch east of the Mississippi.

Pictured: (Clockwise from top) A boat trip in the Everglades; Florida partners at the Manchester event; An excited agent tries out the racing simulator game; A traveller swims with a manatee in Florida

Florida beyond the theme parks

For decades, Florida has been the goto long-haul destination for travellers from the UK and Ireland, thanks to year-round sunshine, its attractions and warm welcome. But expectations are shifting. Today’s travellers are seeking meaning as well as relaxation, with opportunities to connect with nature, explore culture, and leave feeling renewed.

the role of travel agents

This changing mindset is captured in VISIT FLORIDA’s Live More Floridays campaign, which invites visitors to experience The Sunshine State in a more immersive way. For travel agents, this creates a powerful opportunity to sell Florida as a destination rich in contrast and variety. Although Orlando remains a natural starting point, beyond

the parks lies an evolving destination, with an increasingly dynamic food scene, creative neighbourhoods and easy access to Central Florida’s lakes and green spaces.

Encourage clients to extend their stay and explore at a gentler pace. In Crystal River, encounter manatees in their natural habitats as they swim through the clear waters of Three Sisters Springs. Meanwhile, the Everglades National Park’s vast wetlands and extraordinary biodiversity will immerse visitors in one of North America’s most unique ecosystems.

florida’s

travel pillars

Alongside nature, culture is another pillar of this new approach. St. Petersburg has emerged as a vibrant arts hub, home to galleries, creative districts and the internationally acclaimed Dalí Museum. Meanwhile, Miami’s neighbourhoods, particularly Wynwood, mix street art, independent dining and local culture. These urban experiences allow clients to blend a traditional beach stay with creative and community aspects.

Sport offers another way to connect with the local atmosphere. With Miami set to host matches during the 2026 FIFA World Cup, there is a timely

opportunity to highlight Florida’s bigevent appeal. Beyond this, year-round baseball, basketball, ice hockey and football matches provide high-energy experiences that can be woven into a wider itinerary.

Wellness, nature and culture come together particularly well along Florida’s Gulf Coast. Destinations such as Naples and Sarasota offer days shaped around sunrise paddleboarding, beach yoga, coastal cycling or unwinding

“Travel agents have a powerful opportunity to sell Florida as a destination rich in contrast and variety”

by the water. Combined with strong culinary and cultural offerings, these locations are ideal for clients looking to recharge.

Ultimately, Florida’s enduring appeal lies in its capacity for reinvention. Whether it’s a tucked-away beach town, a kayaking route through mangroves or an emerging culinary hotspot, every visit reveals something different. By encouraging clients to embrace exploration and look beyond the obvious, agents can position Florida as a destination that rewards curiosity and invites repeat visits.

Pictured: (Clockwise from top) A fishing boat cruises through the mangroves; Paddleboarding in Gilchrist Blue Springs State Park; A family enjoy the beach at Fort Pierce

BRADENTON

Discover a fresh taste of Florida – sugarwhite sand beaches, stunning sunsets, stylish villas for home-away-from-home holidays and not a chain restaurant in sight! The Bradenton Area comprises Bradenton, Anna Maria Island and Longboat Key. Escape the crowds and the queues with a week in Anna Maria Island, the perfect complement to Orlando, just a 90 minute drive from Tampa and two hour’s from Orlando. Relax and recalibrate amid the natural beauty. Enjoy paddleboarding, kayaking, hiking, and cycling, plus toesin-the-sand Floribbean dining, wildlife encounters and boutique shopping, with accommodations to suit all budgets.

DAYTONA BEACH

Daytona Beach is the perfect spot to relax after experiencing the theme parks, offering the perfect twincentre option. Visitors love the laidback vibe and 23 miles of beach. Plus it offers many top-rated attractions including the Daytona International Speedway, Florida’s tallest lighthouse and The Ponce Inlet Lighthouse. Families will enjoy the wonderful activities available along the beach and in the ocean.

FLORIDA KEYS AND KEY WEST

The Florida Keys are a chain of tropical islands stretching off the southern tip of Florida, connected by the scenic Overseas Highway. Surrounded by crystal-clear waters and vibrant coral reefs, they offer natural beauty, adventure, and laidback culture that attracts visitors from around the world. At the southernmost point lies Key West, known for its colourful architecture, historic charm, and sunset celebrations. Visitors can explore landmarks such as the Southernmost Point Buoy and the Ernest Hemingway Home and Museum.

PANAMA CITY BEACH

Discover the place so many visitors refer to as “the undiscovered part of Florida.” While visiting Panama City Beach, travellers will appreciate the friendly, hospitable service of this charming, southern beach town. Set sail on a dolphin cruise or watch the sun set over the Gulf around a beach bonfire. Stroll through the outdoor shopping and entertainment centre, Pier Park, and see breathtaking panoramic views from the PCB Wheel. Visit the two beautiful state parks and enjoy their hiking and biking trails. Panama City Beach’s Northwest Florida Beaches International Airport (ECP) offers flights on Delta Airlines via Atlanta from London, Manchester and Edinburgh.

FLORIDA’S SPACE COAST

Florida’s Space Coast is over 70 miles of family-friendly paradise located 45 minutes east of Orlando. Visitors can experience a rocket launch up close, embark on a cruise from bustling and beautiful Port Canaveral and relax to the sound of crashing waves on uncrowded beaches. Step into the lively downtown districts to discover local cuisine, art, and entertainment. Enjoy top attractions like the Kennedy Space Center Visitor Complex or the Brevard Zoo to kayak and zip line through animal exhibits while also contributing to conservation.

KENNEDY SPACE CENTER

Enjoy the numerous exhibits, shows, and attractions at Kennedy Space Center Visitor Complex, including Space Shuttle Atlantis, the Shuttle Launch Experience, The Rocket Garden, and Heroes and Legends featuring the U.S. Astronaut Hall of Fame. Experience Journey to Mars: Explorers Wanted, which includes a live interactive theatre presentation all about the Red Planet.

PARADISE COAST

Located in Southwest Florida, Florida’s Paradise Coast combines the sophistication of Naples, the charm of Marco Island and the authentic, rural beauty of the Everglades. With 30 miles of Gulf shore coastline ribboned with soft, white-sand beaches, visitors enjoy a refined yet relaxed atmosphere with a thriving arts and culture scene, exceptional restaurants, designer boutiques and eclectic shopping experiences. Outdoor activities include exploring the world-famous Everglades.

VISIT CENTRAL FLORIDA

Polk County offers travellers the chance to experience the charm of “real” Florida, combining small-town communities, warm hospitality, and beautiful natural surroundings. There are many activities to enjoy, including wildlife safaris, boating on the historic Chain of Lakes, attending a Detroit Tigers spring training game, and visiting Bok Tower Gardens with its iconic 205-foot singing tower. Or experience rodeo culture at Westgate River Ranch Resort and Rodeo.

CENTRAL FLORIDA

Graham McKenzie heads to Central Florida’s Polk County, nestled between Orlando and Tampa, and discovers a destination that confounds expectations

Ihave been travelling to Florida for three decades. I know the drill: land at Orlando or Tampa, join the procession towards the theme parks or the coast, and return home. So, when someone suggested I spend time in Lakeland — less than an hour from both airports, sitting quietly in the heart of the Central Florida region — I will confess I wasn’t entirely convinced. I left, several days later, a convert.

LEGOLAND® Florida Resort, Peppa Pig Theme Park and SEA LIFE Florida are all on the doorstep, so if younger travellers need their fix of rides and characters, it’s easily arranged.

1 My introduction to Lakeland came on a Friday evening, at the weekly night market on the town square. The stalls were run by locals and the crowd was made up of people who actually live here. The bonhomie was entirely genuine; no performance for the visitor, just a town enjoying itself.

For food, the town punches well above its weight. Peebles has been serving smoked meat since 1947 and the BBQ is mouth-watering. Even more impressive was Nineteen61 on the main town square, a fusion of Latino, Spanish and Southern cuisine. The rooftop cocktail bar is superb.

2 The following day I headed to Winter Haven and the Chain of Lakes,

that offer boat tours, fishing, kayaking, and serene views. For wildlife, the Circle B Bar Reserve is extraordinary. I walked the aptly named Alligator Alley trail and lost count of the number of large reptiles I spotted basking in the morning sun. Herons, egrets, and ospreys are everywhere. Se7en Wetlands Park and Bonnet Springs Park complete the natural offering.

3 I had not expected to spend a morning genuinely thrilled by architecture on a Florida college campus. But Florida Southern College is home to the world’s largest singlesite collection of Frank Lloyd Wrightdesigned buildings. The Annie Pfeiffer Chapel, with its geometric drama and use of light, is alone worth the journey. A short drive away near Lake Wales, is Bok Tower Gardens. At the heart of it stands the Singing Tower, a 205-foot Gothic Revival structure housing a 60bell carillon that rings out across the gardens every day. Standing beside the reflection pool listening to the toll of the bells carry across the water was one of the quieter, more unexpected pleasures of the trip.

4 Westgate River Ranch Resort & Rodeo, the largest dude ranch east of the Mississippi, was one of the most entertaining and surprising experiences of the journey. Most

visitors to Florida have no idea that the state has a ranching heritage stretching back to the 16th century.

Every Saturday evening a full rodeo takes place: bull riding, barrel racing, trick riding and more. I watched from the stands with a crowd ranging from local families to bewildered European visitors.

South of Lakeland sits Streamsong Resort, one of the most extraordinary golf destinations on earth. The original courses all rank among the top in the U.S., while the dramatic landscape feels far closer to Scotland or Ireland than anything most people associate with Florida.

To find out more about Polk County and become a Visit Central Florida Insider, sign up online at centralfloridatourisminstitute.com/login or scan the QR code. This programme is a complete training, marketing and sales tool with shareable resources consisting of two 12-minute chapters which you can complete at your own pace. Complete the training by July 31, 2026 to be entered into a draw to win one of five £50 gift vouchers.

Graham McKenzie Graham also writes for The Travel Magazine and Silver Traveller. His insight into the U.S. comes from over 30 years of travelling the country. He has also lived Stateside.

Pictured: (clockwise from top) Downtown Lakeland at sunset; A map of the area; A child visiting LEGOLAND® Florida Resort; A rodeo at Westgate River Ranch Resort & Rodeo

Lakeland

The Chain of Lakes

Tower

For clients seeking a destination that delivers quality experiences, rich culture and genuine hospitality without the premium price, Kentucky is worth betting on.

iconic attractions and culture

In a global travel landscape where value is increasingly top of mind, Kentucky delivers high-quality, memorable experiences without compromise. Here, being on a budget isn’t limiting, and quality doesn’t mean eye-wateringly expensive. From the buzzing bar and restaurant scene in Louisville and Lexington, where the atmosphere (and beer) rivals larger destinations, to the famous Kentucky Derby which sees 150,000 spectators gather at Churchill Downs in Louisville, Kentucky, culture is shaped around excitement and energy.

A highlight on every Kentuckian’s calendar, The Kentucky Derby encourages visitors to don a fancy hat and cheer on the thoroughbreds with a Mint Julep in hand. For a more budget friendly option, visit the track outside of the Derby, or catch a race in Lexington at the historic Keeneland track on the day leading up to the Kentucky Derby. The Keeneland Track will also come alive when it hosts the prestigious international Breeders Cup event this year from October 30-31.

For a different kind of horsepower, clients can head to the National Corvette Museum to uncover a catalogue of ‘America’s Sports Car’ and learn about its 73 year history from just $25. For music lovers, Kentucky is the home of Bluegrass music – an upbeat folky genre played using string instruments. Don’t miss a free concert at The Rosine Barn Jamboree every Friday night or learn more about the genre with a history lesson at the Bluegrass Music Hall of Fame and Museum.

If clients have an interest in American history, there’s also the chance to visit Abraham Lincoln’s birth place for a small fee and see a replica of his humble oneroom cabin at the Abraham Lincoln Birthplace National Historical Park.

bourbon and culinary excellence

As the home of 95% of the world’s bourbon, Kentucky invites travellers to sip and savour at over 100 distilleries

The Trackside Training Center; Golden Pond Planetarium; Houseboat on Lake Cumberland; Cocktail mixing kicks off in Edinburgh; Prize winners in Edinburgh

featuring tastings, tours and boozeinfused menus. Experiences range from complimentary tours at Buffalo Trace Distillery to mixology experiences at Woodford Reserve. But the bourbon isn’t just reserved for the distilleries, across the state chefs put their spin on bourboninspired dishes from Bourbon Glazed Salmon to Kentucky Bourbon Pie.

For something a little more upmarket, there’s plenty of refined dining experiences to be found in cosmopolitan Louisville and also Lexington, often without the inflated price tag of other U.S. cities, as well as a booming farm-to-table scene in central Kentucky offering fresh homely Southern cooking with signature ingredients including salt-cured ham and mutton-based BBQs in Owensboro. There’s also food festivals aplenty from the Bourbon Festival in Bardstown to the World Chicken Festival in London – while KFC may have put Kentucky on the map, the state is not defined by just its famous fried chicken!

distinctive stays

Kentucky’s charm extends to its accommodations, with a warm welcome always guaranteed. From luxury boutique

gems to unique themed stays, a comfy bed is a staple in every room. Visitors can choose to stay right in the heart of the action with properties like The Seelbach Hilton Louisville and The Manchester Hotel in Lexington delivering style, story, and comfort, often at significantly lower rates than comparable hotels in top-tier U.S. cities.

Or for those looking for a rural escape, there’s plenty of ranch-style properties such as The Hidden Cave Ranch Bed and Breakfast which offers guests the chance to saddle up for a cowboy

CONNECT KENTUCKY EDINBURGH AND LEEDS

Pictured: (Clockwise from top) Rafting in Cumberland Falls State Resort Park; The Kitchen Table restaurant; Event attendees in Leeds; Cocktail making in Leeds; Children at the Bluegrass Music Hall of Fame Museum;

experience at a fraction of the cost of some other states. It’s not called ‘Horse Capital of the World’ for nothing!

outdoor adventures without the crowds

Kentucky’s natural wonders may be relatively unknown, but they are abundant and don’t come with high foot traffic and soaring national park fees as a result. Clients looking for a natural thrill can hike, climb, kayak or cycle their way across breathtaking landscapes spanning the cascading Cumberland Falls to the rugged cliffs of Red River Gorge.

Kentucky is also home to the longest known cave system in the world at Mammoth Cave National Park; with over 400 miles of chambers and tunnels dating back 200 years. Or why not suggest an RV hire to get closer to the action? Campsites offer fishing, stargazing, bird watching and the chance to roast smores on the campfire.

While other states may have cashed in on their tourist traps, Kentucky’s gems are still relatively undiscovered. Whether it’s sharing the excitement with locals on Derby Day, or touring a distillery that has been owned by one family for generations, clients can still have those authentic moments and not have to pay a premium for it. And with prices for dining, entertainment, and experiences remaining refreshingly accessible, there’s room in the budget to stay longer and explore further.

Botswana

There is a rich world beyond our own, where nature and wildlife live complex, intertwined lives removed from our daily grind, says Charlotte Flach

Ferocious pink jaws slowly widen into a yawn, then abruptly snap shut. Even though she’s only a few months old, this little leopard will already possess the killer instinct –and she has the teeth to match.

As if she knows she has a captive audience, she rolls onto her back for a long stretch, brushing her paws over her eyes, just like my domestic cat. She looks cute right now, but if she caught wind of us, she probably wouldn’t hesitate to pounce.

I’m quite literally on the edge of my seat in a game drive vehicle, bum hovering mid-air as I crane as far forward as possible to get a glimpse of the cub’s mother, who is napping in the tree canopy above us. I quickly navigate to the notes app on my phone and document the sighting. Spotting one leopard, let alone two, is rare, even

“Animals keep to their own agendas, so you never know what’s waiting for you in the bush”

in wildlife-abundant Botswana. I’m just three days into a week-long trip and already the list of unique animals I’ve spotted is approaching 40. My grand total, including birds, will end up as a staggering 63.

Primarily I’m here to have a first look at Desert & Delta’s newest and longanticipated camp, Sediba Sa Rona (which translates to ‘Our Source of Water,’) which opened on March 16 in the Khwai Concession, an exemplary ecosystem with one of the country’s highest concentrations of wildlife.

everything the light touches

Mornings are my favourite. The cicadas quiet their rythmic nighttime chirping, and the morning calls of birds take their place as the sun bursts over the horizon,

spilling its burnt prismatic hues across the glassy Khwai river. I take a moment to appreciate the stillness. It’s nature’s ASMR at its best.

We clamber into our vehicle and begin trundling into the thicket. The road is bumpy due to recent flooding. “Bush rollercoaster,” our guide, Obed, jokes. Within a mere 20 minutes, his eyes light up and he tells us to hang on even tighter. Apparantly, wild dogs have been sighted. A hugely endangered animal, sightings of wild dogs are incredibly rare due to their nomadic lifestyle. Always on the move, they rest only briefly to sleep or to eat after they make a kill. Luckily for us, they’ve snared a nearby impala. Not so great for the impala, admittedly. Pulling up beside the feast, we watch the dogs fight over the spoils, a bold female protecting her share against a trio of greedy males. But their banquet is rudely interrupted. Two hyenas have caught the scent and have come to scavenge. Hyenas have one of the strongest bites out of any mammal, Obed says, meaning they are not to be trifled with. A brief scuffle ensues, and one of the hyenas emits a haunting cackle as one of the dogs snaps at her legs. The dogs retreat, and once again they are on the move, vanishing as suddenly as they appeared.

circle of life

The days here revolve around two game drives, one at sunrise and one at sunset. But they are also wildly unpredictable; the animals keep to their own agendas, so you never know what’s waiting for you in the bush.

One evening, we pull up to a hyena den, where a number of cubs – too many to coun, – frolick and play while their mothers are somewhere in the bush hunting. Smelling the biltong we’re snacking on, they approach our car, close enough that we can almost touch their lusturous fur. Every hyena has a unique pattern, as do zebras and many

diba Sa R a lit up by night

“So many unlikely sightings are gifted to us that the group starts to joke about the power of manifestation”

other animals, making their markings as unique as a human fingerprint.

Or there’s the day we spot a young elephant slowly cutting a path through the trees by eating his way across. It turns out he is part of a herd of over 20 elephants, who come into view around the next corner. A mother and calf cross into the road in front of us; she pauses to do a distinctive sideways shuffle – a sign she is keeping an eye on us.

So many unlikely and extraordinary sightings are gifted to us that the group starts to joke about the power of manifestation. A troop of baboons sitting human-like at picnic tables just metres away as we enjoy sundowners; a prowling lioness who emerges suddenly in our peripheral vision; an entire herd of giraffes who appear out of thin air, blinking at us with their long eyelashes.

Gifts of the land

Animals aren’t the only draws. Despite its remote location, the fare served up at mealtimes puts other farm-to-table claims to shame. Everything is fresh, local, and delicious. A personal highlight is chicken wings in a sauce I’d happily drink, black rice, creamed spinach and chocolate pudding with ice cream. The concepts are simple but the execution is perfection.

Food aside, Desert & Delta’s people are its greatest asset. Every member of staff, from the chefs to the housekeepers to the managers, are locals, who share a deep respect and understanding of the land and the wildlife. Sustainability and conservation are prioritised both in camp and in the surrounding environs.

For downtime, there’s an enticing pool with sun loungers, fully-stocked bar, tranquil spa and a deck complete with a fire pit, that stretches across the surrounding waters for panoramic views of bathing hippos, lush greenery and resplendant sunsets.

Throughout the trip, I witness the complex web of life in the bush. It’s strangely comforting to know that no matter what human dramas pop up in the news next, the animals remain blissfully unaware. Nature prevails and the circle of life continues.

book it

A 10-night trip with stays at Sediba Sa Rona, Chobe Game Lodge, Savute Safari Lodge and Xugana Island Lodge is priced from £7,486pp in Green Season, based on two sharing, on a full-board basis. Includes return flights from London Heathrow, internal flights, transfers and a helicopter flight. africacollection.com/ desertdelta.com

Pictured: (clockwise from top left) A leopard stares boldly into the camera; Hyena pups play by their den; Zebra stripes are unique to each individual animal; Charlotte looks out across the Chobe river; An elephant in the bush; Charlotte takes a helicopter ride; Sunrise over the Khwai River

REASONS TO VISIT THE BAHAMAS

Sparkling waters, festivals and people make The Bahamas unforgettable. Here are six reasons to choose the islands know as “Down Home” by locals

JUNKANOO

CELEBRATIONS

MEET THE LOCALS

Feel the tempo of a joyous Bahamian celebration. Months of preparation, costume making, late night practice sessions and community pride burst into life as dancers and musicians take over the streets. One of the Caribbean’s most spirited parades Junkanoo, dazzles with colour, choreography, and culture. Catch the revelry on Boxing Day, New Year’s Day and throughout the summer on various islands.

Our People to People Programme is built on a simple truth: locals always know best. This immersive cultural exchange pairs curious travellers with Bahamian volunteers who open their hearts, homes and insider knowledge. From finding the best conch salad on Arawak Cay, to uncovering hidden beaches on Long Island or the prettiest photo spots in Freeport’s Lucayan National Park.

SOAK AND SWIM

If you’re visiting Nassau or The Exumas, a day trip to the world famous swimming pigs is a must. Cruise through the sparkling Exuma Cays before meeting the playful residents of Big Major Cay living their best island life. While in The Exumas, don’t miss Compass Cay’s gentle nurse sharks. Wade into shallow water to swim beside them or stroke their soft skin.

ISLAND REGATTAS AND FESTIVALS

ARAWAK CAY

Every island has a Fish Fry but Arawak Cay in Nassau is the big, bold, beloved epicenter. A lively stretch of restaurants and beach shacks, it’s where fresh catch sizzles, conch salad is chopped and the scent of charcoal barbecue drifts along the shoreline. It features a storytelling porch, rock oven and a stage for concerts. If you’re searching for Bahamian flavour at its most authentic, start here.

Across The Bahamas, festivals are as vibrant as the islands themselves. Family Island Regattas, Goombay Summer festival celebrations and signature events from the Eleuthera’s Pineapple Festival, to Crabfest in Andros, to Long Island’s Mutton Festival, each showcases local heritage, flavour, and fun. Dance, feast, sail and celebrate with moments where Bahamian culture shines.

YELLOW BIRD COCKTAIL RECIPE

No visit to The Bahamas is complete without trying a local legend. Shake up an island classic with this vibrant cocktail recipe: 0.5oz Galliano, 0.5oz banana liqueur, 0.5oz Tia Maria, 1oz Bacardi Light Rum, 4oz pineapple juice, and 2oz orange juice. Pour over ice, stir well and garnish with a slice of orange and a cherry. Sip and enjoy, Bahamian style.

Pictured: Paddleboarding through The Exumas (Nick Rickert)

CARIBBEAN

The multi-destination region is the perfect place to relax your mind, restore your body and soothe your soul – and here’s why, says Lauren Jarvis

We’ve been floating in a bath-waterwarm sea, blanketed with clear blue skies, when suddenly raindrops begin to fall and bounce off the ocean. Already as soaked as anyone can be, we stay to enjoy the rain, reminiscing about our swim in a waterfall that morning.

Through the downpour, we watch a car reversing under palm trees on the beach, before the driver opens the boot and starts arranging bottles inside.

Intrigued, we run over to shelter under the palms, where the local beach barman hands us two nutmeg-sprinkled “Painkillers”, expertly mixed from his cocktail bar on wheels.

Lacking an actual bar, we sit on the sand, listening to the sound of reggae and watching the rain without a care in the world. Tortola’s natural beauty helps our minds run free, while beach days rebalance our bodies, and the locals’ warmth soothes our souls.

mental reset

Wellbeing isn’t always found in a spa: sometimes it’s about stopping to feel the rain on your skin. With ABTA reporting that 80% of travellers consider holidays important for mental health and

“Demand is rising for destinations that deliver genuine restoration”

wellbeing, and wellness tourism forecast to reach over £1 trillion by 2029, demand is rising for destinations that deliver genuine restoration and connection.

An unmistakeable joy permeates through the Caribbean. It’s in the sundrenched blues of its sea and skies; the luminous greens of its forests and palms; in the easy-going warmth of its people; the vibrance of its culture and festivals; and its music, which forms the soundtrack to your stay.

This mellow melange makes the Caribbean the perfect escape for travellers wanting to relax and recharge.

“Wellness doesn’t always have to be about spas and yoga, it’s about making choices that are good for the mind, body and soul,” says Leah Marshall, Director of Sales at Unique Vacations UK Ltd., the sales and marketing representative for Sandals and Beaches’ Resorts, which has 17 all-inclusive resorts across the Caribbean.

“Getting better sleep, spending time in the outdoors and connecting with locals and nature are perfect examples. There is no better place to do this than in the Caribbean, with its warm climate, colourful culture, incredible scenery and slower pace of life,” she adds.

Free your mind

With a range of experiences that support a more holistic approach to wellbeing, The Bahamas is a hot spot

for snorkelling, diving and paddle boarding, allowing travellers to enjoy the restorative benefits of time spent on and in the ocean. While diving, hiking and nature tours to the freshwater Blue Holes on Andros Island immerse visitors in one of the Caribbean’s unique environments.

In Grenada, travellers can tap into a more grounded approach to wellbeing with a new guided yoga and meditation experience from Nature Spa Grenada at Mount Carmel Waterfalls, which includes mud-based facials in one of the island’s most stunning natural settings.

And nothing says “relax” like handpicking ingredients to make healing teas in a lush, tropical garden. Saint Lucia’s all-inclusive boutique hotel, East Winds, has introduced a complimentary Bush Tea Experience with Head Gardener, Sylvanus Lewis, who teaches guests about the power of plants, before they

Pictured: (clockwise from top) Bathing in the Mount Carmel waterfalls; A boat moored on a Bahamian beach (Bahamas Ministry of Tourism); Bush tea; An East Winds deluxe cottage

Lauren Jarvis

Lauren is a Londonbased freelance travel editor and writer with a special interest in wellness, adventure and conservation

“Saint Lucia continues to lead the way with the opening of the world’s first longevity village”

stop to sample teas and delicious home-grown fruits

Rebalance your body

The Cayman Islands has two significant wellness openings in 2026. At the Ritz-Carlton – the Caribbean’s first and only Forbes Travel Guide Triple Five-Star resort – guests can now enjoy 16 treatment rooms, enhanced hydrotherapy experiences and new signature rituals from ESPA and 111SKIN, plus vibroacoustic wellness beds to support the nervous system and aid sleep.

Meanwhile, Meraki Wellness, on Grand Cayman, is the first purposebuilt, stand-alone wellness destination

focused on wellbeing and lifestyle in the Cayman Islands, offering a Hydrotherapy Odyssey, with the region’s first Snow Room, the largest panoramic sauna in the Caribbean and personalised wellness consultations.

Saint Lucia continues to lead the way for wellness, with the recent opening of the world’s first longevity village, TheLifeCo and some of the region’s most luxurious and effective retreats.

“Saint Lucia’s BodyHoliday offers the best wellness packages in the Caribbean,” says Ashley Pilkington, Gold Medal’s Destination Manager for Florida, the Caribbean and Mexico.

“Packages include daily 50-minute spa treatments and wellness activities,

(Clockwise from

A

in

; HADCO offers experiences rooted in nature (HADCO Experiences/ Jake Naughton); Ocean kayaking (HADCO Experiences); Scuba diving in The Bahamas (The Bahamas Ministry of Tourism and Aviation); Healthy cuisine (HADCO Experiences); A couple relax on the beach

and they also have themed wellness months, such as September Solos for solo travellers.”

Soothe your soul

While you’ll find a growing number of spas in Georgetown’s larger hotels, nature remains the greatest healer on a trip to Guyana. Here, hydrotherapy comes in the form of strolling the capital’s sea wall, trekking to Kaieteur Falls, canoe trips to see giant river otters and swimming with sea turtles. Meanwhile, ecolodges in the Amazon offer authentic rainforest bathing and Indigenous connection, with opportunities to try basket weaving, wood carving and more. Rainbow Tours offer responsible nature tours in Guyana. Across the Caribbean, carnivals and festivals welcome visitors with open arms, while in many destinations, local street parties offer the chance to meet the locals and experience the culture and cuisine. The Anguilla Summer Festival (July - August) celebrates the island’s indigenous roots through food, art, dance and the national sport of boat racing, while Jamaica’s music and cultural festivals, like Reggae Sumfest (July) and Jamaica Carnival (April) allow visitors to connect with the heart and soul of the island.

Pictured:

top)

yoga class

Saint Lucia (Saint Lucia)

BOOK IT

The reimagined Mandara Spa Atlantis at Atlantis Paradise Island in the Bahamas reopens this summer following an extensive luxury upgrade. Wellbeing seekers can stay at the resort in a King Terrace View Room for seven nights in September for £2,379pp (room only; based on two sharing), including return British Airways flights, resort fees, taxes and gratuities. goldmedal.co.uk / 0800 014 7777

1 Bring back your sparkle in Tobago

In the natural paradise of Tobago, wellness comes with a sprinkle of magic on nighttime snorkelling and kayaking safaris to explore bioluminescent bays. radicalsportstobago.com

2 Try salt seeking in Anguilla Keeping a tradition which dates back to the 1600s alive, Quest Experiences offers an immersive one-hour Salt Picking experience amidst Anguilla’s surreal salt ponds. whatwedoinanguilla.com

3 Enjoy a sweet treat in Saint Lucia Drawing on Saint Lucia’s rich cacao heritage, Jade Mountain’s Chocolate Spa Treatments harness the antioxidant properties of cacao in decadent signature rituals. jademountain.com

4 Convene with nature in Trinidad HADCO Experiences offer bespoke

escapes rooted in nature, culture and connection at their rainforest Asa Wright Nature Centre and beachside Mt. Plaisir Estate Hotel. hadcoexperiences.com

5 Restore and replenish in the Dominican Republic

The Dominican Republic’s five-star Grand Palladium Select Bávaro, Punta Cana is home to the extensive Zentropia Palladium Spa and Wellness and Healthy Habits Bar. palladiumhotelgroup.com

5 Caribbean Wellness Experiences

BEST OF BOTH WORLDS

From exciting hotels to thrilling experiences, Asian destinations are leading the way in cementing the region’s popularity for affordable luxury travel this year, says Mary Ann Haslam

Slowing my breathing, I descend in the water and follow our diving instructor as he signals to look at the incredible underwater Eden around us.

Shafts of sunlight pierce the turquoise water, illuminating every swaying anemone and branching coral. We drift past blue stag-horn and intricate brain coral, marvelling at their maze-like structures. Shoals of tiny, neon-striped fish swirl around us, while a clownfish peers shyly from a sea anemone.

It may have taken us six hours by car from Cebu City then another short boat transfer across glassy waters, but we are finally here in Malapascua, whose underwater ecosystem is a diver’s dream. At only two kilometres long and one kilometre wide, this island is teenytiny yet it has a huge reputation as the spot for guaranteed thresher shark sightings and spectacular marine life.

Gaining ground

Malapascua isn’t the only island in the Philippines piquing travellers’ interest, however. With more than 7,500 islands, diverse landscapes and delicious cuisine, the destination’s star is rising.

Janin Leach, Senior Product Executive for Southeast Asia at Audley Travel, puts this down to clients “wishing to explore before increased tourism takes over”.

She says: “The Philippines is one of our trending destinations for 2026 travel, with a 112% increase in enquiries.

Here, Siargao is a favoured choice at the moment, with clients enjoying the pristine lagoons and appreciating that it is less busy than El Nido and Boracay.

“This island experience, paired with the stunning Ifugao rice terraces around Banaue, makes an ideal itinerary for the Philippines.”

A slew of luxury resort openings offer

high-end travellers more reason to consider the Philippines. Launched last year, MGallery Collection’s South Palms Resort and Spa Panglao on the shores of Bohol provides 188 guest rooms and eight beachfront villas, featuring woven Banig panels, polished bamboo and coconut wood crafted by local artisans. Three familyfriendly restaurants and a tiki bar called Sirenna complete the dining choices.

“The region as a whole continues to represent excellent value for money”

Meanwhile, set to open later this year, 200-key Dusit Greenhills Manila Hotel will occupy the top 10 floors of Primex Tower, a 50-storey mixed-use development just 45 minutes by car from Manila International Airport. Guests will find a Benjarong Thai restaurant, an allday dining restaurant, a rooftop bar, a rooftop swimming pool and a ballroom with panoramic city views.

Double the fun

The region as a whole continues to represent excellent value for money during volatile economic times, especially as the pound is faring better than some of its Asian counterparts.

Twin- and multi-centre holidays, in particular, may also help discerning clients’ cash go the extra mile. And it is certainly a trend Carrier is seeing for its worldwide bookings, of which 52% are multi-centre and 12% are twin-centre.

Deepavali Gaind, Product Manager, Individual Touring Experiences at Carrier, says: “Clients travelling to the region are making fewer trips but are heavy spenders.

“We are seeing a mix of couples, multigenerational families and travellers with diverse interests. We have had keen walkers and climbers who we’ve arranged treks for and equestrian enthusiasts where we have offered bespoke horseriding experiences in destinations like Sumba or Mihirgarh, India,” she adds.

“We’re also seeing culinary and culturally inspired travellers that are seeking deep connections through authentic experiences, going beyond surface-level sightseeing to immerse themselves in local traditions, cuisine and storytelling.”

She suggests agents encourage clients to travel at a slower pace. “A well-paced itinerary allows for deeper cultural immersion and meaningful experiences, rather than simply ticking off destinations,” she says.

This is a sentiment echoed by Audley Travel; 70% of its country specialists say their clients ask for curated multi-spoke itineraries as a solution to differing needs and desires on a family holiday.

Leach explains: “When looking at itineraries, ensure it has a mix of active and relaxed experiences. As an example, balancing cultural and historical experiences with more interactive or light-hearted activities is key. The UNESCO world heritage city of Luang Prabang is a fascinating city, with deep historical significance and Buddhist tradition, but ‘temple fatigue’ can be real, especially for younger travellers. So [try pairing] a morning of cultural

Pictured: (clockwise from left) The Nay Palad Hideaway, Siargao Island (Michael Poliza); Twin Peaks, El Nido, The Philippines (Alejandro Luengo); Snorkelling with whale sharks

exploration with an afternoon at an ethical elephant sanctuary or a local cooking class.”

Clients who typically choose Indian Ocean destinations for their winter sun getaway may also find the Asia Pacific region appealing, as the diversity of its destinations can offer something more culturally rich. In Vietnam, for example, travellers can wander through ancient temples, cruise along the Mekong, or dive into bustling street markets.

The 2026 Virtuoso Luxe Report, has identified Vietnam as climbing three spots to number six among rising destinations, “standing out for its excellent value and as a fresh alternative to Asia’s other booming hot spots”.

Flying high

As well as hot new openings, the region is benefiting from the launch of new connections from the UK. Last year, Norse Atlantic Airways’ kick-started a

direct service to Bangkok from London Gatwick, marking the airline’s first route between the UK and Asia.

And not to be outdone, British Airways will operate year-round flights from London Gatwick to Bangkok from this summer. Services will depart three times per week and the airline will operate six weekly flights during the winter season.

The north is also benefiting, with IndiGo boosting flights between Manchester and Mumbai and Delhi, further emphasising the growing demand for travel to Asia.

what to book

On Carrier’s Cambodia for the Conscious Traveller, take a culinary journey through Siem Reap – enjoy the city’s vibrant food culture through a series of delectable tasting platters.

Embark on the Blue Jasmine, a charter train offering 37 passengers a boutique experience as it travels from Bangkok to Chiang Mai via Ayutthaya, Uthai Thani and Sukhothai.

Abercrombie & Kent’s Mountains and Myths in China and Tibet tour goes from Beijing and the Great Wall to glittering Hong Kong, packing an in-depth exploration of Tibet and the Yunnan province in between.

Pay homage at the ancient Shinto shrines and Buddhist temples on the

“Clients who typically choose the Indian Ocean for winter sun getaways, may also find Asia Pacific appealling”

38km-long Kumano Kodo trail in Tokyo, Japan, on TransIndus’s Sacred Trails of Japan itinerary.

Check in at Kimpton’s largest property in the Tsim Sha Tsui neighbourhood of Hong Kong, offering 495 rooms, five restaurants and a rooftop pool.

Book it

A 16-day tailormade Highlights of Lurzo and Siargao itinerary with Audley Travel costs from £7,725pp (based on two). audleytravel.com

Mary Ann’s work has appeared in B2B and consumer titles, including The Sunday Times Travel, The Telegraph and The i Paper.

Pictured: (clockwise from top) The Doi Inthanon National Park, Chiang Mai; Horseriding on a beach in Indonesia; Monks take a walk in Unesco city Luang Prabang; A floating market in Hanoi, Vietnam

MARY ANN HASLAM

AMELIA ISLAND

Annabel Lander, Head of PR for Cellet Marketing and PR, takes a group fam trip to Florida’s northernmost barrier island on the state’s Atlantic coast

Just a 30-minute drive from Jacksonville International Airport, you cross one of two bridges onto Amelia Island. The transformation is immediate: roads lined with oak trees draped in Spanish moss and 13 miles of pristine beaches set the scene.

1 The Ritz-Carlton Amelia Island stands as an exquisite testament to refined luxury. On arrival, we were greeted with sweeping beachfront vistas before enjoying a delicious lunch at Coast restaurant, where the island’s famous wild-caught shrimp was a highlight. Afterwards, we retreated to the tranquil spa, where I was lucky enough to spot gopher tortoises roaming the dunes surrounding the resort. For dinner, we visited local favourite Lagniappe Restaurant and met chef-owner Brian Grimley. Originally from the UK, Brian settled on Amelia Island, bringing with him a passion for sourcing exceptional ingredients and creating memorable dining experiences.

2 The following morning, we explored Fort Clinch State Park. The historic fort is just one aspect of this diverse 1,400acre park. Towering live oaks provide a striking backdrop for hiking and biking along the many scenic trails. We also found time to scour the beach for shark teeth; a surprisingly addictive and very popular local pastime.

3 Our next stop was the beautiful Victorian seaport of downtown Fernandina Beach. Wandering through the historic streets, you feel transported to another era. Independent shopkeepers offer everything from locally made lavender products to unique coastal treasures, while The Palace Saloon, Florida’s oldest bar, provides the perfect spot to pause for a refreshing drink. We then checked into The Addison on Amelia Island, located just a short stroll from the heart of downtown. The beautifully restored bed and breakfast’s main building dates back to 1876. The homely touches make it feel more like a private residence, helped further by the daily happy hour where guests gather on the veranda over a glass or two of wine.

4 After a delicious homemade breakfast at The Addison, we walked to Fernandina Harbor Marina to join the Amelia River Cruises Cumberland Island Tour. This two-and-a-half-hour wildlife and history excursion took us through the local waterways, where we spotted wild horses and dolphins while learning about the flora and fauna of the surrounding islands. Don’t forget to stop by the Amelia Island Welcome Centre to pick up brochures and chat with friendly locals, who are happy to share insider recommendations to help make the most of your stay.

5 For our final evening, we enjoyed dinner at the fantastic Kitchen 251. The fried green tomatoes and crab cakes come highly recommended. Our visit concluded with live music at The Boathouse, a favourite among both locals and visitors alike. We were treated to a lively performance by The Honey Badgers and even met local celebrity “Hupp” Huppmann. On Amelia Island, every experience seems to come with a story attached.

TOP Selling TIPS

• Easy access from Orlando, Tampa, and Atlanta

• Uncrowded pristine beaches

• A walkable downtown with unique local artisans

• Variety of championship golf courses to play

• Visitors can immerse themselves in abundant nature and wildlife

• Independently owned restaurants with high quality, good value, organic, and locally sourced produce.

Annabel Lander Cellet Marketing

Pictured: (clockwise from top) The Addison on Amelia Island; Boardwalk leading toward the ocean; Group photo at Kitchen 251; Map of Amelia Island locations visited

CANADA HITTING IT OUT

of the park

The World Cup has thrown Canada bookings a summer curveball, tour operators say, but 2027 is shaping up to be a banner year, writes Steve Hartridge

The ball leaves the bat with an audible “thwack”, soars into a cobalt-blue sky and clears the fence 350 yards from the home plate.

Rather than sparking an outbreak of cheers it hushes the crowd, for the batter who has hit the home run is from the opposition Miami Marlins.

I am sitting high in the stand at the Rogers Centre, the impressive home of the Toronto Blue Jays baseball team.

It’s a warm, clear evening and there’s no need to close the retractable roof tonight.

It’s a working-week Monday in late May and over 40,000 people are packed into the stadium. The Blue Jays are the only Canadian team that play in Major League Baseball, a competiton dominated by teams from south of the border –which is why they are often framed as “Canada’s Team”.

This feels like a quintessentially Canadian experience and more than just a sporting event: it is also an outing, for buddies, catch-up friends, work colleagues and couples. I am surrounded by families of all sizes and age demographics, with many toddlers and teens dressed in the blue-and-white colours of their favourite team.

Earlier, many of those families had queued for up to three hours outside the stadium, to be among the first 15,000 to be handed a “bobblehead” giveaway, a limited-edition boxed doll of one of their favourite players.

And, once inside the stadium, those kids can play a variety of games on the concourses. There’s a Kids Zone, with a “Dive and Catch” area that sees them jump into a foam pit while “catching” a baseball for a souvenir photo, Xbox

baseball gaming stations, a bean bag toss, a giant Jenga – and much more.

The home team lose 6-1, but it barely seems to register as the fans traipse away from the stadium, Bobbleheads in hand. In baseball, the games come thick and fast and many of these same fans will be back tomorrow afternoon.

The next morning, I sign up for a tour of the stadium. I hear all about its history and drop into places in the inner sanctums like the press box, trophy room and premium hospitality areas. The highlight is walking out through a tunnel and onto the field, with the CN Tower as an imposing backdrop.

Toronto is a sports-loving city and a visit to the Rogers Centre will be on the must-do list of many visitors, even those who know little about baseball.

The same can be said of the nearby ▶

Pictured: (main image) Rogers Centre, home of the Toronto Blue Jays.

(credit: Steve Hartridge)

(opposite page, from clockwise ) The World Hockey Hall of Fame; Toronto gets ready for the FIFA World Cup;

An oversized Toronto mural; The author enjoys a Rogers Centre stadium tour

World Hockey Hall of Fame, which plots the story of the most Canadian sport of all (that’s the version played on ice) through galleries displaying trophies, old team jerseys, international matches – who knew Thailand had an ice hockey team? – videos and much more.

Your can even have your photo taken next to the gigantic Stanley Cup, ice hockey’s premier prize and the second largest trophy in sport.

Anyone who saw Canada’s opening foorball match against BosniaHerzegovina in the FIFA World Cup could not have failed to notice the passion of Toronto’s sports fans, who generated a pulsating atmosphere in the smallest of the 16 stadiums that staged matches.

“I had long said that Toronto would be one of the best places to be during a World Cup,” said Destination Toronto’s Andrew Weir.

“We are the most multicultural city in the world and no matter which two countries had played, there were always going to be flags and honking car horns.”

strong forward sales

While many UK tour operators say there was little in the way of a spike in demand during the tournament itself – Vancouver was Canada’s other host city – they report that forward bookings for the rest of the year and 2027 are looking healthy.

“The World Cup absolutely affected the volume we could achieve during June,

usually key months for us, but not in a positive way,” says Titan Travel’s Robert Stapley. “We managed to work around it the best we could to rearrange our itineraries, but it did have an impact. On the other hand, forward sales are strong and Canada is performing well.

“The core experiences remain the same for first-timers, such as The

Rockies, which are often twinned with an Alaska cruise. For second-timers, I would recommend Atlantic Canada. We have launched a new two-week tour of Nova Scotia, New Brunswick and Prince Edward Island, and have seen very encouraging early sales. Our first tour goes out in mid-June.”

Canadian Affair’s bookings for next year are seeing “triple digit growth,” says the company’s Stuart Rogers. “It is usually Western Canada and The Rockies first, but we are getting more enquiries for other parts of the country; clients are wanting to see more of Canada. We are seeing traction from our campaigns for regions like Alberta and Atlantic Canada.”

Canada, tailormade for you

For over 55 years, we have been supporting the travel trade with expertly planned tailormade holidays to Canada and Alaska. From Rocky Mountaineer rail journeys to polar bear experiences in Manitoba, from thundering Niagara Falls to fresh lobster in Nova Scotia, we know Canada and Alaska inside out.

Our experienced team has travelled extensively across the country, providing first-hand advice, expert guidance and seamless support to help you create holidays that keep your clients coming back.

Why choose us?

▶

First Class Holidays’ Keir Ashley says the majority of its booking are now for 2027 and even 2028, with Western Canada the top choice for first-time travellers to Canada, particularly the Rocky Mountaineer combined with a cruise. “We have also seen an increase in trans-Canada rail journeys along with more bookings for Atlantic

Bespoke

Pictured: (Opposite page) Lake Moraine, Banff National Park, Alberta (Destination Canada/Wibke Helfric); (This page) Peggy’s Cove, Nova Scotia (Destination Canada); All Aboard Via Rail’s The Canadian (Steve Hartridge)

Canada, due to increased airlift and reasonable pricing throughout the summer season,” he adds.

Mark Sykes of Freedom Destinations said while bookings for Canada slowed in May they are still “on target” for the rest of the year and are already “performing strongly for 2027”.

Canada, Naturally

Canada’s enduring popularity is underpinned by its mix of wildlife, majestic scenery, nature-led experiences and open-road touring on lesser-travelled routes that offer travellers limitless opportunities for discovery.

These can include, for example, winding through the mountain landscapes of the Crowsnest Highway between British Columbia and Alberta, taking in the rugged beauty of Yukon’s Dempster Highway, or following the 309km Irish Loop in Newfoundland and Labrador.

Such timeless assets are the focus of Destination Canada’s current marketing brand, Canada, naturally., which highlights those aspects of everyday life that Canadians take for granted but nevertheless feel extraordinary to guests. These include awe-inspiring landscapes, daily interactions with wildlife, natural phenomenon like the northern lights and warm-hearted locals on hand to offer

help and guidance to tourists.

“Canada, naturally. taps into the craving for ‘real experiences’,”. says Gloria Loree, Senior VP, Marketing and Strategy and Chief Marketing Offer for Destination Canada. “The double meaning behind it – that ‘naturally’ applies to both our real nature and our real human side that make Canada a natural choice for travellers – has been very well received.”

engaged travellers

A more immersive and engaged style of travel is well suited to Canada, with visitors increasingly looking for these experiences, says Ben Peters of Jonview, a tour operator and one of Canada’s main receptive operators (DMC).

“One of our mantras is that today’s traveller is looking for ‘sight doing’ not just sightseeing. They expect the scenery to be there; it is a question of ‘What can we do when we are there? And Canada offers these experiences in abundance, from coast to coast and as far north as you can travel,” he says.

First Class Holidays’ Keir Ashley says agents are increasingly requesting more bespoke itineraries for their clients.

“In response, we are widening our product range. We are working with Explora Journeys (which offers coastal itineraries, stopping in locations like

“We are getting a lot of bookings for 2028. Clients are realising that leaving it late to book doesn’t work for Canada”

Québec, Baie Comeau, and Gaspé), and Lindblad Expeditions (whose Canadian voyages span the coast of British Columbia, the Canadian Maritimes, Newfoundland and, for adventurers, the wild Arctic frontier).”

The final word goes to Jonview’s Ben Peters who advises agents to book as far in advance as they can. “Right now, Canada is benefitting from an ongoing favourable exchange rate and a very positive image during these times of geopolitical challenges,” he says.

book it

First Class Holidays has a 10-day Canadian Maritime Escape option, departing May 25, 2027. It features Halifax, Lunenburg, St. Martins, Moncton, Charlottetown, Grand Tracadie and includes activities such as a Halifax Citadel tour, Bay of Fundy sea kayaking and the Anne of Green Gables Heritage Place. Included are flights from LondonHeathrow, compact SUV car hire, and car ferry crossings. Price is £2,796pp, based on two adults sharing. fchholidays.com

Pictured: (clockwise) Seton Lake, a 22-kmlong turquoise fjord lake in Lillooet, British Columbia; Big Horn Sheep on a mountain roadside in Alberta (Destination Canada); Elsipogtog Mi’kmaq Cultural Center, Elsipogtog, New Brunswick (Indigenous Tourism) Canada

IQALUIT

Canada’s northernmost city rewards those who make the journey with remarkable Arctic experiences and an introduction to a culture few of us know much about

DAY ONE cultural immersion

Morning: Start with breakfast at Black Heart Café, recommended for its coffees and cheesy quesadillas. Make your second coffee a take away and head to Unikkaarvik Visitor Centre for an introduction to the territory and its Inuit heritage. Visit nearby Frobisher Bay, framed by rocky tundra. The 240km fjord is at the centre of much that goes on in Iqaluit. In winter it is an expanse of ice, in summer an ever-shifting water-scape. In all seasons, the sunset and sunrises paint the skies peach, purple, pink; crimson, copper, coral, and in all seasons, there is much to do, from kite-skiing and snowmobiling, to sailing. Look out for icebergs, seals and, in summer, Arctic terns. Afternoon: Spend the afternoon learning about Inuit culture, which influences everything from art to architecture. Nunavut’s distinctive glass and wood Legislative Building has a circular legislative chamber which encourages discussion and communication rather than confrontation. Governance is based on consensus, rather than political parties. Assembly members are independent, choosing the Premier and

cabinet only after elections.

Evening: If you have energy to burn, take a 40-minute hike to Niaqunngut Apex. It’s a beautiful walk with spectacular views. Afterwards, cab it back to town, and get to know other visitors and locals at drinks and dinner. Among the many diners that provide great opportunities for socialising over good food such as poutine, chicken wings and burgers, is the Storehouse Bar & Grill, in the Frobisher Inn.

nature’s bounty

DAY TWO

Morning: The Frob Kitchen & Eatery does a terrific Inuitinspired special of scrambled eggs with Arctic char and green onions, topped with capers and served with hash browns and toast. Afterwards, take a guided excursion to the tundra that surrounds Iqaluit. The Indigenous Inuit people have lived here for at least 5,000 years, in the permafrost wilderness, with rocky outcrops, frozen valleys and deep winter snow. It cannot sustain tree growth, but does give life to wildflowers, mosses and lichens; to Arctic foxes, hares and caribou and to a population that survives in one of the harshest environments on

Earth. If you’re there in winter, you can go snowshoeing or snowmobiling.

Afternoon: As you head back to town, stop at the Sylvia Grinnell Territorial Park (Iqaluit Kuunga). Besides its irresistible beauty – waterfalls, valleys carved by glaciers 7,100 years ago, and a frozen river in winter – it is a cultural centre that will teach you much about Inuit people. There is a huge range of activities available, too, including learning how to make pitsi.

Evening: There can only be one way to end your stay, and that is with drink at Canada’s northernmost brewery – the Nunavut Brewing Company (known as NuBrew. It doesn’t serve food, but you are welcome to take your own to enjoy with superb ales and lagers that support the local community.

Pictured: (clockwise from above) Iqaluit by day (Fritz Mueller); Exterior of the Legislative Building; Local beers at the Nunuavut Brewing Company (Jason Nugent, Destination Nunavut); Night time in Iqaluit (Pamela Wood)

With a vehicle for every type of client and family size, Canada RV Rentals offers the perfect way to explore Canada’s cities and parks, says Tracy Thompson, the company’s International Sales and Marketing Manager

“RV trips offer travellers an ‘Immersive Connection’”

How are your bookings to Canada?

We are seeing strong demand for Canada. The west continues to be very popular but we are also seeing good demand in the east and for Atlantic Canada. With a very large fleet purchase this year – we have more than 1,000 new vehicles for 2026 on order – we are well positioned to accommodate the increased demand we are experiencing for 2026.

Tell us about your fleet of vehicles and recent additions.

Our fleet across Canada and the U.S. consists of around 4,500 vehicles, and we keep it simple by

offering just four different models. The key distinction is their size and passenger capacity, with options accommodating between one and seven travellers.

We are excited to introduce our newest model, the C18 ultra compact, which fits into an ordinary car parking space. Small in size it still has all you need for a comfortable trip. It combines the comfort of an RV with the flexibility of a campervan, including the ability to fit into standard parking spaces and offering easy handling. It is ideal for first-time renters, couples and solo travellers and will be available from July 1, 2026 at select Canadian

locations, including Vancouver, Calgary, Toronto and Montreal.

What are the advantages of an RV trip in Canada over a regular selfdrive rental?

An RV trip offers a highly flexible way to explore Canada, with the key advantage being the ability to travel with your own home on wheels. There is no need to pack and unpack at each stop as your home travels with you. It also allows you to prepare your own meals (and eat farm-to-table produce and dine in some of the most scenic locations imaginable, enhancing the overall experience. The flexibility to adapt your itinerary and travel at your own pace is another major benefit.

Staying in campgrounds within national and provincial parks enables visitors to fully immerse themselves in nature. Whether it’s enjoying an evening by the campfire or waking up to stunning landscapes and wildlife right outside their door, an RV trip offers an unparalleled connection to the outdoors.

Do you have a favourite memory from an RV trip of your own in Canada?

My first motorhome experience was to the west coast in my mid-twenties. I had never been camping before, or driven a larger vehicle, and by the end of it I was hooked!

Seeing the majestic lakes of Peyto, Moraine and Louise really did feel surreal and special – the deep, rich colours are incredible.

A highlight was stopping to swim at Penticton and spending time on the beach with our impromptu picnic.

The moment perfectly captured the sense of freedom and spontaneity that makes RV travel so special.

In Jasper, we sat in the campground amphitheatre and listened to rangers talking about the resident wildlife. An RV experience really gets you closer to what you travel to Canada to see. cruiseamerica.com

Atlantic Canada’s great outdoors

Wild by nature, Atlantic Canada sets the standard for outdoor adventure. Where else can you gallop along the shoreline of the world’s highest tides or paddle in pursuit of an iceberg? From the drama of its landscapes to adventure sports, this region offers natural highs at every turn.

pedal power

Hidden beneath a leafy woodland canopy lies New Brunswick’s impressive network of forest bike trails.

A two-wheel adventure is a great way to seek out some of Atlantic Canada’s most dramatic vistas, plus there’s a trail to suit all abilities. Riders looking for something to test the suspension have 14 lift-accessed downhill trails at Sugarloaf Bike Park in Atholville, which offers everything from gentle drops

to daring ‘enduro’ trails. Meanwhile the extensive singletrack network of the Sentiers Madawaska Trails in Edmundston has nearly 60km of track winding through ancient woodland. tourismnewbrunswick.ca

watery ways

Adventures Newfoundland offers the chance to float amid the giant icebergs that glide passed Newfoundland and Labrador every year. Burn off some steam as part of a sea kayak tour while taking in sea birds nesting on sheltered islands or paddle towards the northeast coast for whale sightings – just stay out of the splash zone! For clients looking to connect with the land, the Bay of Exploits is a historic waterway that was once used by the now-extinct Beothuk people. A relaxed float downstream or a white-water rafting tour is a great way to learn about the history of the region and its people. newfoundlandlabrador.com

saddle up

Take the reins and channel your inner pioneer with a scenic horseback ride along the Bay of Fundy— home to the world’s highest tides. Spirit Reins Ranch near Parrsboro offers its signature Tidel Floor Fossil Tours as part of an equestrian escape. Riders will enjoy a

brisk beach canter and marvel at the plains before the sand is replaced by up to 16 metres of water in record time. Beginners can sit back and enjoy a more relaxed ride while the experienced equestrian can pick up the pace and race across the shoreline, leaving a lasting impression. novascotia.com

“Float amid the giant icebergs that glide past Newfoundland and Labrador every year”

take a hike

Inspired by the Camino de Santiago pilgrimage in Spain, The Island Walk on Prince Edward Island is a 700km loop taking around 32 days by foot. The trail includes both inland and coastal stretches, rewarding hikers and cyclists with red dirt roads, sparkling ocean horizons and colourful fishing villages. For those who prefer leisurely drives, there are three scenic coastal routes that include storybook villages such as Victoria-by-the-Sea, Cavendish, Georgetown, and Tignish, all serving fresh island cuisine. Keen fisherman can also catch their own on a deep-sea fishing adventure and wrangle with the likes of bluefin tuna. tourismpei.com

Pictured: (Clockwise from top) Bike the trails on Prince Edward Island; Sea kayaking with whales; Fossils on horseback tour in Nova Scotia

SHOWTIME FOR CANADA

Great expectations for Ottawa flights

DESTINATIONS in Ontario and Southern Quebec are hopeful that new flights out of the UK to the country’s capital, Ottawa, will spark an influx of new visitors.

Air Transat’s new direct UK–Ottawa service, the first-ever direct flights between London Gatwick and Canada’s capital, started on May 15.

The seasonal service, which operates several times a week through to October 2026, supplements the direct London Heathrow–Ottawa route operated by Air Canada, which was relaunched in 2025.

Destination Ontario’s Gabby Kotz said: ”The new flights make ‘The Corridor Route’, which runs from Québec City through Montréal, Ottawa and Toronto to Windsor much more doable.”

Stephane Tellier, Bonjour Quebec,º hopes to see regions connected with or within easy driving distance of Ottawa’s northern edge benefit from the flights.

He said: “I expect to see more itineraries appearing combining Ottawa with Québec destinations like the Laurentians, Outaouais and Québec City.

“I would recommend Wakefield, a village on the Gatineau River close to Ottawa and known for its historic covered bridge, cafés, galleries and riverside setting.”

A NEW online trade training platform that better fulfils the demands and needs of agents will be unveiled next year, said Gloria Loree, Destination Canada’s Senior VP, Marketing Strategy and Chief Marketing Officer.

Speaking exclusively to Selling Travel in Toronto, Loree said the Canada Specialist Programme (CSP), which was suspended this year, had outlived its usefulness, no longer fitted the requirements of time-pressured agents and was too generic to be effective across all of Canada’s key international markets.

“The CSP was a universal model that just didn’t fit every user and every sector. It was outdated and required agents to spend around 18 hours training, if they were to complete the entire programme. I just don’t think they have that amount of time to commit to,” said Loree.

“Much of the (CSP) content remains excellent, but how we package and deliver it can be vastly improved. We have to take better advantage of the technology that is available and be able to scale it better,” she added.

“The plan is to deliver key information and trusted answers in a much faster way.

“AI allows us to use the content that is sitting out there, whether in videos, PDFs, social media, our extensive research channels, etc, and place it all into an environment where AI has “baked it” to the core.

“We will keep it in a closed AI environment, so it can be 100% trusted by agents.

“They (agents) don’t fully trust Global Learning Modules, but they do trust our data, so our challenge is to use AI and help make that information for efficient for everyone”.

Lusso clients are ready for Canada

CLIENTS are waiting for the final whistle to blow on this summer’s FIFA World Cup before returning to Canada in big numbers, says Lusso’s Canada Product Manager, Gary Worthington.,

“We have a good 2026 on the books, but many avoided the football dates. A lot of clients will travel in July, August and especially September.” He adds: “Sales for 2027 are strong; demand for British Columbia is booming and, for example, we have seen about three times as many bookings for Knight Inlet Lodge, a floating wilderness resort.”

Lusso has launched a Manitoba product, featuring polar bears – but agents need to book early. “Most packages with Churchill Wild and Lazy Bear Lodge sell out well over 12 months in advance,” says Worthington.

Lusso will also be adding the new Hyatt Regency, formerly Embassy Suites, at Niagara Falls. lussotravel.com

Strong demand for discount pass

THE Canada Strong Pass opens the door to free national park admission, discounted rail travel and reduced museum entry for international visitors.

Available from June 19 to September 7, 2026, the pass

and beyond

Northlander heads to Muskoka

A REVIVED train service in Ontario will make access to the province’s popular Muskoka region easier when it starts running later this year or in 2027.

Testing of the new Northlander trains, which will run on a route from Toronto to Timmins, a journey of around 11 hours, is underway. The service last operated in 2012. The train will leave Toronto’s Union Station at 18.30 and will arrive in Muskoka’s cottage-country destinations Gravenhurst, Bracebridge and Huntsville three hours later.

After reaching Timmins, the Northlander will continue to Cochrane,

Heritage Park goes behind the scenes

ONE of Calgary’s major attractions has a new tour that takes visitors behind the scenes and shares 62 years of costume design and history with them.

Heritage Park, one of Canada’s largest living history museums, with more than 180 exhibits and attractions recreating life in Western Canada from the 1860s to the 1950s, has launched an exclusive tour that grants access to areas of the park not usually accessible.

Guests get to see some of the facility’s 55,000 artifacts and period costumes and hear expert interpreters sharing the stories behind the exhibits.

“Our curator is very excited about our new tour. She has been with us since the day we opened in 1964 and has a wealth of stories,” said Sandy Wilde, Travel Trade and Event Sales Manager for Heritage Park. “The costumes that our historical interpreters wear are designed and patterned on site.”

One of the park’s signature experiences is a ride on an authentic steam train around the site. heritagepark.ca

New tour starts to bloom in Alberta mountain town

A NEW business that rose from the ashes of Jasper’s devastating fires in the summer of 2024 is starting to bloom alongside the flowers and wildlife now seen on the region’s blackened mountain slopes.

Estelle Blanchette, owner of Jasper Food Tours, once took guests to the mountains surrounding the Alberta town for cooking lessons – but that all changed on July 22 2024 when she was evacuated along with other residents.

“The fires took the biggest ‘route’ we had seen in 60 years; it was raining ashes. When we came back a little short of four weeks later it was just like walking into the apocalypse.”

Resuming her cooking lesson tours was out of the question.

“The fires killed 80% of the trees. Now it is too windy up there. Plus, the burnt areas become really hot, as there’s nothing to absorb the solar radiations,” says Estelle. She returned to Jasper to start a new tour that show the area’s regeneration. “I call it a wildfire picnic tour. The fires have expanded habitat to tons of wildlife,” she says. “I’ve been hiking trails around Jasper for 30 years and I had never seen herds of bighorn sheep down below. At the top, yes, but not where they are now. There are also elk, and the bears are loving the dandelions”. jasperfoodtours.com

News in brief

VISITORS travelling through Québec City’s Jean Lesage International Airport (YQB) will get a taste of First Nations Wendat culture through dine-in and takeaway meals and arts and crafts like jewellery, mitten, and moccasins when a Sagamité restaurant and shop opens this autumn. Sagamite operates two other establishments serving First Nations gastronomy – in Wendake, the Huron-Wendat community on the outskirts of Québec City, and in historic Old Québec.

LE MÉRIDIEN Toronto Pinnacle Hotel is set to open in early November. Located on Toronto’s waterfront it will be Canada’s tallest building and the first building in the country to exceed 100 floors.

ELEMENT by Westin Calgary Downtown has opened in the heart of the city, close to downtown. It has 226 “sites” with fully-equipped kitchenettes.

PURSUIT has a new Ice Odyssey tour at the popular Columbia Icefield in Alberta. The two-hour, low-emission tour offers guests a premium glacier experience at an exclusive site.

WENTWORTH Hospitality Group will open The Arden Hotel in Burrard Heights, Vancouver, by the end of 2026, transforming a former office building into a vibrant home-away-from-home neighbourhood hotel.

ALBERTA is set to open two new hotels in 2026 that will provide more options for visitors to the Rockies. In Banff, the Rimrock Resort will reopen in July, while earmarked for a late 2026 opening is The Alexander Spa Hotel in Canmore, a boutique, luxury spa.

BANFF & LAKE LOUISE

Mountain adventures and serene hot springs make Banff and Lake Louise an ideal winter escape in the heart of the

Canadian Rockies

DAY ONE

Morning: There’s nothing like that first glimpse of the mountains especially when you start your winter break in Banff and Lake Louise, the heart of Alberta, with a guided 4x4 Safari Tour. Travelling into remote mountain terrain, you enjoy views across snow-covered peaks while keeping an eye out for wildlife including elk, deer and bighorn sheep.

Afternoon: For lunch, head to Pizzeria Sophia, a popular local spot in Banff known for its wood-fired Neapolitanstyle pizzas. Continue the adventure with a guided e-fat bike tour; with wide tyres, these bikes making it easy to explore Banff’s winter trails.

Follow your guide along forest paths and snow-packed tracks, taking in the stunning mountain scenery as you ride around Banff and its surroundings.

Gentle climbs and rewarding descents make it an easy, enjoyable ride. Or opt for a snowshoeing excursion through the surrounding forests.

Evening: Take the Banff Gondola to the summit of Sulphur Mountain for

panoramic views across the Canadian Rockies. Arrive in time for sunset and watch the mountains transform colours from white to pink at dusk.

Later, make your way across to Banff Upper Hot Springs for a relaxing soak in naturally heated mineral waters.

Surrounded by the towering summits and crisp alpine air, it is one of Banff’s most iconic experiences and the ideal way to unwind after a day outdoors.

Morning: After a light breakfast at Farm & Fire, travel to Lake Louise on the ROAM bus to experience one of the Rockies’ classic winter activities: dog sledding. Settle into a sled before gliding through glacial valleys and mountain ridgelines. Take time to stroll along the frozen shores of Lake Louise with its ice skating rink around the ice castle before grabbing a hot chocolate (or something stronger) at the ice bar.

DAY TWO

Afternoon: Return to Banff for a relaxed lunch in town before spending the late afternoon exploring Banff Avenue and

Bear Street. Independent galleries such as Banff Trading Post sit alongside outdoor outfitters like Monod Sports Ltd and souvenir shops including Cool As A Moose. The town’s spas offer a welcome reset between adventures, with the surrounding mountains never far from view.

Evening: Round off the trip with an intimate, casual dinner at The Fat Ox, known for its modern Italian menu. where local ingredients take centre stage here, with elk meatballs and bison carpaccio among the popular dishes. Then walk off dinner in Banff’s compact town centre, where bars, lounges and late-night venues are within easy reach.

Head to The Dusty Boot Saloon, where live music, cocktails and a lively crowd create a classic après-adventure feel, with the atmosphere of an old western saloon and a hint of speakeasy.

Pictured: (clockwise from above) A sleigh ride across the snow (Robert Massey); Skating on Lake Louise; Mount Norquay (Eric Hanson); Banff Avenue (Paul Zizka)

A river runs through it

Few parts of the world do wilderness like Canada – and few parts of Canada do wilderness like Saskatchewan, as Mike Unwin discovers during a five-day adventure on the Churchill River

Dumped at Trout Lake Rapids”. The humiliating phrase returns as I lie in my sleeping bag at dawn, reflecting on yesterday’s mishap.

This was my guide Clint Austin’s description of how my canoe turned turtle as it emerged from the rapids into an eddy, tipping both me and my paddling companion into the river.

But today’s another day. Sunrise is creeping through the flysheet and the loons are calling from the lake.

Soon I’ve packed up my tent and am heading down to the shoreline, where a curl of blue smoke between the pines tells me breakfast is on the go.

This morning, Clint has whipped up baked oatmeal with rosehip powder and Saskatoon berries. And we’ll need it, with more miles of paddling ahead.

It’s day two of my five-day adventure with Churchill River Canoe Outfitters.

Four of us, plus two seasoned guides, are paddling eastwards along a 65km stretch of the Churchill River as it snakes and spills from lake to lake across northern Saskatchewan, wild camping on islands and generally undergoing a thorough wilderness induction.

canada’s Best-kept secret

For me, it’s a steep learning curve – but a very satisfying one.

Saskatchewan is little known to most international visitors to Canada, lying midway between more famous attractions to east and west. But in

many ways, it represents the very essence of the nation.

This vast landscape of lake, river and forest is arguably the crucible in which Canada’s identity was forged, from the legends of the First Nations peoples to the journeys of the 18th century Voyageurs who used the river to supply the fur trade that became the foundation of the nation.

“It is one of the world’s best kept paddling secrets,” says Martin Bernadin, owner of CRCO. “The combination of deep history, remoteness and intact

“We are fortunate in Northern Saskatchewan to have huge swaths of untouched and undeveloped wilderness, with over 100,000 lakes and streams”

wilderness makes the Churchill River System unique.”

America As You Like It, which offers a variety of CRCO packages, agrees. “Saskatchewan is more local and more authentic,” says Product Director Cath Pusey. “It offers that true in-depth wilderness experience.”

Daunting and thrilling

Our route follows in the paddle strokes of those hardy Voyageurs, albeit with such modern comforts as inflatable airbeds and satellite phones.

Much of our journey sees us paddling sedately across wide expanses of calm water, but where the channel narrows into gorges there are rapids to negotiate. And despite Clint’s patient tuition in how to tackle them, the occasional

Pictured: (clockwise from top) Evening at Champagne Island, an undeveloped island in the boreal wilderness of central Saskatchewan (Mike Unwin); Mike’s group of paddlers stop for lunch; (Mike Unwin) Tour guide Clint prepares breakfast in “the kitchen” (Clint Austin)

upset – literally – is par for the course. No worries. Our gear – tent, sleeping bag, clothes and other essentials – is safely stashed in waterproof barrels.

Unpacking and repacking these barrels is now a well-oiled routine as each day we make and break camp.

Other daily chores include digging the pit latrine, setting up the kitchen (an upturned canoe on two tree stumps) and collecting and filtering the water. Clint organises us with all the efficiency you’d expect of an ex-military man.

“The trip can go sideways pretty quickly if you don’t learn some basic stuff,” he says.

But this “stuff” is half the fun. And it brings our little group closer together as we journey deeper into the wilderness.

“Our expeditions appeal to visitors who are willing to push their boundaries a little,” Bernadin tells me.

America As You Like It’s Pusey confirms this, adding that her clients cover every level of experience and ability, but that the adventure creates firm bonds. “Everyone works as a team, which gives a great sense of belonging.”

Knowing that we’re alone out here is both daunting and thrilling. Since waving goodbye to the Otter floatplane that dropped us at McIntosh Lake, we haven’t seen another sign of humanity.

The only voices have been those of the birds – the wailing of loons, chattering of kingfishers and shrill cries of bald eagles – while neat piles of moose droppings, beaver-chewed tree stumps and the tracks of a timber wolf reveal the presence of larger creatures.

Nosing down one back channel, we surprise a female black bear and cub,

Saskatchewan FACTBOX

“This landscape of lake, river and forest is the crucible in which Canada’s identity was forged”

who barrel away from the water’s edge and into the treeline.

By day two, we’re all getting a better idea of how to handle the white water. And where the rapids are too rapid, we leave the river and ‘portage’ overland to the next safe put-in, tramping the forest trail like pack mules, with bags and barrels on backs and canoes on heads.

Ghosts from the past

Each day’s paddling and portaging is followed by a companionable evening around the campfire. As we recline with

Getting there: CRCO expeditions start in Misinipe, a four- to five-hour drive from Saskatoon and reached by air via most Canadian international airports. When to go: June–September. July/August is peak season, with the warmest water for swimming. June is worst for blackfly activity but best for fishing. September is cooler, but with autumn colours and the Aurora Borealis. Combine with: Saskatchewan pairs well with Alberta (the Rockies and prehistoric Badlands) or Manitoba (the prairies and Hudson Bay). There are good road and rail connections between Saskatoon, Edmonton and Winnipeg Where to book it: America as you Like It has an eight-night Churchill River Signature Canoe Expedition as a standalone, and a Saskatchewan Summer Adventure. Tailor-made holidays can incorporate any of the CRCO expeditions. americaasyoulikeit.com; tourismsaskatchewan.com

full bellies and weary limbs, Clint and his co-leader Ric Driediger regale us with tales of the river.

“Imagine the ghosts of those Voyageurs who passed through here,” says Ric, describing the ordeals of those original travellers. We break out the wine box as he relates the history of place names like Lake of the Dead, and tells stories of the “Little People” – mythical characters that First Nations communities see as the river’s custodians.

On our final night, the Aurora Borealis unveils a spectacular display, as though to emphasise that out here nature is in charge. Watching the colours bleed across the heavens, I reflect that few parts of the world do wilderness like Canada – and few parts of Canada do wilderness like Saskatchewan.

Out here, even beginners like myself can tackle genuine challenges, both physical and emotional, while assured of their safety and essential comforts. It has been a transformative experience.

The next morning, two canoeists pass our island. The sight of their bright red craft comes as a jolt; a reminder that other people do exist and that shortly we’ll be paddling our final stretch, back to the tiny settlement of Misinipe, where our journey began.

As they disappear from view, I spy something else in the current – the round heads and long tails of two river otters, crossing from our island to the next. A parting gift from the wilderness.

Pictured: Mike paddling on the Churchill River, a premier wilderness and canoeing destination renowned for its interconnected lakes, waterfalls, and Canadian Shield scenery. Activities include world-class backcountry paddling, sport fishing (walleye and northern pike), and viewings of ancient Indigenous pictographs (Adrian Phillips)

NIAGARA FALLS

With a host of attractions close to the falls and wineries an easy drive away, Canada’s most iconic destination deserves at least a two-day stay, says Steve Hartridge

DAY ONE

Niagara

takes flight

Morning: Drive the 90 minutes (on a light traffic day) from Toronto to Niagara Falls. Alternatively, take the VIA Rail service or the FlixBus (both around two hours), both from Union Station.

On arrival, head to the Table Rock Centre to plan your schedule and book tickets and times for those attractions operated by Niagara Parks Commission.

A three-day Premium Pass costs $129 (about £68) for adults or C$£85 (£45) for children aged 3-12.

Make your first stop Niagara Takes Flight, a multi-sensory ride experience that takes you on a simulated trip over the swirling falls, parkland, forests, golf courses and historical attractions. There’s also a First Nations story-telling theme that runs through the experience.

Afternoon: Have lunch at Table Rock House Restaurant, with its floor-toceiling views of the Canadian Horseshoe Falls. The menu changes seasonally but puts an emphasis on Ontario ingredients and Niagara wines.

Then sign up for Journey Behind the Falls and descend 125ft by elevator to a short tunnel that gives you access

to two outdoor observation platforms. Here you can experience the awesome power of the falls’ freshwater crashing down in front of you. Then, draped in your free plastic poncho, walk out to the Upper and Lower Observation Decks at the foot of the falls.

Evening: Kick off your early evening by taking a nine-minute Niagara Helicopter flight (C$209, £111 for adults, plus tax; C$130, £70 for children aged 2-11). The lower summer sun (known as “warm light”) between 17.00-20.00 – makes the falls and gorge look especially dramatic. Have dinner at a popular area restaurant, such as STK Steakhouse Fallsview or The Revolving Dining Room at Skylon Tower, before ending your day with the spectacular nightly illumination of the three cataracts that comprise Niagara Falls.

DAY TWO fall for the power

Morning: After breakfast –there are around 178 hotels and motels in the wider Niagara region – enjoy a stroll along the quarter-mile boardwalk that comprises the White Water Walk and enjoy the power of the falls and its class six rapids.

Pictured: (clockwise from top) Niagara Takes Flight takes visitors on a sensory journey; Don’t miss a tour of the Power Station; Walk through a 2,200-footlong tunnel at the Power Station for more close-up views of the falls; Don a protective poncho at Journey Behind the Falls

Afternoon: Head to the Power Station, for the story of a hydroelectric engineering marvel that for 100 years turned rushing water from the Niagara River into electricity that powered numerous communities in Ontario. Decommissioned in 2005, the plant has been transformed into an informative interactive attraction. Then descend 180 feet and walk through a 2,200-foot-long underground tunnel to an observation platform for more views of the falls. In the evening, the power station puts on a light and sound show. Evening: Make the 15-mile journey to Niagara-on-the Lake and have dinner at Peller Estates Winery. Stay at historic Riverbend Inn and Vineyard. The next day return to Niagara Falls for more activities like the Butterfly Conservatory, Zipline to the Falls, a Niagara City cruise (formerly Hornblower) and the Whirlpool Aero Car – or return to Toronto. niagaraparks.com; niagarafallstourism.com

Night flights from MAN

HELLO SUNSHINE