Selling Travel April-May 2026 by BMI Publishing Ltd

Inspiring those who sell travel

Beyond borders

More couples are requesting that cultural elements be included in their nuptials and honeymoons

Golf

Canyon Spirit

St Helena

The USA

South Africa

SMALL MOMENTS

BIG MEMORIES

. THE U.S. EXPERIENCE BEGINS WITH DELTA.

WELCOME

Charlotte Flach, Editor

Travel has taken a bit of a beating with extreme weather, geopolitical tensions and regional instability causing changes in booking behaviours.

Despite this, travel agents and the industry remain resilient.

Among destinations with plenty to shout about is the U.S., which is celebrating several anniversaries and exciting developments in 2026. Flip to page 26 for a round-up of these.

As we enter “wedding season”, many advisors will be trying to help clients make the most of their nuptials and honeymoons.

Our feature on page four looks at the appetite for integrating cultural experiences into the special day and beyond and how agents can match their clients’ visions.

For those golf clients, our dedicated feature on page 11 highlights some of the best destinations to tee off in.

And some exciting news: we are again running our hugely popular Travel For Every Body Awards in 2026.

We’ve added some new categories too, so turn to page 10 for the details.

And there’s much more inside – get stuck in!

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PAND

TO holiday TO HAVE

icture the scene: a quiet, familyrun Italian farmhouse, where a wedding party can gather in the sunshine the day before the ceremony for pizza, limoncello, ice cream and children’s entertainment, creating lasting memories together. On the wedding day, the couple arrive in a classic Fiat 500 and the meal is a Mediterranean buffet feast. The next day, the couple and guests gather to chat over the wedding’s many highlights, and to refuel on carbs with a hands-on pasta-making class. Weddings like these are becoming increasingly sought-after by couples, according to specialist operators. Couples are also seeking greater

cultural immersion as part of their post-wedding celebrations, looking to explore the history, landscapes and traditions of their chosen honeymoon destination.

Demand for immersive destination weddings and experiential honeymoons is growing. Abra Dunsby investigates

Here, we highlight some of the latest trends in immersive destination weddings and reveal what’s popular in the growing world of culture-led honeymoons.

Authentic experiences

With modern-day families and friends often scattered around the world, a destination wedding is an opportunity for loved ones to celebrate the couple while also spending some treasured time together.

Melissa Lowe, General Manager at Perfect Weddings Abroad, says couples are increasingly asking for pre- and post-wedding parties to tag onto their destination wedding, with celebrations in locations such as Greece, Cyprus and Italy often lasting three days so couples can spend more time with guests.

Private wedding venues, especially those that are secluded, intimate and authentic, are also popular in these destinations. “People like out-of-hotel venues, where there’s nobody else around and it’s theirs for the day, plus for the evening party – or on some

Pictured: (above) A couple ties the knot in Santorini, with its distinctive blue and white buildings

Pictured: (left to right from top) A cobblestone alleyway in the traditional village of Lefkara in Cyprus; A couple on their wedding day in Yosemite National Park with Half Dome visible in the background; A couple kisses in a classic vintage Fiat 500, a popular choice for wedding transportation in scenic locations like the Amalﬁ Coast; A vast, arid landscape in Kyrgyzstan; Classic al fresco wedding breakfast set up typical in the Mediterranean; The island of Burano in the Venetian Lagoon, Italy

occasions they’ll take it over for the three days,” says Lowe.

“People don’t want to be looking at a venue that’s on a conveyor belt of three weddings a day, where they see other brides. They want it to feel exclusive.”

In Italy, she gives the example of Terranova Agriturismo, a rustic farmhouse in Sorrento with beautiful sea views. Couples can hire the entire venue so guests can stay on site in one of 11 rooms, adding on quintessential Italian experiences like pasta-making classes and limoncello tastings before or after the wedding. “It’s a sustainable, eco-friendly approach offering interactive experiences. The venue is family-run, so you feel like you’re in someone’s home.”

In Italy, the operator can book pre or post-wedding pasta or pizza parties, boat trips or vineyard tours.

“More couples are taking in the iconic elements of a place as part of the wedding,” explains Lowe.

In Greece and Cyprus, which make up around 60% of the operator’s bookings, clients are usually requesting traditional meze meals for the reception, rather than three-course, seated meals. Requests for cultural elements range from Greek dancers to plate smashing.

Also popular are excursions with guests, such as catamaran cruises.

“We have one Santorini wedding at the moment where they want to have the reception lunch, then go off to do a watersports trip before their evening party. That’s a first, but it’s quite common for people to be looking at things to do with their guests.”

Rustic venues and longer trips

Olympic Holidays, which has a dedicated weddings department, has also seen a rise in demand for longer wedding trips with family and friends, and in bookings for authentic venues.

The operator’s Wedding Specialist, Rachael Marron, says: “People are now much happier to go for a smaller venue rather than a big-chain hotel.”

Emilia Berni, Head of Marketing, notes that couples getting married in Greece are often combining their weddings and honeymoons into one trip. “They might have the wedding in Santorini and use that as a starting point for their honeymoon, then do two or three more islands.”

A real advantage of agents working with a specialist operator on weddings

is the expertise and advice they’ll get, says Berni. “We can talk through the legal and official documents and send agents a step-by-step guide advising on how clients can complete the paperwork. We also do regular agent training sessions,” she explains.

“We’ve all either been brides or known brides; it’s the most important day and you can get quite carried away, so having that trust element is really important.”

Planet Weddings is another operator seeing longer nuptials trips and more demand for the wedding party to do something special together. Requests in Italy include everything from pizza ovens for the pre-wedding party, to vineyard trips for wine tastings. In Croatia, boat trips with guests are popular, while taverna dinners or hiring a yacht for a private party are regular requests for Cyprus weddings.

“Operators are seeing demand for both longer nuptial trips and for the wedding party to do something special together”

Pictured: (clockwise from top) Unique wedding activities may include time on a boat or jet skiing; A beautiful sunset view from a beachside resort pool in Bali, Indonesia; A couple honeymoon in Thailand’s islands

“This eight.one-square-mile island steers clear of the typical flashiness of mass tourism in favor of rugged landscapes, deep colonial history and a remarkably quiet pace of life”

Getting married on Statia

Discover St. Eustatius, the “Golden Rock” of the Caribbean. This hidden gem offers untouched nature, world-class diving and a captivating history waiting to be explored

St. Eustatius, affectionately known as “Statia,” is a hidden gem in the northeastern Caribbean. A special municipality of the Netherlands, this eight.one-square-mile island steers clear of the typical flashiness of mass tourism in favor of rugged landscapes, deep colonial history and a remarkably quiet pace of life. In short, it’s a friendy and safe paradise.

The Historical “Golden Rock”

In the 18th century, Statia was the busiest port in the Caribbean, earning the nickname “The Golden Rock.” It served as a vital neutral trading hub during the American Revolution. In 1776, Fort Oranje fired the “First Salute,” making St. Eustatius the first foreign entity to officially recognise the flag of the United States. Today, the ruins of Lower Town warehouses – some now partially submerged –and the well-preserved Oranjestad offer a tangible link to this mercantile past.

Hiking the Quill

The island’s skyline is dominated by The Quill,

a perfectly formed dormant volcano. Hiking to the rim provides some dramatic scenery; down to a lush tropical rainforest nestled inside the crater. The trail system offers varying levels of difficulty, rewarding trekkers with panoramic views of neighboring islands like St. Kitts and Saba, and encounters with 52 species of birds making beautiful melody.

An Underwater Museum

Statia is a premier destination for divers seeking pristine ecosystems without the crowds. The surrounding waters are protected as a National Marine Park, featuring a mix of lava flows, coral-encrusted shipwrecks and 18th-century artifacts. Because the Marine Park is well kept, the reefs remain exceptionally healthy, teeming with eagle rays, sharks, and sea turtles.

Sustainability and Nature

Conservation is at the heart of the island’s future. Through organisations like STENAPA, Statia works tirelessly to protect its biodiversity, from reforestation projects to

monitoring nesting sea turtles on Zeelandia Beach. For the traveller looking to disconnect from the modern rush and reconnect with nature and history, Statia remains one of the Caribbean’s last truly authentic frontiers.

Say “I Do” on Stunning St. Eustatius! Exchange rings amidst volcanic landscapes and colonial charm. For a legal Caribbean wedding, file a “Notice of Intent” three weeks prior. Submit your passport, birth certificate, and proof of single status to the Census Office 14 days before the ceremony. Choose the historic Government Guesthouse or a custom venue. Ready to start? Email census.office@statiagov.com today!

culture-seeking honeymoons For the honeymoon market, couples are often seeking meaningful and varied trips that allow them to explore as much of a destination as possible.

Planet Weddings’ Managing Director, Mathilde Robert, says: “After the wedding, [couples are] no longer staying put in one hotel for seven to 14 nights. They want to explore different regions in a destination.”

Travel agent Bethany Hall, Director of Travel by Bethany, says her honeymoon clients want “authentic adventures”, with requests for Thailand, Indonesia and Vietnam being popular. “People want to get away from that Instagrammable feel; they want something unique,” she explains, adding that clients generally opt for boutique-style properties with B&B rates rather than all-inclusive resorts, so they can explore more of the destination and try local food.

Foodie excursions are trending, with Hall recently booking some honeymooners on to a cooking class with a local family in Chiang Mai. Wellness is another area seeing high demand, with requests for spa days, retreats and yoga experiences.

Audley Travel’s top three destinations for honeymoons this year are South Africa, Tanzania and Thailand, while twin-centre honeymoons, or “hybrid trips” combining adventure plus relaxation are proving especially

popular. Options include pairing a Kenyan safari with downtime on tranquil beaches in the Seychelles, or searching for wildlife on a hike through Madagascar’s rainforest, followed by the beaches of Île Sainte-Marie.

For clients looking for a culturallyenriching honeymoon, Alex Bentley, Audley’s Head of Product, recommends Uzbekistan and Kyrgyzstan – new destinations for the operator this year. “In Uzbekistan, a highlight is Samarkand – one of the cities on the old Silk Road and a wonderful place to appreciate its 2,500-year history, beautiful buildings and monuments.”

In more rural Kyrgyzstan, Bentley suggests a yurt stay on the shore of Lake Song-Kul, a peaceful, tuckedaway spot surrounded by mountains. It’s clear that as destination weddings and honeymoons evolve into longer, more complex and immersive trips, they present agents with strong opportunities to add value and create the meaningful, authentic celebrations that clients are coming to expect.

Top product

Perfect Weddings Abroad offers weddings at Terranova Agriturismo, a rustic, family-owned farmhouse in Sorrento. The operator can add on experiences such as pasta-making. Golden Rock Resort in St. Eustatius,

“For clients looking

for

a

culturally

enriching honeymoon, recommend Uzbekistan and Kyrgyzstan ”

Dutch Caribbean, hosts ceremonies everywhere from its pool deck to a lagoon, plus symbolic celebrations in locations around the island.

Five-star boutique hotel Raya Heritage in Chiang Mai, sold by If Only, provides artisan craft experiences such as traditional weaving and pottery, as well as city excursions.

Book it:

Olympic Holidays’ standard wedding package in Rhodes for St Paul’s Chapel in Lindos in 2027 start from £3,300. olympicholidays.com

over a decade of experience writing for travel trade and consumer press. She’s happiest eating gelato on an Italian beach.

Pictured: (top left to right) A romantic moment by an inﬁnity pool at sunset; The Abdulaziz Khan Madrasah in the historic city of Bukhara, Uzbekistan Abra Dunsby has

ABRA DUNSBY

WISCONSIN

While Wisconsin is best known for its cheese and lakes, it also offers a wide range of attractions for every type of traveller all year round

Wisconsin, located in the heart of the Midwest, borders two of America’s Great Lakes: Lake Superior and Lake Michigan. Just a short ferry ride across from Michigan and nestled between Illinois, Minnesota, and Iowa, it is ideally positioned for Midwest exploration. Daily direct flights from London Heathrow into Chicago O’Hare International Airport (ORD) and Minneapolis–St. Paul (MSP) make Wisconsin an accessible stop on any Midwest fly/drive itinerary.

Winter offers ice fishing, skiing, and festive markets; autumn features scenic drives and stunning fall colours; and summer brings hiking, festivals, and lively outdoor events.

Wisconsin is also the birthplace of Frank Lloyd Wright, one of the 20th century’s most influential architects. Taliesin—his 800-acre estate and a UNESCO World Heritage site—showcases his Prairie-style masterpieces. Clients can enjoy a half-

day tour, lunch at the Visitor Center Café, an evening performance at the American Players Theatre, and local dining or rural lodging nearby.

Urban & Sports Highlights

Wisconsin’s cities provide diverse experiences for travellers. Milwaukee offers a mix of cultural, culinary and live entertainment attractions, from historic breweries and a craft beer scene— highlighted by the annual Summerfest music festival—to the Milwaukee Art Museum, with its Calatrava-designed pavilion housing over 30,000 works from classic to contemporary art, the Harley-Davidson Museum, and a vibrant performing arts scene.

Green Bay is a must-visit for sports enthusiasts, centred on Lambeau Field, home of the Green Bay Packers. Guided stadium tours, a multi-level 15,000-square-foot Hall of Fame, and immersive game-day experiences Green Bay Packers. Guided stadium

“Wisconsin is ideally positioned for exploration and is an accessible stop on any Midwest fly/drive itinerary”

tours, a multi-level 15,000-square-foot Hall of Fame, and immersive gameprovide visitors with a true connection to American football.

Coastal Charm

For travellers seeking scenic landscapes and small-town charm, Door County features quaint coastal towns, historic lighthouses, and picturesque drives along Lake Michigan. Outdoor adventures include kayaking, sailing, and hiking, while food and culture enthusiasts can enjoy cherry orchards, farmers’ markets, seasonal festivals, and the region’s famous fish boils—a lakeside dining experience that draws visitors from across the Midwest.

Along the Mississippi River, La Crosse offers riverfront charm, a historic downtown, and opportunities for hiking, biking, river cruises, and visits to local museums and breweries.

Pictured: (clockwise from top) Abundant outdoor adventures include kayaking along the coast; Fans gather outside Lambeau Field, the historic home of the Green Bay Packers NFL team; Milwaukee Art Museum; Sherwood Point Lighthouse in Door County; A map of Wisconsin

Recognising initiatives that make travel more accessible. Together we can make a difference.

Following their successful launch last year, The Travel For Every Body Awards are back for 2026 with new categories to further showcase the work being done across the industry to help travellers with access needs.

ENTRIES OPEN APRIL 20, 2026

For entry and sponsorship enquiries, contact david.wilcox@sellingtravel.co.uk

AWARD CATEGORIES

Destination

Airport

Ground Transport

Training Programme

Digital Innovation

Product Innovation

Marketing Campaign

Outstanding Achievement - Tour Operator

Outstanding Achievement - Travel Agency/Agent

Travel Accessibility Champion

Outstanding Contribution

“Our inaugural awards shone a spotlight on the progress being made around the world in accessible travel and tourism, but there is still a long way to go. We’re so excited to see what this year brings.”

CHARLOTTE FLACH, EDITOR, SELLING TRAVEL

GET INTO THE

SWING OF IT

It’s not often that I ﬁnd myself downing a 12-year-old Glenﬁddich whisky before starting a round of golf but today feels as good a time as any to make an exception.

The complimentary shot of Speyside single malt is offered to all golfers when they arrive at the starter’s hut of La Reserve Golf Links at Heritage Golf Club in Mauritius.

Perched high in the hills, at the far end of the Bel Ombre Estate and surrounded by a UNESCO Biosphere Reserve, the opening tee box offers views that run all the way down to the shimmering Indian Ocean.

Perhaps invigorated by the Scotch, I hit my opening drive down the middle of the fairway. But that excellent start doesn’t last and, as the wind picks up, my game falls away almost as steeply as the dunes that frame the fairways.

By the time I walk off the downhill closing hole, which ends in front of a patio packed with golfers enjoying lunch, I feel broken by the challenge of the course but high on those sea views.

I am ready for another whisky, but this time I make it a double.

Commission opportunities

For agents, golf holidays can prove a rich commission stream with golfers typically being older and having more disposable income to play with.

Also, many golfers take more than one golf holiday a year and often travel in groups, which ups the commission levels considerably. And agents don’t need to be a golfer or have much knowledge about the sport as there are experts who can guide them.

Trade-only Tee

The World started working with travel agents 10 years ago and provides tailored quotes.

Says the operator’s Carolyn Park: “We hear from agents who are wary of selling golf, but we offer three-way video calls with them and their clients on the more complicated trips. These also serve as training for the agent.

“The message is don’t be scared of golf – you may be missing out on a load of lovely bookings!”

She adds: “Although we are always asked for popular destinations like Portugal, Spain, Turkey and Morrocco, we do offer many other destinations that feature amazing golf courses like

Booking clients on a golf trip, or incorporating a round into a holiday itinerary, offers above par commission opportunities for agents, says Steve Hartridge

Cyprus, South Africa, Vietnam, the Caribbean, Dubai, France, Iceland and New Zealand.”

Another operator that nurtures partnerships with agents is Africa Golf Safari, which specialises in golf holidays to Mauritius, South Africa, Kenya and other African destinations.

“When it comes to our agents, we typically spend a while with them building relationships and advising

Pictured: (above) The Legend course at Constance Belle Mare Plage, Mauritius; (below) The International Olympic Academy Golf Course is in Costa Navarino, in the southwest of Greece

how and what to sell their guests,” said the company’s Carolynne Higgins.

“Our consultants are based in South Africa and offer 24/7 support.”

a world of choice

There are so many great golf destinations closer to home – after all, the game was invented in Scotland – that it can be difficult for agents to sell the idea of a golf holiday in more distant parts. However, they should stress that the quality and affordability on offer often more than makes up for the long flight and other added costs.

For example, in Mauritius guests staying at many of the island’s leading hotels benefit from complimentary golf on top golf courses.

La Reserve – with or without that whisky shot – is nothing if not dramatic but a tough challenge for average golfers. However, owner Heritage Resorts, part of Rogers Hospitality, offers another fine course, Le Chateau, a beautifully maintained parkland-style layout that is more “playable” for most.

Also in Mauritius, Sunlife has four luxury resorts: Sugar Beach, Long Beach, La Pirogue and Ambre and last year was appointed as the new management partner for Anahita Golf & Spa Resort. Sunlife guests can play for “free” on four of the island’s signature golf courses.

Other golfing options in Mauritius include two 18-hole championship courses on the east coast operated by Constance Belle Mare Plage: The Legend and The Links.

Also in the Indian Ocean, Constance Lemuria is a five-star eco-friendly resort on Praslin Island, Seychelles, known for its secluded location and stunning beaches – Anse Kerlan and Anse Georgette. The resort features the only 18-hole championship golf course in the Seychelles.

In the Caribbean, the Dominican Republic leads the way, with its flagship property Casa de Campo Resort & Villas. Set over 7,000 acres of tropical grounds it features three magnificent golf courses, including the Teeth of the Dog course, which is regularly ranked among the world’s best.

In Barbados, Apes Hill has wasted no time in adding to the island’s golfing credentials. It includes a world-class golf course and accommodation.

Other island golf options include the ultra-exclusive Sandy Lane Green Monkey and Sandy Lane Country Club.

BIRDIES AND LEOPARDS

South Africa is another value-formoney long haul golf destination..

Says Africa Golf Safari’s Carolynne Higgins: “South Africa is exceptionally diverse, offering everything from safari landscapes to winelands, vibrant cities, and coastal splendour.

“For those wanting to combine safari with golf, we typically add Cape Town, the Cape Winelands, and the Kruger region. Kruger is home to the spectacular Leopard Creek Golf Course,

as well as Skukuza Golf Course, known for frequent lion and leopard sightings — which is why golfers must ride in a golf cart.”

In the USA, a holiday spent mostly on the fairways is available in just about every state, from Alaska to Maine.

But for the top quality at affordable prices, the courses of the Robert Trent Jones Trail (RTJ) in Alabama are hard to beat. Eleven golf sites link The Shoals in the north, close to the Tennessee state line, to Magnolia Grove on the Gulf Shores in the south.

Elsewhere in the U.S. Maine is highlighting its golf offering in 2026. Named last year as the “Golfiest State” in the northeast by the United States Golf Association (USGA), more than 130 golf courses cover everything from seaside links to mountain vistas.

In Europe, Portugal, Spain and France are top golfing choices.

After opening The Dunas Course to worldwide acclaim in 2023, Terras da Comporta in Portugal launched its second 18-hole course last year with the opening of The Torre Course.

With five-star hotels and leisure facilities set to follow, Comporta is one of Europe’s most exciting new premium golf destinations.

Pictured: (Clockwise from top) Teeing off at Sunset Links, framed by Table Mountain, South Africa; Clovelly Golf Course, South Africa; Hebridean Princess leaves Oban, Scotland. The ship’s Golf in Argyll & Ayrshire cruise departs September 15, 2028; Cambrian Ridge Golf Course, on the Robert Trent Jones Golf Trail, Alabama

In Turkey, Belek near Anatalya is a favourite among groups as several hotels are located on or close to championship courses.

In Austria, Kitzbühel is known for its ski resort but the mountain town is a “secret gem”’ when it comes to golf, with four very different golf courses located directly in the town’s environs.

In Greece, Costa Navarino is one of Europe’s top golf break choices, with its offering including four 18-hole courses and four five-star hotels.

Golfers in Madeira can experience three world-class golf venues –

Palheiro Golf, Clube de Golf Santo da Serra and Porto Santo Golfe – through the Madeira Golf Passport. Priced from €290pp, the pass provides three rounds of golf but can be upgraded to include extra rounds.

Cruise lines are also introducing golf trips. Golfing legend Colin Montgomerie, OBE, will join Hebridean Island Cruises’ seven-night Golf in Argyll and Ayrshire cruise, departing September 15, 2026. Priced from £5,465pp, the round-trip cruise out of Oban will feature golf on top courses like The Machrie and Machrihanish Dunes.

“Many resorts in Mauritius offer their guests complimentary golf on several of the island’s top courses”

Book it

Inghams: A seven-night stay at the Q Hotel Maria Theresia in Kitzbühel, on a half-board basis, arriving May 23, 2026, is priced from £1,239pp based on two sharing. Includes return flights from London Gatwick to Salzburg and transfers. inghams.co.uk

Africa Golf Safari: The 10-day four-star Cape Town, Winelands, Golf and Safari package, with four rounds of golf, costs £2,975pp. The deal includes three nights in Cape Town, a night in Stellenbosch and three nights at Gondwana Game Reserve. africagolfsafari.com

Pictured: (Clockwise from top) Palheiro Golf, Madeira, set around 500 metres above sea level and overlooking Funchal and the Atlantic; Constance Lemuria, a golf course and five-star eco-friendly resort on Praslin Island, Seychelles

Manuel Butler, Director of the Spanish Tourist Office in London, discusses destinations and travel trends in Spain for 2026 and beyond

Spain offers a combination of accessibility, quality, diversity and value

In January, destination experts from the Costa Blanca, the Basque Country, Aragón, the Canary Islands, Ibiza, Cádiz and Alicante were present at the Spanish Tourist Office’s Selling Travel Connect events in Newcastle and Leeds. They showcased Spain’s exceptional combination of accessibility, diversity, quality and value. Along with year-round connectivity from across the UK, it promises a wide range of experiences spanning beaches, cities, culture, gastronomy, nature and sport.

The country excels equally in short breaks, slow travel, luxury, family holidays, active tourism and culturally focused itineraries.

Reasons to travel in 2026

Improving international connectivity is a significant factor enhancing Spain’s appeal. New Jet2 flights to Jerez Airport represent a major development to expand travel opportunities throughout

the Province of Cádiz. Cádiz is renowned for its gastronomy and wine culture; notably in the Sherry wine region, where visitors can enjoy winery tours, tastings and authentic culinary experiences.

The expansion of Spain’s highspeed rail network, including new and upgraded AVE and Avlo routes, connects major cities with secondary destinations and rural areas in a fast, sustainable way. Ongoing improvements to regional airports are strengthening direct connections to island and inland destinations.

Major events this year

We frequently host internationally significant cultural, sporting and gastronomic events.

The total solar eclipse on August 12 will be visible almost exclusively in Spain. Aragón will be one of the best regions to experience it: the provinces of Zaragoza and Teruel offer ideal locations to observe it.

The Canary Islands host over 700 events relating to the islands’ traditions, including carnivals, processions, pilgrimages and tastings of local cuisine. One of my favourites is Tenerife’s Corpus Christi festival in La Orotava; the city empties its streets of traffic and covers them with sand and flower petals.

The San Mamés Stadium in Bilbao will host the 2026 European Rugby Finals. This is expected to generate strong interest among UK travellers and offers an excellent opportunity to combine a

major sporting event with city breaks, gastronomy and cultural experiences in the Basque Country.

Alicante has been the starting port for The Ocean Race’s past five editions. It has been chosen again as the starting point of the 2027 round-the-world sailing competition.

The 2026 La Vuelta a España cycling race will include a major stage on the Costa Blanca. Starting in Villajoyosa, on the Mediterranean coast, the route traverses inland through varied terrain via Finestrat, La Nucía, Callosa d’en Sarrià and Relleu before finishing at the Alto de Aitana, a first-category summit in the Sierra de Aitana. It will be spectacular as well as challenging for riders.

Niche travel experiences

Spain is exceptionally strong in niche and experiential tourism. That includes stargazing in Tenerife, where the sky’s quality is protected by law. It has three Starlight Reserves, a hallmark confirming low light pollution. Visitors can observe a constellations from all the Canary Islands but La Palma and Tenerife have IAC international astronomy observatories with guided tours.

Historical experiences in the Basque Country include themed routes and heritage-based itineraries linked to the Napoleonic period. They can be easily combined with cultural visits and exploring the countryside.

Huesca, in the region of Aragón, was named the Best Adventure Destination in the World 2025 by the World Travel Awards. From the dramatic canyons and rivers of the Sierra de Guara to the snowcovered slopes of the Pyrenees, it’s a

Pictured: (above)

Manuel Butler, Director of the Spanish Tourist Office in London (left) Skiing in the Pyrenees

“There has never been a better time for agents to refresh their understanding of what Spain offers beyond its traditional image. Those who do will be well-placed to meet changing client expectations and drive long-term value”

year-round playground for thrill-seekers.

Ibiza was shortlisted as a European Green Pioneer of Smart Tourism for 2026. That reflects its focus on sustainable travel, including energysaving public infrastructure, water efficiency programmes and community engagement initiatives and marine conservation through eco-friendly mooring buoys.

Cultural attractions and heritage

Spain places enormous importance on cultural tourism. Our promotion strategy focuses on iconic heritage and lesserknown cultural assets, linking culture with gastronomy, festivals and contemporary creativity. The aim is to position Spain as

one of Europe’s most culturally rich and varied destinations, appealing to repeat visitors seeking depth of experiences.

Alicante’s Santa Bárbara Castle will benefit from a new footpath connecting it with La Ereta Park and a new system to measure capacity and control occupancy of the historic fortress.

Ibiza has launched a project to document intangible cultural heritage encompassing traditions, dances, festivals and crafts. This provides material for visitors seeking authentic local culture.

Fam trips We engage with the travel trade through fam trips, training initiatives, cooperative

campaigns, and destination-focused promotions.

We are organising all these activities to improve product knowledge, highlight new and emerging destinations and support agents in confidently selling a broader, more sustainable range of Spanish experiences. Spain is evolving rapidly as a destination and is committed to working closely with the UK trade. There has never been a better time for agents to refresh their understanding of what Spain offers beyond its traditional image. Those who engage with Spain’s newer products – cultural, rural, experiential and sustainable – will be well-placed to meet changing client expectations and drive long-term value.

Pictured: (clockwise from top) CathedralBasilica of Our Lady of the Pillar; Spain is ideal for families; A couple walks the beach in Gran Canaria; Hiking in the Pyrenees; Festivities at the Santa Eulària des Riu Ibiza.

CONNECT LUXURY

Agents discovered a host of top products at our Selling Travel

Connect Luxury evenings. From adultsonly boutique hotels to a VIP airport experience, here are key updates from partners who supported the events

Air Mauritius operates direct, daily flights between London Gatwick and Mauritius. To help get holidaymakers in the holiday mood, spiced Mauritian rum is served on flights.

Antarctica21’s newest vessel, the Magellan Discover, will sail on its 2026/27 season of fly-and-cruise expeditions to Antarctica. The 2026 programme includes a sea kayaking option that is available on most departures ($995pp) and a Hiking and Snowshoeing adventure activity on board (85pp, per excursion).

Aqua Expeditions’ new online portal provides travel agents with the tools needed to effectively sell expedition cruises. Agents can expect training modules, early bird discounts and agent rates

Austin (Texas) hosts high-octane Formula 1 motor racing at the Circuit of the Americas during the United States Grand Prix. Nearby Fredericksburg is a leading stargazing destination and recognised as an International Dark Sky Community.

Barut Hotels’ eight stylish hotels and two collections of upscale villas make up the portfolio, offering a luxurious, ultra-inclusive concept with unlimited access to exceptional on-site a la carte

restaurants and a broad choice of leisure activities and entertainment.

This year is a big one for Catalonia. Over 1,500 events and activities will take place in Barcelona to celebrate the city’s designation as the UNESCO World Capital of Architecture for 2026. The Premium Catalonia Catalogue provides an overview of the Mediterranean luxury destination.

Cox & Kings is offering agents the chance to win a £10,000 voucher towards one of the company’s tailormade holidays. Each small group tour booking made until April 30 is worth one entry into the draw. And each tailor-made booking submitted by the deadline will be worth two entries.

Domes Resorts has its own dedicated portal for travel agents, which offers webinars, training and incentives. Registering to become a Domes Resorts Expert allows travel agents to study online and become a certified expert in everything there is to know about the properties.

Agents who complete the e-learning modules on the Confidant Collective’s dedicated agent platform can claim up to 50% off their own stays at Hyatt’s Inclusive Collection across Latin America and the Caribbean.

Joy Island in the Maldives has introduced seaplane transfers and unveiled a water park with thrilling slides and splash zones designed for guests of all ages.

The resort in North Malé Atoll is

part of The Cocoon Collection in the Maldives and Zanzibar.

The Matemwe Attitude, a fourstar Superior adults-only property in northeast Zanzibar, opened last November. Featuring 74 villas, it is the most recent Attitude Hotels offering.

Direct British Airways and Virgin Atlantic flights between London Heathrow and Nassau in the Bahamas help to give Nassau and Paradise Island appeal across multiple traveller segments, including couples, families and groups of friends.

The Sultanate of Oman is positioning itself as a leading adventure destination. As part of this push, 2026 will see Oman host two prestigious sporting events, the Experience Oman IRONMAN Muscat and the Oman by UTMB ultra-distance trail run.

Each Sun Siyam resort has its own dedicated app, which can be

Pictured: (clockwise from top) Domes Noruz Kassandra, Halkidiki, Greece; Overwater villas in the Maldives; An agent claims her prize from Austin; Partners who attended the event

downloaded from both the Apple and Google Play stores. A useful selling aid, the apps can be accessed without there being a booking in place.

The MC Collection offers travel agents information and access to hotels and resorts in Bali and Thailand. Dedicated agent rates are available via the Staff Travel Club website.

Travelpack can add memorable experiences on to breaks, such as a pre-breakfast ride in a hot air balloon above the savannah of the Serengeti, private dining experiences on the Eiffel Tower or after-hours tours of the Pyramids in Egypt.

The Windsor by Heathrow is a private terminal that delivers a discreet and luxurious airport experience for First and Business Class passengers travelling on any airline and from any terminal at London Heathrow. The service begins with a private transfer.

The taste of Kentucky

Brandon Pennington, Executive Director of Visit Harlan County

When people think of Kentucky they picture horses, bourbon and bluegrass. But beyond those there is another Kentucky that tells its story through mountains, music and memory.

My role is to invite travellers into the mountains, into the culture and into the lived experiences that shaped this region. Eastern Kentucky is

not a side note in our tourism story. It is a vital chapter. Here, the scenery is dramatic, the history is layered and the connection feels deeply personal.

In Harlan County, you can see the Commonwealth from top

to bottom. You can stand on the highest point in Kentucky on Black Mountain, then ride a rail car 1,000 feet underground at Portal 31.

You can watch the fog roll across endless ridgelines at Kingdom Come State Park and experience the music, art and storytelling traditions that define Appalachian culture. It is not manufactured. It is real, resilient and proudly rooted. Tourism in Eastern Kentucky is about more than attracting visitors. It is about honouring heritage while creating opportunity. Every festival, trail system, small business and museum exhibit represents people who are investing in its future. My work is rooted in lifting those voices and ensuring our story is told with authenticity, dignity and pride. I am proud to be a Kentuckian because of our grit and generosity. In the mountains, we welcome you in, tell you the truth about where we have been and invite you to see where we are going. Beyond the bluegrass, you do not just visit. You connect.

A viewpoint overlooking Black Mountain

Pictured: (above) A family enjoys a sunset cruise on a catamaran

ACONNECT ASIA

gents gathered to hear updates from partners at Selling Travel Connect Asia in February. Covering everything from new itineraries to agent rewards, here’s what you missed:

The Anand Collection has two luxury Thailand resorts: the five-star Vijitt Resort Phuket, a standalone luxury villa resort in Rawai (Friendship Beach), and Devasom Khao Lak Beach Resort & Villas, a five-start beachfront resort on the longest stretch of sand in Khao Lak, surrounded by a natural lagoon.

Aqua Mekong is introducing new low-water itineraries this year and next. Launching in July and August 2026, new Kratie itineraries explore the Upper Mekong region. In 2027, Aqua Expeditions will also add new Phat Sandai itineraries. In April 2027, Aqua Expeditions is running an exclusive one-off expedition to the Mekong Delta in collaboration with The Explorers Club and featuring researcher and conservationist Andrés Ruzo.

Travellers flying with Bangkok Airways can enjoy complimentary lounge access at Bangkok Airport and at a number of other airports in Thailand. The airline has a Boutique Lounge at Suvarnabhumi Airport in the Thai capital and also at Chiang Mai and Phuket airports.

Expedia TAAP Rewards gives agents one point per pound spent on eligible property bookings made on Expedia TAAP, which can be redeemed for high street gift cards. Expedia’s platform

drives personalised service, access to inventory and planning tools.

A number of new Asia tours have been added to Explore Worldwide’s programme. The tour operator’s new 2026/27 brochures support the full range of trip styles and includes a special feature listing reasons to book with a travel agent, demonstrating its commitment to the travel trade.

Eva Air flies daily from London Heathrow’s Terminal Two non-stop to Bangkok and onwards to Taipei, offering passengers three cabins of service – Royal Laurel Class (Business Class), an award-winning Premium Economy Class and Economy Class. Major Travel is rewarding agent partners who encourage their clients to venture beyond Japan’s Golden Route by offering a £100 incentive to those who book other tours. It also offers Singapore Formula 1 packages

and tickets – but don’t wait too long as these are selling fast.

The MC Collection promotes TreeHouse Villas in Thailand, among other properties. Its sister website, Staff Travel Club, offers dedicated agent rates for various properties, which offers travel advisors the chance to experience them for themselves.

Travelpack has an extensive Asia programme offering tailored itineraries across India, Thailand and Japan, providing exclusive airfares, 24/7 support and authentic local tours for a seamless Eastern adventure.

Wendy Wu specialises in Southeast Asia, Central Asia and the Indian Subcontinent. Its itineraries are carefully designed to immerse travellers in local life, vibrant cultures and rich history, giving them a truly well-rounded “understanding” of each individual destination.

Pictured: (clockwise from top) Halong Bay in Vietnam; Travelpack reps are regular attendees at Connect events; Partners answer questions during a Q&A session; India’s Taj Mahal

AUGUST

Connect Florida

Glasgow: April 13

Manchester: April 14

Connect Australasia & South Paciﬁc

London: April 20

Manchester: April 21

MAY

Connect Showcase

Cardiff: May 11

Connect Indian Ocean & Middle East

Connect Showcase

Edinburgh: August 26

SEPTEMBER

Connect Escorted Touring

London: September 14

Connect North America

Newcastle: September 21

Chester: September 22

Connect Tenerife

September 28, 29 & 30

Locations to be conﬁrmed.

DECEMBER

Connect Africa

London: December 1

Chester: December 2

Connect Luxury

Newcastle: December 3

Harrogate: December 7

London: December 8

JANUARY 2027

Connect Luxury

Glasgow: January 25

Chester: January 26

Solihull: January 27

Edinburgh: May 18

Newcastle: May 19

JUNE

Connect Latin America

London: June 1

Connect Kentucky

Edinburgh: June 8

Leeds: June 9

Connect Caribbean

Manchester: July 6

Leeds: July 7

OCTOBER

Connect Indian Ocean & Middle East

London: October 5

Nottingham: October 6

Solihull: October 7

Connect Showcase

Guildford: October 12

NOVEMBER

Connect Europe

Birmingham: November 16

Leeds: November 17

Susan.Thompson@sellingtravel.co.uk

- Agent Steven.Thompson@sellingtravel.co.uk

- Supplier

THE FAMILY BUSINESS

It was great to see Anzcro giving advice on how agents can best meet accessibility needs in Australia and New Zealand. This is the ﬁrst time I’ve seen a tour operator do this, and I found it informative and helpful (but that might be down to me not looking for the information before now!).

THE CRUISE SPECIALIST

The demands for people with mobility issues are not easily met and, regrettably, river cruising is not great for those clients. There are challenges which have yet to be met either by the ship operators or the places where ships moor.

Anneka Desrosiers

Co-Director at Southern Cross Travel Wadhurst

When I’ve had accessible room requests before, and not been able to guarantee them, I’ve referred clients directly to companies such as Enable Holidays, as I felt that way I could ensure they have the holiday that best suits them, rather than me not be able to deliver. It is so important, and not just a ‘room request’, so it needs to be 100% suitable. I understand operators can’t always guarantee room requests, but it would be useful to know at which point they can guarantee it when it’s a necessity rather than a wish. This is a ﬁeld I, as an agent, need to have a better understanding of, so further training and easy access to the information would be helpful.

The problems are getting on and off ship when gangways can be steep, narrow and treacherous. For example, embarking and disembarking can involve going up and over “parallel parked” ships.

I have a guideline that a passenger needs to be able to manage 15 steps with some support to be able to accept a booking. Not all ships have lifts and there are none that have lifts up to the sundeck which often provides shore access.

If I cannot offer a client a viable river cruise, I recommend an ocean ship with a river itinerary with better accessibility to all decks – and sailings from the UK. This avoids airports, ﬂights and transfers, which is another accessibility topic!

James Hill Director of

What are the challenges when booking travel for those with access needs? What more could suppliers be doing to work with agents?

THE HIGH STREET AGENCY

There can be challenges when booking holidays for customers with access needs so its crucial that we ask the right questions. Then clients can make an informed decision on whether the destination, accommodation or excursions are suitable for them.

It is difﬁcult when hotels reply “subject to availability we will allocate a walkin shower” as this is probably the most common request. AI research, Google Earth and Google Maps is really helpful for information about resort accessibility.

THE ACCESSIBILITY EXPERT

Accessibility means different things to different people. Agents need to take time to fully understand each clients’ individual requirements to ensure that accurate information can be passed to the supplier in a timely fashion, enabling them to make suitable arrangements.

Liz Beaty Director at The Travel Team Brampton, Cumbria

The problem we find is that tour operators’ room type descriptions don’t always match the description on the hotel’s own website. TUI has a good online resource centre and Jet2 have a downloadable guide which is helpful for general information. However, it can be a rather long process from the first enquiry to getting the room type confirmed, which can be frustrating for the customer.

Suppliers need to provide detailed and speciﬁc information about what they provide. No generic descriptions but measurements and photos, creating a simpliﬁed booking system. They should remain open to creative solutions as often something small can transform an experience. Access is not just about ramps and grab rails.

Staff should receive comprehensive training to ensure that they understand and are sensitive to the needs of clients with accessibility needs. Considering the needs of everyone helps create a more inclusive and positive experience for all.

Cheryl Everitt

SOUTH AFRICA

Lowri Crocker, a Travel Consultant at Aspire Travel, takes a trip along the Garden Route to immerse herself in adventure, culture and authentic local connection

My South Africa fam trip with Contiki was unforgettable from the moment I landed in Cape Town. I was greeted by our incredible Trip Manager, and the excitement instantly kicked in as we set off to explore the city’s highlights.

1 Our ﬁrst major stop was Table Mountain, where we took the cable car to the summit. The panoramic views over the ocean, city and mountains were breathtaking and the perfect introduction to South Africa.

2 The next day we travelled along the iconic Route 62, through mountain passes, vineyards and desert landscapes on our way to Oudtshoorn.

A highlight was exploring the Cango Caves, Africa’s largest show cave system, where we discovered incredible rock formations and fascinating history. That evening, I experienced one of my favourite moments of the trip – a sunset ride through the Swartberg Mountains followed by a traditional Karoo braai at a local farm.

3 From there, we travelled east to Addo Elephant National Park, where the safari experience truly began. We saw elephants roaming freely in their natural habitat and spotted a variety of wildlife including antelope and buffalo.

4 The following day was packed with even more wildlife encounters, including a visit to SANCCOB, which was both inspiring and educational. Our next stop was Amakhala Game Reserve for open-vehicle game drives, watching the sunset over the African bush while searching for the Big Five.

5 Our journey continued along the famous Garden Route, with stops at Jeffreys Bay and Tsitsikamma National Park, relaxing on white sandy beaches and kayaking through dramatic gorges. We then arrived in Knysna, where I enjoyed a marine safari in search of whales and dolphins, a meaningful township visit to learn about Xhosa culture and a sunset cruise on the lagoon followed by a seafood dinner by the water.

6 On our return to Cape Town, we stopped in Hermanus, one of the best places in the world for whale watching. Back in the city, we wrapped up the trip with a MasterChef-style African cooking experience, sharing food, cocktails and memories. On the final morning, there was the option to take a helicopter ride over the coastline. As I flew home, I reflected on how this trip combined adventure, wildlife, culture

and connection, leaving me inspired, energised and eager to return. It reinforced the value of selling from personal experience and has already translated directly into tangible sales.

TOP Selling TIPS

• South Africa is perfect for ﬁrst-time Africa travellers as it offers diverse experiences in one trip.

• The pace is ideal, balancing adventure with downtime. Also, the social aspect really enhances the experience.

• Wildlife sightings are incredible, but I learned it’s important to set expectations that nature is unpredictable.

• The Garden Route is a huge highlight and appeals to a wide range of travellers, from beach lovers to adventure seekers.

• Cultural experiences, such as township visits, add real depth and are a strong selling point.

Book it: A seven-day Garden Route and Addo trip is priced from approx. £850pp. contiki.com

Lowri Crocker Aspire Travel

Pictured: (clockwise from top) A Contiki bike tour in South Africa; Map of the areas visited; South Africa is renowned for wildlife spotting; A group photo

SOUTH AFRICA

Addo Elephant National Park

Amakhala Game Reserve Jeffreys Bay Oudtshoorn Hermanus

SOUTH ATLANTIC OCEAN Cape Town

St Helena

The island of St Helena is so remote that, until recently, it could only be reached by sea. Here’s how to sell this little-visited and under-inhabited paradise

StHelena, located 1,200 miles from Africa and 1,800 miles from South America, is a sub-tropical island in the South Atlantic Ocean. It has remained a paradise for wildlife: 500 species of flora and fauna that exist there are found nowhere else on Earth.

WHY SELL ST HELENA

Your clients will thank you for introducing them to a remarkable, staggeringly beautiful island surrounded by a sea that is a vital, biodiverse Category VI Marine Protected Area. It is home to hundreds of unique species of flora and fauna, is culturally rich, and also has a fascinating history.

This includes a six-year stint as Napoleon’s final place of exile, and nearly 370 years as a British island, which means that its language, laws and many of its traditions are English. It’s even on the same time zone during the winter – until the UK switches to British Summer Time – and British sterling is widely accepted here.

The few people who have already been, describe St Helena as a time capsule, a place where the rhythm of life is gentle and genteel, and where the intrusions of modern life are still safely

contained: there are no chain hotels or coffee bars, and fibre-optic internet only arrived in October 2023.

WHO TO SELL TO

Target customers will be well-travelled, active, curious and with an appetite for exploring, for history and for nature. They will most likely be people who have the luxury of both money and time, which they enjoy spending on discovering remote destinations. They are also people who very much relish the thought of being the first among their friends to visit countries that are not yet on every tourist’s dream list. History enthusiasts will visit because of Napoleon, while nature lovers will be drawn to the island by its globally significant bio-diversity, in particular its cloud forest – the only natural one found on British territory – and the hundreds of unique species that populate its forests, skies and ocean.

Birdwatchers will go for the wirebird, the island’s only surviving endemic land bird; those fascinated by creatures that are found underfoot rather than overhead will go to discover its bugs, slugs and spiders, including the endangered spiky yellow woodlouse,

rainbow bug, blushing snail and golden sail spider. Just about everyone will want to meet the island’s most famous resident – Jonathan, a giant tortoise from the Seychelles who, at 194 years old, is officially recognised as the world’s oldest known living land animal, and the oldest chelonian on record.

Between earth and sky, visitors will find some of the most rare tree species in the world and will be able to take some spectacular hikes. St Helena is a geological and meteorological dream, with mist-shrouded mountains – the highest of which, at 820 metres, is twice the height of the Eiffel Tower – rocky bays, black sand or cobbled stone beaches, and numerous micro-climates.

Among the many highlights for hikers are the Post Box Walks – 25 trails ranging in difficulty and length, and Jacob’s Ladder. Not so much a walk, as an ascent up 699 steps, the time to beat is four minutes and 40 seconds.

Divers are another key demographic. The ocean that surrounds St Helena has eight accessible shipwrecks that now host abundant marine life. The waters are, in fact, home to more than 780 species, including whale sharks – the world’s largest fish: between the

Pictured: (top to bottom) Diving in the reefs around St Helena (Will Appleyard); Jonathan the giant tortoise; A view of Blue Hill (Craig Williams)

months of January to April, it is possible to do carefully regulated swims with these magnificent creatures.

Next year, the island will hold its inaugural ‘World’s Most Remote Marathon’. This is a new opportunity for travel agents to entice a completely different type of visitor to St Helena.

WHAT TO SELL

Given the distance visitors will need to travel to reach St Helena, there’s a good chance some will extend their break to take in two centres. South Africa is a natural pairing, since connecting flights from the UK are routed through Johannesburg every Saturday. Highlights there include a thriving arts scene, a visit to Soweto and tours to

the Magaliesberg Mountains. During peak season (December to March) there is also one mid-week flight from Cape Town, where you could book your clients on tours to Table Mountain, the vineyards of Stellenbosch and a trip to Robben Island.

Another suggestion is to twin St Helena with Namibia: tempt travellers with tours to the dunes, with stays in desert lodges in Sossusvlei dunes, or even the chance of seeing one of the rarest animals on the planet – the endangered black rhino.

The best time to visit St Helena is from October to April, and planning ahead is essential. Accommodation is limited and so, especially, is car hire. Ask your clients if they intend to drive there, and

“Twin St Helena with South Africa to visit Johannesburg or with Namibia to stay in desert lodges in the Sossusvlei dunes”

reserve their vehicle when booking their holiday. Accommodation includes the historic Wellington House, family-run

The Blue Latern, and the island’s only hotel, Mantis St Helena, which was originally the East India Company’s officers’ quarters. There are selfcatering options too including Summit View, Ocean Blue Apartments, Forge and Rock Mount, which all feature on the tourism board’s website

While there, visitors could take any number of tours, including ones that take visitors round the whole island, and others that focus on cuisine, photography, marine life, traditional crafts and even a coffee experience.

WHAT’S NEW

The big news is the upcoming ‘World’s Most Remote Marathon’ next year, which will take place during the destination’s Adventure Week. The inaugural one was set to take place in 2026, but has now been postponed to February 28, 2027.

Pictured: (clockwise from top) Sustainable fishing with a traditional pole and line (Ed Thorpe); Festivals are a central part of local culture (Ed Thorpe); Georgian buildings in Jamestown; St Helena coffee is world-famous

Mountain highs

Hours go by in a flash when you’re riding the rails through the breathtaking landscapes of America’s Southwest on Canyon Spirit, says Bev Fearis

So far on our rail ‘safari’ we’ve seen pronghorn deer, blue heron, turkey vultures, domestic buffalo and even a young coyote, but none elicit the same level of excitement as the rare sightings of bare bottom ‘salutes’ from the cheeky river rafters.

We’d been warned about this local mooning tradition by our charismatic carriage hosts, Mike and Olivia, so we’re all on the look-out. Each time a backside is ﬂashed, it prompts a cry of delight and a scurry to the window for photographs. One quick-ﬁngered passenger gets a cracking shot (excuse the pun!).

It’s the ﬁnal leg of our three-day Canyon Spirit adventure and we are making our way along the track from Moab to Denver, criss-crossing the mighty Colorado River so that it’s sometimes on our left but mostly on our right. Luckily, in our glass-domed carriage, where

“It’s like travelling through a live-streamed panoramic advertisement for America’s Southwest”

the windows reach right up to sky, you still get the expansive views, no matter which side you sit on.

I’d been nervous about being on a train for so long – six to eight hours each day – but the ever-changing landscapes, the enthusiastic story-telling from the crew, and the almost constant food and drink service means that each day’s 200-mile journey ﬂies by. The unlimited beer, wine, cocktails and bar snacks help too!

The Premier service gives us access to an additional carriage where loungestyle seating encourages guests to mingle, and a dedicated barperson – in our case the ﬂamboyant Leigh – mixes signature cocktails and serves bowls of nuts and olives. Leigh hosts a whiskey tasting session one afternoon too, although I stick to the margaritas.

A sister to the long-established and family-owned Rocky Mountaineer, Canyon Spirit is the new name for the train operating on the Rockies to the Red Rocks route, which launched in 2021 as a two-day trip from Denver to Glenwood Springs then on to Moab, or vice versa.

From April 2026, a three-day option is being added to take the train beyond Moab to Utah’s capital, Salt Lake City. Trains run each year from April until November, giving you the chance to explore America’s wild Southwest in the spring (warm temperatures and colourful wildﬂowers), summer (hot, dry days and possible sightings of elk and bald eagles) or autumn (crisp evenings and vibrant fall foliage).

The train has seven passenger coaches, each accommodating up to 54 guests in pairs of wide and reclinable seats, all facing forwards, plus the two lounge coaches. Between each passenger carriage is a small car with drop-down windows where you can capture the passing landscapes without glass reﬂection. These get busy at times so you might have to wait your turn.

meals on wheels

The aisles are wide enough that you can walk around without worrying about interrupting the food service.

Considering it’s prepared in a tiny, moving kitchen, the food is good and doesn’t come in the giant portions you often get served in the U.S. My favourite dish is the poached Baja prawn cobb salad, crispy bacon, avocado, crumbled blue cheese, and buttermilk dill dressing – fresh, light and crunchy – followed by an indulgent bloody orange chocolate pecan tart, butter candied pecans, honey orange caramel, vanilla shortbread and dark chocolate ganache.

Onboard F&B is locally-sourced where possible and is a big part of the hosts’ storytelling. The breakfast menu, for example, includes a warm Utah scone with whipped honey butter while the

A breakfast toast from r hosts

“The onboard F&B is locally-sourced where possible and is a big part of the hosts’ storytelling”

bar menu features Moonlight EXpresso coffee liqueur, distilled in Carbondale, near Glenwood Springs. Coffee comes from Denver-based coffee house Dazbog Coffee, set up by two brothers who immigrated from Russia.

Mike and Olivia share these local stories, plus snippets of rail history, interesting geological facts and their own personal stories, as the train rolls on by. They tell us about the town of Castle Gate, now a ghost town, where in 1897 Butch Cassidy committed daylight robbery, literally, stealing a $7,000 payroll from a passing train.

As we pass through the Grand Valley wine country, they tell us that the climate and mineral rich soil here supports 30 wineries, one producing one of the Reisling’s we’re served with lunch. They proudly tell us about the Big 10 Curve, an engineering marvel that leads the train up to Denver, the MileHigh City. Their infectious passion and enthusiasm captivates us all.

pulling out all the stops

This is not a sleeper train so in each destination we stay in a choice of hotels, with transfers from the station included when required. Each morning we leave our bags in our hotel rooms and they are transferred to our next night’s stay.

Our first night is at the Grand America Hotel, Salt Lake City, where rooms are super spacious and there’s time for a dip in its big outdoor pool. In Moab, we’re in the more basic but still comfortable Homewood Suites by Hilton. In Moab, we take a morning’s bus tour into its famous rock formations. The Arches National Park boasts over 2,000 named arches and gives the Grand Canyon a run for its money. As we tick off the highlights – Balance Rock, The Windows and Delicate Arch Viewpoint – I wish we had more time and make a vow to come back. It’s a feeling I have often as I look out of the train window and see nature’s playground pass by. I want to return to climb the mountains, picnic on the prairie grasslands, explore the cute little frontier towns and, most of all, raft the mighty Colorado River. It’s definitely one to add to my bucket list, but don’t worry, should the Canyon Spirit pass by, I won’t be flashing my backside.

book it

Launching April 21, 2026, the Rockies to the Red Rocks Rail Only Canyon Spirit journey, Salt Lake to Denver (or vice versa), costs from £1,599pp, with three days onboard, two nights’ hotel stays, two breakfasts, two lunches, and one dinner. canyonspirit.com

Pictured: (clockwise from top left) Passing through the dramatic rocky landscapes of Moab; ‘Cheers!’ from the onboard hosts; Taking photos from the drop-down window; Passengers get a warm welcome as they board the train; Expansive views from the panoramic windows; Bev Fearis explores the Arches National Park; Aerial view of the track along the Colorado River; Glenwood Springs Station

All images courtesy of Canyon Spirit except where otherwise indicated

BORN

in the USA

Celebrate everything that makes the USA special, including road trips, motels and heritage, says Stuart Forster

Standing 20 feet tall, the fibreglass giant in front of me is known as a muffler man. With horns on his helmet, Eric was moulded in the 1960s to advertise Viking Carpets. At the time, many such figures stood by American roads promoting products and services. And today they remain there as historical monuments of America’s past.

Driving along Historic Route 66, I’ve made it my mission to photograph muffler men and now have a varied collection of snaps.

The famous figures even inspired a Donald Trump giant outside of the Pink Elephant Mall in Livingston, Illinois, complete with a red “Make America Great Again”’ cap. Packed with all kinds of Americana, the mall is by an alignment of the ‘Mother Road’ used between 1940 and 1977.

Here in the small town of Atlanta, Illinois, several restored muffler men are displayed outside the American Giants Museum. Further down the street, a figure holds an outsized hot dog, prompting me to think about lunch.

route 66 centennial

The U.S. has faced a few challenges recently when it comes to tourism, including fast rising costs for travel and experiences. And applying for an ESTA, which allows visa-free travel and entry into the U.S., increased from $21 to $40 last September. Costs for entering the country’s national parks were also hiked from the start of this year.

International visitors face a $100 surcharge – on top of regular fees – to visit 11 popular parks, including Bryce Canyon, Grand Canyon and Yellowstone. The price of the annual America the Beautiful pass, to access national parks and federal recreational lands, has more than tripled to $250 for non-U.S. residents.

Despite this, Karen Farrar, Product and Marketing Manager of North America Travel Service, says: “Demand for the USA is holding really well. We have seen

“Visitors can learn about the ﬁrst encounters of the American Revolution at the Lexington Visitor’s Center”

high demand for New England, the Deep South, Texas (particularly ranching) and Route 66.

“Although the majority of bookings are still fly-drives, there has been an increase in enquiries for non-drive holidays –using rail, private transfers and internal flights – so we have widened our programme to include a larger selection of these types of itineraries.”

The U.S. is an ideal destination for road trips. Running between Chicago and Santa Monica, Route 66 was designated a highway in 1926.

Ahead of its centennial this year, signage, murals and even original sections of the road – such as the Carpenter Park Alignment near Springfield, Illinois – were spruced up.

This year will also see several

exhibitions about the road, including Roads, River, Rooms, and Reels at the National Museum of Transportation in St Louis, Missouri, and Route 66: California Dreamin’ at the California Automobile Museum in Sacramento, while The Pharmacy Gallery and Art Space in Springfield hosts works by artist Bob Waldmire.

No Route 66 roadtrip is complete without a stop at the country’s most iconic of accommodations.

The world’s first motel opened in California in December 1925, making the roadside accommodation just over 100 years old. Motels can be a characterful and moderately priced alternative to hotels, and there are numerous options available. The 33-room Skyview Motel in Los Alamos, on California’s Highway 101, has an on-site restaurant, an adults-only pool and rents bicycles to explore the Santa Ynez Valley.

RuPaul’s Drag Race winner Trixie Mattel owns the Trixie Motel in Palm Springs, whose pool parties and Yeehaw Cowgirl Room are helping redefine the motel experience.

scenic drives

Visit the National Scenic Byway Foundation’s website to identify scenic drives that will suit your client’s interests and itinerary.

This year ‘The Blues Crossroads’ at the meeting point of highways 49 and 61 will unveil a new Mississippi Blues Trail marker and feature on a self-guided blues trail. While travellers seeking Indigenous tourism experiences may be tempted to visit the new Chickasaw Heritage Centre near

Pictured: (clockwise from left) An unmistakable Route 66 sign in Illinois (Stuart Forster); Buffalo on a ranch (Vivian Arcidiocono); A vintage police vehicle parked outside a retro diner (Holger Woizick)

“This year is the 250th since the Continental Congress adopted the Declaration of Independence”

Tupelo, historically the centre of the Chickasaw Nation.

Mississippi’s enduring appeal to UK holidaymakers lies in its authenticity, offering true Americana experiences through world-changing Blues heritage along the Mississippi Blues Trail, rich history and warm Southern hospitality.

Rochelle Hicks, Director of Visit Mississippi, says: “Visit Mississippi is leaning into this by promoting immersive, scenic road trips – from the Natchez Trace Parkway to the coastal charm of the Mississippi Gulf Coast –encouraging visitors to connect more deeply with the state’s music, culture, and communities.”

America’s Semiquincentennial

This year is the 250th since the Continental Congress adopted the Declaration of Independence in what is now Philadelphia’s Independence Hall. Celebrations of that historic event are being held across the country.

Philly is also home to the Liberty Bell Center and the National Constitution Center, and offers much for people who appreciate art and history. To mark the Semiquincentennial, the Betsy Ross House, named after the woman who

stitched the first version of the Stars and Stripes flag, has immersive tours and a special Semiquincentennialthemed Flag Fest which takes place from June 6-14.

Washington D.C. is a 90-minute train ride from Philly and a major fireworks show is planned there to commemorate the country’s 250th birthday.

The Declaration of Independence is displayed in the National Archives, next to the Bill of Rights. Elsewhere in D.C., the undercroft of the Lincoln Memorial will open this year. The Hirschhorn Sculpture Garden will reopen in October and, in July, the National Air and Space Museum will reopen in the institution’s 50th year.

The American Revolution’s first shots were fired in New England and

visitors can learn about the first military encounters of the campaign at the Lexington Visitors Center. Bunker Hill Monument stands in memory of the war’s first major battle. It is in Boston, which will host Sail Boston from July 11-16 – part of a series of Sail 250 events featuring rigged tall ships.

new openings

In June, the Barack Obama Presidential Center will open in Chicago’s Jackson Park. Its many facilities include a museum focusing on the president and Michelle, his First Lady, a recording studio, an athletic centre and a library. It’s not the only opening that will commemorate a presidency.

The new Theodore Roosevelt Presidential Library is taking shape

Pictured: (clockwise from top) A couple walking in front of a Route 66 mural in Collinsville, Illinois

(Great Rivers & Routes Tourism Bureau of Southwest Illinois); A sign in Santa Monica, marking the trail’s end

(Terence Starkey); Ace Sign Co. Sign Museum located in Springfield (Visit Springfield, Illinois)

WELCOME TO FLAGSTAFF, THE WORLD’S FIRST INTERNATIONAL DARK SKY CITY. EXPERIENCE GRAND CANYON NATIONAL PARK, NATIONAL MONUMENTS AND ARIZONA STATE PARKS WITH ROUTE 66 CENTENNIAL AND AMERICA 250 CELEBRATIONS.

Plan several vacation days in Flagstaff’s four-season mountain town, where natural beauty meets nonstop adventure. Hike scenic trails, celebrate events for the Route 66 Centennial and America 250 Semiquincentennial, experience world-class stargazing at Lowell Observatory - where Pluto was discovered – and savor award winning breweries and restaurants, vibrant downtown charm, rich Indigenous culture, and lively music festivals.

arizona

in North Dakota. It will serve as an immersive gateway into the North Dakota Badlands, connecting visitors to the landscapes and stories that shaped Roosevelt, the 26th president of the U.S., who held office from 1901-1909.

“This strengthens why our state belongs on every traveller’s 2026 itinerary and beyond — authentic experiences, unforgettable scenery, and a deeper sense of place found only in North Dakota,” says Sara Otte Coleman, North Dakota’s Tourism Director, of the

attraction that opens on July 4.

A $2 billion renovation of Portland International Airport, the chief entry point to Oregon, will be completed this year. The city is renowned for its culinary scene and pods of food carts. The opening of the PDX Food Pod, Hollywood Bar and Carts and the James Beard Public Market is planned for 2026. Art aficionados may appreciate the newly opened Mark Rothko Pavilion at the recently expanded Portland Art Museum.

The Hot List: what to sell in 2026

For agents keen to help clients celebrate a big year for the U.S., here is a selection of hooks, tours and itineraries which make the most of trips Stateside..

1 FAN FAVOURITES

11 U.S. cities, including Atlanta, Dallas, Kansas City, Los Angeles, Miami, and New York will host FIFA World Cup matches during the summer, opening up opportunities to sell fan trips to specific locations or longer multi-stop road trips.

START THE EXPERIENCE IN LOS ANGELES FIFA WORLD CUP 2026

Pictured: (left to right)

Badlands National Park in South Dakota (Sofia Simoes); The entrance to the Theodore Roosevelt National Park (Ryan Stone); A cattle drive at a ranch (Bailey Alexander)

TAKE A DAY OFF

Forty years on from the release of Ferris Bueller’s Day Off, On Location Tours is offering a tour inspired by the movie. Ideal for clients interested in set-jetting trips, The Art Institute of Chicago, Federal Plaza and Willis Tower are included on the itinerary. onlocationtours.com

SKY’S THE LIMIT

Do you have clients who want to feel like they’re living in a Western movie? Then capitalise on cowboy culture and dude ranches by selling a range of ranching holidays offered by American Sky in Texas, Colorado, Arizona and elsewhere. americansky.co.uk

ON TRACK

Train lovers or those who want a multicentre itinerary have the option of travelling on Amtrak’s twice-daily Mardi Gras Service between New Orleans and Mobile, Alabama, which has stops in coastal Mississippi. amtrak.com

5 U.S. EXPANSION

Lusso has expanded its North America programme. Two popular self-drive ▶

Amelia Island, Florida: Find Your Unwind.

Located just 30 minutes from Jacksonville on Florida’s northeast coast, Amelia Island oﬀers a relaxing alternative for travellers seeking an authentic American holiday. This 13-mile-long barrier island features pristine Atlantic beaches and rare maritime forests, ideal for outdoor exploration.

The island’s rich history will take your clients on a walk back in time. This legacy is beautifully preserved within the Victorian charm of its walkable downtown. Discover a side of Florida that feels both familiar and wonderfully unexpected.

Learn more at AmeliaIsland.com/Travel

“In June, the Barack Obama Presidential Center will open in Chicago, featuring a museum, recording studio and library”

tours are the 14--day Boston, Boats and Beaches trip, and the 13-day multi-centre Rhythm of the Deep South itinerary. All of Lusso’s holidays are bespoke. lussotravel.com

Book it

A 15-day Get your kicks on a Route 66 flydrive holiday with North American Travel Service includes Economy flights to Chicago (returning from Los Angeles), car hire and accommodation along the 2,448-mile route between the Windy City and Santa Monica. The first night is in Chicago’s Palmer House, a Hilton Hotel. Prices start from £2,695pp. northamericatravelservice.com

▶ An award-winning travel writer, Stuart has visited the U.S. numerous times and travelled on Route 66 last summer. STUART FORSTER

Pictured: (above) A giant, decorative cowboy boot statue located at The Big Texan Steak Ranch in Amarillo, Texas (K Mitch Hodge)

Inclusive cruises

The cruise industry is dynamic, with offerings that extend beyond the traditional markets. Here’s how to maximise your sales, says Stuart Forster

WHY SELL IT

The cruise industry is expanding rapidly, meaning a broader than ever range of products to sell and plenty of interest. Globally, the number of passengers rose 9% in 2025 over the previous year

Ocean cruising continues to be the main draw and river cruising’s appeal is growing. Cruising now attracts a younger clientele, multi-generational groups and discerning travellers willing to spend more on luxury experiences.

“Travel agents have a significant opportunity to grow their cruise business beyond the traditional cruise demographic – particularly with Gen Z,” says Alyshia Bartlett, Head of UK Sales at MSC Cruises.

“Unlike millennials and Gen X, who were often exposed to outdated perceptions of cruising, Gen Z has grown up experiencing a new generation of innovative, entertainment-led ships firsthand on family holidays. As a result, they see cruising as an affordable, sociable

and experience-driven-way to travel with friends, making them far more open to choosing cruise for their own holidays.”

Niche and luxury markets such as expedition cruise are growing fast, says Andrew Turner, AE Expeditions’ Sales Director EMEA. “I encourage agents to upskill in this fast-growing space. Customers will book though an agent who recommends the right product – and it will be a lucrative booking in terms of commission,” he says.

WHO TO SELL TO

Ditch dated stereotypes of cruising as just a luxury travel option dominated by retirees. ABTA’s Holiday Habits 2025-26 report indicates a sharp rise in cruising’s popularity among families with children aged five or under; the all-inclusive nature of cruising and its ability to cater to a range of ages and tastes are key factors.

Over a quarter of all UK cruise goers are now part of multigenerational groups,

says Bartlett. “Multigenerational families can enjoy time together while still having space for everyone, with activities for kids of all ages, from LEGO play areas and dedicated kids’ clubs to teen lounges, waterparks, sports courts and family-friendly entertainment.

“Younger guests are drawn to the mix of destinations, social experiences and onboard entertainment, while solo travellers value flexibility and sociable options.”

Solo travel’s popularity has soared in recent years too. With people looking to enjoy life-affirming experiences, Fred Olsen offers deals for solo travellers and P&O Cruises has removed single supplements from select cruises. Ambassador Cruise Line has single cabins and hosts meet-ups to break the ice between solo travellers.

Meanwhile, Celebrity Cruises has won a reputation for ensuring that LGBTQ+ travellers feel welcome. The Pride Party at Sea, each June, helps extend cruising’s appeal.

WHAT TO SELL

Ambassador Cruise Line offers no-fly cruises with departures from seven

Pictured: (from top) The historical city of Kotor, Montenegro (Faruk Kaymak); Multigenerational cruises are growing in popularity; An Antarctic cruise on Viking

UK ports. These appeal to those prioritising convenience and ease, such as family groups. Sailings on mid-sized ships appeal to first-time cruisers.

“Mediterranean sailings are perfect for customers seeking culture-rich experiences, including ‘off-the-beatentrack’ destinations such as Syros – a new port for us – as well as Kotor and Ancona, all offering a more authentic local experience,” says Bartlett.

Virgin Voyages is making waves with its fresh approach, removing traditional elements such as formal dress codes and buffets. With tattoo parlours and drag shows, Virgin’s cruises appeal to ‘young-at-heart’ travellers, members of LGBTQ+ communities and people who may not previously have considered this type of holiday.

With demand for meaningful and transformative travel experiences on the up, expedition cruising is also popular. Peaking northern lights activity, interest in polar landscapes and a trend towards spending more on luxury experiences makes small-ship itineraries to destinations such as Greenland and Svalbard increasingly popular.

“Have a look at your database, and pull out customers who you have booked

on a safari, multicentre holiday, activity holiday, luxury holidays – these are prime customers you can target for this type of product,” advises Turner.

HOW TO SELL

Listen to what clients enjoy, where they want to travel to and match people with suitable cruises. For example, Explore Journeys’ Explora I will be docked in Monaco’s Port Hercule during the Formula 1 Grand Prix, offering a unique perspective.

Educational and themed cruising are powerful hooks, such as AE Expeditions’ upcoming New Scientist Discovery Tours. “We will see two voyages in the Antarctic in 2026/27 set sail with an increased focus beyond our standard Citizen Science programme – this

“Listen to what clients enjoy, where they want to travel to and match people with suitable cruises”

is a perfect themed voyage which makes science more accessible in an informative way,” explains Turner.

The onboard entertainment can seal the deal too, points out MSC’s Bartlett: “We continue to expand our entertainment offering, with Dirty Dancing in Concert now featured on MSC World America and MSC Virtuosa, and launching on MSC Poesia. These immersive experiences are helping us attract a broader and younger audience.”

Gastronomy is also reason to sail. Whereas cruising was once associated with buffets, immersive restaurants are now part of the experience. Royal Caribbean serves dinner in the likes of the Royal Railway – Utopia Station restaurant, which features a Wild Westthemed menu and interactive storytelling.

Book it

Viking Cruises’ 13-day Antarctic Explorer cruise is priced from £11,290pp.

vikingcruises.co.uk

Pictured: (clockwise from top) The fishing village of Reine in the Lofoten Islands, Norway (Getty); Kidfriendly entertainment on an MSC cruise; A drag performer on Virgin Voyages; Cruise lines have upped their game on food (Marta Filipczyk)

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