Selling Canada Media Kit 2021

Media info 2021/22

inspiring the UK’s travel trade To Sell Canada

The majority of UK travellers booking a trip to Canada use a travel professional. We can help place you front of mind for any itinerary.

Dedicated Canada coverage in print and digital, including new content, feature styles and packages Brought to you by:

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Media info 2021/22

overview

Selling Canada informs and inspires UK travel professionals to sell more holidays and travel to Canada.

Devoted entirely to Canada, its destinations and its products, this dedicated magazine provides a wealth of tools and information to ensure clients turn their interest in Canada to booking a holiday now!

Produced in association with Destination Canada UK, Selling Canada is published in print, distributed online and

promoted via social networks ensuring integrated coverage to help you reach the UK’s key sellers.

Secure your exposure to the UK travel trade today!

“Niagara Helicopters has been a supporter of Selling Canada for several years. Distribution is to the operators and agents we truly need to provide with information on our tours – the right message in the right hands at the right time! That is exactly what we strive for in our marketing efforts and we are very happy with our partnership with Selling Canada. They provide us with great exposure in a key market – the united kingdom.”

Anna Pierce, VP & General Manager, Niagara Helicopters Limited

ADVERTISING BOOKINGS: Sally Parker

General ENQUIRIES: Adam Hanmer

Publisher, BMI Publishing  sally.parker@bmipublishing.co.uk  44 (0) 7881 346 231

Travel Trade Manager, Destination Canada  hanmer.adam@ctc-cct.ca  44 (0) 20 7389 9985

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Media info 2021/22

selling canada details key print facts

print Dates

September 2021 - Extended Selling Canada section in Selling Travel including the latest news, views, interviews and tourism developments from across the provinces and territories.

November 2021 - Bumper issue of Selling Canada, with essential information, features, news, interviews, itineraries and training programmes for agents, designed to bring the trade up to date on all things Canada March 2022 - Canada’s Classic Driving Itineraries Guide – the printed guide. Additional itineraries/routes available for sponsorship.

Print Distribution

Distributed with Selling Travel – 12,808 subscribers Distributed by Destination Canada Distribution

Promoted via Selling Travel’s weekly email – 26,000 subscribers Available on Selling Travel and Destination Canada’s websites Uploaded on the CSP platform as additional training files social media

facebook, Twitter, Instagram and LinkedIn audience

UK travel professionals: Travel agents, Independents, homeworkers, online agencies, tour operator reservation and contracting departments; Top Canadian sellers; Canada Specialist Program participants content

All content written, designed and edited by Selling Canada’s award-winning team “Our UK visitors have grown dramatically since we have been advertising in Selling Canada. Selling Canada has put 1000 Islands Rockport Cruises top of mind with UK agents and the travel trade as a must do when visiting Ontario, Canada.”

“Selling Canada inspires the UK trade to dig deeper into Canada’s diversity. It’s a critical tool that helps them explore and fully engage with the destination.”

Charlotte Wells, Product Manager Abercrombie & Kent

Carol Sudds, Marketing Director, Rockport Boat Line

ADVERTISING BOOKINGS: Sally Parker

General ENQUIRIES: Adam Hanmer

Publisher, BMI Publishing  sally.parker@bmipublishing.co.uk  44 (0) 7881 346 231

Travel Trade Manager, Destination Canada  hanmer.adam@ctc-cct.ca  44 (0) 20 7389 9985

From destination features to Canada-wide coverage, display advertising, online marketing, e-newsletters and much more – we have the right activity to suit your product and budget.

Packages can be created to suit all budgets and can include: print • Display advertising, advertorials or sponsored features Price

Three issue Discount

Full Page

£2,500

£1,995

Half Page

£1,375

£1,100

Quarter Page

£755

£600

Eighth Page

£415

£330

Price

three Bundle Discount

£500

£400

£500

£400

£1,250

£1000

print

Advertising & Advertorials

online

Advertising Online

activity details

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Advertisement

on sellingtravel.co.uk (per month)

Advertisement on Selling Travel newsletter

HTML solus email

dimensions For a full list of specifications or any other production information contact: production@bmipublishing.co.uk or call Clare Hunter on +44 (0) 20 8649 7233 deadlines

deadlines

Media info 2021/22

Issue

booking

materials

September 2021 - Extended Canada section in Selling Travel

02/08/21

12/08/21

November 2021 - Selling Canada

04/10/21

18/10/21

March 2022 - Canada’s Classic Itineraries Guide *

17/01/22

16/02/22

* Additional itineraries available for sponsorship

ADVERTISING BOOKINGS: Sally Parker

General ENQUIRIES: Adam Hanmer

Publisher, BMI Publishing  sally.parker@bmipublishing.co.uk  44 (0) 7881 346 231

Travel Trade Manager, Destination Canada  hanmer.adam@ctc-cct.ca  44 (0) 20 7389 9985