August 2011 Commerce Connection

August 2011

Learn How to Improve Online Marketing: Performance Marketing With Google Analytics By: Pierre DeBois Source: Smallbiztrends.com When it comes to small business owners facing decisions, a movie quote that truly captures the feeling comes from Keanu Reeves as Neo in “The Matrix Reloaded,” when he confronts the Architect and says, “Choice. The problem is choice.” Although Reeves’ statement was regarding the Matrix program in the movie series, most small business owners regard effective online marketing with similar feelings of revelation.

Justin Cutroni, director of digital intelligence at Cardinal Path (@justincutroni), Sebastian Tonkin, CEO of Cloud 9, and Caleb Whitmore, founder and lead consultant at Analytics Pros (@analyticspro), have joined together to write a book that’s not

achieve their objectives but are unsure how to incorporate Google Analytics beyond what is visible on a webpage. I picked up a copy from a Barnes & Noble in Manhattan after enjoying Cutroni’s previous book on Google Analytics.

Great Online Traffic Begins With Determining the Most Relevant Traffic Performance Marketing is divided into sections that thoroughly elaborate on the kinds of Google Analytics reports and analysis available.

Part I introduces the basics: What Web analytics is, the challenges in implementing Web analytics, and what holds firms back from succeeding with analytics reporting.

Part II delves into implementation and configuration of Google Analytics, as well as the basic and only a great resource, but makes the advanced concepts in the reports.

“How do I know that my customers discovery of choice a cause for are responding to my banner ad celebration rather than anguish. offer?” you ponder. “Is it better to Performance Marketing With broad match one set of Google Analytics is a fit for small keywords than another? How do Continued on Page 4 businesses that needs marketing PPC, blogs, SEO and QR codes Improvements to successfully affect my bottom line?”

INSIDE THIS ISSUE Page 1 August Calendar of Events

Page 2 Page 3 A note from the President Welcome New Members

Page 5 Happening in Hillsdale County

August Chamber Calendar of Events

Mark you calendars for a HOLE lot of fun!

*** indicates all may attend

August 18 Car Show Picnic Owen’s Park - Large Pavilion 6 PM - Committee Meeting 6:45 PM - Picnic & Follow Up Meeting

August 18 Chamber Board of Directors Meeting 7:30 AM Chamber Office

August 25*** Chamber Chat on WCSR 10:45 AM

September 23, 2011 - 9 AM (Rescheduled) White Oaks Golf Club Hillsdale County Chamber of Commerce & Hillsdale County Sheriff Department 2011 Golf Outing

August 25*** Hello Hillsdale County Lunch Caffé Azzuri 11:45 AM

Lunch, Dinner, Door Prizes, Games & Awards

Page 1

42 Waldron Street - Hillsdale (517) 437-3821

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A NOTE FROM KARRI Dear Chamber Member, After the City of Hillsdale offered to give the Mitchell Building to the Chamber, they then made a decision to use the Mitchell Building for their own purposes.

Many hours of meetings and legal fees all for naught. With their decision, came a 30 day termination of tenancy notice. So as soon as the car show was over, we hit the streets looking for a building that would suit the Chambers’ needs. Some of the features we were seeking were visibility, storage, accessibility and affordability. After a couple of weeks of exploring every possible option, we decided that the former Dr. SayGan building would be the best available location. So every night after work, a crew of volunteers worked to renovate the office...Chamber style. It’s amazing the transformation that took place in about ten days. I am not sure I would recommending trying this again, but I am sure appreciative for all of the help we received during this short window of time. We are planning a Business After Hours/Open House in the fall to showcase our new office. In the mean time, feel free to stop by and take a look at our new digs.

Because of our move, the phone directory was delayed a bit. The final changes are being made and will be at the printer very soon. Thank you for your continued support and patience. I am sure you will be pleased with this publication.

Our golf outing had to be rescheduled to September 23. Please mark your calendars and plan on a attending one of the last outings of the season as we partner with the Hillsdale County Sheriff’s Department at White Oaks Golf Club.

It’s that time again….are you interested in showcasing your business at the Most Popular Fair On Earth? Not every business can spend an entire week at the fair, so we offer you the opportunity to share our booth for a 1/2 day shift (10 AM - 4 PM or 4 PM - 10 PM). If you are interested in promoting your business at the fair with us in our booth, please give us a call. Space is on a first come first serve basis.

We need your brochures, business cards and promotional publications. We are seeing an increase in foot traffic and need more literature to provide to people inquiring about our community.

As always, if there is anything we can do for you, please do not hesitate to contact us.

Regards,

Karri Doty, IOM, CBSP President/Executive Director Page 2

Showcase your business at the Hillsdale County Fair with the Chamber at our booth in the New Merchant’s Building September 25 - October 1, 2011 1/2 day shifts 10 AM - 4 PM or 4 PM - 10 PM $50 per shift

Rules and requirements: 1) You must be at the booth at all times during your shift and will share a booth with the Chamber.

2) You must provide a door prize (entries will be collected during your shift for your door prize giveaway and you will be able to take the entries back to your business to create a prospective customer list). The Chamber will provide entry forms.

3) You are responsible for your own parking and entry fees to the fair.

4) Pre-payment is required to reserve your space.

To reserve your space, contact Jon at (517) 439-4341 or via e-mail to jon@hillsdalecountychamber.com Reservations are on a first come first serve basis.

Ascott Industrial Technologies Scott Manifold 5321 White Road Jonesville, MI 49250 (517) 425-0377 Factory Automation & Electrical Services AT&T Cellular Advantage Page 3

Shelly Jackovich 209 West Carleton Road Hillsdale, MI 49242 (517) 439-0900 Cellular Service Provider Threads of Hillsdale Robbie Giminez

14 North Howell Street Hillsdale, MI 49242 (517) 437-4115 Resale Teen & Young Adult Clothing Store

Learn How to Improve Online Marketing: Performance Marketing With Google Analytics Continued from Front Cover Part III examines advanced usage to analyze display and sponsored search ads, organic search engine optimization, offline, email marketing and other marketing tools.

one ‘big revenue’ term to the many ‘lower revenue’ terms would double the total revenue from the same budget. The point here is to recognize and take advantage of opportunities to optimize the performance of money invested in advertising by analyzing keywords on an individual as well as aggregate basis against the ecommerce revenue generated by visits from those keywords.”

Another suggestion notes how Google Analytics “can sometimes offer clues” about search queries through examining visitor patterns Part IV focuses on organic search, after seeking a term. addressing SEO questions.

“Search queries that include a large amount of refinement and Part V covers a comprehensive low goal completion rate can often summary of plug-ins and online indicate problems.” resources, including blogs from Such searches are an indicator that many in the Web analytics you are missing content that visitors community. It’s a great resource for are searching for–and that could small businesses that have an potentially attract more visitors. employee tasked with measurement That content can be article topics duties but are not sure where else to (for a blog) or products and services turn. (for sale online).

The book informs the reader well because it pinpoints the significance of Google Analytics features regarding common marketing challenges. The authors show how to assess the metrics and dimensions in the user interface, such as their comparison of long tail and head keywords to increase online presence.

“If a given keyword drives 60 percent of the revenues because it receives the majority of ad spend and generates the majority of traffic, but 10 other keywords that each receive one-tenth of the traffic have twice the per-visit value,…shifting the spend from

In each chapter, you can learn how to easily support a business objective with analytics. A Venn diagram for the city, region and visitor settings from the Map Overlay is an inspired instance of applying advanced segmentation.

Other tidbits include Pivot Tables and inverse inclusion of traffic segments. These topics make the book a gotta-have in the business library, be it a den or iPad. Who Will Benefit From Performance Marketing?

Although an analytics solution can make your business decisions easier, it can take multiple steps of analysis

to make the data useful to your business decisions. That’s what makes Performance Marketing terrific. The book scales well for small businesses managing a marketing campaign and thus find themselves searching for those right steps. There are clear suggestions for mobile, social media and online video, as well as a nod to television ads. All of it can be understood by chapter or collectively based on your need.

If you have experience with Google Analytics, you will find the feature descriptions familiar (Let’s face it; there’s only so many ways to explain a first user cookie). Not surprisingly, this material complements the coding and installation steps contained in Justin Cutroni’s book Google Analytics. Performance Marketing also offers a few words on API development. It’s working knowledge, but for many small business owners, that’s enough.

More than one of the best analytics books available, Performance Marketing reflects the promise of collective intellectual capital, gathering the knowledge of experienced professionals to address practical, get-it-done marketing matters. Moreover, business owners will become fluent enough to comfortably convey their questions to the analytics practitioners who keep their marketing and websites humming. Give Performance Marketing a read, and your business performance will get a boost from experienced insights.

The views expressed in the Commerce Connection may not necessarily reflect the views of the Hillsdale County Chamber of Commerce or its staff.

Page 4

Happening in

Hillsdale County Current Office Solutions, Hillsdale County United Way, Moore Insurance, Clevenger Insurance, Hillsdale County ISD, County National Bank, Wal Mart & WCSR are hosting Stuff the Bus, a school supply drive to help provide Hillsdale County youth with schools supplies for the 2011-2012 school year on August 12 at Wal Mart. Donations can also be dropped off to Current Office

Solutions or County National Bank (Hillsdale Branch) during the entire month of August.

Kimball Camp YMCA Nature Center has one more full week of camp available for children 6-9, 7-12 and 10-17 August 21st – August 26th.

The office of Edward Jones Don Toffolo, AAMS is collecting school supplies for students at Jonesville Elementary School.

Century 21 Action Associates Hillsdale office is in the process of remodeling their building which includes a new sign.

The businesses on Vera Drive (Knapp Chiropractic, G & G Glass, Ryan & Bradshaw, Rowen Kitchen & Bath and Doug’s Repair) have a new sign.

With a narrow 30 day window given by the City of Hillsdale to find a new office by August 1, the search was on for a new Chamber location. I am pleased to say with the help of many businesses and individuals, our office move is complete and we are nearly back to 100%.

Over the past two years, we have asked for an additional $25 donation in addition to your membership fees for a future building fund. Monies collected over the past two years were used to help renovate our new office. We are leasing this building with option to purchase, it is our hope to raise enough funds for a down payment and exercise our option to purchase this building in 2012.

Special thanks to the following businesses and individuals who helped make our transition successful (Burkett's Antiques, Concepts Creative Marketing & Design, Hillsdale Interiors, Raymond Lee Construction, Semmler Electric, Billy Barnett, Claire Bennett, Megan Burkett, Rosie Dryer, Catherine Ellis, Karen Ellis, James Galloway, Tony & Kathy Ginolfi, Taylor LaBani, Heather Layman, Jeff & Debbie Layman, Frank McGowan, Ed Painter, Bob Phetteplace, Ron Phetteplace, Eric Potes, Scott Phillips, Randy & Lori Rubley, Paris Russell, Joe Sanford, Ron Spence, Tom Stephens, Tina & Todd Stevenson, Brandon Thomas, Val White, Misty Wormer, Cyndi Young, & Ed Zoll).

Attend a Business After Hours

Member Checklist

Chamber of Commerce Phone Directory Participated in the Chamber TUF program

Attend a Hello Hillsdale County Breakfast/Lunch Place business cards and/or brochures in the Chamber Office Place an ad in the Hillsdale County Page 5

Supported a fellow Chamber member by purchasing a product or service from a member

Top 7 Tips for Effective Delegation How to Delegate and Grow Your mall Business By: Alyssa Gregory Source: About.com

There are a lot of decisions and processes to consider when it comes time to build a team and delegate, and there are steps to be taken early on in the process to make it more effective. Here are the top seven tips for effective delegation to get you on the right track.

Analyze Your Needs First Knowing what to delegate and who you need on your team to do it effectively, requires a clear picture of everything you Many small business owners become have on your plate. The best way to figure jacks-of-all-trades and do a little bit of out where your time is going, especially everything when it comes to time that's going where it shouldn't be, is by managing their businesses. This versatility can be a tremendous asset when first starting tracking your time - all of your time, for both billable and non-billable work. a business.

As time goes on, however, the small business owner who continues to do everything him or herself will hit what I call the success stopping point. Until a team is developed and some of the daily tasks and business management responsibilities are delegated, the business can't grow, and the business owner will likely be overextended and highly frustrated.

K E N’ S O R N E R

If you kept track of everything you do during your workday, I bet you'd be surprised to see where your time is going and what qualifies as your biggest time drains. This alone can be a powerful tool for identifying potential tasks to delegate, and even tasks to eliminate from your business.

Explore Your Options Delegation can take many different forms,

and each option depends on your business and your needs. The most effective delegation system is one that you can trust and will grow and change as your needs grow and change. Two of the most common delegation options include hiring an employee and outsourcing to an independent contractor such as a virtual assistant. There are many facets to consider when deciding between an employee and an independent contractor Document Everything Before you even begin delegating, you will need to start tracking all of the information, knowledge and processes that make your business run like a well-oiled machine. This may be a challenge because you probably don't think about this data often; you just do what needs to be done. But having comprehensive and clear documentation is essential in order to delegate effectively.

Continued on Page 11

A message from State Representative Ken Kurtz

August 2011

It seems like just yesterday I made my drive to Lansing in sleet and snow. To recognize August as being the month of many community activities such as parades and festivals while also being home with friends and family, is in itself a rewarding and enjoyable time. Summer has been filled with many of these activities both in Lansing and also throughout the district.

While legislative sessions did not have a regular schedule for July and August, the committee meetings, workshops and in district events have been ongoing. I was able to host the Michigan Agriculture Director, Mr. Keith Creigh to our district and had numerous visits to area farms and agriculture

related facilities.

related legislation to adoption, continued welfare reform, elder Representative Kurt Damrow, who abuse and family custody issues. I also look forward to my continued is the Chairman of the Veterans, Homeland Security and Judiciary role on the Agricultural Committee Committee of the House, has also as we place emphasis on the job development opportunities been with me as we visited available in the processing of the veterans of the area and had discussions of benefits that can be products we produce in this state. available to them. We are planning It is my opportunity to serve this an area veterans event in the fall to district of Hillsdale and Branch further our discussions and Counties, and I look forward to opportunities. meeting many of you as we move As we look to the fall session into the fall season. beginning very soon, I will be As always feel free to contact me anticipating the "partial birth through my office at 517-373-1794 abortion ban" bill that passed or via email through the committee I chair, to KennethKurtz@house.mi.gov make it to the House floor for a final vote before going to the State Kenneth Kurtz Michigan 58th District State Senate. This bill has gained bipartisan support in the House in Representative http://www.gophouse.com/ the past, and I suspect that it will make its way to the Governor. We multimedia.asp?District=58 have been preparing for the Committee on Families, Children and Seniors to be engaged with Page 6

Top 7 Tips for Effective Delegation How to Delegate and Grow Your mall Business Continued from Page 10 In general, all of your processes and systems should include a clear written summary so any future member of your team can jump in and pick up where you left off. These process documents and any other information needed should be located in a central location that is accessible by everyone.

Develop a Prioritized Assignment Plan After your processes have been documented and you've created a system for sharing that information, you will need to think through your top delegation priorities and how you will assign, track and manage the delegated work. Focus on your biggest priorities first. You can identify a list of potential high-priority delegation items by answering these two simple questions:

1. Does this need to be completed now?

2. Do I need to do this task myself or can someone else?

Use Technology Technology can make delegation easy and help

teams overcome many different challenges. And all teams can benefit from using technology, whether it's for file sharing, scheduling or even online training opportunities. If you are building a virtual team with members in different geographic locations, technology can make it feel like all of your team members are sitting in the same room. Explore the technology you have available to you before delegating so you can create a system that makes information sharing and collaboration easy.

Communicate Well and Often Good communication is vital for every type of team. Without it, there isn't a team.

When it comes to effective delegation, not only does communication need to be clear, concise and consistent, but you also need to make sure each team member has access to the same information.

One of the ways to accomplish this is by scheduling ongoing face-to-face meetings, or team-focused teleconferences, if your team members are in different locations.

On June 30, the Michigan Senate unanimously passed Senate Bill 166, a bill introduced that I introduced to eliminate the state’s Driver Responsibility program.

The Senate amended the bill to eliminate keep portions of the bill that penalize the most egregious traffic violations, while eliminating many of the lower level offenses that trigger a Driver Responsibility fine.

For many years I have worked to end the draconian Driver Responsibility program. This terrible program was created as an alleged “quick and easy” fix to the state’s budget problems, but it failed to generate the money promised. Instead of making Page 7

You can create a team based on trust by: • Being respectful of each other

• • • •

Listening and hearing what others are saying Focusing on consistent communication Saying what you'll do and doing what you say Being honest

Effective delegation can be the answer for the time-challenged small business owner who is struggling to find the time to grow his or her business. And when you take measures to set These sessions should be focused on yourself up for an effective delegation process, collaboration, information sharing and team you're not only giving yourself time to focus building. It's also important that you remain on your most vital business activities, but accessible in between team meetings to answer you're alleviating some of the pressure of questions, provide guidance and help solve always doing everything yourself. problems when necessary.

S E N A T O R’ S S P

By Senator Bruce Caswell

Cultivate Trust Trust is one of the most important factors when it comes to delegation, and it goes both ways.

You need to trust that your team members will complete the work they are responsible for, and your team members need to trust that you are giving them all of the information they need to do the work and that you will be available to back them up when necessary.

difficult decisions the Legislature and Governor tried to balance the budget on the backs of working families that cannot afford an additional draw on their limited resources.

I was truly humbled by the outpouring of support by my colleagues in passing Senate Bill 166 to make sweeping changes to the Driver Responsibility program.

The bill does not eliminate the program completely, but eliminates all but the worse violations that trigger a fine. While we have more work to do to eliminate the program completely in the future, this legislation has moved us closer to that ultimate point.

The amended SB 166 retains fines for the most serious driving violations, including operating while intoxicated, hit and run

TLIGHT accidents, fleeing and eluding police, and reckless driving. The changes passed by the Senate eliminate fines assessed for people accruing seven or more points on their driving record, driving without insurance or without proof of insurance, and driving without a license.

Senate Bill 166 now advances to the House of Representatives for further consideration.

Many constituents have asked for information on the recently enacted fiscal year 2011-12 budget and how it compares to other years’ budgets. Please visit www.SenatorBruceCaswell.com and click the “State Budget Comparisons from 2001-2011” link for a color chart that compares state spending for the past decade.

As always, my office is open to

Tune in to WCSR the 4th Thursday of every month for Chamber Chat.

Listen to updates from the Hillsdale County Chamber of Commerce.

Learn more about Chamber benefits, program and services offered, as well as Chamber event updates.

Brought to you by your Hillsdale County Chamber of Commerce.

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August 25, 2011 - 11:45 AM - buffet lunch Join with us for a fun and energetic networking lunch! Attend for the opportunity to connect with other individuals doing business in our community.

Bring your business cards and be ready for a productive & fun time!

Contact Jon at (517) 437-6401 or via e-mail at jon@hillsdalecountychamber.com

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Page 8

Is Your Business Likeable?

A Review of Dave Kerpen’s Social Media Book By: Anita Campbell Source: smallbiztrends.com

He begins the book by telling the story of waiting in the check-in line at the trendiest hotel in Las Vegas. Frustrated, he pulled out his BlackBerry and tweeted about the unpleasantness of waiting for an hour. He got a return tweet — from a competitor of that hotel. Dave then writes, “Guess

Over at a private online-business forum where I am a Moderator, the members regularly discuss social media. About once every 60 days someone will start a thread that ends up as a referendum on the same question:

What you’ll learn from this book are nuts and bolts about how to harness Facebook and Twitter for marketing purposes, to build a brand and deepen customer loyalty.

I liked this book because of the many practical marketing examples and how-tos. The book always starts with strategic objectives — but doesn’t stop there. It tells you what you need to do to accomplish your objectives. Here is what I found especially valuable:

“Is social media a waste of time for businesses?”

Those discussions always end the same way. Some people are convinced of social media’s value.

Others flatly declare that “real businesses don’t get any real value from social media.” Still others are confused and aren’t sure what to think.

If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media’s business value on the very first page.

That opening story is an example of the kind of practical insights you will get from Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). As the title indicates, the book is primarily about Facebook, with a healthy dose of Twitter for good measure. There are references, for sure, to other social sites such as LinkedIn. But mostly those are in passing or lumped in at the end.

where I ended up staying the next time I went to Las Vegas.” He points out that a single tweet resulted in a $600 sale for the competitor.

Continued on Page 10

Chamber TUF Testimonial We purchased 2 TUF bands. There have been occasions when we have used both at the same time (ie. Market House bakery with 2 children each getting a treat, dinner out with free dessert with meal purchase). We have had nothing but great service from the vendors that are offering the discounts when we use them. We have seemed to keep our shopping very local. Whenever I need anything new, I always whip out my list of discounts for the month and go from there (ei. Baker Propane, G&G Glass) . We have saved at least $250.00 with our bands so far and I would love to see the program continue. On certain days we go out with our TUF band list and just go where the discounts are. We find so many new places that we might not have tried if they weren't on the list and we absolutely love them (ie. Johnny T's with kids, Broadstreet Downtown with the "pretty" chairs and kids). I love to save money, support the schools with TUF band purchases, and BUY LOCAL. Thank you for the opportunity to purchase these bands for $10.00 each. Have a great day and God bless.

HM - Hillsdale County Page 9

agency can show its ads just to those with titles like “chief marketing officer,” “vice president of marketing” and “brand manager.” Try doing that on Google pay-per-click ads.

You’ll learn how to get more involvement from customers on Facebook. You may have heard Continued from Page 9 about Facebook Edge, the algorithm that determines whether It tells you how to “listen” on and to whom your content gets social media. How many times displayed in their wall. The book have you heard advice to “use explains it and why it’s social media to listen to your important. It even goes on to give customers” but walked away examples of questions that will wondering just how one goes about engage people and get them “listening” to Facebook or participating.

Twitter? This book not only suggests tools, but uses examples The book explains how to of how companies like Neutrogena deal with negative comments. No and IBM listen. matter how well loved your business, you’re never going to • • Listening starts with reading keep 100% of the people happy what others write on Facebook and 100% of the time. Inevitably you’ll Twitter, digesting it, and have to deal with negative responding to their pain and comments (hopefully not too many, appealing to their interests. though). This book has some simple straightforward advice • • Likeable Social Media about how to respond to complaints explains how to slice and dice on social media, including your target market on Facebook. Twitter-sized responses.

In one sense, Facebook is a marketer’s dream because people Get pointers on how to have so many opportunities to recognize your customers and self-identify themselves, their fans on social media. Sure, there occupations, their interests. I had can be big contests. But simple previously seen a presentation at a recognitions (“welcome to our conference about the amazing 1,000th fan!”) that cost nothing, ability to target an audience using can do wonders for a small busiFacebook, but soon forgot. This ness on a budget. The above 5 topbook serves as a reference for how ics only scratch the surface of to “nanotarget” using Facebook Likeable Social Media. The ads. For instance, a marketing important thing to remember

Is Your Business Likeable?

A Review of Dave Kerpen’s Social Media Book

is: the book is not a re-hash of generalities or a collection of marketing-speak It gives you practical insights that you can build a marketing plan from. The list of Action Items at the end of each chapter gives you next steps.

Who should read this book?

Anyone responsible for marketing or social media in a company … business-to-business or business-to -consumer. I also recommend it for entrepreneurs trying to grow their businesses on a shoestring. And it’s useful for small-business owners wanting to make sure their marketing investment of staff time and money is being well-used.

At first when I saw the book (a Kindle review copy) and the clients that were acknowledged (several mega-brands), I wondered how relevant this book would be for small businesses. I needn’t have worried. At least 85% of the examples are ones any size business can employ — even on the tiniest marketing budget. This isn’t about big glitzy campaigns you can never hope to replicate. It’s about jumping feet first into social media — doing what you can with what you have. It’s about how to use social media, especially Facebook, without the big budget or the huge staff. Check out Likeable Social Media at your favorite book retailer. If you want to get more of a flavor for the book, I also recommend visiting the website or following Dave Kerpen on Twitter.

Another TUF Testimonial….

Do you think the TUF program has influenced you to shop local more? Yes I do believe the offers have influence my shopping habits. I have used it at Market House, Performance - Hillsdale, Johnny T's, Subway - Hillsdale, Warner's, Cavoni's, Jonesville Bakery, Johnson's Pizza and Subs.

SH - Hillsdale CounPage 10

2011 Chamber Associate Members

Hillsdale County Chamber of Commerce 506 West Carleton Road Hillsdale, MI 49242

2011 Chamber Partner Member County National Bank

Phone: 517-439-4341 Fax: 517-439-4111 E-mail: info@hillsdalecountychamber.com

We’re on the web hillsdalecountychamber.com

2011 Board of Directors Joe Sanford…………………………………………..Chairperson Century 21 Action Associates Cyndi Young Vice Chairperson WCSR Jeff Layman Member At Large Layman’s Service Center Raymond Lee…………………….…….Member At Large Raymond Lee Custom Carpentry Eric Potes…………………………………………….Treasurer County National Bank Scott Phillips…………………………...…Board Member Coldwell Banker Melissa Potter………………...………..….Board Member Jackson Community College Michael Lee Thorp…………………………………….Board Member The Plant Nook Florist

Staff Karri Doty

President/Executive Director

Jon Doty

Administrative Assistant

Kathy Spence

Administrative Assistant

Lynn Burkett

Administrative Assistant