THE OLDEST MOUNTAINS

TELL THE GREATEST STORIES.

Over the last 20 years, Blue Ridge Mountain Rentals has separated itself as the most trusted vacation rental management company in the High Country of North Carolina. As the High Country continues to grow in popularity with travelers, we recognized a need to help homeowners whose homes lies outside of our normal area, so we created Blue Ridge Stays with the goal of putting our substantial marketing engine to work for you! With over 700 vacation homes and 125 staff members and counting, BRMR is focused on generating exceptional rental income for homeowners while delivering memorable guest experiences for our tens of thousands of visitors each year.

We strive to treat all homeowners, guests, and co-workers with the upmost care and respect. We know that most guests endure stressful lives back home, and it is important to us that they can cherish the times that they escape to a restful haven in the North Carolina Mountains.

A home in the High Country can be a wonderful long-term asset for your family and placing that home in a rental management program can significantly change the economics of your investment.

Turn the nights your home sits empty into an income opportunity. 01

Improve the resale value of your home by creating a valuable rental history full of consistent repeat guests that return year after year. 02

Partner with a management company that will become your trusted local resource for consistent high-value marketing of your home at minimal cost. 03

Vacation rentals are all we do. No sales, no yearly leases. This laser focus allows us to zero in on being the best vacation rental managers in the entire region.

We are the largest company in the entire North Carolina mountain area. We have the most marketing reach and the biggest audience: we use the most marketing channels of any competing company; and we’ll share your home with over 50,000 happy past guests.

We work to save you money anywhere we can. We do not charge to set your home up online; you do not pay any third-party advertising costs; and we can help you purchase a brand-new hot tub at dealer pricing, saving on average of $5,000.

Renting your home is a business endeavor, and there are a few monthly costs involved. Blue Ridge Stays works hard to keep costs low for our homeowners. Since homeowners will be handling the housekeeping and maintenance scheduling directly, we are able to offer an outstanding homeowner value at a 12.5% commission level.

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12.5% Management Commission collected monthly. Owners' funds are held in Escrow and paid out on a monthly basis. Homeowners will be paid via direct deposit each month.

Brivo Smart Lock System.

$10/mo after the initial lock purchase of $297 (replaces your current deadbolt). This Smart Lock syncs directly with our booking software which then generates a unique code for every guest. Guests' codes begin working at time of arrival and expire upon guests' departure. Homeowners will have a perpetual code that works 24/7. This lock also allows us to quickly generate 1 time entry codes for any vendors, contractors, etc.

Annual Fire and Safety Inspection Fee.

$200 annual fee billed in December for the year upcoming. Quarterly inspections included. It is important that our homeowners are protected.

Blue Ridge Backyards

This is our division through which we can help homeowners purchase Four Winds and Bullfrog Spas and Weber & Green Mountain Grills at near-wholesale pricing.

Blue Ridge Mount

Our in-house company offers packages to pro from the most c Blue Ridge Stay 10% on all services!

Tain Pest Control

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Blue Ridge Unlimited

This is our in-house HVAC company. We offer faster and more affordable air conditioning installation as well as quicker repairs if your existing unit breaks down.

We are proud to be the only vacation rental manager in the High Country that can offer homeowners additional services without having to hire a third party.

Each and every one of our Operations, Customer Care, and Reservations team members work hard to ensure that we stand apart from our competitors.

12.5% Management Fee

Covers a wide range of homeowner expenses including credit card fees, VRBO and AirBnb fees, marketing expenses, software fees, professional photography, 3D home tours, customer service, and new home setup. It also covers our payment for performing the Agents Duties as outlined in our management agreement: items such as facilitating repairs, soliciting and booking quality tenants, overseeing the accounting for all income and charges.

Guest Interaction

Our Reservations team reaches out to each guest to welcome them, thank them for their booking, and answer any questions they may have. We want to establish a connection with them and let them know our team is here to help them with anything they need This also helps us potentially get in front of any guests with nefarious intent, such as underage guests or too many occupants for a property.

Direct Bookings

While Blue Ridge markets homes on all available channels, Blue Ridge’s leading reputation in the High Country with guests and strong direct marketing efforts have led to over 75% of our bookings taken directly with customers over the phone or through our website. This allows BRMR to provide a better value for guests (they avoid a big service charge from those 3rd party sites) and allows for loyalty programs like repeat guests discounts. This results in homes being booked for a higher nightly rate and more often throughout the year increasing homeowner income.

RevPAR indicates Revenue Per Available Room. For vacation rentals, Room is understood to mean a single Property and the Revenue is the average of all properties in a manager ’ s inventory BRMR’s annual RevPAR consistently tracks more than 30% above that of other property managers in the Northwest NC vacation market – including both competing management companies and sole proprietors!

At BRMR, we believe it’s incredibly important to advocate on behalf of our homeowners in all aspects of our business. Not only does this mean we will always work to get you the best rental rates on reservations and the best pricing on repairs, but it also translates to advocacy with local and state level matters.

We are members of the national organization VRMA (Vacation Rental Manager Association) as well as NCVRMA, North Carolina’s own in-state association. Both VRMA & NCVRMA are committed to working with policymakers to develop fair regulations that benefit communities and the vacation rental market.

Cassandra Ellison, our Boone office’s General Manager and our Broker In Charge, is serving a 2023-2025 term on the Board of Directors with NCVRMA, bringing an unmatched level of advocacy for our homeowners and an immediate finger on the pulse of changing industry trends and legal matters. No other vacation rental agency in the High Country can offer this benefit to their clients, including companies with a national footprint, and we are proud and excited to be able to offer this benefit for BRMR homeowners.

Today’s discerning traveler seeks out properties that offer a range of amenities. Unlike the beach, where people spend most of their time outdoors, mountain visitors spend as much time enjoying the house as they do the great outdoors. Most guests look for a home at least as nice as what they have at home, so it’s important to furnish a rental home with nice furniture, large TVs, updated bathrooms, and offer a well stocked kitchen.

We recognize that each guest is spending a very important few days of their year with us and we take seriously the responsibility to make that experience memorable. If we exceed the guest expectations, they will return year after year to stay at your home.

We have a customer service team that is devoted to caring for each guest before they come, during their stay, and following up with each guest survey and comments after they stay. During their stay, our guests can reach a live person on the phone 24 hours a day and 7 days a week.

We believe this kindness and responsiveness is atypical in the world we live in today.

At Blue Ridge, we believe it’s very important to keep our finger on the pulse of an everchanging market and put your homes in front of as many potential travelers as possible. While the vast majority of our bookings come in directly to our site, we utilize all the major third-party vacation rental marketing sites as well. At no additional cost to you, we will list your home on each of the following:

Designed specifically for short term rentals, Breezeway plays a big role in the success of our property care and operations.

Breezeway's property care and operations platform helps us coordinate, communicate, and verify detailed work, and deliver the best service experience to owners and guests. A lot of time and effort goes into maintaining quality, safety, and cleanliness – Breezeway empowers us to automate our operations and deliver an amazing rental experience.

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AUTOMATED TASK SCHEDULING WITH YOUR CLEANING AND MAINTENANCE STAFF

COMPLETE HIGH-QUALITY CLEANS, INSPECTIONS, REPAIRS, AND SERVICE WORK USING CUSTOMIZEABLE CHECKLISTS AND MOBILE APPS

EASILY COORDINATE WORK AND GAIN CONFIDENCE IN PROPERTY READINESS

ALLOW US TO COMMUNICATE WITH YOUR GUESTS AND DELIVER MORE PERSONALIZED SERVICES

DETAILED OWNER REPORTING TO CAPTURE AND SHARE EVERY TOUCH-POINT WITH YOUR PROPERTY

We own a real estate team/firm in Charlotte helping buyers and sellers. We have several rentals in this area and manage them ourselves. We know how hard it is to do what you all do. We could have chosen to manage our Banner Elk house on our own. But we would much rather rely on someone else who is an expert in that area and will take care of our house in such a way that we don’t really have to think about it.

With that as our expectation, I can tell you that you are 100% knocking it out of the park! Thank you so much. We are so, so thankful to have such an awesome team there in the High Country.

- Grand Panorama Owner

We moved to BRMR in Fall 2021 after our original company failed at every step. BRMR has been a breath of fresh air. They are professional and communicate at every turn. I couldn't be more happy to have found them Furthermore, they have kept the house rented and made sure everything is cared for, from maintenance to cleanliness. When you imagine a management company, BRMR checks all the boxes. Our property has received 5 stars on every review! Great service and a testament to their hard work.

- Rustlers Ridge owner

Blue Ridge Mountain Rentals took over managing Homestead Lodge in May of 2021. We have had a great experience so far. The employees are professional, thorough and responsive. Communication with them is great. The entire management process from start to finish is seasoned and refined. They have been a pleasure to work with.

It is easy for us to recommend Blue Ridge to anyone looking for a rental management company for their home in the High Country.

Our goal is always to get a property listed as quickly as possible. Once the management agreement paperwork is complete, we will take care of the following items, all done at no upfront cost to you!

What We Do What You Do

Listing the property on our website

Initial maintenance setup, noting the condition of the home and appliance serial numbers

Designate a House Manager to oversee all upkeep aspects of the home including cleaning, lawn care, trash removal, and maintenance (including spa maintenance).

Photographed using our professional on staff photographer

Creation of a 3-D Matterport walkthrough “dollhouse” tour

Announced on all our social media pages – over 20,000 total followers

Ensure the home is fully stocked with all supplies needed for vacationing guests (including linen) Ensure all utilities are on and functioning prior to onboarding (internet, cable, streaming services, etc.)

Listing on multiple partnered marketing sites (VRBO, AirBNB, Booking.com, etc.) in addition to our own site

Create a Welcome Book for the home which includes any helpful instructions your guests will need!

Featured in a mass email blast announcing our newest homes, which goes out to over 50,000 past guests every 4-6 weeks

Adam Norris, CEO and Owner: Prior to owning Blue Ridge, Adam spent a career in Private Equity and was an owner of one of the country’s largest and most successful vacation rental companies. BRS employs many of these best practices. Adam’s email is Adam@BlueRidgeRentals.com.

Cassandra Ellison, General Manager (Boone Office) and Broker-In-Charge: Casey has been with BRMR for over 17 years and oversees our property acquisitions as well as the day-to-day office operations. Casey’s email is CEllison@BlueRidgeRentals.com.

Lisa Smith, General Manager (Banner Elk Office) and Broker: Lisa joined the BRMR team in 2018 and focuses on new acquisitions in the Banner Elk area. Lisa’s email is Lisa@BlueRidgeRentals.com.

Erica Frazier, General Manager (West Jefferson Office) and Broker: Erica joined the BRMR team 5 years ago and has proven herself as an insightful and valuable leader. Erica’s email is Erica@BlueRidgeRentals.com.

BRMR’s OwnerCare Team: Adam, Casey, Lisa, Erica along with additional Brokers Matt DeBerry, Amber Stuhl, Joanie Laws, Shannon Leopold, Chassie Stone, as well as our CFO Joann Hearn may be reached by emailing OwnerCare@BlueRidgeRentals.com.