BlueNationStrategies.com @BlueNationStrategies
BLUE NATION STRATEGIES is a woman-owned and
woman-run firm with experience in over 30 states — including North Carolina.
Women are key to flipping the NC State Senate.
45%
of your incumbents are women
48%
of your 2020 candidates were women
54%
of voters were women in 2018 and 2020
The caucus should add a woman owned and woman run mail firm to your program with a woman as the account lead. In 2020, 66% of our team were female, people of color, and/or LGBTQ+.
Jeannie and Colin have worked with 13 caucuses throughout the country both as staff and consultants. We currently work with: the Pennsylvania Senate Caucus the Pennsylvania House Caucus the Maryland House Caucus the Texas House Caucus North Carolina Experience – In addition to our caucus work in multiple states, Jeannie has deep experience in North Carolina. She worked with Senator Kay Hagan’s 2014 campaign and the coordinated campaign to execute the production of over 6.4 million pieces of mail and field lit. Jeannie also worked on Deborah Ross’s 2016 Senate race and Linda Coleman’s Lt. Governor campaign.
We believe in a full-service model at Blue Nation. Election cycles are longer than ever before, and media cycles are shorter. Campaigns, caucuses, and independent expenditures need more support in the day-to-day execution of a race, especially in a midterm, when campaigns and organizations have to fight even harder for resources, staff, and attention. We make ourselves available to assist with strategy and execution, and in the caucus space, we work with our clients to stretch every dollar to ensure that we can play in as many races as possible. Our full-service model combined with our team’s large-project production experience means that our clients receive the best of both worlds—the attention of a boutique shop with the execution and cost savings of a large firm. We work closely with you to stay on schedule and under budget, communicating regularly with staff, printers, mail houses, and the post office. Our full service model allows us to work with caucus directors and staff as well as individual races. Each of the caucuses that we currently work with have very different structures and we believe that it’s our job to jump in, layer into their structure, and help in whatever ways we can from budgets, to scripts, to staff management in addition to campaign strategy and mail execution.
MELISSA SHUSTERMAN SAMPLES
2018 | PA HD-157
Melissa’s opponent, Warren Kampf, was a very popular fourth-term incumbent. He was viewed as moderate and unbeatable. In 2016 he won by 11 points. With an aggressive 17-piece mail plan we were able to unseat him. Melissa won by 13 points – a 24 point swing. What did we do differently here? For multiple cycles the party had tried to use his votes on choice and guns to paint him as an extremist. That message just never broke through and wasn’t believable to voters that knew and liked Warren.
We ran two tracks – first we introduced Melissa as a single mom and small-business owner who was frustrated, like so many voters, with the political games in Harrisburg.
Then we framed Warren as a corporate lawyer and politician who wasn’t doing his job.
We used humor,
and simple, straight to the point negatives,
and flipped this seat blue.
ADDITIONAL SAMPLES
OUR WORK
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CONCLUSION Thank you for taking the time to review our proposal! Please contact us with any questions. Jeannie Carlson 714-875-2857 or Jeannie@BlueNationStrategies.com Colin Curtis 913-424-0873 or Colin@BlueNationStrategies.com
@BlueNationStrategies