JACKSON FOR MAINE
TROY
THINKING ABOUT THIS RACE IN A DIFFERENT WAY
VA focus groups with hard-to-reach voters
Lack of security and hope
Prices are going up, and they can't make ends meet
All politicians are the same
They don't know who to believe, including the media
They appreciate hearing directly from the candidate — direct to camera, personal communication
Don't use a $10 word when you can use a $5 word
The candidate isn't the hero — we can all be the hero and help each other through this
4X6 POSTCARDS
BLUE NATION STRATEGIES