Culture Blueprint

CULTURE BLUEPRINT

Blue Federal Credit Union Culture Blueprint © Blue Federal Credit Union 2401 East Pershing Boulevard Cheyenne, WY 82001 1.800.368.9328 bluefcu.com

TABLE OF CONTENTS 03

GETTING STARTED

05

WHERE WE CAME FROM

08

WHAT DRIVES US

12

HOW WE ACT

16

WHAT MATTERS MOST

21

FAQ

Section 1

GETTING STARTED IT’S A PLEASURE TO MEET YOU! At Blue, our culture is unique and special. It describes what we care about, the things we are willing to invest in, and the rules that define us as a team. Our culture is the foundation of our success. We can’t wait to tell you more about who we are, how we operate, and what matters most here. This document is about that culture and how we can continuously improve as a team to better serve our members and each other.

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Section 2

WHERE WE CAME FROM A LOOK INTO OUR PAST The name ‘Blue’ reflects Air Force roots (Air Force Blue) and a deep connection to the spectacular Rocky Mountain Front Range, open skies, waters, as well as promoting the idea that the sky is the limit when you become a member of Blue Federal Credit Union.

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OVER 70 YEARS OF EXCELLENCE Blue was founded in Cheyenne in 1951 and now proudly calls Wyoming and Colorado home.

Celebrating over 70 years of being a lifelong champion for its members, Blue Federal Credit Union was originally chartered as Warren Federal Credit Union by a group of civilian personnel at F.E. Warren Air Force Base.

The organization grew and inspired members over the next 65 years until the opportunity came to merge with a successful Coloradobased credit union with nearly 50 years of history and growth, Community Financial Credit Union. In 2015 the two credit unions came together to become Blue, an organization that empowers its members and employees to tap into the potential of their money, life, and community.

In 2024, Blue welcomed Aventa Credit Union and their membership as the two credit unions merged under the Blue name. Expanding Blue’s footprint and adding 6 additional branch locations throughout southern Colorado.

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MILESTONES ALONG THE WAY As a creator of authentic connections, Blue experienced rapid growth, with members joining throughout Colorado, Wyoming, and the world. In 2019 another opportunity for growth occurred when two branches, formerly Liberty Savings Bank, were acquired. In 2021, Blue officially moved into its brand-new World Headquarters building in the heart of Cheyenne. The building represents a culmination of 70 years of growth while also looking forward to and expecting that growth to continue for decades.

WHERE WE ARE HEADED We believe in the clear horizons ahead of us.

We are inclusive, relevant, and open to all perspectives. We know the best is to come when everyone feels welcomed and appreciated. We believe that our differences are our strengths and our people are our power.

Section 3

WHAT DRIVES US SHHHH, HERE IS OUR SUPER-SECRET ROCKET FUEL RECIPE Our mission and purpose drive all that we do. As an organization, we have an exciting path forward.

It all rests on the foundation of building authentic connections with one another and for one another.

Our core values aren’t just a few fun traits tacked on the wall by the front desk. We exemplify our core values every day, and they guide us in the way we think, the way we serve, how we grow, and how we celebrate.

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Blue is a lifelong champion that builds connections that help our communities achieve their full potential, one realized dream at a time. With continued growth, Blue always remains true to its mission of discovering pathways to realize member’s possibilities.

OUR MISSION STATEMENT We discover pathways to realize your possibilities.

OUR PURPOSE Members deserve a community built around authentic connections.

OUR CORE VALUES

We have boundless optimism.

We bring positivity, humor, and energy.

We know there is always more.

We are uniquely us.

Our passion and personality energize an uncommon commitment to each other and our communities.

We are most certainly over-the-top.

We go further to make a difference, win for members, and grow Blue.

We have unwavering confidence.

Our competence, consistency, and follow-through build a foundation of trust.

SO, WHAT’S OUR STRATEGY? Building connections, realizing potential and being life-long champions. Blue has the ambition to ascend beyond just being a financial institution.

And instead, to be a holistic life-long champion for its members and employees.

This commitment to realizing milestones is embodied in our Blueprint 2030 and its three pillars - My Life, My Money, and My Community

Section 4

HOW WE ACT LIGHTS, CAMERA, ACTION! Our team consists of diverse and unique individuals. We are bringing new ideas, talents, and approaches to how we deliver on our dayto-day promises to each other and our members.

However, we found a few traits we all share and live every day.

As a growing team, we also realize the importance of meaningful and purposeful growth. We’re constantly looking at the stars, and they inspire us to continue building a world-class credit union for ourselves and others.

We are committed to creating a positive employee experience and being an engaged employee is the norm around here.

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DYNAMIC We embrace change as it comes, welcome innovation, and link arms with our amazing peers to serve our members in cutting-edge ways.

WHAT MAKES US TICK We dedicate ourselves to seeing our members thrive, and our people make that happen. We first see people as humans with complex thoughts, feelings, stories, and dreams. It’s our privilege to serve each unique person. At the same time, we have to ensure we understand their needs and goals and partner with them to achieve success.

EMPATHETIC At Blue, we lead with empathy. It’s the start of human connection, an essential element of any successful interaction.

INSPIRING We believe in dreaming bigger. If we’re the reason someone stretches outside of their comfort zone and achieves something more, we consider that a good day.

INTENTIONAL Every interaction and decision, big or small, is made from a place of thoughtfulness and intentionality.

When we miss the mark, we learn from it and try again.

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WE’VE GOT YOUR BACK We treat each other with respect. We assume good intent and work hard to achieve mutual understanding. We’re not afraid to voice our opinion, but we also humbly listen to the viewpoints of others.

We strongly believe that an inclusive workplace with a diversity of experience, perspectives, and backgrounds will lead to a better environment for employees and a better experience for our members.

We are not comfortable with the status quo. We aspire to continually create opportunities that promote inclusivity.

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WE HOLD THE DOOR FOR OTHERS. WE CELEBRATE OUR VICTORIES AND LESSONS LEARNED. WE THANK PEOPLE FOR THEIR WORK. WE BELIEVE FUN IS A BASIC NEED. WE ARE VOLUNTEERS & DO GOODERS. WE LISTEN WHEN COLLEAGUES SPEAK. WE COMMUNICATE WITH CLARITY. WE DEDICATE OURSELVES TO DIVERSITY.

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Section 5

WHAT MATTERS MOST LET’S JUST SAY THAT WE’RE A REALLY PASSIONATE GROUP We want to see our members and employees win.

We partner with them as life-long champions through whatever twists and turns life might throw their way and through the valleys and mountains of achieving dreams.

Our deepest satisfaction comes from seeing the joy on the faces of our members and employees when they purchase that first home, send a child to college as a first-generation student, or pay off credit card debt. We don’t stop serving at the individual level or in our communities.

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THE SKY IS THE LIMIT We’re driven by curiosity, optimism, and the belief that every person can grow. You’ll be empowered to be your best from day one when you join us. We focus significantly on enabling continuous development – giving you the opportunities you need to learn on the job and grow the company. We believe in uplifting and investing in our homegrown talent, so we encourage everyone to expand their skills, no matter their seniority.

WE LOVE OUR COMMUNITIES Life presents opportunities and hardships for communities. We are committed to helping our communities win through our Do Good efforts.

Serving meals, picking up trash, building homes, raising money for wildfire victims, and serving at an animal shelter are just the tip of the iceberg. We work for more than ourselves but to see others and our communities thrive and win...

WE LOVE HAVING FUN AT WORK At Blue, authentic connections matter most.

We start by creating an environment where employees are excited to come to work each day. We are a high-fiving, food-motivated, game-playing, costume-wearing crew! We believe there’s a healthy place for play in the workplace.

From our annual Discovery Day team building celebration to Halloween, our weekly Blue 30 Happy Hour, and our many Do Good giveback opportunities in the community, we are intentional about having a good time.

WE LOVE OUR EMPLOYEES We want to help our employees turn their dreams into reality. I mean, have you seen all the fun photos in this document? As a result, we have a culture and benefits package that supports thriving in all areas of life. Here are just a few of our awesome perks to help you grow.

• Dedicated Internal Culture Team • Culture of Dignity and Respect Program • Shadow & Mentor Opportunities • Leadership Development Program • Tuition Reimbursement Program • Financial Wellness Education • Whole Person Wellness Platform • Company-wide Wednesday Morning Training Sessions • Paid Volunteering Opportunities • Multiple Employee Resource Groups to Join • Comprehensive Benefits & Retirement Plan Options • Employee Champion Pod

Section 6

FAQ WE AREN’T AFRAID TO ASK QUESTIONS; You shouldn’t be either.

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WHO IS BLUE? “I’m blue, da ba dee da ba di.”

We are an enthusiastic group of individuals who build connections between money, life, and community in order to provide direction to achieve financial success and live life’s passions.

WHAT MAKES A CREDIT UNION A GREAT PLACE TO WORK?

WHAT IS THE OPPORTUNITY FOR GROWTH?

HOW DO WE RECOGNIZE ONE ANOTHER?

We love to promote from within at Blue. We encourage you to explore opportunities across our many awesome departments.

We have a real-time digital recognition platform, multiple awards, cards, candy, and whatever else makes your heart sing.

WHAT FUELS THIS ORGANIZATION?

ARE WE OPEN TO NEW IDEAS?

You, our members, and a true purpose for worldclass work. And snacks. Lots of snacks. Just so you know, Airheads and beef sticks are our favorite.

Bring them on!

AM I ALLOWED TO EXPRESS MYSELF?

Just work hard and be nice to people. The rest will sort itself out.

We are all about the people, not just numbers or transactions.

IF ALL ELSE FAILS:

We encourage you to walk in your authenticity.

We’re better when we celebrate our uniqueness.

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For You. For Life.