ANNOUNCING BLUECREST WEBSITE ReLaunch

WHY A NEW WEB SITE?

Our goal.

Our goal behind the web site redesign was to create a more modern, user-friendly website that aligns with our brand, allows better visitor tracking, provides marketing insights, integrates our marketing channels, all while working together to drive revenue. We built this site on our new marking platform, Hubspot, which unlocks so many new possibilities for our team—and our entire business.

How does this impact BlueCrest?

• We'll enjoy more organic growth alongside new customer acquisition.

• We can engage, cross-sell and upsell through custom drip campaigns.

• We have integrated Fluence and BCC Software into our site offering.

• We can build microsites and landing pages internally much more quickly. This eliminates the need for expensive vendors.

• Visitors will enjoy a more modern and whimsical branding that compliments our business casual tone. We're the approachable, consultative partners, and it shows on the site.

• We'll be empowered with robust content marketing capabilities across our new blogs, integrated social media, and newsletter tools.

A Project That Defines Icare

Collaboration, innovation, and resourcefulness across so many departments. Marketing, HR, Legal, Engineering - the goes

Thank you to all who helped!