Our Town’s Digital Director Shares How Through Social Media

ave you heard the new Facebook nickname? The name Gen Z uses when someone older asks them if they are “using” Facebook? BoomerBook boomerbook I busted out laughing when I heard this - BoomerBook. There is some truth to this nickname, and that you will be hard-pressed to find a Gen Zer actively engaged on BoomerBook.

My career requires extensive knowledge of social media platforms. When someone wants to reach the 65+ demographic, I go straight to Facebook and nowhere else. Think about it for a minute, Gen Xers & Millennials; where do we post our family pictures for the Grandparents? Facebook. School pictures? Facebook. Photos of the new puppy? Facebook.

Facebook is a multi-generational platform for those who are less comfortable with social media, a place for families to connect. Why am I making this argument? It is the holiday season, my friend. And the holiday season means GATHERINGS!

Sadly, with COVID still making a presence in our daily lives, some highrisk people or people who don’t feel comfortable with large gatherings plan on spending the holidays by themselves again this year. This is where social media saves the day (something you don’t hear much).

Here Are Two Facebook Features That Bring Families Closer Together:

Facebook Video Chats. It is like face-timing via Facebook. Some people feel more comfortable face-timing via a desktop or tablet versus a phone. Plus, the image is larger on a desktop & tablet, making it easier for older family members to use the function.

To video chat on Facebook:

1. In the top right of your Facebook account, click the Facebook Messanger icon, which looks like a text bubble with a zigzag line. 2. Open a conversation with the person or people you want to video chat with by clicking on their avatar. 3. Click on the camera in the top right corner of the chat window.

Helpful Hints On Video Chats

If your screen locks during a call, your video may continue to stream. If you’re ready to end a call, be sure to hang up before closing your computer. Make sure you’re using a supported browser and that your camera and microphone are set up correctly.

Want to include a larger group of family members in holiday celebrations? Facebook Live is your answer. Stream your celebrations live on Facebook, so those who are unable to attend can watch online. To go Live: 1. Click What’s on your mind, [Name]? at the top of your News Feed. 2. Click then click Live Video. 3. Write something about your live video. 4. Click Go Live in the bottom left. Note: Use the Google Chrome web browser to go live from your computer.

The Facebook help section is easy to navigate and answers any additional questions.

Kimberly Watkins-Swenk is a social media professional and also OTM’s Digital Content Director & Editor. Kimberly and her family split their time between Smyrna and Durango, Colorado. She is married to Jason and has two sons, Luke and Chase, and two cats she loves more than anything

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