Entrepreneurship, Small Business and Innovation

Paul Burns, University of Bedfordshire, UK This text, which provides a comprehensive overview of corporate entrepreneurship, is structured by the 4 pillars of entrepreneurial architecture: culture, structure, leadership and strategy. 70 detailed international case studies, each accompanied by follow-up discussion questions are included to help contextualise the subject matter. Bulleted chapter summaries, group discussion topics and end-of-chapter activities to help consolidate understanding and encourage critical thinking are also included. This is a core textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level.

February 2020 • 504 pages Paperback 9781352008791 • £54.99 Bloomsbury Academic Simon Hulme, University College London, UK & Chris Drew, Consultant, UK Financial literacy is one of the fundamental keys to business success, and this textbook teaches students the necessary financial skills required to become a successful entrepreneur. Its stepby-step approach and range of bespoke digital resources breaks down complex concepts and communicates them with clarity. Mini cases, a fictional running case study, and a plethora of international examples consolidate and contextualise the subject matter. Written by two highly successful authors including the learned academic and serial entrepreneur Simon Hulme, this is the essential textbook for all entrepreneurship students.

May 2020 • 343 pages Paperback 9781352009811 • £38.99 Bloomsbury Academic

Entrepreneurship and Small Business

Paul Burns, University of Bedfordshire, UK This unrivalled holistic introduction to the field of entrepreneurship, combines cutting edge theory with fresh global examples and lessons from reallife business practice, and supports students in developing the knowledge and skills required to navigate today’s entrepreneurial challenges. Updated with insight into the effects of the Covid-19 pandemic, this textbook provides over 100 Case Insights, offering a diverse global outlook on today’s entrepreneurial landscape. Entrepreneurship and Small Business is ideal for students taking Entrepreneurship or Small Business Management courses from undergraduate to MBA level.

January 2022 • 584 pages Paperback 9781352012491 • £56.99 Bloomsbury Academic

Entrepreneurship Theory and Practice

Francis J. Greene, Edinburgh University, UK This textbook blends research-led theory with a practice-orientated approach. It explores the complete lifecycle of a business, including the often neglected area of business closure. The book is enhanced with a plethora of practical examples, global cases, useful tools and engaging, multi-faceted pedagogy. Complex concepts are explained clearly and succinctly, and an innovative chapter on policy describes how governments can support new and growing firms. It is the ideal textbook for undergraduate, postgraduate and MBA students of entrepreneurship.

February 2020 • 392 pages Paperback 9781137589552 • £54.99 Bloomsbury Academic

Innovation Management

Jan van den Ende, Erasmus University Rotterdam, The Netherlands Innovation Management takes a highly contemporary perspective, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets. This concise textbook presents a straightforward overview of topics encountered on Innovation Management modules and is authored by a renowned expert with decades of teaching at leading institutions as well as valuable insight from time spent in consultancy and industry. A wide range of examples and case studies are utilised in each chapter to illustrate innovation in the business world, and evidence-based theory is blended with practice.

July 2021 • 280 pages Paperback 9781352012422 • £43.99 Bloomsbury Academic

Innovation Management

Effective strategy and implementation

Keith Goffin, Cranfield School of Management, UK & Rick Mitchell, Cranfield School of Management, UK Drawing on the authors’ extensive industry experience and academic research, Innovation Management covers both the strategic and managerial elements of innovation with an effective mix of theory, case studies, and updated pedagogical features. The book presents a concise and practical approach to developing and implementing strategy. The 3rd edition draws upon over 250 key publications on innovation management and its companion website includes video interviews with high-profile business managers from around the world. It is an essential text for upper-level undergraduate and postgraduate students, as well as industry practitioners.

November 2016 • 440 pages Paperback 9781137373434 • £51.99 Bloomsbury Academic