DIGITAL
2012 MEDIA KIT
Managing Director’s Letter Allow me to introduce the Inglis Digital Network, Australia’s most comprehensive and targeted network for reaching all levels of racing and equestrian sport, from the sport of kings to weekly local show participants. To put it as its’ most basic, Inglis Digital is developing into a very powerful media brand within the racing, equestrian and breeding world. From the sport of Kings and Olympic disciplines to the weekend participant, the Inglis Digital Network is a primary location for all news, information, products and services within the equine marketplace. Inglis Digital offers the opportunity to reach a unique target market - our users are affluent from the upper echelon of household income. The Inglis Digital Network and its subsequent brands lead the premium lifestyle media market and offers more ‘touch points’, frequency and returned visitors than other online racing and equestrians sites. The Inglis Digital Network of websites has been carefully created to provide advertisers with the ability to reach all levels of equine sporting enthusiasts. Firstly there is Bloodstock.com.au, Australia’s leading online platform for buying and selling bloodstock as well as the number one racing and breeding resource. Secondly, Horsezone.com.au offers news, information, advice and all that there is to buy and sell in the world of equestrian. Finally, Equestrian Australia’s Equnect, Australia’s peak equestrian sporting body has introduced their new membership and events entries portal.
MARK WEBSTER Managing Director, Inglis
DIGITAL
THE BLOODSTOCK NETWORK
E QU E S TRI AN NEW SOUTH WALES
New South Wales www.nsw.equestrian.org.au/
E QU E S TRI AN QUEENSLAND
Queensland www.qld.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
SOUTH AUSTRALIA
TASMANIA
South Australia www.sa.equestrian.org.au/
Tasmania www.tas.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
E QU E S TRI AN
VICTORIA
WESTERN AUSTRALIA
NORTHERN TERRITORY
Inglis History INGLIS WAS ESTABLISHED IN 1867 BY WILLIAM INGLIS, AND THE FAMILY HAS REMAINED INSTRUMENTAL IN ITS OPERATION EVER SINCE ITS INCEPTION. THE COMPANY WAS FOUNDED ON THE BASIC PRINCIPLES OF HONESTY AND INTEGRITY, ITS GREAT SUCCESS AND LONGEVITY ATTRIBUTED DIRECTLY TO THESE SIMPLE BUT ALL-IMPORTANT IDEALS. WHAT WE DO Inglis stages a busy schedule of thoroughbred auctions during the year, covering all aspects of the breeding and racing industry, from weanlings and yearlings, through to broodmares, stallions and tried racehorses. Inglis has been the Australian racing industry’s most trusted source of future Group One winners and International Performers. Recent champion sprinters that were purchased at Inglis Auctions include Fastnet Rock, Exceed And Excel, Takeover Target, Starspangledbanner, Hong Kong legends Silent Witness & Sacred Kingdom, plus the greatest sprinter the world has ever known, Black Caviar. The Australian Easter Yearling Sale, conducted at Newmarket every Easter, is the flagship event on the Inglis calendar, attracting the finest young thoroughbreds in the Southern Hemisphere, as well as buyers from all over Australia and throughout the world. It is the barometer for all thoroughbred interests in Australasia and has become an integral part of the Australian horse racing culture. While Easter is undeniably the high point of the year for Inglis, it is just the high-profile elite end of the market. The Inglis Yearling Sale Series comprises five (Easter, Premier, Classic, Autumn and Scone) specific yearling sales designed to cater to every level of the bloodstock industry in Australasia. Newmarket in Sydney plays host to the Easter and Classic Sales, while Oaklands, the Victorian base of Inglis, stages the Premier and Autumn Yearling Sales. The Scone Yearling Sale conducted in May is the most successful country sale in Australia. Through the leadership of Managing Director, Mark Webster, Inglis is growing and developing into a pioneer in technology and innovation in the racing and breeding Industry. The new direction of the company has allowed the expansion into the digital world through development of Inglis digital, which is committed to providing innovative solutions to the equine community as well as working as an ambassador to introduce new members into the world of racing and breeding as well as equestrian sports.
DIGITAL
THE BLOODSTOCK NETWORK
E QU E S TRI AN NEW SOUTH WALES
New South Wales www.nsw.equestrian.org.au/
E QU E S TRI AN QUEENSLAND
Queensland www.qld.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
SOUTH AUSTRALIA
TASMANIA
South Australia www.sa.equestrian.org.au/
Tasmania www.tas.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
E QU E S TRI AN
VICTORIA
WESTERN AUSTRALIA
NORTHERN TERRITORY
THE BLOODSTOCK NETWORK Buy
Sell
Stallions
Syndications
Race Fields
Results
Stallion Shares
THE BLOODSTOCK NETWORK
Overview BLOODSTOCK.COM.AU IS AUSTRALASIA’S LEADING ONLINE PLATFORM FOR THE BUYING AND SELLING OF BLOODSTOCK, RESEARCHING STALLIONS AND AUSTRALIAN RACING. Bloodstock.com.au is a primary resource for all relevant news and information in preparation for buying, selling, breeding, racing and investment within the thoroughbred racing environment. The site allows vendors to better inform prospective buyers, sellers and racing enthusiasts by providing them with added sales information such as photos, video footage, reports, detailed pedigrees and runner information. Bloodstock.com.au is promoted extensively across online mediums, various print mediums, television, radio and all of Inglis’ sales. With both a local and international approach, the site generates enormous awareness for its advertisers, offering access to over 30,000 potential clients a month.
KEY METRICS TABLE (per month)* Unique visitors
30,885
Site visits
87,823
Pages viewed
569,439
Duration
5.2 mins
Pages per visits
5.53
*Calculated from August 2012
DIGITAL
THE BLOODSTOCK NETWORK
E QU E S TRI AN NEW SOUTH WALES
New South Wales www.nsw.equestrian.org.au/
E QU E S TRI AN QUEENSLAND
Queensland www.qld.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
SOUTH AUSTRALIA
TASMANIA
South Australia www.sa.equestrian.org.au/
Tasmania www.tas.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
E QU E S TRI AN
VICTORIA
WESTERN AUSTRALIA
NORTHERN TERRITORY
THE BLOODSTOCK NETWORK
Rate Card CREATIVE LOCATION
CREATIVE DIMENSIONS
ROTATION
COST PER MONTH*
Home Page Banner Top
468 x 60
1/6
$1,100
235 x 364
1/6
$1,000
234 x 60
1/6
$450
Med Rec
250 x 250
1/6
$650
Large Button
235 x 116
1/6
$450
Leaderboard Bottom
728 x 90
1/6
$900
Banner Top
468 x 60
1/6
$1,000
Button
210 x 60
1/6
$550
Banner Middle
468 x 60
1/6
$550
Leaderboard Bottom
728 x 90
1/6
$650
Banner Top
468 x 60
1/1
$750 per issue
Banner Middle
468 x 60
1/1
$350 per issue
Banner Bottom
468 x 60
1/1
$350 per issue
Tile Button
Landing Page
Newsletter
*Excluding GST
DIGITAL
THE BLOODSTOCK NETWORK
E QU E S TRI AN NEW SOUTH WALES
New South Wales www.nsw.equestrian.org.au/
E QU E S TRI AN QUEENSLAND
Queensland www.qld.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
SOUTH AUSTRALIA
TASMANIA
South Australia www.sa.equestrian.org.au/
Tasmania www.tas.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
E QU E S TRI AN
VICTORIA
WESTERN AUSTRALIA
NORTHERN TERRITORY
Buy
Show
Sell
Stallions
News
Galleries
Overview HORSEZONE IS AUSTRALIA’S LARGEST AND MOST COMPREHENSIVE DIGITAL MARKET PLACE FOR EQUESTRIAN ENTHUSIASTS. We have provided a platform for buyers and sellers of horses to connect and trade. As well as being seen as a spot to keep the finger on the pulse for all the equine’s latest facts and news. We pride ourselves on the fact that we attract a quality audience, an audience that is genuinely interested in the industry and the content that’s presented on Horsezone. Horsezone’s highly targeted audience makes it perfect to promote all things equine. From Olympic hopefuls right through to the weekend trail rider Horsezone is the perfect destination. A comprehensive news service, affordable advertising and an ability to search for thousands of suitable horses and stallions. Horsezone is a cost effective platform to sell your horse with a growing audience of over 111,000 visits per month to date. Horsezone has proven results selling the 2012 gold medal paralympian winner Worldwide PB and 2012 paralympian starter Waikiwi, the mare was advertised in New Zealand and brought over to Australia.
KEY METRICS TABLE (per month)* Unique visitors Site visits
49,485 111,071
Page views
1,084,007
Duration
6.37 mins
Pages per visits
9.76
*Calculated from August 2012
DIGITAL
THE BLOODSTOCK NETWORK
E QU E S TRI AN NEW SOUTH WALES
New South Wales www.nsw.equestrian.org.au/
E QU E S TRI AN QUEENSLAND
Queensland www.qld.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
SOUTH AUSTRALIA
TASMANIA
South Australia www.sa.equestrian.org.au/
Tasmania www.tas.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
E QU E S TRI AN
VICTORIA
WESTERN AUSTRALIA
NORTHERN TERRITORY
Rate Card CREATIVE LOCATION
CREATIVE DIMENSIONS
COST PER MONTH*
ROTATION
Home Page Banner Top
468 x 60
1/3
$2,000
120 x 480
1/3
$2,000
728 x 90
1/3
$1,500
468 x 60
1/6
$900
120 x 480
1/6
$900
728 x 90
1/6
$650
468 x 60
1/1
$1,000
Banner Top
468 x 60
1/1
$500 per issue
Banner Bottom
468 x 60
1/1
$300 per issue
Tower Leaderboard Bottom Run of Site Banner Top Tower Leaderboard Bottom Zone Sponsor Banner Top Newsletter
*Excluding GST
DIGITAL
THE BLOODSTOCK NETWORK
E QU E S TRI AN NEW SOUTH WALES
New South Wales www.nsw.equestrian.org.au/
E QU E S TRI AN QUEENSLAND
Queensland www.qld.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
SOUTH AUSTRALIA
TASMANIA
South Australia www.sa.equestrian.org.au/
Tasmania www.tas.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
E QU E S TRI AN
VICTORIA
WESTERN AUSTRALIA
NORTHERN TERRITORY
Overview & Rate Card E QU E S TRIAN AU S TR ALIA, AUSTR ALIA’S PEAK E QU E S TRIAN S P OR TING BODY HAS INTR ODUCED THE IR N E W ME MB ER SHIP AND EVENT ENTR IES P ORTAL, E QU N E C T. Equnect has been created as equestrian sports primary location for membership, communication and participation within the equestrian sport in Australia. With every Equestrian Australia member taking an active part in using Equnect to re-new registrations and with the ongoing development of a state of the art online entries system, Equnect working with Horsezone is the home of all equestrian online traffic. Horsezone has the only link to Equnect as well as manages all advertising space within the site and can further promote your business to the fast growing EA database.
KEY METRICS TABLE (per month)* Unique visitors
13,985
Page views
548,930
*Calculated from June 2012
CREATIVE LOCATION
CREATIVE DIMENSIONS
COST PER MONTH*
ROTATION
Run of Site Banner Top
728 x 90
1/6
$1,000
Leaderboard Bottom
728 x 90
1/6
$1,000
*Excluding GST
DIGITAL
THE BLOODSTOCK NETWORK
E QU E S TRI AN NEW SOUTH WALES
New South Wales www.nsw.equestrian.org.au/
E QU E S TRI AN QUEENSLAND
Queensland www.qld.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
SOUTH AUSTRALIA
TASMANIA
South Australia www.sa.equestrian.org.au/
Tasmania www.tas.equestrian.org.au/
E QU E S TRI AN
E QU E S TRI AN
E QU E S TRI AN
VICTORIA
WESTERN AUSTRALIA
NORTHERN TERRITORY
MARCUS LANGER | NATIONAL SALES MANAGER E: marcus@inglisdigital.com.au M: 0431 084 033 T: 02 8307 3169
LEAH DALE | MARKETING MANAGER E: leah@inglisdigital.com.au M: 0410 506 215 T: 02 8307 3111
NICK ADAMS | SENIOR ACCOUNT MANAGER
MARK WEBSTER
MANAGING DIRECTOR Mark joined Inglis in mid-2007 as the first nonfamily member to lead the Company. This is Mark's third career, having served 12 years as a naval officer and eight years as a media executive where he successfully managed internet and newspaper businesses for News Corporation. With a passion for horse racing and breeding and a wide range of business skills, Mark has introduced a number of innovations since joining Inglis, including live internet bidding, and has created a new Inglis Digital business unit which includes the recently acquired bloodstock.com.au and in house developed equestrian trading platform called Horsezone.com.au. He also spends considerable time developing new markets, particularly in Asia.
E: nick@bloodstock.com.au M: 0408 659 141 T: 02 8307 3152
BRETT GILDING | ACCOUNT MANAGER E: brett@bloodstock.com.au M: 0401 300 280 T: 02 8307 3122
GARRY GUDDY | ACCOUNT MANAGER E: garry@bloodstock.com.au M: 0410 451 595 T: 02 8307 3180
TIM DREVERMAN | ACCOUNT MANAGER
HORSEZONE.COM.AU
T: + 61 2 8307 3156 F: + 61 2 9398 5547 E: support@horsezone.com.au
E: tim@horsezone.com.au M: 0408 263 110 T: 02 8307 3182