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DIGITAL

2012 MEDIA KIT


Managing Director’s Letter Allow me to introduce the Inglis Digital Network, Australia’s most comprehensive and targeted network for reaching all levels of racing and equestrian sport, from the sport of kings to weekly local show participants. To put it as its’ most basic, Inglis Digital is developing into a very powerful media brand within the racing, equestrian and breeding world. From the sport of Kings and Olympic disciplines to the weekend participant, the Inglis Digital Network is a primary location for all news, information, products and services within the equine marketplace. Inglis Digital offers the opportunity to reach a unique target market - our users are affluent from the upper echelon of household income. The Inglis Digital Network and its subsequent brands lead the premium lifestyle media market and offers more ‘touch points’, frequency and returned visitors than other online racing and equestrians sites. The Inglis Digital Network of websites has been carefully created to provide advertisers with the ability to reach all levels of equine sporting enthusiasts. Firstly there is Bloodstock.com.au, Australia’s leading online platform for buying and selling bloodstock as well as the number one racing and breeding resource. Secondly, Horsezone.com.au offers news, information, advice and all that there is to buy and sell in the world of equestrian. Finally, Equestrian Australia’s Equnect, Australia’s peak equestrian sporting body has introduced their new membership and events entries portal.

MARK WEBSTER Managing Director, Inglis

DIGITAL

THE BLOODSTOCK NETWORK

E QU E S TRI AN NEW SOUTH WALES

New South Wales www.nsw.equestrian.org.au/

E QU E S TRI AN QUEENSLAND

Queensland www.qld.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

SOUTH AUSTRALIA

TASMANIA

South Australia www.sa.equestrian.org.au/

Tasmania www.tas.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

E QU E S TRI AN

VICTORIA

WESTERN AUSTRALIA

NORTHERN TERRITORY


Inglis History INGLIS WAS ESTABLISHED IN 1867 BY WILLIAM INGLIS, AND THE FAMILY HAS REMAINED INSTRUMENTAL IN ITS OPERATION EVER SINCE ITS INCEPTION. THE COMPANY WAS FOUNDED ON THE BASIC PRINCIPLES OF HONESTY AND INTEGRITY, ITS GREAT SUCCESS AND LONGEVITY ATTRIBUTED DIRECTLY TO THESE SIMPLE BUT ALL-IMPORTANT IDEALS. WHAT WE DO Inglis stages a busy schedule of thoroughbred auctions during the year, covering all aspects of the breeding and racing industry, from weanlings and yearlings, through to broodmares, stallions and tried racehorses. Inglis has been the Australian racing industry’s most trusted source of future Group One winners and International Performers. Recent champion sprinters that were purchased at Inglis Auctions include Fastnet Rock, Exceed And Excel, Takeover Target, Starspangledbanner, Hong Kong legends Silent Witness & Sacred Kingdom, plus the greatest sprinter the world has ever known, Black Caviar. The Australian Easter Yearling Sale, conducted at Newmarket every Easter, is the flagship event on the Inglis calendar, attracting the finest young thoroughbreds in the Southern Hemisphere, as well as buyers from all over Australia and throughout the world. It is the barometer for all thoroughbred interests in Australasia and has become an integral part of the Australian horse racing culture. While Easter is undeniably the high point of the year for Inglis, it is just the high-profile elite end of the market. The Inglis Yearling Sale Series comprises five (Easter, Premier, Classic, Autumn and Scone) specific yearling sales designed to cater to every level of the bloodstock industry in Australasia. Newmarket in Sydney plays host to the Easter and Classic Sales, while Oaklands, the Victorian base of Inglis, stages the Premier and Autumn Yearling Sales. The Scone Yearling Sale conducted in May is the most successful country sale in Australia. Through the leadership of Managing Director, Mark Webster, Inglis is growing and developing into a pioneer in technology and innovation in the racing and breeding Industry. The new direction of the company has allowed the expansion into the digital world through development of Inglis digital, which is committed to providing innovative solutions to the equine community as well as working as an ambassador to introduce new members into the world of racing and breeding as well as equestrian sports.

DIGITAL

THE BLOODSTOCK NETWORK

E QU E S TRI AN NEW SOUTH WALES

New South Wales www.nsw.equestrian.org.au/

E QU E S TRI AN QUEENSLAND

Queensland www.qld.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

SOUTH AUSTRALIA

TASMANIA

South Australia www.sa.equestrian.org.au/

Tasmania www.tas.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

E QU E S TRI AN

VICTORIA

WESTERN AUSTRALIA

NORTHERN TERRITORY


THE BLOODSTOCK NETWORK Buy

Sell

Stallions

Syndications

Race Fields

Results

Stallion Shares


THE BLOODSTOCK NETWORK

Overview BLOODSTOCK.COM.AU IS AUSTRALASIA’S LEADING ONLINE PLATFORM FOR THE BUYING AND SELLING OF BLOODSTOCK, RESEARCHING STALLIONS AND AUSTRALIAN RACING. Bloodstock.com.au is a primary resource for all relevant news and information in preparation for buying, selling, breeding, racing and investment within the thoroughbred racing environment. The site allows vendors to better inform prospective buyers, sellers and racing enthusiasts by providing them with added sales information such as photos, video footage, reports, detailed pedigrees and runner information. Bloodstock.com.au is promoted extensively across online mediums, various print mediums, television, radio and all of Inglis’ sales. With both a local and international approach, the site generates enormous awareness for its advertisers, offering access to over 30,000 potential clients a month.

KEY METRICS TABLE (per month)* Unique visitors

30,885

Site visits

87,823

Pages viewed

569,439

Duration

5.2 mins

Pages per visits

5.53

*Calculated from August 2012

DIGITAL

THE BLOODSTOCK NETWORK

E QU E S TRI AN NEW SOUTH WALES

New South Wales www.nsw.equestrian.org.au/

E QU E S TRI AN QUEENSLAND

Queensland www.qld.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

SOUTH AUSTRALIA

TASMANIA

South Australia www.sa.equestrian.org.au/

Tasmania www.tas.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

E QU E S TRI AN

VICTORIA

WESTERN AUSTRALIA

NORTHERN TERRITORY


THE BLOODSTOCK NETWORK

Rate Card CREATIVE LOCATION

CREATIVE DIMENSIONS

ROTATION

COST PER MONTH*

Home Page Banner Top

468 x 60

1/6

$1,100

235 x 364

1/6

$1,000

234 x 60

1/6

$450

Med Rec

250 x 250

1/6

$650

Large Button

235 x 116

1/6

$450

Leaderboard Bottom

728 x 90

1/6

$900

Banner Top

468 x 60

1/6

$1,000

Button

210 x 60

1/6

$550

Banner Middle

468 x 60

1/6

$550

Leaderboard Bottom

728 x 90

1/6

$650

Banner Top

468 x 60

1/1

$750 per issue

Banner Middle

468 x 60

1/1

$350 per issue

Banner Bottom

468 x 60

1/1

$350 per issue

Tile Button

Landing Page

Newsletter

*Excluding GST

DIGITAL

THE BLOODSTOCK NETWORK

E QU E S TRI AN NEW SOUTH WALES

New South Wales www.nsw.equestrian.org.au/

E QU E S TRI AN QUEENSLAND

Queensland www.qld.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

SOUTH AUSTRALIA

TASMANIA

South Australia www.sa.equestrian.org.au/

Tasmania www.tas.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

E QU E S TRI AN

VICTORIA

WESTERN AUSTRALIA

NORTHERN TERRITORY


Buy

Show

Sell

Stallions

News

Galleries


Overview HORSEZONE IS AUSTRALIA’S LARGEST AND MOST COMPREHENSIVE DIGITAL MARKET PLACE FOR EQUESTRIAN ENTHUSIASTS. We have provided a platform for buyers and sellers of horses to connect and trade. As well as being seen as a spot to keep the finger on the pulse for all the equine’s latest facts and news. We pride ourselves on the fact that we attract a quality audience, an audience that is genuinely interested in the industry and the content that’s presented on Horsezone. Horsezone’s highly targeted audience makes it perfect to promote all things equine. From Olympic hopefuls right through to the weekend trail rider Horsezone is the perfect destination. A comprehensive news service, affordable advertising and an ability to search for thousands of suitable horses and stallions. Horsezone is a cost effective platform to sell your horse with a growing audience of over 111,000 visits per month to date. Horsezone has proven results selling the 2012 gold medal paralympian winner Worldwide PB and 2012 paralympian starter Waikiwi, the mare was advertised in New Zealand and brought over to Australia.

KEY METRICS TABLE (per month)* Unique visitors Site visits

49,485 111,071

Page views

1,084,007

Duration

6.37 mins

Pages per visits

9.76

*Calculated from August 2012

DIGITAL

THE BLOODSTOCK NETWORK

E QU E S TRI AN NEW SOUTH WALES

New South Wales www.nsw.equestrian.org.au/

E QU E S TRI AN QUEENSLAND

Queensland www.qld.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

SOUTH AUSTRALIA

TASMANIA

South Australia www.sa.equestrian.org.au/

Tasmania www.tas.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

E QU E S TRI AN

VICTORIA

WESTERN AUSTRALIA

NORTHERN TERRITORY


Rate Card CREATIVE LOCATION

CREATIVE DIMENSIONS

COST PER MONTH*

ROTATION

Home Page Banner Top

468 x 60

1/3

$2,000

120 x 480

1/3

$2,000

728 x 90

1/3

$1,500

468 x 60

1/6

$900

120 x 480

1/6

$900

728 x 90

1/6

$650

468 x 60

1/1

$1,000

Banner Top

468 x 60

1/1

$500 per issue

Banner Bottom

468 x 60

1/1

$300 per issue

Tower Leaderboard Bottom Run of Site Banner Top Tower Leaderboard Bottom Zone Sponsor Banner Top Newsletter

*Excluding GST

DIGITAL

THE BLOODSTOCK NETWORK

E QU E S TRI AN NEW SOUTH WALES

New South Wales www.nsw.equestrian.org.au/

E QU E S TRI AN QUEENSLAND

Queensland www.qld.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

SOUTH AUSTRALIA

TASMANIA

South Australia www.sa.equestrian.org.au/

Tasmania www.tas.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

E QU E S TRI AN

VICTORIA

WESTERN AUSTRALIA

NORTHERN TERRITORY


Overview & Rate Card E QU E S TRIAN AU S TR ALIA, AUSTR ALIA’S PEAK E QU E S TRIAN S P OR TING BODY HAS INTR ODUCED THE IR N E W ME MB ER SHIP AND EVENT ENTR IES P ORTAL, E QU N E C T. Equnect has been created as equestrian sports primary location for membership, communication and participation within the equestrian sport in Australia. With every Equestrian Australia member taking an active part in using Equnect to re-new registrations and with the ongoing development of a state of the art online entries system, Equnect working with Horsezone is the home of all equestrian online traffic. Horsezone has the only link to Equnect as well as manages all advertising space within the site and can further promote your business to the fast growing EA database.

KEY METRICS TABLE (per month)* Unique visitors

13,985

Page views

548,930

*Calculated from June 2012

CREATIVE LOCATION

CREATIVE DIMENSIONS

COST PER MONTH*

ROTATION

Run of Site Banner Top

728 x 90

1/6

$1,000

Leaderboard Bottom

728 x 90

1/6

$1,000

*Excluding GST

DIGITAL

THE BLOODSTOCK NETWORK

E QU E S TRI AN NEW SOUTH WALES

New South Wales www.nsw.equestrian.org.au/

E QU E S TRI AN QUEENSLAND

Queensland www.qld.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

SOUTH AUSTRALIA

TASMANIA

South Australia www.sa.equestrian.org.au/

Tasmania www.tas.equestrian.org.au/

E QU E S TRI AN

E QU E S TRI AN

E QU E S TRI AN

VICTORIA

WESTERN AUSTRALIA

NORTHERN TERRITORY


MARCUS LANGER | NATIONAL SALES MANAGER E: marcus@inglisdigital.com.au M: 0431 084 033 T: 02 8307 3169

LEAH DALE | MARKETING MANAGER E: leah@inglisdigital.com.au M: 0410 506 215 T: 02 8307 3111

NICK ADAMS | SENIOR ACCOUNT MANAGER

MARK WEBSTER

MANAGING DIRECTOR Mark joined Inglis in mid-2007 as the first nonfamily member to lead the Company. This is Mark's third career, having served 12 years as a naval officer and eight years as a media executive where he successfully managed internet and newspaper businesses for News Corporation. With a passion for horse racing and breeding and a wide range of business skills, Mark has introduced a number of innovations since joining Inglis, including live internet bidding, and has created a new Inglis Digital business unit which includes the recently acquired bloodstock.com.au and in house developed equestrian trading platform called Horsezone.com.au. He also spends considerable time developing new markets, particularly in Asia.

E: nick@bloodstock.com.au M: 0408 659 141 T: 02 8307 3152

BRETT GILDING | ACCOUNT MANAGER E: brett@bloodstock.com.au M: 0401 300 280 T: 02 8307 3122

GARRY GUDDY | ACCOUNT MANAGER E: garry@bloodstock.com.au M: 0410 451 595 T: 02 8307 3180

TIM DREVERMAN | ACCOUNT MANAGER

HORSEZONE.COM.AU

T: + 61 2 8307 3156 F: + 61 2 9398 5547 E: support@horsezone.com.au

E: tim@horsezone.com.au M: 0408 263 110 T: 02 8307 3182

Inglis Digital Media Kit  

Get your business infront of your target audience. Contact our team today to discuss your advertising options on 1300 711 683.

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