What sets AMP Stories apart from Instagram Stories and Snapchat Stories

By IssuuAugust 5, 2019Last updated on August 5, 2019Editorial

What sets AMP Stories apart from Instagram and Snapchat

Technology is changing the publishing landscape fast. It seems every day a digital intermediary like Facebook or Google comes up with a new feature aimed at publishers promising more ad revenue, better SEO, etc. Which is why Issuu helps publishers not only understand these changes, but also make the most of them. Our goal is to assure publishers their content is not at the whim of big search engines. With Issuu you have the digital publishing toolkit that takes advantage of the most important developments in content production and dissemination. We aim to equip and educate our publishers with the best possible content marketing tools. That’s why our new Stories features include AMP, to bring your content to a beautiful, fast-loading digital format. But what exactly sets AMP Stories apart from Instagram or Snapchat Stories?

Empower and Engage

Google sees value in your content production, which is why they came out with AMP, the accelerated mobile project. Research, as well as our personal experience in the digital publishing field, finds publishers hesitate engaging with this new technology because of scarce resources across social channels [1]. Issuu Stories in conjunction with AMP empowers content creators because it allows us to create once and share everywhere. Unlike creating a Story on Snap or Instagram where it stays on their native site and disappears eventually.

What is AMP?

Let’s delve into the technicalities that create shareable immersive stories. AMP is a Google project with the goal of improving user QoE, or quality of experience. Specialists use a number of measures for determining QoE such as page load time, time to first byte, and Speed Index (SI). AMP stories are included in Google searches, and ranked depending on your keywords. They are also devoting a Visual Story carousel in search results which increases your visibility. AMP articles are indicated with a lightning bolt icon. People spend three times more hours browsing on their smartphones than any other device [2]. Which is why the AMP projects created mobile-first experiences. The primary way AMP does this is by simplifying the webpage.[1] Dealing with digital intermediaries: A case study of the relations between publishers and platforms

If a page takes more than three seconds to load 53% of users will abandon site [3]. This statistic should motivate anyone who relies on the Internet for content distribution. By pushing your Issuu Stories into AMP format your content will have a 60% lower SI than non-AMP pages. (Note that a lower SI means faster performance.) This is thanks to uniform image numbers, lazy loading of unnecessary objects, and pre-rendering [2]. Which results in fast, visually rich, mobile, and search engine friendly stories. As full-screen tap through experiences you will have higher engagement and more conversions. Speed translates into revenue.

AMP and Issuu

Pick your keywords now and claim that search engine space. Google separates Stories in search results, but it will be a while until keyword space is saturated. AMP attributes this to the fact there is a lack of tools for building them [3]. Issuu is on the forefront of building the tools that get you noticed in this competitive digital publishing field. Instagram and Snap are not integrated into the fabric of the larger Internet, making AMP a far more powerful solution for propelling your content. They also have a high virality score which means you’ll get more shares on social than ever.

Look out for more AMP education on our Blog and get creating Visual Stories today!

[1] Dealing with digital intermediaries: A case study of the relations between publishers and platforms

[2] AMP up your Mobile Web Experience: Characterising the Impact of Google’s Accelerated Mobile Project

[3] AMP Stories: The biggest SEO opportunity of 2019