How to Promote Content with Issuu's Articles
Whether you’re a content creator, digital marketing manager, or business owner wearing many hats, creating and knowing how to promote content is critical to the growth of your brand. Let's look at why Articles can help you increase your reach and how you can quickly repurpose existing publications into exciting Social Posts.
Content is Still King — And It Lives Online
There's an old saying in the world of marketing that "content is king." This sentiment remains true today, and content creation is a continual (and important) process for businesses in any industry. When you promote content online, you attract new audiences, engage with existing customers, and increase the reach of your brand.
We know that today, people primarily consume information online, so content marketing should lie at the heart of your business's overall digital transformation strategy. Here are three ways that online content can grow your business:
Content continues to play a vital role in your business' online rankings. Search engines and social media platforms favor brands that provide fresh, unique content on an ongoing basis. From blog posts to social posts, your content helps increase the number of customers interacting with your brand. Period.
Customers are consuming it. In fact, according to recent data, the average time spent consuming content has reached nearly 11 hours per day. (Have you checked the screen time analytics on your phone recently?) With customers spending so much time browsing endless content from the palms of their hands, your brand needs to create a powerful digital voice to ensure you’re not left behind.
Bite-sized information compels people. Content is about more than simply promoting your brand. It’s about forging customer connections and showcasing your brand's unique values to build a long-term loyal customer base. And with attention spans shorter than ever, you have mere seconds to capture a potential reader’s attention. Content that's easy to consume can convey your entire message without all the words.
Capture Your Audience’s Attention with Articles
Take your content online in minutes by transforming all of your documents, eBooks, and other marketing collateral into flipbooks with Issuu’s all-in-one digital publishing platform. Simply by uploading a PDF or other supported file type, you can turn existing content into an engaging digital format that readers will love. From presentations to newsletters to brochures, flipbooks make it easy for you to publish and distribute digital content faster and more efficiently. Not only that, but you can even embed content within your flipbook, turning static content into an interactive masterpiece.
Once you've created your flipbook, you can repurpose the content as Articles for sharing and promoting across all channels. There are many reasons why Articles are beneficial, but in case you’re not convinced, here are just a few:
Articles take an existing publication and transform the section of your choosing into a professional-looking format. Rather than spending time creating a whole new piece of content, Articles allow you to repurpose existing content in a new, exciting way.
Issuu’s platform leverages AI to intelligently break down your uploaded documents into multiple Articles. This allows you to create more content in less time, accelerating your content marketing efforts with easily distributable snapshots that keep your audience engaged.
Your Articles will automatically be optimized for Google AMP (Accelerated Mobile Pages). Since the Articles you create will be built using an AMP framework, the content loads lightning-fast, specifically optimized for mobile devices.
Articles are designed to be eye-catching and easy to consume, allowing you to individually share specific articles from a magazine or chapters from a book. You can take your current content and turn it into multiple pieces of article-style content ready to be promoted across digital channels.
How to Promote Content on Social Media
Similar to Articles, our Social Posts feature turns your Issuu publications into highly shareable assets that are particularly critical for boosting social media engagement. With our easy-to-use tool, your existing flipbooks are deconstructed into individual bits so you can design social posts already optimized for Facebook, Instagram, Pinterest, and X.
Here are a few reasons why you should turn your content into Social Posts with our intuitive builder:
With pre-made templates, flipbook images, and text options, you can create Social Posts that grab the attention of social media followers and readers. Think about it like this: Would you be more likely to pay attention to a brand that posts a dull image on social media, or would you be more compelled by an on-brand, well-designed social post?
Our Social Posts feature has built-in templates that allow your content to speak for itself. Through imagery, viewers can connect with your brand on a deeper level. A picture is worth a thousand words, and the right post can take this concept to the next level.
When creating new social media content, Social Posts makes it easier to produce a continual flow of compelling content quickly. Rather than taking the time to build out content for each channel, our tool makes it easy to repurpose content in a new way.
Social Posts already fit the size and formatting guidelines for most social channels. Turnaround on promoting your latest publication is fast and allows you to invest in brand reach without cumbersome amounts of work.
How to Promote Content
When you promote content online, you're expanding your reach and increasing engagement. Here are some tips on how to promote content on social media effectively:
Share your Articles and Social Posts regularly across all your social channels.
Engage with your audience by responding to comments and encouraging shares.
Utilize hashtags and trending topics to increase visibility.
By leveraging Issuu's Articles and Social Posts features, as well as implementing our tips on how to promote content, you'll successfully keep your audience engaged and ensure your brand remains top-of-mind.