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Issuu Launches New Add-On for Adobe Express to Unite Content Processes for Creators

Oct 10th, 2023 by Kendal Rodgers
New integration empowers the next generation of designers, marketers, and creators to utilize a seamless workflow for transforming and promoting their content across channels
The interface of Issuu's new add-on for Adobe Express, where you can see your design previewed in various formats displayed next to a digital flipbook with a page turning

PALO ALTO, Calif., October 10, 2023Issuu, the largest SaaS content publishing and marketing platform in the world, today released a new add-on for Adobe Express, the AI-first, all-in-one creativity app, to create a bi-directional, seamless workflow for content creation, publishing, and analyzing. With the add-on, content creators and marketers can cohesively leverage Issuu and Adobe Express to design their content, enhance it, host it, extend its reach, and gain valuable insights. The Issuu add-on for Adobe Express is now available to all Express users.

Through this powerful new integration, creators can:

  • Utilize a rich library of professional-quality templates, or start from scratch, to create standout designs in Adobe Express before exporting and publishing them digitally on Issuu in a range of formats;

  • Export designs directly to Issuu, transforming their Adobe Express creations into page-turning digital flipbooks, mobile-optimized articles, social posts, GIFs, and more in minutes;

  • Host their digital content publicly or privately on Issuu and get access to its analytics;

  • Maximize the reach and impact of their content with the integrated distribution and audience growth potential of publishing on Issuu;

  • Leverage AI-powered features to extend their content with auto-generated, mobile-optimized articles, given the 6x increase in publication of AI-generated articles in the past year;

  • Gain valuable insights into content performance using Issuu’s built-in statistics within the Adobe Express workspace, and make data-driven decisions on how to iterate their designs;

  • Re-use high-performing designs to create new versions or additional formats for every channel;

“For years, the digital content landscape has grappled with the connection between creation and distribution processes,” said Joe Hyrkin, CEO of Issuu. “Our new Issuu add-on for Adobe Express is a revolutionary next step in providing more seamless workflows. By merging the robust design tools of Adobe Express with the publishing, hosting, and sharing capabilities of Issuu, users can elevate their content while also tracking and monetizing their efforts. Through this exciting add-on for Adobe Express, we’re crafting a unified process that redefines the way creators navigate the entire journey—from idea inception to global distribution.”

Issuu serves as the ultimate platform for publishing and distributing a wide array of content types, from marketing collateral to portfolios, brochures, newsletters, resumes, menus, and more. The transformative power of Issuu lies in its ability to turn traditionally static documents into dynamic marketing assets for every distribution channel. This includes flipbooks to embed in websites and blogs, mobile-optimized articles, on-brand posts for social media, GIFs for email, and more.

“We’re excited to add Issuu to our growing partner ecosystem, giving Express users the capabilities they need right when they need them, and right where they are already working,” said Aubrey Cattell, VP of Developer Platform and Partner Ecosystem at Adobe. “Digital flipbooks are one of our top requested add-on features. With the new Issuu add-on, users will be able to design content directly in Adobe Express and then publish seamlessly to Issuu.” 

Issuu CEO Joe Hyrkin will be participating in an Adobe Developer Panel at Adobe MAX, on October 10, 2023, beginning at 5:15 p.m. PDT. Learn more and register for the event here.

About Issuu

With 50+ million publications hosted and 2+ billion monthly page views, Issuu is the largest SaaS content publishing and marketing platform in the world. The Issuu Story Cloud empowers content creators to transform designs from static files into marketing assets for every distribution channel – including flipbooks to embed in websites and blogs, mobile-optimized articles, motion graphic stories for social media, GIFs for email, and more. Issuu is headquartered in Palo Alto, Calif. with offices in Copenhagen, Berlin, and Braga, Portugal. For more information, please visit

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