Issuu Joins the HubSpot App Marketplace
Issuu Launches New Integration with HubSpot to Transform Business Content into Lead Magnets for Multi-Channel Marketing Campaigns
[MILAN, Italy, August 29, 2024]—Today, Issuu announced it is now listed in the HubSpot App Marketplace. App Partners are independent software vendors that have built an integration with HubSpot and been accepted into the App Marketplace.
Designed to help business professionals maximize the impact of their campaigns, this collaboration enables users to transform existing collateral into engaging, on-brand Issuu flipbooks that can be embedded, gated, and tracked to capture leads in HubSpot. The Issuu app in HubSpot’s marketplace is available to all HubSpot enterprise plan users with an Issuu Premium plan or higher here and offers key features:
Dynamic Content Creation: Instantly convert files into digital publications with page-flipping effects and interactive elements. Engage prospects and customers with visually appealing content tailored to their journey.
Seamless Integration and Access: Connect Issuu with any HubSpot enterprise account to automatically sync and access published content.
Lead Generation: Embed flipbooks and generate leads by gating them behind HubSpot forms. Deliver fullscreen or on-page experiences that captivate visitors, then gather insights to enhance marketing campaigns.
Performance Monitoring: Track and analyze viewer interactions with detailed metrics like views, pages flipped, and clicks. Use behavioral data to refine and optimize content strategies.
Targeted Follow-Up: Score leads based on their interactions with your Issuu content. Utilize engagement data to create smart lists and workflows for highly targeted follow-ups and improve conversion rates.
Multi-Channel Sharing: Easily share Issuu content across social media, email campaigns, websites, and blogs to extend its reach and amplify brand messages.
Brand Consistency: Maintain a consistent image across all channels with customizable sharing and embedding options for every piece of content.
HubSpot’s App Partner Program is an ecosystem of valuable third-party integrations. App Partners comply with a set of requirements.
"The number of organizations and individuals using gated content to nurture prospects throughout their journeys continues to grow," said Marco Iorio, Lead at Issuu. "HubSpot's comprehensive CRM and marketing automation capabilities have revolutionized how businesses attract, engage, and delight their customers. By integrating Issuu's powerful publishing platform into the HubSpot app ecosystem, we're thrilled to offer an enhanced solution that streamlines publishing-to-distribution workflows. This integration lets users transform, host, and convert target audiences with unique, on-brand content directly within their HubSpot campaigns. Issuu and HubSpot enable businesses to elevate their content strategies and achieve greater success.”
Issuu empowers marketers, salespeople, and other professionals to transform, host, distribute, and analyze content effortlessly—making it ideal for publishing and sharing marketing collateral, sales brochures, newsletters, eBooks, catalogs, and more. The Issuu platform instantly turns static files into dynamic marketing assets that captivate audiences across multiple channels.
"We are thrilled to welcome Issuu as an integration partner in our growing App Marketplace," said Scott Brinker, VP Platform Ecosystem at HubSpot. "Issuu's innovative publishing platform complements HubSpot's comprehensive suite of tools for marketing, sales, customer service, and content management. Integrating Issuu into our ecosystem empowers our customers to create, distribute, and optimize engaging, on-brand content seamlessly within their HubSpot campaigns."
By leveraging Issuu with HubSpot integration, users everywhere can boost their content strategies and campaigns to engage their audience better and generate more business leads, unlocking the full potential of every asset they create.
About Issuu
With 50+ million publications hosted and 2+ billion monthly page views, Issuu is the largest SaaS content publishing and marketing platform in the world. The Issuu Story Cloud empowers content creators to transform designs from static files into marketing assets for every distribution channel – including flipbooks to embed in websites and blogs, mobile-optimized articles, motion graphic stories for social media, and GIFs for email. Issuu is headquartered in Palo Alto, CA, with offices in Copenhagen, Berlin, and Braga, Portugal. For more information, please visit www.issuu.com.