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Creating an Immersive Brand Experience Online

Jan 20th, 2021 by William Smiarowski

To be a successful marketer, it’s crucial to create an immersive and cohesive brand experience online. Specifically, to engage audiences and increase viewership — your content should live across platforms seamlessly. What does this mean? It’s simple. To effectively tout your brand, services, and offerings, be sure to repurpose and reform your content and distribute it where your audiences are looking.

Keep reading to learn how you can use Issuu’s suite of digital publishing tools to publish your content across platforms for an immersive brand experience.

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Create an immersive brand experience with:

Digital Flipbooks

The first step in creating an immersive brand experience online is publishing your content. Whether you’re a small business owner, an avid blogger, or a creative of all kinds — it’s crucial to get your work out into the world. Insert: Issuu’s digital PDF flipbook readers. With the PDF Flipbook, you can easily bundle your work into sleek, on-brand, seamless digital viewing experiences. From there, you can reformat your work for social sharing, or publish your flipbook directly to your website and blog. With Issuu, you can ensure your content is on-brand at all times.

Issuu Stories

The days of long-form content are behind us. Now, audiences are most engaged (or immersed, if you will) with content that is short and easily digestible. Now with Issuu Stories, it’s simple to reformat your existing digital content for increased viewing success. While long-form content is great across websites and blogs, be sure to tap Issuu Stories for social and mobile sharing.

Visual Stories

Now more than ever, Visual Stories are taking over social. With Issuu’s Visual Stories feature now you can repurpose your existing content for promotion across social. By downloading the Issuu App for iOS and Android or the Issuu x Adobe InDesign Plugin, you can create eye-catching Visual Stories in no time. Combine visual elements with concise text that draws in viewers on social. Whether it be Instagram, Facebook, Twitter, LinkedIn and more — leverage Visual Stories for your next marketing campaign.

Social Sharing

First, leverage Issuu Stories and Visual Stories to reformat your content and redistribute to social. Second, repurpose your longform content for a cohesive social voice. Simply pull direct quotes, imagery, and text blurbs from your content and share it to social. Not only will your content be more social-friendly and voice remain the same across platforms, additionally, you can also your the shortform pieces to drive viewers to your longform pieces on Issuu!

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