Technology has fundamentally transformed almost every aspect of modern life, bringing formidable powers to our fingertips. Art is not immune to this revolution, which affects both its creation and dissemination.
With the advent of Internet, e-books and other digital devices, the way of reading either books or magazines has clearly changed. Digital publishing makes the previously unthinkable possible. Publications can instantaneously reach the most remote places; the entire world has suddenly become the audience. More importantly, publications are now shareable, adaptive, and responsive in real time to readers’ preferences. The rigidity of traditional publications is replaced by a totally tailored experience.
Inspired by the boundless possibilities of the digital age, artists Andrea Costantini and Carla de la Matta joined forces to give life to Photographize. What started in 2010 as a digital magazine, has evolved into a bubbling ecosystem that also comprises website, a blog and a massive social media presence. The entire network works collaboratively to achieve maximum exposure. Photographize is devoted to all forms of art, including illustration, painting, digital art, photography, sculpture and video. It aims to become a virtual place based on the immediacy, where images are presented in their pure beauty and have the ability to capture and captivate the viewer. It was also envisioned as an innovative channel for connecting artists, companies and galleries.
Photographize’s magazine remains a central component of its universe. It was thus natural to partner with Issuu, the world leading digital publisher. Its state of the art tools, powerful analytics and global reach are unrivaled.
Despite all the virtues of digital publishing, the tactile experience of print remains timeless. A pdf file is easily downloadable and it can be printed in different ways: from a standard home printer, via upload on a website specialized in mag-books printing, or trough any fine printing service. The freedom to choose how to enjoy a publication is absolute. Issuu makes high quality and practical printing available to all its publishers. It hence became the perfect fit for Photographize also on this front.
Digital and print publications complement each other to perfection. The future will certainly lead to further integration of the two worlds.