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6 Ways to Repurpose PDF Content

Jan 24th, 2020 by Issuu

Recycling and repurposing your content is where it’s at in 2020. There’s not enough time to create the amount of content that the modern digital audience expects of creators. That’s why we’ve come up with these 6 ways to repurpose your PDF content. Now you can convert your content in multiple styles so you can reach your across platforms and devices.

Social Posts

Convert your PDF content into Social Posts for social media. Create beautiful design-forward assets straight from your PDF content using Issuu Social Posts. Preview your PDF content directly from InDesign with the Issuu InDesign plugin. Visual Stories are an engaging way to reach your audience. With moving images and slides, having Social Posts as a part of your marketing strategy creates a great multimedia experience.


Turn your PDF content into something readers can access no matter the device. By converting your content to Articles, you’re turning your PDF into a mobile-optimized, scrollable piece of content. This gives your content the potential to reach beyond just a desktop screen. Allow your audience to tune in regardless of which device they’re on by using Issuu Articles.


Create an engaging GIF for social using Issuu’s GIF tool. Stop scrollers in their tracks by creating bright and engaging GIFs of your PDF content. The Issuu GIF maker is a customizable tool that you can adjust. Change the colors of your GIF to really pop in people’s feeds. Choose the pages of your PDF to show in the GIF to make sure your readers have a good preview of what they’re going to be seeing within the PDF!


Convert the valuable content in your publication into infographics. Infographics can be very engaging on social media. These can also be used for additional marketing purposes. Create email funnels with infographics of your PDF content to build your email list. Use infographics as shareable content on social media to engage your audience and expand your reach. Easily create these with your PDFs as you already have the information all there – you just need to design it!


Turn the information in your PDF into video content. Video is a super engaging format that often gets people to stop in their tracks. Turn the content in different sections of your PDF into videos that are quick and easy to digest. You can also create longer-form video content using the whole content of the PDF.


Turn the content in your PDF into a script for a webinar. Webinars are an awesome way to attract and engage both new and existing audiences. You can use webinars to promote your current initiative in an organic and authentic-feeling way. Webinars are also a great space to make sales on a product or course. Teaching people something and giving them valuable information builds trust with your audience.

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