Chasing Waterfalls: Collections & Cascading Content Strategy

Lindsay Bosch Associate Director of Communications, Marketing, and Digital Strategy Melanie Garcia Sympson Curatorial Coordinator, Collections Information and Digital Interpretation

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Chasing Waterfalls: Collections & Cascading Content Strategy

Published on Nov 13, 2023

Block Museum of Art

For art museums, digitization and rich cataloging are just the first step toward activating the reach and potential of the museum collection. Museums, particularly museums with limited staff and exhibition space, must find accessible and creative ways to bring collection works to their audiences, and to showcase the deep relevancy of the collection to a wide range of interests. Digital collections projects offer the exciting possibility to connect a museum’s holdings directly and nimbly to the themes of most relevance to its communities. While the work of such projects is often within technical reach, it requires strong coalition building and cross-institutional buy in to invest, champion, and asses the value of “born digital” projects.

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