Metaverse Fashion firms can benefit from and have access to additional opportunities thanks to the metaverse, a cutting-edge technology. Fashion firms may easily distinguish themselves from the competition by acquiring such revolutionary technology. Brands will add new aspects to their core competencies, such as marketing, communication, public relations, and product development, as is the case with the possession of any new technology. It is clear that this is the case since 3D avatars and NFTs are new marketing and promotional tools for the fashion industry.
