FOR THE FUN OF IT ALL.

By nature, skiing is a fleeting experience. The mountains, the weather, the snowpack No two days, nor two turns, will ever be the same. Everything changes over time.

Except skiers.

You can stumble into any dingey ski town dive from California to Chamonix and find someone who has set their life up to revolve around our silly little sport. You’ll find that none of them identify themselves as “someone who likes to ski”, but rather, they simply refer to themselves as skiers. That’s because skiing is a lifestyle. It’s not just something we do, but a part of who we are. It’s a way of life dedicated to chasing those fleeting, irreplaceable moments on snow.

But every real skier knows that there are indeed friends on a powday, and that the high-fives and hell yeah’s are what make these moments worth sharing. Afterall, it’s skiers who make skiing so fun, and we’re lucky to work with a lot of really, really good ones.

So, welcome to our first-ever photo annual. This collection of our favorite photos from last winter is our best attempt to hold on to just a few of those precious moments forever. But more than that, it’s a reminder — A reminder of why any of us ski in the first place.

For the fun of it all.

f/7.1 @ 1/1250

Caite Zeliff

Frank Shine

Jackson Hole Backcountry, Wyoming f/5.6 @ 1/2500

Johan Jonnson

Frank Shine

Engelberg, Switzerland f/5.6 @ 1/4000