blickfang design fair Exhibitors Information 2021

I N T E R N AT I O N A L D E S I G N FA I R

AUTUMN 2021

EXHI BITORS INFOR MATION

SELL YO U R DESIGN D I R E C T LY

CONTENT WELCOME TO BLICKFANG 03

WHAT YOUR DESIGN COLLEAGUES HAVE TO SAY ABOUT BLICKFANG 16

8 GOOD REASONS FOR THE BLICKFANG DESIGN FAIR 09

BLICKFANG FUNDING OPPORTUNITIES 19

OUR BLICKFANG SETTINGS 10

HOW TO APPLY FOR BLICKFANG 34

YOUR CUSTOMERS / OUR VISITORS 12

BLICKFANG FUTURE FORWARD 36

OPINION LEADERS & PARTNERS ABOUT BLICKFANG 14

CONTACT 40

I N T E R N AT I O N A L D E S I G N FA I R

from PAGE 18

from PAGE 32

3

W E L C O M E

T O

B L I C K F A N G

You’re

PASSIONATE ABOUT BEING A DESIGNER and create unique

FASHION, FURNITURE, ACCESSORIES OR JEWELLERY outside the mass market?

You produce your goods independently and are ­looking for the right outlet?

4

W E L C O M E

T O

B L I C K F A N G

I am Dieter Hofmann, founder and managing director of blickfang international design fair and the blickfang design shop. Together with my team of 20 colleagues, we’ve been organising blickfang for almost 30 years now. Blickfang is a sales fair where independent design labels meet consumers with an affinity for design. Our Head of Sales and Talent-Scout Katja Famulok is seeking nationally and internationally for independent designers like you!

It’s your products that drive us! We are the proud owners of plenty of blickfang finds ourselves – and we love every one of them! Besides giving character to our wardrobes and living rooms, they influence our whole lifestyle! In traditional retail, it’s far too common to find yourself confronted with the same brands over and over again – which is why we’ve made it our goal to give you designer makers and boutique manufacturers a platform.

Blickfang is the antithesis of high street labels: it offers your future customers design that has nothing in common with the mass market and mass production.

KATJA FAMULOK

DIETER HOFMANN Our standards are high. While design fairs aimed at consumers are popping up like mushrooms wherever you look, they don’t always live up to what they promise. Sadly, they often simply equate design with handmade and the quality of the design on show is irrelevant. Blickfang is different: an international panel of experts makes sure that hobbyists are ruled out right from the start. Blickfang is a showcase for independent professionals, not amateurs.

5

W E L C O M E

6

T O

B L I C K F A N G

W E L C O M E

T O

B L I C K F A N G

Your design products and collections are the motor for our daily work and our passion. We and our team invest a lot of energy in spreading your stories with the aim of making your appearance at blickfang sustainable. Because ultimately, we want you to make money: with your well-designed furniture, with your individual fashions, with your unusual accessories or jewellery – in short, with what you love!

These days blickfang attracts over 80,000 design enthusiasts, dealers and manufacturers every year.

We present more than 1,000 design labels from all over the world – currently at no fewer than six events.

But even with so much to look forward to, we never lose sight of what matters to us: our aim is to promote authenticity, innovativeness and good design. Blickfang is intended as a platform that can make a worthwhile contribution to the continued existence of independent design firms. Because you’ve set yourself the goal of making our lives more pleasant. And we aim to support you – with blickfang!

THANK YOU! Dieter Hof m ann & Katj a Famulok

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8

G O O D

R E A S O N S

GOOD REASONS FOR THE BLICKFANG DESIGN FAIR

1.

2.

blickfang has existed for almost 30 years – you can rely on our experience.

Your design products are guaranteed to be in the right environment at blickfang, because a specialist jury curates blickfang for a high-quality level of design

3.

With blickfang you can sell your products directly and without margin to the end customer.

4.

You can easily test and conquer new markets as we have already selected the best locations in Germany, Austria and Switzerland for you.

5.

Our visitors are your potential customers: 80,000 ­design-interested individualists with high purchasing power and a feel for quality visit our events every year.

6.

You will benefit from blickfang being a great networking platform, because blickfang is a must for local dealers and branch experts.

7.

With your design label, you can benefit from our professional press activities and thereby from the great media attention of blickfang.

8.

As a logical extension, our blickfang online shop offers you an additional, long-term sales market: www.blickfang-designshop.com 9

O U R

B L I C K F A N G

S E T T I N G S

EV E NT S AUTU M N

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2 0 2 1

BLICKFANG BASEL

BLICKFANG VIENNA

1 | 2 | 3 October 2021 Messe Basel, Hall 3 12th edition 160 exhibitors in 4.500 sqm exhibition space Around 12.000 visitors Main media partners: annabelle, Das Ideale Heim, Basler Zeitung

15 I 16 I 17 October 2021 MAK – Museum für angewandte Kunst 19th edition 150 exhibitors in 3.500 sqm exhibition space Around 13.000 visitors Main media partners: DIVA, Standard

BLICKFANG HAMBURG

BLICKFANG STUTTGART POP UP

22 I 23 I 24 October 2021 Messe Hamburg, Hall B1 9th edition, parallel to Gourmet fair „eat&STYLE“ (already 10 years in Hamburg) 150 exhibitors in 3.500 sqm exhibition space Around 12.000 visitors Main media partners: Schöner Wohnen, IDEAT, Szene Hamburg

28 I 29 I 30 October 2021 (Please note: Thu - Sat, no Sunday) Liederhalle Stuttgart (parts of) 30th edition, 120 exhibitors in 3.500 sqm exhibition space Around 22.000 visitors Main media partners: Schöner Wohnen, IDEAT, Radio Energy, LIFT

BLICKFANG ZURICH

BLICKFANG DUSSELDORF

19 I 20 I 21 November 2021 Kongresshaus Zurich 25th edition 200 exhibitors in 5.500 sqm exhibition space Around 15.000 visitors Main media partners: annabelle, Das Ideale Heim, Tagesanzeiger

27 I 28 November 2021 AREAL BÖHLER 1th edition, parallel to Gourmet fair „eat&STYLE“ (already 4 years in Dusseldorf) 150 exhibitors in 7.000 sqm exhibition space Around 10.000 visitors Main media partners: Schöner Wohnen, IDEAT, The Dorf

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12

Y O U R

C U S T O M E R S

/

O U R

V I S I T O R S

OUR VISITORS YOUR CUSTOMERS

Our visitors and your future customers appreciate the personal, informal atmosphere at blickfang.

They are looking for individual design products that underscore their character and have a strong awareness of quality and good design. They come to blickfang with high spending power and the desire to discover something new. They enjoy the opportunity to talk directly to the product’s designer and are unusually well informed.

„

Our core target group is aged between 35 and 55.

65 % of our visitors are women.

Blickfang attracts a well-educated urban audience with high spending power.

The visitors are ­informed and interested. They know what is happening at blickfang, and they know about design. They like to talk to you and hear the story ­behind the product and the label.

“

Tineke Beunders from Ontwerpduo, Eindhoven

13

O P I N I O N

L E A D E R S

&

P A R T N E R S

A B O U T

B L I C K F A N G

OPINION LEADERS & PA R T N E R S A B O U T B LI C KFAN G STE FAN D I E Z & SA S KIA D I E Z „At blickfang you see things you have never seen before. blickfang is a beautiful counterexample compared to the uniform offers of globalisation.“

N I L S H O LG E R M OO R M AN N “blickfang is an excellent platform in comparison to the classic trade shows I usually attend.

It‘s not just the professionals who come here: there are lots of smaller labels too. That in itself is exciting, because it’s a great place for making discoveries! Especially for me, as somebody who really loves design and wants to help it move forward, blickfang is also a platform that young people and young companies can use as a testing ground: does this idea really work? Does anybody like it? ”

STE FAN SC H O LTE N & CARO L BAI J I N G S „blickfang offers self-producing designers an excellent opportunity to show and sell their work as well as to connect with the public and the industry.“

14

O P I N I O N

L E A D E R S

&

P A R T N E R S

A B O U T

B L I C K F A N G

STU D I O B E SAU - M A RG U E R R E „blickfang as a sales platform for independently produced design has created an exciting infrastructure within the recent years, which we consider very special: In particular the blickfang workshops are a fantastic support program for young designers. They receive immediate feedback on their designs in close contact with press representatives, established designers and producers, as well as a practical insight into the industry. An incredibly valuable and often pioneering experience.“

JAI M E HAYÓ N “In the globalised design world of today, a format such as blickfang, within which designers and small manufactu­rers can sell direct to customers, is a very contemporary approach.

Many things and mass-produced articles have no personality and can be very boring. Meeting the designers face-to-face and learning something more about their personal history places the principle behind a fair on a completely new level.“

STE P HAN DO R N H O F E R , C EO O F TH E G E R M AN C HAN N E L R ETAI LE R M AGA ZI N „For the last 20 years blickfang has offered a gateway between the creative process and their realisation and has presented itself as an ideal platform for the interaction for design, production and distribution. Blickfang is both source and meeting point and offers its visitors an unique behind the scene view, where the often astonishing ideas of both the experienced designers as well as the up and coming Newcomers are brought to life. In the context where the classical trade shows have been transforming themselves away from their traditional importance, blickfang presents itself as a pioneer and has not lost sight of what is important: the customer.“

15

”blickfang was and is a springboard for my design label in every respect. I appreciate the direct feedback from end customers on my products, which is important for the further and new development of my label. I wouldn’t want to miss blickfang as a barometer for the marketability of my design ideas.”

Thomas Poganitsch from the Label FORMPOET, 36 blickfang participations since 2013

“Our furniture meets the right audience at blickfang and we also sell our tables directly on site, because blickfang visitors appreciate innovative ideas and quality and their price. In addition to the blickfang fairs, the blickfang onlineshop is the ideal complement for us to reach potential customers even after blickfang fairs.”

Tobias Jung from the furniture brand Lignum Arts / LAIK, 12 blickfang participations since 2015

16

OUR EXHI ARE OUR BEST AMBA

IBITORS R VERY SSADORS.

“I have to thank blickfang so much.

My fashion appeals to a very affluent and quality-conscious audience - and that’s what I find at blickfang. I was quickly able to build a loyal customer base. I can highly recommend blickfang as a curated platform for up-and-coming, independent designers. blickfang has an impressive reach, always great audience response and perfect organization.”

Fashion Designer Lothar Daniel Bechthold 60 blickfang participations since 2010

“Blickfang is a great platform to say ‘here is my product - do you like it or not? Furthermore, blickfang is valuable for networking with other designers and last but not least for selling your products. We had a very good press response right from the start - for us blickfang has always been worthwhile.”

Mathias Frei from furniture label mf-system, more than 33 participations since 2004

17

LOCATIONS

BASEL WIEN HAMBURG STUTTGART POP UP ZURICH AUTUMN DUSSELDORF

20 22 24 26 28 30

F U N D I N G

O P P O R T U N I T I E S

BLICKFANG

FUNDING OPPORTUNITIES

FOR NEWCOMERS Designers who run their label less than 3 years, have the great opportunity to apply for a Newcomer rate.

In the first year of participation, Newcomers can apply for a reduction of 30 % on the stand rental fee, 15 % in the second year at each blickfang venue.

(Power connections, partition walls & promotional package are not included in this reduction.)

Your application as a Newcomer does not guarantee a participation under the above defined conditions.

We only offer maximum 20 booths for Newcomers per blickfang. The Jury makes the final decision.

Please notate the Newcomer block on the application to qualify for the Newcomer rate.

run their label less than 3 years reduction of 30 % in the first year

19

L O C A T I O N S

BLICKFANG

BA S E L

N AT I O C I L P AP NEXT EADLINE 21 0 D UST 2 RD AU G 3

„

We are looking forward to return with the blickfang Basel back into our beloved and well known hall 3.

Project Manager Switzerland Jana Klein

A P P LY N O W F O R B LI CKFAN G BAS E L 20

“

FACTS & FIGURES ABOUT BLICKFANG BASEL Location

Messe Basel, Hall 3, Messeplatz, CH-4005 Basel

Date

1 | 2 | 3 October 2021

Opening hours

Fri 12 am – 8 pm I Sat 11 am – 8 pm I Sun 11 am – 6 pm

Entrance fee

Day ticket SFr 16.– | Reduced SFr 13.– | Multi day ticket SFr 25.–

Number of visitors

Over 10.000

Stand fees

SFr 205.– / sqm respectively SFr 200.– / sqm (for a booth size from 12 sqm with 3 depth)

Handling fee

SFr 215.– each exhibitor as basic fee for administration and organisation

Co-exhibitors / Joint stands

Each exhibitor of a joint stand must sent registration. Each design label needs to book own promotional package.

Surcharge for preferred position SFr 220.– for corner booth (2 sides open) SFr 370.– for head booth (3 sides open) Minimum booth size

6 sqm (4 sqm for jewellery designers only)

Partition walls (mandatory, if no own walls)

SFr 55.– per metre (height: 2 m, incl. light package).

Maximum wall height

2.00 metres. Higher construction only permitted on the edge of hall on request.

Power connection (mandatory)

SFr 120.– (max. 1.5 KW)

Promotional package (mandatory)

Address & photo entry in catalogue and web + 20 free blickfang tickets Mandatory SFr 230.– | Maxi SFr 350.–

Media partners

annabelle, Basler Zeitung, Das Ideale Heim, Textilrevue, Wohnrevue and many more

CONDITIONS* Requirement for newcomer rates: Your label has not been on the market for more than 3 years and you apply for your first participation at blickfang. The newcomer contingent is limited and will be decided by the jury.

6 sqm (3 m x 2 m) QUANTITY Stand Fee 6 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional)

7

PRICE

205 SFr

55 SFr

TOTAL

TOTAL

1.230 SFr 120 SFr 230 SFr 215 SFr 385 SFr

2.180 CHF

For Newcomer 1st participation

1.811 SFr

9 sqm (3 m x 3 m) Stand Fee 9 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 9

TOTAL For Newcomer 1st participation

12 sqm (4 m x 3 m) QUANTITY Stand Fee 12 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 10

PRICE

200 SFr

55 SFr

TOTAL

TOTAL

2.400 SFr 120 SFr 230 SFr 215 SFr 550 SFr

3.515 SFr

For Newcomer 1st participation

2.795 SFr

15 sqm (5 m x 3 m) 205 SFr

55 SFr

1.845 SFr 120 SFr 230 SFr 215 SFr 495 SFr

2.950 SFr 2.352 SFr

Stand Fee 15 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 11

TOTAL For Newcomer 1st participation

200 SFr

55 SFr

3.000 SFr 120 SFr 230 SFr 215 SFr 605 SFr

4.170 SFr 3.270 SFr

*All calculations based on booth with one side open. Surcharges apply for corner booth (2 sides open) +220 SFr or for head booth (3 sides open) +370 SFr. All prices excluding tax. All invoices will be done in Swiss Francs.

21

L O C A T I O N S

BLICKFANG

V IENNA

N AT I O C I L P AP NEXT EADLINE 21 0 D UST 2 RD AU G 3

Project Manager blickfang Vienna Tina Haslinger

A P P LY N O W F O R B LI CKFAN G VI E N NA 22

FACTS & FIGURES ABOUT BLICKFANG VIENNA Location

MAK – Austrian Museum of Applied Arts, Vienna, www.mak.at

Date

15 I 16 I 17 October 2021

Opening hours

Fri 12 am – 8 pm | Sat 10 am – 8 pm | Sun 10 am – 6 pm

Entrance fee

Day ticket EURO 12.– | Reduced EURO 10.– | 3-day ticket 18.–

Number of visitors

Over 13,000

Stand fees

EURO 125.– / sqm EURO 120.– / sqm (for a booth size of 12 sqm with 3 m depth)

Handling fee

EURO 170.– each exhibitor as basic fee for administration and organisation

Co-exhibitors / Joint stands

Each exhibitor of a joint stand must sent an application. Each design label needs to book its own promotional package.

Surcharge for preferred position EURO 170.– for corner booth (2 sides open) EURO 270.– for head booth (3 sides open) Minimum booth size

6 sqm (4 sqm for jewellery designers only)

Partition walls (mandatory if no own walls)

EURO 30.– per metre (height: 2 m, excl. light package).

MAK-Spots can be booked separately for EURO 30.– / each.

Maximum wall height

2.00 metres.

Higher construction only permitted on the edge of hall on request.

Power connection (optional)

EURO 50.– (max. 1.5 KW)

Promotional package (mandatory)

Address & photo entry in catalogue and web + 20 free blickfang tickets Mandatory EURO 150.– | Maxi EURO 220.–

Media partners

Der Standard, architektur aktuell, Diva, Wienerin, Schöner Wohnen

CONDITIONS* Requirement for newcomer rates: Your label has not been on the market for more than 3 years and you apply for your first participation at blickfang. The newcomer contingent is limited and will be decided by the jury.

6 sqm (3 m x 2 m) QUANTITY Stand Fee 6 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional)

7

PRICE

TOTAL

125 €

750 € 50 € 150 €

30 €

TOTAL

170 € 210 €

1.400 €

For Newcomer 1st participation

1.175 €

9 sqm (3 m x 3 m) Stand Fee 9 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 9

TOTAL For Newcomer 1st participation

12 sqm (4 m x 3 m) QUANTITY Stand Fee 12 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 10

PRICE

TOTAL

120 €

1.440 € 50 € 150 € 170 € 300 €

30 €

TOTAL

2.210 €

For Newcomer 1st participation

1.778 €

15 sqm (5 m x 3 m) 125 €

30 €

1.125 € 50 € 150 € 170 € 270 €

1.855 € 1.518 €

Stand Fee 15 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 11

TOTAL For Newcomer 1st participation

120 €

30 €

1.800 € 50 € 150 € 170 € 330 €

2.610 € 2.070 €

*All calculations based on booth with one side open. Surcharges apply for corner booth (2 sides open) +170 Euro or for head booth (3 sides open) +270 Euro. All prices excluding tax.

23

L O C A T I O N S

BLICKFANG

H AMB U RG

N AT I O C I L P AP NEXT EADLINE 21 0 D UST 2 RD AU G 3

„

We are delighted with the new, central hall B1 of Hamburg Messe - a very good alternative to Deichtorhallen, which unfortunately will not be available to us this year. Together with the gourmet fair „eat&STYLE“, we will be taking place with double advertising power in autumn.

Project Manager Germany Verena Müller

A P P LY N O W F O R B LI CKFAN G HAM B U RG 24

“

FACTS & FIGURES ABOUT BLICKFANG HAMBURG Location

Messe Hamburg, Halle B1, Messeplatz 1, 20357 Hamburg, www.hamburg-messe.de

Date

22 I 23 I 24 October 2021 – parallel to Gourmet fair „eat&STYLE“

Opening hours

Fri 2 pm – 8 pm | Sat 11 am – 8 pm | Sun 11 am – 6 pm

Entrance fee

Day ticket EURO 12.– | Reduced EURO 10.– | Multi ticket EUR 18.–

Number of visitors

Over 10,000

Stand fees

EURO 130.– / sqm respectively EURO 125.– / sqm (for a booth size of 12 sqm with 3 m depth)

Handling fee

EURO 170.– each exhibitor as basic fee for administration and organisation

Co-exhibitors / Joint stands

Each exhibitor of a joint stand must sent registration. Each design label needs to book own promotional package.

Surcharge for preferred position EURO 170.– for corner booth (2 sides open) EURO 270.– for head booth (3 sides open) Minimum booth size

6 sqm (4 sqm for jewellery designers only)

Partition walls (mandatory if no own walls)

EUR 40.– per meter (height: 2.20 m, incl. light package)

Maximum wall height

2.20 metres. Higher construction only permitted on the edge of hall on request.

Power connection (mandatory)

EURO 50.– (max. 1.5 KW)

Promotional package (mandatory)

Address & photo entry in catalogue and web + 20 free blickfang tickets Mandatory EURO 150.– | Maxi EURO 220.–

Media partners

Schöner Wohnen, IDEAT, Atrium, md, db, Möbel Verkaufen

CONDITIONS* Requirement for newcomer rates: Your label has not been on the market for more than 3 years and you apply for your first participation at blickfang. The newcomer contingent is limited and will be decided by the jury.

6 sqm (3 m x 2 m) QUANTITY Stand Fee 6 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional)

7

PRICE

TOTAL

130 €

780 € 50 € 150 €

40 €

TOTAL

170 € 280 €

1.430 €

For Newcomer 1st participation

1.196 €

9 sqm (3 m x 3 m) Stand Fee 9 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 9

TOTAL For Newcomer 1st participation

12 sqm (4 m x 3 m) QUANTITY Stand Fee 12 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 10

PRICE

TOTAL

125 €

1.500 € 50 € 150 € 170 € 400 €

40 €

TOTAL

2.270 €

For Newcomer 1st participation

1.820 €

15 sqm (5 m x 3 m) 130 €

40 €

1.170 € 50 € 150 € 170 € 360 €

1.900 € 1.549 €

Stand Fee 15 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 11

TOTAL For Newcomer 1st participation

125 €

40 €

1.875 € 50 € 150 € 170 € 440 €

2.685 € 2.123 €

*All calculations based on booth with one side open. Surcharges apply for corner booth (2 sides open) +170 Euro or for head booth (3 sides open) +270 Euro. All prices excluding tax.

25

L O C A T I O N S

BLICKFANG

ST UT TGA RT POP UP „

N AT I O C I L APP NEXT EADLINE 21 0 D UST 2 RD AU G 3

We are looking forward to being back in the renovated Liederhalle in October 2021. From Thursday to Saturday we will be celebrating the 30th blickfang Stuttgart.

Project Manager Germany Verena Müller

A P P LY N O W F O R B LI CKFAN G STUT TGART 26

“

FACTS & FIGURES ABOUT BLICKFANG STUTTGART Location

Kultur- und Kongresszentrum Liederhalle, Berliner Platz 1–3, 70174 Stuttgart

Date

28 I 29 I 30 October 2021 (Please note: Thu - Sat, no Sunday)

Opening hours

Thurs 1 pm - 10 pm I Fri 12 am - 8 pm | Sat 11 am - 8 pm

Entrance fee

Day ticket EUR 14.– | Reduced EUR 12.– | Multi day ticket EUR 20.–

Number of visitors

Up to 22,000 visitors

Stand fees

EUR 130.– / sqm or EUR 125.– / sqm (over 12 sqm with 3 m depth)

Handling fee

EURO 170.– each exhibitor as basic fee for administration and organisation

Co-exhibitors / Joint stands

Each exhibitor of a joint stand must sent registration. Each design label needs to book own promotional package.

Surcharge for preferred position EUR 170.– for corner booth (2 sides open) EUR 270.– for head booth (3 sides open) Minimum booth size

6 sqm (4 sqm for jewellery designers only)

Partition walls (mandatory, if no own walls)

EUR 40.– per meter (height: 2.20 m, incl. light package)

Maximum wall height

2.20 metres. Higher construction only permitted on the sides of the hall on request.

Power connection (mandatory)

EUR 50.– (max. 1.5 KW)

Promotional package (mandatory)

Address & photo entry in catalogue and web + 20 free blickfang tickets Mandatory EUR 150.– | Maxi EUR 220.–

Media partners

Schöner Wohnen, IDEAT, Atrium, md, db, Möbel Verkaufen,

CONDITIONS* Requirement for newcomer rates: Your label has not been on the market for more than 3 years and you apply for your first participation at blickfang. The newcomer contingent is limited and will be decided by the jury.

6 sqm (3 m x 2 m) QUANTITY Stand Fee 6 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional)

7

PRICE

TOTAL

130 €

780 € 50 € 150 €

40 €

TOTAL

170 € 280 €

1.430 €

For Newcomer 1st participation

1.196 €

9 sqm (3 m x 3 m) Stand Fee 9 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 9

TOTAL For Newcomer 1st participation

12 sqm (4 m x 3 m) QUANTITY Stand Fee 12 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 10

PRICE

TOTAL

125 €

1.500 € 50 € 150 € 170 € 400 €

40 €

TOTAL

2.270 €

For Newcomer 1st participation

1.820 €

15 sqm (5 m x 3 m) 130 €

40 €

1.170 € 50 € 150 € 170 € 360 €

1.900 € 1.549 €

Stand Fee 15 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 11

TOTAL For Newcomer 1st participation

125 €

40 €

1.875 € 50 € 150 € 170 € 440 €

2.685 € 2.123 €

*All calculations based on booth with one side open. Surcharges apply for corner booth (2 sides open) +170 Euro or for head booth (3 sides open) +270 Euro. All prices excluding tax.

27

L O C A T I O N S

BLICKFANG

ZURICH

N AT I O C I L P AP NEXT EADLINE 21 0 D UST 2 RD AU G 3

„

AUTUMN The 25th edition of blickfang Zurich wants to be celebrated.

We are pleased to be moving back to the Kongresshaus again for this anniversary.

Project Manager Switzerland Jana Klein

A P P LY N O W F O R B LI CKFAN G ZU R I CH 28

“

FACTS & FIGURES ABOUT BLICKFANG ZURICH Location

Kongresshaus Zürich, Gotthardstrasse 5, 8002 Zürich, www.kongresshaus.ch

Dates

19 I 20 I 21 November 2021

Opening hours

Fr 12 am – 8 pm, Sat 11 am – 8 pm, Sun 11 am – 6 pm

Entrance fee

Day ticket SFr 25.– I reduced rate SFr 20.– | 3-day ticket SFr 40.–

Number of visitors

Over 15,000

Stand fees

SFr 205.– / sqm SFr 200.– / sqm (from 12 sqm with a booth depth of 3m)

Handling fee

SFr 215.– each exhibitor as basic fee for administration and organisation

Co-exhibitors / Joint stands

Each exhibitor of a joint stand must sent registration. Each design label needs to book own promotional package.

Surcharge for preferred position SFr 220.– for corner booth (open on 2 sides) (only relevant for Option 1) SFr 370.– for head booth (open on 3 sides) Minimum booth size for Option 1 6 sqm (4 sqm for jewellery designers) Partition walls (mandatory if no own walls)

SFr 55.– per metre (height: 2.00 m, incl. light package).

Maximum wall height

2.00 metres. Higher construction only permitted on the edge of hall on request.

Power connection (mandatory)

SFr 120.– (max. 1.5 KW)

Promotional package (mandatory)

Address with photo in catalogue & on web plus 20 free tickets Compulsory listing SFr 230.– I Maximum entry SFr 350.–

Media partners

annabelle, Das Ideale Heim, Tagesanzeiger, Textilrevue, Wohnrevue a. m. o.

CONDITIONS* Requirement for newcomer rates: Your label has not been on the market for more than 3 years and you apply for your first participation at blickfang. The newcomer contingent is limited and will be decided by the jury.

6 sqm (3 m x 2 m) QUANTITY Stand Fee 6 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional)

7

PRICE

205 SFr

55 SFr

TOTAL

TOTAL

1.230 SFr 120 SFr 230 SFr 215 SFr 385 SFr

2.180 SFr

For Newcomer 1st participation

1.811 SFr

9 sqm (3 m x 3 m) Stand Fee 9 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 9

TOTAL For Newcomer 1st participation

12 sqm (4 m x 3 m) QUANTITY Stand Fee 12 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 10

PRICE

200 SFr

55 SFr

TOTAL

TOTAL

2.400 SFr 120 SFr 230 SFr 215 SFr 550 SFr

3.515 SFr

For Newcomer 1st participation

2.795 SFr

15 sqm (5 m x 3 m) 205 SFr

55 SFr

1.845 SFr 120 SFr 230 SFr 215 SFr 495 SFr

2.950 SFr 2.352 SFr

Stand Fee 15 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 11

TOTAL For Newcomer 1st participation

200 SFr

55 SFr

3.000 SFr 120 SFr 230 SFr 215 SFr 605 SFr

4.170 SFr 3.270 SFr

*All calculations based on booth with one side open. Surcharges apply for corner booth (2 sides open) +220 SFr or for head booth (3 sides open) +370 SFr. All prices excluding tax. All invoices will be done in Swiss Francs.

29

L O C A T I O N S

N EW

BLICKFANG

DU S SE LDORF

N AT I O C I L P AP NEXT EADLINE 21 0 D UST 2 RD AU G 3

„

We are looking forward to the new location Dusseldorf, where we will be working together with the established gourmet fair „eat&STYLE“. 2 days of design shopping in a great great environment.

Project Manager Germany Verena Müller

A P P LY N O W F O R B LI CKFAN G D Ü S S E LDO R F 30

“

FACTS & FIGURES ABOUT BLICKFANG DUSSELDORF Location

Areal Böhler, Hansaallee 321, 40549 Düsseldorf, Germany

Date

27 I 28 November 2021 – parallel to Gourmet fair „eat&STYLE“

Opening hours

Sat 11 am – 8 pm | Sun 11 am – 6 pm

Entrance fee

Day ticket EUR 16.– | Reduced EUR 14.–

Number of visitors

10,000 visitors

Stand fees

EUR 100.– / sqm EUR 95.– / sqm (from 12 sqm with 3 m depth)

Handling fee

EURO 170.– each exhibitor as basic fee for administration and organisation

Co-exhibitors / Joint stands

Each exhibitor of a joint stand must sent registration. Each design label needs to book own promotional package.

Surcharge for preferred position EUR 170.– for corner booth (2 sides open) EUR 270.– for head booth (3 sides open) Minimum booth size

6 sqm (4 sqm for jewellery designers only)

Partition walls (mandatory, if no own walls)

EUR 40.– per meter (height: 2.20 m, incl. light package),

Maximum wall height

2.20 metres. Higher construction only permitted on the edge of hall on request.

Power connection (mandatory)

EUR 50.– (max. 1.5 KW)

Promotional package (mandatory)

Address & photo entry in catalogue and web + 20 free blickfang tickets Mandatory EUR 150.– | Maxi EUR 220.–

Media partners

Schöner Wohnen, IDEAT

CONDITIONS* Requirement for newcomer rates: Your label has not been on the market for more than 3 years and you apply for your first participation at blickfang. The newcomer contingent is limited and will be decided by the jury.

6 sqm (3 m x 2 m) QUANTITY Stand Fee 6 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional)

7

PRICE

TOTAL

100 €

600 € 50 € 150 €

40 €

TOTAL

170 € 280 €

1.250 €

For Newcomer 1st participation

1.070 €

9 sqm (3 m x 3 m) Stand Fee 9 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 9

TOTAL For Newcomer 1st participation

12 sqm (4 m x 3 m) QUANTITY Stand Fee 12 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 10

PRICE

TOTAL

95 €

1.140 € 50 € 150 € 170 € 400 €

40 €

TOTAL

1.910 €

For Newcomer 1st participation

1.568 €

15 sqm (5 m x 3 m) 100 €

40 €

900 € 50 € 150 € 170 € 360 €

1.630 € 1.360 €

Stand Fee 15 Electricity (mandatory) Promotional Package (mandatory) Handling fee Movable Walls (optional) 11

TOTAL For Newcomer 1st participation

95 €

40 €

1.425 € 50 € 150 € 170 € 440 €

2.235 € 1.808 €

*All calculations based on booth with one side open. Surcharges apply for corner booth (2 sides open) +170 Euro or for head booth (3 sides open) +270 Euro. All prices excluding tax.

31

L O C A T I O N S

BLICKFANG

ONLINE O L N https://www.blickfang-designshop.com

Manager blickfang Designshop Laura Tallafuss

A P P LY N O W F O R B LI CKFAN G D E S I G N S H O P 32

8 GOOD REASONS BE A PART OF THE BLICKFANG DESIGNSHOP 1.

Reliability through the experience of almost 30 years blickfang success story!

2. Reach a lot of potential customers with little effort: over 200,000 website hits per month and more than 350,000 users per year 3. Benefit from the high design standards: placement of your products in a curated environment 4. Exactly your target group: A quality-conscious and design-oriented audience is waiting for you, which is willing to pay reasonable prices for good quality.

5. Explore the market in Germany, Austria and Switzerland and reach new target groups with high purchasing power regardless of the physical distance to the customers.

6. We present your products to over 15,000 design-oriented potential customers in our newsletters.

7. Media attention: Profit from our contacts to the most important trade and lifestyle magazines such as „Das Ideale Heim“ or „Schöner Wohnen“.

8. In addition to the online shop, you can also present your products in the environment of the design fair blickfang (integration in the blickfang trade fair catalogue on the shop pages, distribution of the shop mini catalogue, etc.)

BESTSELLER

BOOKING OPTIONS S

M

XL

Design portrait

•

•

•

5 product placements in theme newsletters

•

•

•

Entry at designer‘s index

•

•

•

Online-marketing

•

•

•

Professional text regarding your label at designer‘s index

•

•

Social media campaign Facebook & Instagram

•

•

Week-long premium position as headliner

•

•

Presence at christmas campaign

•

Entry at blickfang trade fair catalogue

•

Monthly payment Minimum runtime 6 months / plus approx. 40% margin on products sold

39.– €

49.– €

79.– €

33

A P P L I C A T I O N

HOW TO APPLY FOR BLICKFANG

The application needs to be done online. Please apply for the blickfang event you wish to exhibit at through this link:

https://www.blickfang.com/en/applicationform

Information and photos of at least 3 products are required. As the available exhibition space is limited, please apply first for a desired participation.

The decision on participation at the respective blickfang location is the responsibility of an expert jury. Your participation will be confirmed within 2-3 weeks after the respective application deadline.

34

Next application deadline for Autumn:

3RD AUGUST 2021

N O T I C E

MAKI N G FAI R S TOG ETH E R I N COVI D -19 TI M E S We would like to enable you to plan your participation at blickfang design fairs in a flexible and worry-free manner.

Therefore, we will continue to offer you our special booking and payment options for your application for all blickfang events in 2021.

1. Up to 8 weeks before the respective blickfang you can cancel or rebook almost free of charge (except for the handling fee).

2. Later than 8 weeks prior to the respective blickfang, our general terms and conditions and the right of withdrawal with corresponding cancellation costs are valid.

3. Relaxed payment conditions: Initially, you will only pay 25% of the total amount of your blickfang participation within 20 days after jury acceptance and invoicing, the remaining 75% will be due 20 days before the booked event.

There is no right to reimbursement for: • travel warnings based on tourist activities, but allowing entry and exit for business reasons • Illnesses of any kind • Personal motives

You are entitled to a refund or crediting of your deposit to a next blickfang within the next 12 months if

• Entry and exit restrictions (e.g. quarantine obligations) apply, which have been expressly imposed by the state governments also for business trips.

• Officially declared cancellation of the blickfang you have booked

AN O P E N WO R D TO YO U In the last 8 weeks before each blickfang, our teams are working at full speed to make blickfang as successful as possible for you as an exhibitor.

In concrete terms, that means: from this point on a considerable part of our expenses for the success of the blickfang are invested, such as the production of advertising material (flyers, posters, advertisements, visitor catalogue, invitation mailings etc.), PR activities and other production costs for the fair on location.

We therefore ask for your understanding and solidarity that we have to apply the above conditions in the last 8 weeks before the event.

Thank you!

35

B L I C K F A N G

F U T U R E

F O R W A R D

BLICKFANG FUTURE FORWARD competition

WIN A FREE BLICKFANG PARTICIPATION & A PERSONAL COACHING BY BLICKFANG EXPERTS

38 36

• You are brand new on the market with your ­furniture design label or studio and would like to start now?

• But you lack the means and ways to show your ­table, chair, cabinet, bed, lamp or shelf to public?

• You still have many questions about the usual processes of a creative company and you are looking for the advice of experts?

• Or you have been around for some years, but are looking for new impulses to give your career the drive back?

Then you are exactly right here!

Participation conditions:

blickfang helps you to take the next step in the ­market and to be sustainably successful.

Apply for the “blickfang future forward” sponsorship.

• You design furniture (table, chair, stool, cabinet, shelf, bed, lightning) and have produced at least one prototype or even small series.

• You have never or not participated at a blickfang design fair in the past 3 years.

B L I C K F A N G

F U T U R E

F O R W A R D

Application procedure: You can participate in this contest all year round.

Please submit the APPLICATION FORM together with at least 3 photos of your product as well as a short product description and send them to futureforward@blickfang.com An independent jury of blickfang’s past and present mentors selects the winner on a quarterly basis.

YOUR TALENT WILL BE REWARDED WITH: • Free participation at one or more blickfang fairs of your choice within the next 12 months after the notification • Exhibition space according to your wishes 8 – 15 sqm (including partition walls, electricity, advertising fee, excl. transport + arrival)

DIETER HOFMANN

Dieter Hofmann has been entrepreneur for over 30 years and owner of the design fair blickfang. Key aspects of his consulting services are customer management and the optimal fair preparation.

• Coaching day at blickfang with Dieter Hofmann (founder and managing director of blickfang) and many more.

CARMEN FISCHER

Carmen Fischer studied rhetoric and is a communications manager. She has worked for 10 years in the areas of press and marketing with a focus on Online communication.

Her fields of consulting are Communication concepts (online/offline), communication with media, press releases, online and social Media communication and search engine optimization.

39 37

C O N T A C T

FEEL FREE TO CONTACT US

For questions regarding the blickfang venues, ­conditions or application process, please contact: KATJA FAMULOK Head of Sales Tel. +49 (0) 711 99093-45 katja.famulok@blickfang.com

WE ARE LOOKING FORWARD TO HEARING FROM YOU. 40 38

T H A N K

Y O U

T O

A L L

O U R

E X H I B I T O R S

We would like to thank all our loyal exhibitors: ROOMSAFARI Berlin 11 participations

THOMAS POGANITSCH Vienna

HAFENHOLZ Hamburg

SAID THE FOX Vienna

LOTHAR DANIEL BECHTHOLD Aspang

IDA GUT Zurich

MF SYSTEM Zurich

ASSEMBLI Breda (NL)

CLAUDIA GÜDEL Basel

STORYTILES Amsterdam

THISMADE Basel

MÖBEL­ MANUFAKTUR HEINZ BAUMANN Switzerland

11 participations

36 participations

7 participations

36 participations

60 participations

33 participations

42 participations

21 participations

13 participations

15 participations

26 participations

MILK Vienna

32 participations

... and many, many more.

39 41

SELL YO U R DESIGN D I R E C T LY

BLICKFANG GMBH & BLICKFANG SHOP GMBH Filderstrasse 45 | 70180 Stuttgart Tel. +49 (0) 711 99093-90 info@blickfang.com | www.blickfang.com www.blickfang-designshop.com