Agilico - Brand Guidelines

Workplace Technology

Brand Guidelines

Dark Logo

Construction x x

x x

Dark background logo rule The logo exclusion zone is equal to the height of the-

space round the logo at all times.

Light Logo Construction

agilico icon (marked as × in the diagram). The logo should always have the exclusion zone or more as

Light Logo

Construction x

x

Light background logo rule The logo exclusion zone is equal to the height of the agilico icon (marked as × in the diagram). The logo should the logo at all times.

Dark Logo Construction

always have the exclusion zone or more as space round

Dark

Avatar

x

x

Avatar dark background rule To ensure its visibility and impact, the

Agilico avatar is always surrounded by a

minimum clear space. This area should be

The minimum clear space around the avatar is the size of the Avatar scaled

down to 25 percent. (marked as × in the diagram).

Dark Avatar Construction

free of any graphic elements or text.

Light

x

x

Avatar light background rule To ensure its visibility and impact, the

Agilico avatar is always surrounded by a

minimum clear space. This area should be free of any graphic elements or text.

The minimum clear space around the avatar is the size of the Avatar scaled

down to 25 percent. (marked as × in the diagram).

Light Avatar Construction

Avatar

Agilico

Agilico

Green

Agilico

CYMK 100, 93, 42, 67 RGB 0, 0, 51 HEX 000033

CYMK 68, 0, 85, 0 RGB 0, 219, 84 HEX 00DB54

CYMK 60, 32, 28, 9 RGB 112, 143, 158 HEX 708F9E

Grey

Primary Colours

Navy

100%

90%

70%

50% 30%

100%

90%

70%

50% 30%

100%

90%

70%

50% 30%

Agilico

Red

Agilico

Sky Blue

Agilico

CYMK 0, 94, 91, 0 RGB 255, 0, 0 HEX FF0000

CYMK 67, 10, 0, 0 RGB 0, 184, 255 HEX 00B8FF

CYMK 0, 51, 93, 0 RGB 255, 145, 0 HEX FF9100

Secondary Colours

Orange

100%

30%

90%

70%

50% 30%

100%

90%

70%

50% 30%

100%

90%

70%

50% 30%

Brand

Poppins Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz

1234567890 :’/?><@£$%*&!()

Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz 1234567890 :’/?><@£$%*&!() Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz

1234567890 :’/?><@£$%*&!()

Poppins is one of the Geometric sans serif typefaces have been a popular design tool for building websites. Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.

Application

Font

Letterheads

Poppins

Business cards

Poppins

Excel documents

Arial

E-mails

Poppins

Presentatons (internal)

Arial

Presentatons (external)

Poppins

Online Media

Poppins

E-mails

Poppins

Ads / Signage elements

Poppins

Brochures

Poppins

Font Usage For specific usage of fonts see the table above.

Brand Fonts

Typography

Brand

Icon can be found at : https://www.flaticon.com/authors/pixel-perfect/rounded-shapes Style: Rounded Shapes

Brand Icons

Icons

Icon

Icon can be found at :

First Level Icons will appear at the top level of any branded document

https://www.flaticon.com/authors/pixel-perfect/rounded-shapes

or website when being used.

Style: Rounded Shapes

Brand Icons Styles

Styles

Workplace Technology

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