Manitoba Farm Life, December 11, 2023

FarmLIFE Manitoba

Monday, December 11, 2023

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Manitoba Farm Life

A2 Monday, December 11, 2023

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Monday, December 11, 2023 Volume 43 | Number 12 Publication Agreement No. 40012905

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Spencer Long, Director of Marketing Genesus The United States Department of Agriculture (USDA) expects fewer Canadian pigs to be produced in 2024. The USDA projects that the Canadian swine herd will contract, due in part to decreased domestic processing capacity (Olymel plant closures) and reduced U.S. demand.

The reality for the Canadian industry is losses continue, and the USDA’s projection of less pork being produced in Canada next year is not surprising. From all indications, there is next to no new building going on and with Quebec’s buyout of pork producers, Canada’s industry is slated to drop. That is hopeful news for prices for producers across the country. 2024 has the opportunity for the Canadian industry to regain profitably. airies this Drought across the Canadian Prairies year has seen grain production fall year-on-year. Canada’s principal field crop production is estimated to have decreased by 13 percent from 97.1 million tonnes (Mt) in 2022-23 to 84.5Mt this season.

Total wheat production is estimated at 29.8Mt, down from the third biggest crop on record of 34.3Mt last season. Overall, it was still a significantly better wheat output than the disaster of the 2021-22 drought crop of 22.4Mt. For an industry that has been hammered by high feed costs, this news, despite a drought with decent production, is welcome news.

Plant-based fake meat and lab-grown fake meat are a threat to the pork industry. Plant-based fake meat had a grand entrance into the consumer space with its boy wonder Beyond Meat reaching $235 USD a share in summer 2019 following its IPO. Reality has sunk in since than with its stock sitting around $7 a share and the company scrambling to gain market share. Even though Beyond Meat has struggled it is forecasted by Ernst & Young that the plant-based fake meat industry is to reach $139 billion USD in sales by 2035 from $16.5 billion in 2021. The worldwide pork market was valued at $255 billion USD in 2022. Lab-grown fake meat is in its very early

stages and issues including cost and scaling up its production remain major hinderances. The lab-grown fake meat worldwide market size was valued around $221.47 million USD in 2022 and forecasted to reach $2 billion USD in 2035. It is still a very small component of the food sector but with an expected growth of 800 percent over the next 10+ years it is something that the pork industry should not ignore. It is also beneficial to the pork industry when a country bans the production of lab-grown fake meat as Italy did just last week to protect its agricultural industry and Italy’s traditional culinary cuisine. The law also prohibits the use of the word’s “bacon”, “salami” etc. to describe plant-based fake meat products which has also been made into law in France and Texas and many other U.S. states. Canada should take note of this legislation and do the same thing. eality for our pork industry around The reality orld is we play defence all the the world time and are continually fighting to t maintain market share. Pork is the most consumed meat globally and for us to continue this we need to look at what we can improve on. Genesus has been beating the drum of producing better tasting pork for over 25 years, we’ve devoted tremendous resources in our pursuit of this. We don’t just say it, we do it. It is long overdue as a pork industry that we produce pork on a massive scale that provides all consumers with a better eating experience. This is how we drive real demand and maintain our market share lead while, at the same time, regaining the market share, we’ve lost and continue to lose in the west, while overall meat consumption has increased. Plant-based fake meat and lab-grown fake meat are threats to our industry but providing consumers with a better tasting pork product is one way we can try to ensure that these fake meat products remain largely less of a threat. As a pork industry, we have a huge opportunity to provide delicious pork for all consumers. People want to eat meat, it’s our job to provide them with a product that creates repeat customers and drives our industry forward with sustained profitability.

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The Genesus team present at 2023 CAHE Show in Chengdu, China. www.genesus.com

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Manitoba Farm Life

Monday, December 11, 2023 A3

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Manitoba Farm Life

A4 Monday, December 11, 2023

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Genesus Genetics has worked for 25 years on our purebred registered Jersey Red Durocs to make it the best tasting pork in the world.

We produce pork that has great marbling, red in colour and tastes incredible. We have won countless independent taste tests to back the pork up in our claim as Ultimate Tasting Pork.

Please see below for a recipe you will all enjoy.

Jersey Red Duroc CHRISTMAS MAPLE SYRUP PORK BELLY SKEWERS

Photo by Randy Schmidt

This recipe is sure one to be a Christmas hit this year!

Ingredients: 1 cup (250ml), maple syrup 1 tbs, black peppercorns, 2 garlic cloves, finely chopped 1/3 cup (80ml) fish sauce, Juice of 3 limes, plus lime cheeks to serve, 1.5kg (3.3 lbs.) pork belly, skin removed, cut into 2cm cubes, 1/3 cup (50g) toasted cashews, roughly chopped

Steps: 1. Place the maple syrup, peppercorns, garlic, fish sauce and lime juice in a small saucepan over medium heat. Cook, stirring occasionally, for 30 minutes or until reduced by two-thirds.

2. Preheat the oven to 390°F. 3. Thread pork onto metal skewers and brush liberally with maple caramel. Add to oven or barbecue and cook, turning and brushing with caramel every 10 minutes, for 45 minutes or until sticky and caramelised.

4. Arrange pork skewers on a serving platter. Scatter with cashews and serve with lime cheeks.

We hope you all have a Merry Christmas!

JERSEY RED DUROC – ULTIMATE TASTING PORK www.genesus.com

Photo by Kelvin Andre

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Manitoba Farm Life

Monday, December 11, 2023 A5

E G A P R E V O C T S E T CON

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Send us your best picture e for a chance chanc to have ha your photo selected to be on our next cover for Manitoba & Saskatchewan Farm Press LIFE newspapers. Every month all submissions are entered to win a $100.00 gift card courtesy of

SEND YOUR PICTURES TO jamie.crandall@reddeeradvocate.com jamie.crandall@reddeeradvocate.com *Only one cover photo winner will be selected per month (between Manitoba Farm Press and Saskatchewan Farm Press papers) as selected by Black Press Media.

Through submission; anyone sending pictures to enter the photo cover contest authorize publishing of their photo without compensation, and further consent to their names credited. Princess Auto gift cards are accepted as is and are not negotiable for cash, restrictions may apply.

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Manitoba Farm Life

A6 Monday, December 11, 2023

Classified Section Published Every Other Monday

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Manitoba Farm Life

Monday, December 11, 2023 A7

Manitoba Farm Life

A8 Monday, December 11, 2023

Join us for

SPECIAL CHRISTMAS SALE DECEMBER - ONSITE/OFFSITE 2023 FEATURING

A LARGE SELECTION OF ARCTIC CAT PARTS AND ACCESSORIES, VARIOUS COIN COLLECTIONS AND BILLS PLUS GOLD AND SILVER PLATED BARS AND COPPER BARS PLUS MUCH MORE!

Items available to view December 4th to December 7th from 9am to 5pm Bidding Starts: December 7th at 9am OFFSITE ITEMS will be closing on December 14th in conjunction with ONSITE ITEMS Pickup Days: December 15th from 9am to 5pm.

December 16th 9am to 2:30pm Arrangements can be made otherwise.

CLOSED SUNDAYS Sale will consist of Farm Equipment, General Merchandise, Overstock and Surplus Items, plus much more!

This is an online Bidding Auction Only!

If you require help or do not have internet access please call the office at (204) 434-6519 Call today if you would like to consign your items Office (204) 434-6519 Brad Kehler (204) 346-2440 Darryl Enns (204) 216-0931

http://www.grunthalauctionservice.com ITEMS ARE SOLD AS YOU SEE THEM, WITH NO WARRANTY.

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