Manitoba Farm Life, November 13, 2023

FarmLIFE Manitoba

Monday, November 13, 2023

Winning Photo by Caralee Klassen

FARM

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Monday, November 13, 2023 Volume 43 | Number 11 Publication Agreement No. 40012905

Fake Meat and Export Issues

DARIA ZMIYIWSKY (Zmee-you-ski)

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Spencer Long of Genesus A recent report by Ernst & Young (EY) suggests plant-based fake meat protein will grow significantly over the coming decades. EY’s forecast estimates global plant-based fake meat protein will reach $139 billion USD in sales by 2035. This number is dramatically higher than the $16.5 billion USD in sales for 2021. If true, it is a massive wakeup call for our industry. Even if it’s slightly accurate it would be a massive change from today. People may choose to go to a more plant-based fake meat diet for a multitude of reasons, they also might be turned off by the dreadful tasting ting pork that is too often flooding the market from the world’s biggest genetic company.

Canadian meat consumption has largely remained the same for decades, pork consumption onsumption on the other hand has dropped. As an industry it has become more and more apparent that what we’re doing isn’t working, consumers are choosing to buy other types of meat over pork. On the other side of it we have seen how Beyond Meat (NASDAQ: BYND) has gone from being the poster child of the plant-based fake meat crusade having Bill Gates heavily invest and reaching $235 USD a share in 2019 to now trading at $6.50 a share and Beyond Meat now being sold at Dollar Tree. That is a remarkable market correction and Bill Gates sold all of his stock. The reality for Beyond Meat is that it doesn’t taste good. From what I’ve heard from people who have tried it, they say it just doesn’t

taste good. Sound familiar? At the end of the day the number one factor in consumers purchasing and repurchasing a product comes back to one factor – taste. It’s not complicated, it’s not ground breaking information, we’ve known this.

As EY’s report suggest plant-based fake meat protein will grow astronomically over the coming decades and we see how one plant-based fake meat company has failed in their quest, we as a pork industry must be mindful of that and why. If we want to continue down a losing path in which consumers choose to buy fake meat or other types of meat over flavorless pork than were well on our way and unfortunately doing an excellent job at it. If not, it’s time we make a change thatt will ensure we don’t continue down a disastrous path that results in more misery. misery The issues with Canada’s meat producers and the UK’s ascension to the free trade deal Comprehensive and Progressive A Agreement for Trans-Pacific Partnership (CPTPP) is ongoing.

The issue echo troubles from Canada’s European Trade Agreement, that promised access for Canadian pork but resulted in next to no gain due to regulatory issues on carcass washes which has been going on for six years when the deal was signed in 2017. The UK doesn’t want to accept Canadian meat due to the anti-microbial product, peroxyacetic acid, that Canada uses on meat carcasses to prevent E. coli. The irony is the UK uses peroxyacetic acid to attack bacteria in other foods but not meat. The Canadian government has already stated they are going ahead with the free trade deal anyways, another resounding success for the Canadian pork industry as will take pork from the UK but the UK won’t accept pork from Canada.

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Join us for the November Consignment Sale 2023 FEATURING

FARM EQUIPMENT, TRAILERS, TOOLS, FURNITURE, MOBIITY CHAIR, COLLECTIBLES, COINS, CURRENCY INCLUDING 1954 $2.00 BILL AND MUCH MORE.

Items available to view November 13th to November 16th from 9am to 5pm Bidding Starts: November 16th at 9am OFFSITE ITEMS will be closing on November 23rd in conjunction with ONSITE ITEMS Pickup Days: November 24th and 25th from 9am to 5pm.

Arrangements can be made otherwise.

CLOSED SUNDAYS Sale will consist of Farm Equipment, General Merchandise, Overstock and Surplus Items plus much more!

This is an online Bidding Auction Only!

If you require help or do not have internet access please call the office at (204) 434-6519 Call today if you would like to consign your items Office (204) 434-6519 Brad Kehler (204) 346-2440 Darryl Enns (204) 216-0931

http://www.grunthalauctionservice.com ITEMS ARE SOLD AS YOU SEE THEM, WITH NO WARRANTY.

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Genesus Genetics has worked for 25 years on our purebred registered Jersey Red Durocs to make it the best tasting pork in the world.

Photo by Janessa Kllassen

We produce pork that has great marbling, red in colour and tastes incredible. We have won countless independent taste tests to back the pork up in our claim as Ultimate Tasting Pork.

Please see below for a recipe you will all enjoy.

Jersey Red Duroc

2 tablespoons olive oil divided, 1/2 pound mushrooms roughly chopped, 6-8 cups raw chopped spinach, 3 cloves garlic, 1/2 teaspoon thyme, 1/2 tablespoon soy sauce, 1/3 cup cream cheese, 1/2 cup Panko breadcrumbs, 1 pork tenderloin approximately 1.5lbs, 1 tablespoon Dijon mustard, salt & pepper Instructions: Preheat oven to 450°F.

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Filling: Heat 1 tablespoon olive oil in a pan. Add mushrooms, soy sauce and garlic, cook about 5 minutes until softened (don’t completely cook the mushrooms dry, the juice helps keep the pork moist).

Add chopped spinach and cook until wilted. Remove from heat and add cream cheese, panko crumbs and thyme, stir until mixed.

Place filling in the fridge until completely cooled

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Pork Tenderloin: Butterfly the pork tenderloin by cutting in half lengthwise (but not all the way through) and open it like a book. Pound the pork so it is even (about 1/2”) thick. Spread cooled filling over the surface of the pork and roll up jelly roll style and secure with toothpicks. Mix the Dijon with 1 tablespoon olive oil and brush tenderloin. Season with salt and pepper Bake for about 25-30 minutes until the temperature reaches 135°F. Broil for another 5 minutes or until browned and internal temperature is 140-145°F. Let rest 5 minutes before slicing.

JERSEY RED DUROC – ULTIMATE TASTING PORK www.genesus.com

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Ingredients:

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STUFFED PORK TENDERLOIN

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E G A P R E V O C T S E T CON

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Portage La Prairie, MB (204) 871-5251 Decker, MB (204) 412-0234

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SOUTHERN ALBERTA Torrington, AB (403) 559-6059 Medicine Hat, AB (403) 525-4247

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A6 Monday, November 13, 2023

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prAGmatic: HOW SUSTAINABLE INTENSIFICATION

feeds the world OUTPUT INPUT TRANSPARENCY Consumers are concerned about “sustainability” and “transparency”. They increasingly want to know how their food is produced and what the impact of that food production has on the environment.

Fair enough.

But where are they getting the information that forms their thoughts and how “grounded” (pun intended) is that information?

Photo by Brian Drewniak

I find, while talking to urbanites and those detached from agriculture, the gap between perception and reality is wide and not very rooted in the reality of farming and I find, one of the best ways for consumers to become more confident in the food they eat is to talk directly to famers.

November 28th to 30th in Red Deer, AB will see the debut of a new show called the Agri-Food Innovation Expo which aims to do two things. Connect consumers to farmers to narrow the perception gap and connect famers to consumers to examine value-added strategies which can be developed to bring more profit to the farm.

The reason I am talking about this is because I believe we need more initiatives like this. I am excited for farmers attending to learn about industry trends and I am keen to watch as consumers connect with producers to learn more about what is actually happening on the farm.

amount of XYZ herbicide. It would mean that its sustainability metric should be higher. If you could track the output/ input numbers and turned that into a transparency score would that mean something to you? And, most importantly, would you pay for it?

Or better yet, what if you used drone technology to map every weed in the field and precisely sprayed only the weeds using only 10% of XYZ herbicide and still grew 200 bushels of oats? Image what that would do to a sustainability score!

These are some of the ideas being brought forward at the Agri-Food Innovation Expo by Terry Aberhart a farmer from Langenberg Saskatchewan. Terry has an idea that goes beyond the “Organic” or “Non-GMO” labels but instead looks at the data. He’s looking a what is being produced, how much and what did it take to grow that crop by stacking those numbers against environmental metrics such as soil organic matter or water use efficiency or nitrogen use efficiency. The idea is called Pristine Ingredients, and the concept is where farmers track all their inputs and tally those against the outputs to produce a sustainability score or a Pristine Index.

Now let’s stack this idea up against what Dr Sylvain Charlebois the “Food Professor” from Dalhousie University, who is also speaking at the Expo, will say about consumer trends.

Will consumers grasp these ideas?

Would they pay for a Pristine Index?

I am keen to hear about whether consumers in a group act the same way as consumers do alone, in the aisle, with their shopping carts.

prAGmatic

Let’s take herbicides for example.

Farmers do not get paid to grow weeds. Weeds are problematic as they suck u p valuable resources such as nutrients and water significantly reducing crop yields.

Weeds gotta go! But how?

The number one method is crop competition. Nothing like an even, rapidly emerging healthy crop to fight weeds.

But it’s not enough. Weeds are prolific and need to be controlled by either mechanical or chemical methods. The most common form of mechanical control is tillage. And nothing is more destructive to soil structure than tillage which results in organic matter depletion and greenhouse gas release. This is the common method employed in organic crop production. When you stack sustainability metrics up against tillage of soil, will it come out ahead or behind the employment of a chemical herbicide to control weeds?

And if we do control weeds with chemical herbicide (be they synthetic or organic herbicides) is it possible to use the products in ways that reduce the environmental footprint?

Here’s an example using some cowboy math. If you grew 100 bu/ac of oats and used 1 liter per acre of XYZ herbicide or grew 200 bu/ac of oats using the same amount of XYZ, which one would have the lower footprint when looking at output verses input? Well, the 200 bushels per acre would have more output per input. 100% more oats for the same

CONTRIBUTING WRITER Photo by Avaunna Gutek

ROBERT SAIK

If one box of oatmeal has a sustainability index of 53 and the other 86, will the consumer put their money where their mouth is? And if they do, how much of the money gets to the farmer?

These are the kind of prAGmatic discussions worth having.

I believe we need to build a bridge over the perception gap that exits between farmers and consumers which is why, if you can make it to Red Deer on Nov 28 to 30th, please consider attending www.

AgriFoodExpo.ca.

We need more events like this one.

Robert Saik is a professional agrologist and certified agriculture consultant. He is an author of FOOD 5.0 and The Agriculture Manifesto and CEO, of AGvisorPRO an app that connects those seeking agriculture advice with experts who provide answers. You can reach Rob by downloading and connecting to him on AGvisorPRO.

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Monday, November 13, 2023 A7

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A8 Monday, November 13, 2023

UNRESERVED ONLINE AUCTION WINKLER / MORDEN LOCATION • NOVEMBER 22, 2023 FEATURING: Brian Klassen Retirement, Business Liquidation, School Diversion Assets, Surplus Goods, Consignments PARTIAL LIST: TRACTORS *Case IH 9230 4WD, Power Shift, 3633 hrs *Case IH 9150 4WD Tractor, Power Shift, 12,200 hrs *Case 970, Standard Transmission, Duals *John Deere 2150 c/w 3pt *Ferguson FE35 c/w 3pt *Cockshutt 540 c/w 3pt *Massey Ferguson c/w Loader, 3pt *Cockshutt Model 35 *Allis Chalmers Model G *Massey Harris Pony c/w Sickle Mower *1979 18ft Versatile 400 Swather *TW-35 II MFWD Tractor,Cab,8245 hrs *1985 John Deere 2150, 3pt,new tires *(2) 1951 AR John Deeres (Styled) *1941 McCormick Farmall A *1945 McCormick W4

*Unused 72” Skid Steer Sweeper *Unused Skid Steer Breaker / Jack Hammer *Unused Skid Steer Breaker / Jack Hammer (7 ton excavator) *(2) Unused Skid Steer Post Pounder *Unused 72” Root Rake Skid Steer Grapple *Unused 72” Skeleton Bucket *Unused 72” Solid Bottom Skid Steer Grapple *96” 3pt Land Leveling Blade *84” 3pt Blade w/ Angle Adjust *60” Kubota Front Mount Blade *60” Kubota Pin On Bucket *48” Kubota Skid Steer Bucket *48” Massey Ferguson Bucket *48” Massey Ferguson Bucket *HLA 7ft Stone Fork w/ Power Rake, Skid Steer Q/C *Unused Skid Steer 12” Post Hole Auger *45” Farm King TL245 3pt Roto Tiller *Skid Steer 9ft Swing Backhoe Attachment

VEHICLES

CAMPERS, BOATS,ATV’S, SNOWMOBILES ETC

*2005 Freightliner FS65 School Bus *2004 Freightliner FS65 School Bus *2010 Ford Taurus SHO, MB Safety, 285K *2014 Chevrolet Cruze Diesel, MB Safety, 179K *2009 Lincoln MKX, 265K *2012 GMC Sierra 2500 HD SLE. 4X4 *2004 GMC Sierra 1500 SLE 4dr Crew, 4X4 *2001 Chevrolet Silverado 2500 Reg Cab *1999 Chevrolet Silverado 1500 LS Ext Cab *1992 Chevrolet C/K 1500 Ext Cab, 6.2L Diesel *GMC 950 Grain Truck c/w 12ft Box

*2002 Forest River 5th Wheel Travel Trailer w/ Slideout *1994 Golden Falcon 5th Wheel Travel Trailer *12ft Misty River Aluminum Fishing Boat w/ Trailer,98HP Mercury O/B * 2003 Yamaha RX-1ER Vector, 1000cc Snowmobile *Six Chuter Power Parachute c/w Electric Start *V-Twin Gas Powered Golf Cart

TRAILERS

EQUIPMENT & ATTACHMENTS *Speedy 1945 40ft Row Crop Bean Cutter & Puller Farm King 10X70 PTO Backsaver Auger *Westfield WR70-51 Auger c/w 5 Hp Elec Motor *Westfield 8”X36”Auger c/w 10 HP Elec Motor *Farm King 7X36 Auger c/w Honda GX340 Engine *AerWay 24ft Manure Applicator *CCIL 21ft Manure Applicator *30ft Liquid Manure Cultivator *(4) Houle Manure Agitators *Fieldmaster Tow Behind Hydraulic Dirt Scraper *8ft Farm King 3pt Double Auger Snow Blower *(2) Farming 8ft 3pt Double Auger Snow Blower w/ Hyd Chute *72” 3pt Snow Blower *7ft 3pt Allied Double Auger Snow Blower c/w Hyd Chute *74IN 3PT Snow Blower *Qty Of Unused 5ft & 8ft Skid Steer Snow Pushers *(2) Farm King 3pt Finish Mowers *Unused 60” 3pt Brush Mower *Unused Excavator Brush Flail Mower 48” *Unused 83” 3pt Roto Tiller

*1978 Load Line 20ft T/A Gravel Trailer c/w Tarp *Heavy Duty T/A Dually Pintle Hitch Equipment Trailer *Load Trail 18ft T/A Car Hauler Trailer *Qty Of Utility Trailers 8ft, 10ft, 12ft *Tri-Axle Gooseneck Wood Enclosed Trailer c/w Bumper Hitch Converter Dolly

LAWN & GARDEN *John Deere 445 22 HP Garden Tractor c/w Snowbloer, 3pt, Blade *Massey Ferguson GC1705 Sub Compact Tractor w/ Mower, 3pt *Qty of New & Used Garden Tillers, Log Splitters, Push Mowers *Unused 18”Walk Behind Trencher c/w Kohler Engine *Qty Of Backpack & ATV Sprayers, Chain Saws etc *Qty of New & Used Generators,Water Pumps, Pressure Washers *Unused 10ftX14ft Gazebo *Unused BBQ Gazebo *Unused 4000 PSI Hot Water Pressure Washer c/w 245 gal Water Tank *(2) Unused High Pressure Washer Pumps Triplex, 4000 PSI *Unused Greenhouse Buildings (8X10, 6X16, 30X40,30X50) *Unused 27” Portable Saw Mill *Unused 30” Portable Saw Mill

WOODWORKING,AUTO & CONTRACTOR TOOLS *Sanders, Dust Collectors,Table Saws, Scroll Saw, Planers *Unused Plate Compactors *Qty Of Shop Tools,Air / Hyd Jacks, Hand Tools,Wrenches *HD Ext Cords,Welders,Tripods, Commercial Paint Mixer *Steel Gantry Crane, 3 ton Lever Hoists *Unused 75 Ton, & 12 Ton Shop Presses *Unused 10ft 20 Drawer HD Workbenches *Used Mctavish Steel HD Work Bench *Unused 12,500lb Winch *Unused 1000lb Motorcycle Lift *Unused 25 gal Portable Air Compressors *Unused 40 gal 2 Stage Gas Powered Horizontal Air Compessor *Sanborn 80 gal 2 Stage Vertical Air Compressor *Millermatic 252 Welder *Powermax 65 Plasma Cutter *Unused Engine Stands *Southbend Metal Lathe c/w Tooling *Blacksmith Coal Forge c/w Blower & Tooling *Blacksmith Anvil

MISCELLANEOUS *Large Qty Unused 11R24.5 & 11R22 5 Semi Truck / Trailer Tires *Unused 22.5 Semi Truck Aluminum Rims *Unused 265 /65R18 Pickup Truck Tires *Unused 235 75R15 Pickup Truck Tires *Unused 3 Person Indoor Sauna *Galvanized Steel Fence 10ft Sections (34 sections) *(2) Unused Stainless Steel Chicken / Turkey Plucker *Unused 20ft Biparting Wrought Iron Driveway Gates (2, 10ft sections) *Lifts of Unused Composite Patio / Deck Boards *Vintage Stationary Engine (hit n miss) *Vintage Steel Wheel Ground Drive Sickle Mower *Unused Vibratory 70” Rock Screener / Topsoil Screene c/w Kohler Engine

STORAGE & BUILDINGS *40ft High Cube 4 Side Door One Way Sea Can Container *Unused 20ftX40ft Dual Truss Container Roof Shelter *Unused 30ftX60ft Dual Truss Storage Shelter, 17oz PVC Cover *(2) Unused 21ftX19ft Metal Shed Garage Units *(2) 12ftX20ft Livestock Metal Shed loose housing shelter *Unused 10ftX40ft Chicken Run Shelter *Unused 30ftX60ft PE Fabric Peak Ceiling Storage Shelter *(2) Unused 20ftX20ft Metal Carport Shed (closed sides) *(2) Unused 20ftX30ft Metal Carport Shed (open sides) *(2) Unused 10ftX16ft Aluminum Clear Carport

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