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WATCH FOR OUR JULY ISSUE...

JUNE 2018

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YOUR JOURNEY STARTS HERE

INSIDE THIS ISSUE Blair Qualey 50 shades of green

3

Spotlight

EV’s Tipping Point Are you nearly there yet?

Auto Know

Thrill Ride: Maui road to Hana

featured Profile

4

Plug

Wayne Cherry GM’s mild-mannered design boss has super-hero talent.

’n

Drive

8 10

Getting ready to plug in your next car? By MARLA POIRIER | ANSWER: PROBABLY. With gas prices going sky-high lately, many of us are considering the big move to EV. It’s becoming more and more a real option, with charging stations popping up, and government incentives to sweeten the deal. More — see page 4 & 5

LANGLEY

LEASE A VOLKSWAGEN WITH $0 SECURITY DEPOSIT UNTIL JULY 2

Introducing the all-new 2019 Jetta Making an entrance comes standard 2019 Jetta

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62 Weekly

WITH

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19545 No. 10 Hwy, Surrey *Limited time lease offer through Volkswagen Finance, on approved credit, based on a new and unregistered 2019 Jetta 1.4T Comfortline base model with 5-speed manual transmission. $1,645 freight and PDI and first weekly payment due at lease inception. Total lease obligation: $16,000. 80,000-kilometre allowance; charge of $0.15/km for excess kilometres. PPSA fee (if applicable), license, insurance, registration, any dealer or other charges, options and applicable taxes are extra. Dealer may sell or lease for less. Dealer order/trade may be necessary. Offers end July 2, 2018 and are subject to change or cancellation without notice. Vehicle may not be exactly as shown. Visit your Volkswagen dealer for details.


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Checkered Flag Event

Marv Jones Owner

Ryan Jones

General Manager

Faheem Panjwani General Sales Manager

Neil McCarthy Sales Manager

Connor Hasiuk Assistant Sales Manager

Derek Magennis Senior Sales & Lease Advisor

Kevin Reiffer

Jessica Landriault

Gurtej Bhinder

Wes Steele

20611 Lougheed Hwy Maple Ridge, BC V2X 2P9 Sales: 604-465-5464 Service: 604-465-7622 • Parts: (604) 465-5410


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carindustry Your journey starts here.

There are many paths to the road to reducing greenhouse gas emissions and EVs are only one path BY BLAIR QUALEY

Around the world, governments and industries are increasingly turning their attention to emission reductions and decarbonization. One of today’s biggest solutions lies in green technology, and auto makers are determined to further innovate and evolve in order to create even better transportation options for the future. In May, B.C. had the pleasure of hosting 50 Shades of Green: Driving towards a Decarbonized Future – an event featuring presentations from industry leaders and panel discussions on the automotive industry and its role as a driver of technological change. Over the course of history, the automotive industry has continually altered and advanced the way people viewed transportation and energy, from the creation of the steam powered car, combustion engine to the current electric and hybrid vehicles. What became evident over the course of the event was the extent to which vehicle manufacturers are committed to reducing emissions, improving air quality and fuel efficiency, and creating viable solutions for consumers. While most people think about electric vehicles when

it comes to green transportation, one of the main takeaways from 50 Shades of Green is that there are many paths to the road to reducing greenhouse gas emissions and EVs are only one path. Scrapping older vehicles, ride sharing, public transit, and alternative fuels are also part of the larger solution and manufacturers are unveiling new internal combustion models that are even more fuel-efficient with each passing year. Beyond highly efficient gasoline-powered vehicles , technological advancements are providing exciting new developments every day in alternative energy vehicles like EVs and hydrogen fuel cell vehicles. Toyota, for example, has announced that it will reduce new vehicle CO2 emissions by 90 per cent by 2050 compared to 2010 levels. It’s important to recognize, however, that the transition takes time as industry grapples with a host of unique challenges including additions to charging infrastructure and investment in design and battery technology. Working through these challenges, auto makers have continued to create new clean energy vehicle options to

cater to each consumer’s taste, resulting in a B.C. success story – a 20 per cent increase in processed applications through the CEVforBCTM program in 2017 vs. 2016. And if the early part of 2018 is any indication – during which we have seen a 150 percent increase in CEV incentive applications - EVs are quickly becoming a serious option for many BC consumers. As governments and industries work together to reduce greenhouse gas emissions and refine and discover new energy solution, the auto industry has become an important linchpin in facilitating conversations. The auto industry continues to facilitate important debates about emissions reduction and decarbonisation through events like 50 Shades of Green and the determination to further innovate makes the industry not only a technological leader, but a climate leader as well.

Blair Qualey is President and CEO of the New Car Dealers Association of BC. Email him at bqualey@newcardealers.ca.

The kids are out of school! And now for some good news...

SUMMER ROAD TRIP

PROMOTION 15% 10% $39.95 $69.95 OFF SELECTED TIRES

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June 18th - July 14th, 2018 Offer valid at participating Fountain Tire locations between June 18 and July 14, 2018. Discounts on selected tires applicable on our Every Day Pricing (EDP). $39.95 Pre-Trip Inspection ($49.95 in Fort McMurray, AB) includes analysis of charging and starting systems, tire rotation and air pressure adjustment (as required), inspection and top up fluids (to a max of 1 liter), inspection of brakes, suspension, all exterior lights, wiper blades, belts and hoses, and a test of engine coolant and inspection for leaks. The Pre-Trip Inspection is not applicable as a Provincial or Insurance Inspection. $69.95 Car Care Package ($79.95 in Fort McMurray, AB) includes replacement of engine oil and oil filter (to a maximum of 5 liters of conventional oil; specialty oils/specialty filters extra), lube chassis (as required), inspect and top up fluids (to a maximum of 1 liter), inspect all exterior lights, wiper blades, belts and hoses. Disposal fees and shop supplies are extra. Cannot be combined with any other offer. Inventory may vary by location. All applicable taxes (i.e. GST, PST, HST and tire taxes) are extra. See in-store or fountaintire.com for details. ®™ Trademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and Goodyear Canada Inc. Fountain Tire is licensed by AMVIC in Alberta.

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We’re on this road together.


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SURREY KIA

spotlightyour journey starts here

WATCH FOR OUR JULY ISSUE...

BC’S #1 KIA SUPERSTORE

THE EV Tipping point S

PLU

Are you nearly there yet? The price at the pump has people talking again. It’s the hot topic at every dinner party, twitter feed, water cooler and local talk radio in the Lower Mainland, with many bemoaning, “When will it end, and how far will it go” And there’s little sign of reprieve with a weaker currency, limited refinery supplies, and a new carbon price behind the surge. A poll from Insights West suggests about 17 percent of us believe we’ll be forking out as much

SURREY – Electric vehicle owners can drive past the pumps thanks to a fast charging station in the province at BC Hydro’s Powertech facility in Surrey. Continued from cover

It seems that anyone who is driving for pleasure or business these days is feeling the squeeze at the pumps. As of the beginning of May, gasoline prices in Metro Vancouver hit $1.62 a liter (US$4.77 a gallon) the highest in North America, according to Dan McTeague, a senior petroleum analyst at GasBuddy, which collects real-time fuel prices from more than 140,000 gas stations on the continent.

NO L A N O I ADDIT ES FE

as $1.85 a litre over the summer, balanced out by another 17 percent who think the price will actually drop from its current rate around $1.60 a litre. The same poll reveals, In a nod to the growing push for alternative energy use, that close to one-in-five British Columbians (18%) say they have thought about buying an all-electric or hybrid vehicle to replace the one they currently use.

fiction, EVs are now increasingly more common and traversing roadways around the world. Thanks to several mainstream brands offering EVs and hybrid models, consumers are more informed than ever before about the benefits of a plugged-in ride. Still, even with the wealth of ¶ information available, some people still may be unsure about what owning an EV entails and how to make informed decisions when shopping for such vehicles.

Going electric means thinking beyond the gas station.

This presents an exciting and challenging time for the automotive world and local dealers. Over the past 15 years, cars have gone from relatively dumb machines that get us to our destinations to 2018 electrified, connected gadgets. LX MT

Electric or hybrid vehicles can be smart additions to ecofriendly lifestyles. Although such cars were once science

Here’s how to navigate the ins and outs of EVs.

Type of vehicle: First — consider that not all EVs are the same. Hybrid cars use a mix of gasoline and electricity and tend to have long fuel ranges. All-electric cars (EV’s) will only use electricity that is gained through charging the vehicle for a specified period of time. The two types of electric vehicles available locally— Battery WELL-EQUIPPED FROM Electric Vehicles that run entirely on electricity, using it to « power an electric motor and battery, and must be plugged into an external source to recharge fully, and Plug-in Hybrid Electric Vehicles (PHEV) A plug-in hybrid that uses

13,652

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INCLUDES $

Forte SX AT shown‡

KIA SURREY AND LANGLEY TSP+ when equipped with optional autonomous emergency braking and HID headlights with Dynamic Bending Lights; applies to sedan models only.

MADE FOR only re [taFORWARD THINKING ] xes a

2018

HYBRID FROM % ≠

Soul SX Turbo Tech shown‡

MONTHS WEEKLY ≠ $1,850 DOWN & INCLUDES $975 BONUS

2018 OPTIMA TSP+ when equipped with optional autonomous emergency braking and HID headlights.

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2018

ll we wi e not b old rs unde 2017 Optima EX Premium shown‡

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Offer(s) available select 2017/2018 models through dealers towho qualified retailfrom customers who take delivery to July 3, 2018. Dealers mayfor sellcomplete or leasedetails. for less. Some conditions apply. See accessories dealer for complete details. Vehicles optional accessories and All upgrades available at extra Offer(s) available on selecton new 2018 new models through participating dealers to participating qualified retail customers take delivery May 1 to 31, 2018. Dealers mayfrom sell orJune lease 1, for2018 less. Some conditions apply. See dealer Vehicles shown may include optional and upgrades available at extrashown cost. Allmay offersinclude are subject to change without notice. pricing includes delivery and destin fees cost. up to $1,785, $22are AMVIC, $100to A/C charge (where applicable). Excludes taxes, licensing, PPSA,and registration, insurance, dealer administration fees, fuel-fiA/C ll charges up to $100, and down payment (if applicable unless otherwise specified). Other lease andvariable financingdealer optionsadministration also available. 0% financing is only available models qualified customers on approved credit. Represen All offers subject change without notice. All pricing includes delivery destination feesvariable up to $1,740, $22 AMVIC, $100 charge (where applicable). Excludes taxes, and licensing, PPSA, registration, insurance, fees, fuel-fill charges upon toselect $100,new and downto payment (if applicable and unless othFinancing Example: Finance a new 2018 Sportage LX FWD (SP751J) with a selling price of $26,502 at 0.99% for 84 months for a total number of 364 weekly payments of $75 with $0 down. Payment amount includes $500 Bonus. Cost of borrowing is $926 for a total obligation of $26,502. ≠0% leasing offer is only available on select new models to qualified customers on approved credit. Representative Le Example: Lease offer available on approved on the new 2018 Soul LX time AT (SO552J) a sellingof price of $21,902 is basedvary on a by totalmodel number of 208 payments of $47from for 48the months at 1.9% with $0 security deposit, $2,050 down payment and firstassistance payment due lease inception. on Offer includes obligation $9,857 with the option purchase the end of the erwise specified). Special offer on credit 2018(OAC), Soul EV includes a limited vehiclewith discount $2,000 - Discounts and trimweekly and are deducted negotiated selling price before taxes. °Unlimited roadside is at only applicable 2017 and$1,000 2018Bonus. modelsTotal andlease onward. Forismore information ontoour 5-yearatwarranty for $10,065. Lease has 16,000 km/yr allowance (other packages available and $0.12/km for excess kilometres). «Cash Purchase Price for the new 2018 Sorento LX Turbo (SR75DJ)/2018 Forte LX MT (FO541J) is $30,102/$13,652 and includes $5,000/$3,500 cash discount. Cash discount varies by model and trim and is deducted from the negotiated selling price before taxes. ‡Model shown Manufacturer coverage, visit kia.ca or call us at 1-877-542-2886. Kia is a trademark of Kia Motors Corporation gested Retail Price for 2018 Sorento SX Turbo AWD (SR751J)/2018 Forte SX AT (FO747J)/2018 Sportage SX Turbo AWD (SP757J)/2018 Soul SX Turbo Tech (SO85DJ) is $42,495/$27,295/$39,595/$29,995. ∑None of the features we describe are intended to replace the driver’s responsibility to exercise due care while driving and are not a substitute for safe driving practices. Some features may have technol limitations. For additional information regarding the various features, including their limitations and restrictions, please refer to your vehicle’s Owner’s Manual. ΩCompatible smartphone required. Data rates may apply, please check with your wireless service provider. Apple, the Apple logo, CarPlay, and iPhone are trademarks of Apple Inc., registered in the US and other countries. App Store is a service m


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an electric motor and battery that can be connected into the power grid to charge, but also has the support of an internal combustion engine. Affordability: Consumers can expect to pay more for electric and hybrid vehicles than gaspowered vehicles. But as demand increases, costs may drop. An electric car will save you money in the long run and is lower-maintenance to boot. There’s no oil change, the brakes last almost forever (if you use regenerative braking), and spark plugs, clutches and distributor caps are vestiges of the past. B.C. is a leader on the electric vehicle front, because of the efforts of its dealers, boasting the highest sales of electric vehicles per capita in the country, and one of the most extensive charging networks in Canada. The Clean Energy Vehicle for BC (CEVforBC™), British Columbia’s Point of Sale Incentive Program is designed to make clean energy vehicles (CEV’s) more affordable for British Columbians. Only new cars are eligible for the rebate — and have an initial maximum point of sale incentive of $5,000. Locally, you can find over 30 different models and vehicles that are available for the $5,000 incentive. Environmental savings: Electric cars produce no emissions from the tailpipe and reduce dependency on oil-based fuels. Furthermore, EVs will not need oil changes or emissions checks that traditional vehicles require, further saving resources. Fill-ups: EVs can be charged at home using personal charging kits or at charging stations in the neighborhood. Charge times will depend on the size of the vehicle and its battery. Charging at home is the least expensive way of charging your electric vehicle. On average, the cost to charge your electric car at a public fast-charging station (DCFC) is $10 an hour (billed by the minute, therefore 20 minutes = $3.33). It will cost you much less to charge your EV at your residential level 2 charging station. EVs cost as little as $320 a year to fuel. When compared to $2,400 for a gasoline vehicle*, (typical BC gas prices and average driving assumptions) those are significant cost savings. Short trips: Individuals who travel 80 miles or less per day may find pure electric vehicles advantageous. Those who have to go further should consider hybrids that offer greater range.

However, Tesla, Chevy and Nissan EVs have recently moved beyond the 200-mile range before requiring a charge. Charging stations: A quick review of pluginbc.ca/ revealed that there are more than eleven charging stations available in Langley alone — everywhere from Costco and Willowbrook to many of the banks and car dealerships. The EV infrastructure in B.C. is some of the best in Canada. There are now close to 1,000 Level 2 charging stations and 30 BC Hydro-installed DC Fast Chargers across B.C. with plans for many more to be instituted in the next few years.

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Mobility guides everything we do. We’re logies to transform cars from mere driving tners. Together the journey is more confident, xciting. Whether it’s cars that share the task u, or highways that charge your EV as you go e very near future. And it’s a future already e Nissan you drive today.

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Offers available from March 1, 2018 – April 2, 2018. ^Payments cannot be made on a weekly basis, for advertising purposes only. Representative monthly lease offer based on a new 2018 Qashqai S FWD MT at 2.9% lease APR for 39 months equals monthly payments of $236 with $2,295 down payment, and $0 security deposit. Lease based on a maximum of 20,000 km/year with excess charged at $0.10/km. Total lease obligation is $11,495 and PDE levy ($0) where applicable, applicable (all(AA10). which may includes vary byFreight region), rebate and dealer participation where applicable included.rebate License, registration, insurance and applicable areandextra. Retailers Lease Cash Freight of $500 is included in thecharges advertised$1,950, offer. Certainair-conditioning conditions apply. Models shown $32,273 selling price for a new 2018 Qashqaifees SL AWD All Pricing and PDEmanufacturer’s charges ($1,795/$1,600/$1,950/$1,795) air-conditioning levy ($100), applicable fees, tire tax,are manufacturer’s and dealer participation where applicable. License, registration,taxes insurance applicable taxes are are extra.free Offersto areset available on approved credit through Nissan Canada Financeorder/trade for a limited time, may be change without notice and cannot be combined with any Electric other offersVehicle except stackable tradingProgram dollars. Vehicles and accessories are for illustration purposes only. See price your participating Nissan is dealer complete details. Certain conditions apply. ©2018 Nissan Canada Inc. individual prices. Dealer may necessary. $4,348 British-Colombia Incentive (EVIP) rebate (deducted from the selling after taxes) onlyfor available to BC residents on the purchase of select new eligible models, when registered and delivered between

June 1, 2018 and July 3, 2018. Visit https://www.cevforbc.ca/clean-energy-vehicle-program for more details.Vehicles and accessories are for illustration purposes only. See dealer for complete details. ©2017 Nissan Canada Inc.


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autoknow

Your journey starts here.

THE RAINBOW EUCALYPTUS SHEDS ITS BARK TO REVEAL ITS TRUE COLORS.

Maui’s Road to Hana is a highway in heaven

83 kilometres 56 one-lane bridges 617 turns

BY JEFF MELNYCHUK

More curves than a Hula girl,” brags the blue short-sleeved T-shirt. With 617 twists, bends, switchbacks and “oh-mygod” comments covering 83 kilometres of road, no kidding. “There’s no whining, no crying and no bellyaching.” The tongue-in-cheek article of upper-body apparel makes more sense once you’ve braved the route to the oasis of Hana from the hippie-surfer-dude beach town of Paia (Pie-EE-ah) on Maui’s northeast coast. It might only be 83 kilometres to Hana from Paia, but its two hours of travel time, minimum, without stopping for any of the countless roadside natural attractions along the way. “Keep arms and legs inside vehicle.” Excuse me? Is this a ride through Jurassic Park? No, even if there is a real honest-to-goodness rainforest, but trees and rock cuts are

close enough to deliver serious injury to dangling limbs. Just to put things in perspective, there are spectacular driving routes everywhere, but few will challenge your ability to control a motor vehicle while looking at everything else but the road, have you trust that other distracted and green tourists know what they’re doing, too, and teach you to pull over when the locals ride your bumper and honk for you to get out of the way. Few roads will completely and utterly physically wear you out. And few are honoured by T-shirts - the great American tribute - that remind you of the experience with sage advice well after the fact. “Persons with back, neck, knee and heart problems should not experience this attraction.” The T-shirt reads like a warning for an amusementpark ride, but the danger is no joke. One wrong move and it’s head-on into an oncoming vehicle, or worse. And because the winding road is dangling off the coastline’s steep cliffs, there’s the potential for a landslide. The drive, as scenic as it is, is not to be taken lightly. The speed limit is less than 30 mph (50 km-h) in

most places and grinds down to 10 (16 tree trunks (rainbow eucalyptus) with km-h) for corners. There are 56 one-lane absolutely no bark, waterfalls cascading bridges along the way (and 56 on the way from 30 metres above and rock cuts that back), seemingly seem so close as to strategically placed scrape the mirrors. on blind curves, And after all this, each with nothing the quiet town of but a rock wall Hana located on on one side, a Maui’s eastern shore steep cliff on the is tucked away like other and falling an undiscovered but stones just in highly polished jewel. case there’s not At the beginning of enough danger to the trip, 83 kilometres make you wonder away, Paia is jammed if it’s not too late with tourists, coffee to turn back . . . shops, the popular if only there was Paia Inn and one someplace to turn of the best pizza around. Still, for joints to ever grace MANY OF THE ONE-LANE BRIDGES ARE LOCATED anyone who loves a main drag (called ON BLIND CORNERS. SLOW AND CAREFUL IS THE a great road trip, WAY TO PROCEED. Flatbread). Hana is the road to Hana is so rural it’s difficult pure heaven, especially when a couple to tell where the town begins and where of thousand feet of elevation change is it ends. A small, quiet beach with vacant randomly dialled in for good measure. picnic tables and huge shade trees is a “Safety harness required at all times.” place to turn off the brain for a while and Thanks for the tip. The T-shirt should serves to recharge you, both physically read “Convertible top must be down at and mentally, for the return trip, unless all times.” Our faithful road companion you plan to stay in Hana for the night . . was a Jeep Wrangler Unlimited with . or forever, which would be the obvious the assorted flaps, plastic windows and choice. In between the two towns, it’s 617 collapsible tent-like garb tucked away to turns, 56 bridges, 83 kilometres and one reveal the sky above filled with amazing wild ride. “The ultimate road trip.” This is scenery. There are strange orange-swirl one T-shirt that fits.

QUAINT ROADSIDE FRUIT AND BEVERAGE STANDS KEEPS YOU FUELED UP. THERE ARE NO GAS STATIONS ON THE ROAD TO HANA.


PLEASE READ THE FINE PRINT: Offers valid until July 3, 2018. See toyota.ca for complete details. In the event of any discrepancy or inconsistency between Toyota prices, rates and/or other information contained on www.getyourtoyota.ca and that contained on toyota.ca, the latter shall prevail. Errors and omissions excepted. 1. Lease example: 2018 Tundra 4x4 UM5F1T-A with a vehicle price of $41,730 includes $1,940 freight/PDI and fees leased at 0.49% over 48 months with $0 down payment, equals 208 weekly payments of $109 with a total lease obligation of $22,607. Applicable taxes are extra. Lease 48 mos. based on 80,000 km, excess km charge is $0.15. 2. Up to $4,000 in incentives for cash customers available on select 2018 Tundra 4x4 models and cannot be combined with advertised lease offers. Applicable taxes are extra. Incentives for cash customer offers may not be combined with Toyota Financial Services (TFS) lease or finance rates. Vehicle must be purchased, registered and delivered by July 3, 2018. Cash incentives include taxes and are applied after taxes have been charged on the full amount of the negotiated price. See toyota.ca for complete details on all customer incentives. 3. Lease example: 2018 Tacoma 4x4 DZ5BNT-B MSRP is $41,825 and includes $1,940 freight/PDI and fees leased at 4.99% over 60 months with $4,050 down payment, equals 260 weekly payments of $98 with a total lease obligation of $29,458. Applicable taxes are extra. Lease 60 mos. based on 100,000 km, excess km charge is $.10. 4. Finance example: 3.49% finance for 36 months, upon credit approval, available on 2018 Tacoma. Applicable taxes are extra. 5. Lease example: 2018 Highlander LE FWD ZZRFHT-A, MSRP is $38,390 and includes $1,940 freight/PDI and fees. Lease example: 4.99% Lease APR over 60 months with $3,975 down payment equals 260 weekly payments of $99. Total lease obligation is $29,638. Lease 60 mos based on 100,000 km, excess km charge is $.15. Down payment, first weekly payment and security deposit plus applicable taxes are due at lease inception. A security deposit is not required on approval of credit. Offer valid until July 3, 2018. 6. Finance example: 3.99% finance for 36 months, upon credit approval, available on 2018 HIghlander. Applicable taxes are extra. 7. Weekly lease offers available through Toyota Financial Services (TFS) on approved credit to qualified retail lease customers of new and demonstrator Toyota vehicles. Down payment and first weekly payment due at lease inception and next weekly payment due approximately 7 days later and weekly thereafter throughout the term. * Toyota Safety Sense™ (TSS) - Drivers should always be responsible for their own safe driving. Please always pay attention to your surroundings and drive safely. Depending on the conditions of roads, vehicles, weather, etc., the TSS systems may not work as intended. The TSS systems are available on most 2018 models. Please see toyota.ca, your local Toyota Dealer or Owner’s Manual for details. ®Aeroplan miles: Miles offer valid on vehicles purchased/leased, registered and delivered between June 1 - July 3, 2018. Customers must be an Aeroplan Member prior to the completion of the transaction. Offers valid from June 1 - July 3, 2018, are not retroactive and apply only to new models. Toyota vehicle must be purchased, registered and delivered between June 1 - 31, 2018. Offer subject to change without notice. Some conditions apply. See Toyota.ca/aeroplan or your Dealer for details. ®Aeroplan and the Aeroplan logo are registered trademarks of Aimia Canada Inc. Visit your Toyota Dealer or www.getyourtoyota.ca for more details. Some conditions apply; offers are time limited and may change without notice. Dealer may lease/sell for less. Each specific model may not be available at each dealer at all times; factory order or dealer trade may be necessary.

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TUNDRA IN INCENTIVES FOR CASH CUSTOMERS ON SELECT 4X4 MODELS 2

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Your Dealer may charge additional fees for documentation,administration and other products such as undercoat, which range from $0 to $998. Charges vary by Dealer. See your Toyota dealer for complete details.

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As GM’s fifth design boss in nearly 100 years, he was a quiet man who let his work do all the talking BY STEVE REIVE WWW.WHEELBASEMEDIA.COM

In the world of automotive design, where each crease has a meaning and every crevice has a story, Wayne Cherry was a wiggle in a world of straight lines. In an era of pop-star obsessions over designers and their creations, General Motors’ former North American design boss was the anomaly. He was a Midwestern boy with a global outlook; a soft-spoken executive whose artwork spoke volumes. Not extravagant like GM’s former product czar Robert Lutz. Not a cult figure like Ford design whiz J Mays. And definitely not a conversation piece the way BMW designer Chris Bangle has been. Cherry always preferred the shadows. He let his vehicles take the spotlight. “I’m probably biased, but I think that design is terribly important,” he once told The Car Connection, an automotive Web site. “But we (designers) shouldn’t get in the way.” In 42 years at GM, the last dozen years as the leading designer, Cherry always avoided being in the way. But his products shook the landscape. The roll call of concepts and innovative designs that were created on his watch reads like a list of automotive all-stars. The Chevrolet SSR. The Pontiac Solstice. Cadillacs. Chevy trucks. And Hummers. Under Cherry’s direction, GM revealed more than 35 concept cars and trucks around the world, more than any other automaker in such a brief period. An award-winning designer, Cherry, now retired and in his late 70s, is considered by many as the leader of a design renaissance at GM. And all of it occurred during some of the most challenging times, financially, for the automaker. Born in Indianapolis, Ind., Cherry began his career in 1962 in GM’s advanced design studios

ILLUSTRATION BY GREG PERRY

after graduating from the Art Center College of Design in Los Angeles, Calif. Three years later, after helping create the groundbreaking 1966 Oldsmobile Toronado and the first-generation Chevrolet Camaro - two cars that would become cult classics - he transferred to Vauxhall Motors in Luton, England. It was considered a “temporary” assignment. He returned to the United States . . . 26 years later. During his time in Europe, Cherry climbed the corporate ladder, leading the design direction for Vauxhall and Opel. He established a new identity for European cars and trucks and would help bring GM Europe to No. 1 in overall sales through vehicles like the Corsa, Vectra and Omega, to name a few. Cherry returned to North America in 1991 and was named GM’s new design boss a year later. As just the fifth design boss in nearly 100 years of GM history, Cherry quickly moulded, shaped, sculpted and stamped the automaker’s product line. Usually soft-spoken and rarely outgoing, a one-liner was just that with Cherry . . . a one-liner. He wasn’t flashy. And, mostly, he wasn’t forceful. Even with GM struggling over money woes, he had work to do and his designs said plenty. “Frankly, we had to rebuild an awful lot of bridges (in the early 1990s),” he told The Car Connection. “For a number of years, all advanced design operations had to stop. A lot of our advanced work wasn’t focused on product.” Under Cherry’s leadership, it found life. In America, his first vehicles were the 1997 Chevrolet Corvette and

AT THE TIME, FORD’S J MAYS SAID THAT THE CADILLAC SIXTEEN WAS THE BEST PIECE OF WORK TO COME OUT OF GENERAL MOTORS SINCE THE DAYS OF BILL MITCHELL IN THE 1960S. IT WAS JUST ONE OF WAYNE CHERRY’S DESIGNS.

the Impala SS. But the real renaissance took shape with the new direction at Cadillac. Pushed aside by imports and forgotten in the automotive landscape, Cherry helped bring Cadillac back to prominence with a set of angular lines and a defined style. He found his greatest success with the CTS and the Escalade and his Cadillac Sixteen ultra-luxury concept car was characterized as “breathtaking” by the automotive press. There were hits, but there were also some misses. Cherry was responsible for the Hummer H2 as well as the Cadillac SRX. But he was also responsible for the 2001 Pontiac Aztek, which is still the butt THE CADILLAC SIXTEEN WAS MORE of many jokes. Near THAN JUST A CONCEPT. AS A LIVING the end, Cherry AND BREATHING PROTOTYPE, IT WAS had an influence on LIKELY THE RIGHT 16-CYLINDER CAR GM’s “AUTOnomy” AT THE WRONG TIME THAT MANY THOUGHT GM WOULD ACTUALLY PUT high-tech platform, as well as the design INTO PRODUCTION. NO DOUBT WAYNE CHERRY WISHED IT WOULD HAVE. direction of the Solstice roadster. He also thought trucks shouldn’t get the short shrift, telling a reporter once that “trucks deserve design, too.” But his influence on advanced computer design and hiring practices was perhaps even more profound. He encouraged interactive, plasma-screen reviews of products in two- and three-dimensional models. And he hired from other companies, taking in talent from Chrysler, Renault, Audi and Fiat, a practise not common at GM in the past. Cherry retired on Jan. 1, 2004, handing over the design reigns to Ed Welburn, an executive previously in charge of body-on-frame architectures for GM Design. But Cherry will not soon be forgotten. People still ogle his Cadillac Sixteen concept. Ford’s J Mays even called it “the best damn piece of work to come out of GM styling since (former GM design boss) Bill Mitchell’s days.”


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60 month lease, APR 4.99%, DP $4050, TP $29458 DZ5BNTA

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Used vehicle prices include do not include $498 documentation fee or applicable taxes. Advertised prices are net of all available rebates. All offers are subject to availability, change or withdrawal without notice at the manufacturer’s discretion. Images shown may vary slightly from actual vehicles for sale.

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today's drive - June 2018  

i20180618121720312.pdf

today's drive - June 2018  

i20180618121720312.pdf