Invermere Valley Echo, February 11, 2015

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The Invermere

ALLEY CHO 11th y r a u r b Fe 2015

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One couple’s lasting hot springs love

MULTIMEDIA MAVERICK

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BERNIE RAVEN CHRIS RAVEN 1-866-598-7415 TEAMRAVEN.CA Offices in Panorama, Invermere & Fairmont

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Study reveals habits of East Kootenay teens

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Matthew Chapman was recently presented with the Community Literacy Award from the Columbia Basin Alliance for Literacy in recognition of his innovative use of multimedia to motivate literacy learning in local schools. See page 8 for details.

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Pond hockey tournament selected for promotional film DAN WALTON dan@invermerevalleyecho.com A couple of international hockey businesses were scouting Canada for the perfect backdrop to complement an upcoming promotion, and the Columbia Valley Rockies Pond Hockey Tournament on Lake Windermere won their consideration. “Invermere was the perfect mix of a beautiful location with a great community around it,” said Alex Toul, founder of the France-based Hockey Community, an online network for hockey players of every skill level. “Here you can find much nicer accommodation, as opposed to what you can find in Banff or Lake Louise, for an affordable price, which was key.” The fourth annual hockey tournament took place between Friday, January 30th and Sunday, February 1st. Mr. Toul, along with his five colleagues, formed a team to take part — and

many Canadian teams For their trip to the valstruggled to keep up. But ley, Hockey Community their purpose wasn’t to teamed with Olexo — a win the tournament; inhockey equipment manstead, it was to capture ufacturer from France. its sense of camaraderie. Olexo makes innovative “What you guys have is products to drive down the purest and best part the cost of playing hockof hockey,” Mr. Toul said. ey, and is about to launch “It’s friendship, it’s local, two new products: a verand it’s a lot of fun.” satile net that can arrange Ice hockey’s most imtargets in the absence of portant resource is scarce a goalie, and kids’ skates in France, where he said Hockey Community that can adjust in size for that each rink must cater team players wait patiently growing feet. for their turn to play in the to millions of people. “You can make hockey “I started playing when Rockies Pond Hockey Tour- more accessible through I was nine years old. It nament on January 31st. greater products,” Mr. PHOTO BY DAN WALTON Toul said. was so hard to find any ice time.” The two companies leverage each othHockey Community has so far garnered er’s strengths to promote their brands, 50,000 members who can connect with as well as the game. other players around the world as well “They make products and we make as review stats and tournament info. The software,” Mr. Toul said. “We believe site is www.hockey-community.com. that hockey can be made more accessi-

ble by sharing great stories.” In order to tell their story, a production company was hired to meet Hockey Community and Olexo in Invermere for the pond hockey tournamnet, where the two brands were in their element. “We chose Invermere because the lake looks so big and so beautiful, and the community we found around Invermere was so strong,” said Mr. Toul. “The crew organizing the hockey tournament was so willing to help us get what we needed.” He said that the tournament organizers offered the use of their Bobcats, and arranged for local kids to take part in the video shoot for Olexo. Alex said the footage taken in Invermere will need up to two months for post-production, and will then be posted to their Facebook page — The Hockey Community. And hockey players wanting to connect can download their software for free through the Apple and Android app stores.

Hat lily Concert at Copper point resort saturday February 28th

artist Call-out for tour of the arts deadline March 21st What does ART mean to you? Call for more info 250.342.4423 Visit columbiavalleyarts.com for our current events calendar, or call 250-342-4423.

Happy BirtHday to pynelogs!

1914 - 2014

Celebrating 100 years


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