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As part of the Kids Rail Jam for competitors under 10, snowboarder Kayden Menard was one of the younger tricksters in Spring Shakedown 5 at Fairmont Hot Springs Resort on Sunday, March 23rd. PHOTO BY LAURA PENNEY
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For more photos from this event, see page A17.
Dangerous driving trial concludes
New No Frills store bringing competition to Columbia Valley grocery market DAN WALTON dan@invermerevalleyecho.com Invermere’s grocery market will be expanding with Joe’s No Frills preparing to open shop in May between the Arrowhead Brewing Company and the entrance to the Eagle Ranch Resort. “[Parent company] Loblaws did their research and decided that economically, the Columbia Valley was a good place to do business,” said Columbia Valley Chamber of Commerce executive director Susan Clovechok. “Those types of businesses do their homework.” In the past, Invermere has supported three grocery stores, although each store operated at a smaller scale, said Invermere mayor Gerry Taft. “When I was a child, what is now Vil-
lage Arts was a grocery store, as well as The Book Bar, and the Red Apple was also a grocery store, an IGA,” he said. Mr. Taft said that the new store will increase the level of competition for grocers in Invermere, but expects three stores to reduce the amount of money
Those types of businesses do their homework.
SUSAN CLOVECHOK COLUMBIA VALLEY CHAMBER OF COMMERCE
spent out of town for groceries. “All the car dealerships are in the same place for a reason,” Ms. Clovechok added. “This may attract more shoppers from other communities.”
VJ (Butch) Bishop Owner/Operator 4846 Holland Creek Ridge Rd. Invermere, BC V0A 1K0
No Frills will offer customers a different focus as a food supplier, she said, citing its name as an example of its selling point. “Our No Frills stores Joe’s No Frills is nearing completion of its construction on Arare committed to meet- row Road near Invermere. The new grocery store is a subsidiary of PHOTO BY DAN WALTON ing the needs Loblaws and is slated to open in May. of customers and this includes offering low prices to No Frills store in Invermere will be fresh, the communities we serve,” No Frills bright and uncluttered with easy-to-navvice-president Marlin Krieger said in igate aisles, multiple checkouts and acan email to the Valley Echo. “The new cessible parking.” See A4
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