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February 5, 2014
▼ SNOW CROSS
Inside
Ireland steps on podium at Nor Am race
Robbie Burns was warmly remembered in a style that’s steeped in tradition. ...............................
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Kelowna Wine Country Half Marathon returns Sept. 6 with run through some of the Central Okanagan’s most scenic countryside. ...............................
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Flyers ■ 2% Realty ■ Case Furniture ■ Edo Japan ■ Fabricland ■ Home Depot ■ Peoples Drug Mart ■ Ricky & Friend ■ Sprott Shaw ■ Staples
Ned Ireland’s busy winter on the Nor Am ski cross circuit continues this weekend with an event in Colorado, followed by trips to the Eastern U.S. and Canada. Ireland, 19, is currently third overall in the season standings, and second among Canadian racers. The former Big White Racer is coming off a recent podium finish at a Nor Am Cup race at Panorama Ski Resort, near Invermere in the Kootenays. Ireland, from Okanagan Centre, took third spot in the event behind American Robert Mahre and Ontario’s Kevin MacDonald. The Nor Am tour is the springboard to the World Cup circuit where Kelowna’s Kelsey Serwa and Lake Country’s Ian Deans currently compete.
Ireland fore ran the World Cup in early December at Nakiska after earning an invite to the race, as he was just short in qualifying points. He also came second in the pro division at the Western Open Ski Cross series race at Big White. Ireland is a former Big White Racer, and is currently studying at UBC Okanagan enrolled in the human kinetics program. He is training this week in preparation for upcoming races this weekend in Colorado.
Readers of Black Press BC South community newspapers reaching from Salmon Arm to Penticton, will have a chance to win a cool $1,000 for completing an online survey that will help local businesses better understand customers in their community. Black Press has partnered with respected research company Pulse Research to bring the Pulse of BC South survey to readers, which looks at the shopping plans and priorities of our readers and their
media reading habits. Reader answers will help gauge the current consumer climate to help local businesses craft new and better ways to serve their clients and customers. Responses will be kept confidential; reader contact information will only be gathered in order to enter the name into a prize draw for one of three, $1,000 cash prizes to be given away across the Black Press BC South region. The online survey will take about 35 to 40 min-
Ned Ireland
CONTRIBUTED
OKANAGAN CENTRE’S Ned Ireland leads Nico Monfort of the U.S. during a Nor Am ski cross race held
recently at Panorama Ski Resort near Invermere, B.C.
Survey gauges Pulse of BC South communities
utes, erasing the need for readers to spend long periods of time on the phone answering questions. “We are very excited to be part of this invalu-
able survey that looks at our readers shopping plans for the upcoming year,” says Black Press BC South president Bruce McAuliffe. “I am confident that gathering
this information, will no doubt benefit both our readers and local businesses in all of our communities” The Pulse Research survey has already been successful for businesses. In fact, one client took the results of the research to the bank and was able to secure a loan to expand their business, on the strength of the research. Among the benefits of the study is allowing businesses to identify niche areas of their business, including show-
ing potential areas for growth or expansion. Pulse Research was founded in 1985 to provide publishing clients with research-based advertising sales and marketing programs designed to get results. They are able to deliver insight to businesses who are currently faced with an ever-changing mix of products and services, including web, niche, special sections and deals. Complete the survey at www.pulseresearch. com/bcsouth and to enter the prize draws.