October 31, 2013

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THE FREE PRESS Thursday, October 31, 2013

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The Free Press drivewayBC.ca |

Welcome to the driver’s seat

…they can be rugged on a work site and luxurious for all occupants.

Visit the RAM trucks photo gallery at drivewayBC.ca

A big part of the RAM brand success has been built on the sturdy and macho exterior styling.

ZACK SPENCER

Question

Rounding up and riding the RAM range 2014 RAM Roundup The full-size truck market is big business for automakers and a big deal for the businesses and people who depend on them. For almost five decades the Ford F-150 has been the best selling truck, with little chance they will lose that crown in the near future. What has been happening, over the last few years, is a strong shift from General Motors to RAM in terms of establishing the second best selling truck brand. The rise in RAM popularity can be traced back to a few key changes over the last several years, from muscular styling to class-leading interiors, a refined ride, plus engine and

transmission advancements. While GM was selling the same trucks year after year, RAM moved forward and has been rewarded handsomely. GM too has recently released all-new Chevrolet Silverado and GMC Sierra trucks but the initial sales response has been rather lacklustre. I drove the 2014 RAM model range recently, on a beautiful fall day, just outside of Toronto. The “RAM Roundup” was a great opportunity to get my hands on these new trucks well before they arrive at BC dealerships. Looks A big part of the RAM brand success has been built on the sturdy

air suspension that can and macho exterior stylbe lowered for easier ing. Front and centre is a entry into the RAM or grille that was enlarged, loading into the bed. but better integrated, Plus this system autofor the 2013 model year. matically lowers over Depending on the trim 100km/h to also reduce the grille finish can be drag. At chrome, painted or with It takes dynamite aerodynamic lower speeds and for offa different insert. This road duties, the air susfeature is one RAM own- to get a loyal truck pension can be raised for ers love so, in this case, owner to change better ground clearance. larger is better. Behind brands but RAM Having had a chance to the grille are “active has done a good drive several RAM trucks shutters” that close at with this feature I notice higher speeds to help job of blasting the the already smooth ride send the wind around competition. is even better and the the vehicle to improve Zack Spencer cabin is further insulated aerodynamic efficiency. from vibration. The same idea was also The RAM heavy duty can behind the longer side also be equipped with an step, which helps reduce air suspension but this is buffeting down the side limited to the rear. This helps level the of the trucks. load in the bed for better handling and While RAM does not have the clever towing. tailgate stepladder that Ford introduced Inside In the past trucks were typiseveral years ago, they did update cally used for work. Today, trucks have the bed of this truck slightly. The sides grown in popularity because they can of the bed can be equipped with an be rugged on a work site and luxurious integrated RAMBox storage system. for all occupants. Having driven the For 2013 this feature was integrated, Ford and new GM trucks recently, I can along with the tailgate to lock and easily say that RAM still has the lead unlock with the vehicles key fob. This is in interior design and finish with the especially handy for tradespeople that Chevrolet and GMC right behind. need to lock tools in their bed. One option that I find fascinating, and would seriously consider, is the $1500 continued on next page

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Don’t be a Deer in the Headlights... We can put your advertising into HIGH GEAR! Contact Nicole Obre - Advertising Consultant Phone: 250-423-4666 Email: advertising@thefreepress.ca

OF THE WEEK:

What’s your dream car or truck? What is it that appeals to you about the car? Go to drivewayBC.ca to submit your answer and enter to win a $100 Safeway gift card Feel free to post a photo if you have one.

Safety Tip: As we set our clocks back an hour this Saturday night for the end of Daylight Savings Time, please take extra care as the time change can affect the quality of our driving – poorer concentration, alertness behind the wheel and slower reaction time.

Find more online at

drivewayBC.ca


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October 31, 2013 by Black Press Media Group - Issuu