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A special supplement of

Cover Photo: Brenda Hala’s Photography

Professional photos provided by Brenda Hala’s Photography







Sheridan Clemson Christina Vinters

Elise Allan Jennifer Harry

Leanne Rutley

Tracy Knight

Proudly committed to our community for over 35 years. Bringing a wealth of knowledge and expertise, our team of lawyers can assist you with your family matters, business law, litigation issues, commercial and residential purchases, wills and estates and insolvency issues. Nixon Wenger is dedicated to providing our clients with exceptional service and satisfaction. Book your appointment today.

Tel: 250-542-5353 • Tf: 1-800-243-5353 •

Women in Business

2013 Cover Girls

Sunday, May 26, 2013 - The Morning Star Z3

Laurie, Pippa & Linda With over 21 years of design experience, Pippa Laurie & Linda warmly welcome you to Designers Gallery. They are pleased to offer Canadian made solid wood furniture, sofa’s, loveseats & chairs, mattresses, office furniture, entertainment units, bedding & home accessories. Something to fit every budget. They also specialize in blinds & draperies offering exceptional discounts. They are a team who enjoy their work and pride themselves in customer service, with happy clients throughout the valley. Come in and see their lovely showroom or book a free in-home consultation for design advice. Have a look at their informative website or visit them on facebook. They are active women who enjoy the Okanagan lifestyle. Supporting the NOCLS Charity events each year keeps Pippa very busy. She has been the highest fundraiser since 1999. She is also a member of Kalamalka Rotary and a director of the Vernon Community Foundation.

Designers Gallery #304 2520 53rd Ave Vernon, B.C. • 250-542-5955

Toby Dansereau Cover Photo: Brenda Hala’s Photography

On the Cover of Business Women of the North Okanagan From Left to Right: Maureen Krause - Krause Jewellers Vikki - Deans Taylor Shop Diana Delaney - Delaney Properties Phebe-Jane Poole - PJ Poole & Associates Lorelei Fiset - Pinnacle Communications Charlene Deuling - Expressions of Time Laurie Thomas - Morgan’s Glass

Toby Dansereau is co owner and operator of Vernon’s newest liquor store, The East Side Liquor Company. Toby has been a resident and has worked in the service industry in Vernon for over 20 years while raising her two children, Taylor and Garrett. Although new to business, Toby is no stranger to the importance of great service. The management and staff of the East Side Liquor Company work as a team to offer excellent customer service while providing a unique shopping experience. Whether you’re looking for Cold Beer, Wine and Spirits or just browsing the selection of gift ware and gift baskets that can be custom made for any occasion, the East Side has something for everyone. Toby along with her fiancé, Rick Reichelt would like to invite you to come in and explore the international selection of wine and spirits as well as the boutique wines of British Columbia. You can select a case of craft beer or you could even try a cold single beer from the selection of over a hundred from around the world. Come in and experience what the East Side Liquor Company has to offer you.

Conveniently Located (On the Corner of 27th St. & 43rd Ave.) 4209 27th Street • Open 7 days a week 9am - 11pm

We Care offers home health care services in Vernon, Salmon Arm, Kamloops Cranbrook, and surrounding area communities. We offer services for all ages and health situations. Whether it’s an hour a week or 24/7 home support, we provide services to exceed your expectations.

Sareena Nickoli

We Care Home Health Services is the only accredited agency in the North Okanagan and the 2012 recipient for Best Professional Service award from the Business Excellence Awards.


3907 - 27th Street 250-542-9717

SALMON ARM 810 - 10th Street SW 250-832-0393


101 - 635 Victoria Street 250-851-2911


Unit 201, 13 -14th Ave S 250-426-9066

24 HOUR SERVICE • • Call for a free in-home needs assessment


250-549-3121 5401 Anderson Way

Sareena has been a part of the family business for 12 years and looks after the Purchasing & Marketing/Advertising for City Furniture. She holds a Business Degree & an Interior Design Certificate. Sareena attends furniture shows world wide including buying trips to China & a trip to Italy for a factory tour of Natuzzi Furniture. Sareena designed & merchandised City Furniture on Anderson Way & is constantly bringing in the latest styles in furniture, appliances, mattresses, electronics & accessories! Her goal is to bring the Big City trends in furniture & design right here to Vernon! Community involvement is very important to Sareena. She has sat on many different boards including DVA & Okanagan College Alumni, has helped out with organizations like the Queen Silver Star program, & was a caddy for the NOCLS golf tournament this year. She has organized three major Zumba® fundraisers for VJH Foundation & is currently working on her fourth Zumba® fundraiser to raise funds for the Habitat for Humanity Vernon Chapter. Sareena has been a fitness instructor since 1999 and now runs her own business “ZUMBA® with SAREENA!” & teaches classes at City Dance. She was selected by Zumba® Fitness in 2011 & specialized in Zumba® choreography for other instructors. She also finds time to teach a Real Ryde (bike) class at Excel Fitness once a week. Family is very important to Sareena. She has been married to her husband, Ryan for almost 12 years & works closely with her dad, sister & brother-in-law!

Z4 Sunday, May 26, 2013 - The Morning Star

Women in Business

Caroline Radics, CHS Committed to seeing businesses, families and individuals prosper, Caroline understands the importance of being an active part of the Vernon community. Over the past 15 years she’s enjoyed working on the boards of several organizations including the Greater Vernon Chamber of Commerce (second term as Director), the Executive for Vernon Women in Business and the Executive of the Downtown Vernon Association. Caroline is also very involved with financial planning boards such as Advocis and The Institute which promote professionalism in their industry. Specializing in both insurance and investments, Caroline enjoys helping others make the right choices for their financial futures. Caroline’s dedication to life, health, and wealth, as well as her charismatic personality help make her a preferred long-term professional for many.

Suite 200 - 3006 - 32nd Avenue, Vernon (across from the Vernon Museum & Archives)

250-308-7253 • 1-877-244-0255 *Mutual Funds available through Sterling Mutuals Inc. Insurance products provided by Caroline Radics, CHS.

Johane Andrews Johane Andrews is the first Functional Diagnostic Nutrition (FDN) Practitioner here in the Okanagan. What makes FDN unique is that it helps you discover the root cause of dis-ease. FDN uses Functional Lab Testing to seek out and identify healing opportunities by correcting imbalances in the hormonal, immune, digestive, and detoxification systems. By correlating your self-reported symptoms with the results of your lab tests, a personalized health building plan will be created specific to your results. Through a protocol encompassing diet, exercise, stress reduction, nutritional supplementation, and rest, you can work towards achieving optimal health and wellness with the guidance of Johane, your FDN practitioner. “We don’t Medicate, We Educate! We don’t Guess, We Test!”

Trim 'n Fit Fitness Studio 2203 18 Ave., Vernon


Laurie Thomas Laurie and her husband Glyn are the second generation owners of Morgan’s Glass. Family owned and operated since 1963. They continue to offer their customers honesty, reliability and quality workmanship. Laurie is also an active Director and Member of the Credit Committee for Sierra Mortgage Fund, assessing potential mortgage loans and assisting in recruiting new shareholders. Laurie and Glyn have two children, Kadyn, 14 and Emily 12. When Laurie is not seen at Morgan’s Glass, she is busy with soccer, baseball or just spending time with the people she loves. Morgan’s Glass specializes in residential, automotive and commercial glass applications. We are renovation specialists who can repair or replace anything glass related. We also handle standard and custom shower doors, railings, security and shading products. Morgan’s Glass believes that you should be comfortable in your home and with the people you deal with. We sell and install products that will do just that. Visit us in our showroom, on our website at or on Facebook. Family Owned & Operated Since 1963

4709-29th St. (by Village Green Centre)


is it really good for you?

Human kinetics student Carey Simpson finds answer not the same for men and women. Carey Simpson has found that not all things are equal when it comes to stretching. The fourth-year Human Kinetics student at UBC’s Okanagan School of Health and Exercise Carey Simpson inspects th Sciences has discovered there and calf muscle of an an e Achilles tendon are significant differences in atomical model . male versus female physiology when it comes to pre-exercise routines. “As a woman ages, Simpson finished a seven-month she could benefit more from stretching. study under Assoc. Prof. Jennifer Jakobi that investigated the effects of So studying the effects of life changstretching the calf muscle and Achil- es would be the next step for my reles tendon. The findings showed that search,” says Simpson. She hopes to connective tissue in women’s legs be- conduct follow-up studies while pursucomes looser with stretching, while the ing a master’s degree after graduating. The study on stretching was done muscles, fibres and tendons in men’s using 10 male and 10 female recrelegs were unchanged. ational athletes aged 19 to 30. ParticiThe trouble is that looser tendons pants performed a maximum toe point, can be a precursor to injury during exercise. The slack tissues do not respond followed by a two-minute static stretch to quick movement, pivots and stretch- which brought their toes toward their ing during such activities as running, shin, and then a final maximum toe volleyball, basketball, soccer and field point. Ultrasound was used to measure changes in the muscle fibres of the gassports. “Women after stretching, displayed trocnemius and Achilles tendon, othersignificant differences in tendon length wise known as the calf muscle. change. In men, there was no change,” Simpson presented her findings at says Simpson, of Kelowna. “Now some- the Research Rodeo during the Okanathing we thought was universal appears gan campus’s Celebrate Research beneficial to one sex but not the Week in March. Participants had other.” three minutes to deliver an oral presentation and sway a judging panel and audience. One of three winners in the undergraduate category, Simpson was also named the People’s Choice Winner. Stretching is one of the great unexplored areas of exercise sciences, says Simpson. While there are numerous valuable studies in such areas as cardiovascular and heart health, stretching has enjoyed little scientific investigation. “It’s exciting with the technd niques we’re developing in the ou as tr ul conducts an lab right now, says Simpson’s Carey Simpson calf of volunteer John Bocti. e advisor, Assoc. Prof. Jakobi. procedure on th “This has never been reported in mediMedical literature cal literature.” suggests that high levels of estrogen in The significance of the findings docgirls and young women can be linked to muscle and tendon tautness, says umenting sex differences could set a Simpson. She says much further study new course to understand performance is required, but it may be that younger in men and women, and the way athwomen could benefit from changing letes train, prepare and perform, says Jakobi. their stretching routine. Simpson plans to publish her reHowever, it could be a different story as women go through stages in life, as search and present an abstract at an inestrogen levels decrease significantly ternational health sciences conference with age. in Barcelona, Spain this summer.

to Make Your Start-Up Becoming a business owner is a goal for many women. Starting a business is seldom easy, but the process can be streamlined when a person knows the steps to take. For women who want to become ‘Janes’, there are certain steps to take to develop and launch a business. There are many resources that can help women and men start a company. Here is some of their guidance in doing so. • Find a mentor. There are organizations like SCORE and Women’s Business Centers that provide free resources online and locally for the prospective small business owner. Individuals also can connect with current business owners in the neighborhood and pick their brains about the best way to begin. • Write a business plan. This may seem like an intimidating part of starting a business, but getting thoughts written out in black and white can be a good organizational step. However, there’s no specific formula for a business plan. Listing the type of business, marketing ideas, competition, and financial data is a good place to start. Also, having a business plan in place may make it easier to secure a loan. • Secure funding. Businesses require start-up capital. Some small business owners have their own savings they’ll be devoting to the business, while others solicit investors. The majority of business developers apply for a business loan. This is where a business plan

Women in Business

Sunday, May 26, 2013 - The Morning Star Z5

a Success!

Shella Ledingham

can be an asset. Also, grants may be an option. According to the SBA, some business grants are available through state and local programs, nonprofit organizations and other groups. For example, some states provide grants for expanding child care centers, creating energy efficient technology and developing marketing campaigns for tourism. • Secure legal representation. There are certain business laws and employee laws that an individual will need to know to avoid fines and other legal recourse. Securing legal representation ahead of time can help prospective business owners navigate the legal system. • Budget and plan for marketing and advertising. It’s important to get the word out about the new business. While this can start with family and friends, eventually the efforts will have to go beyond. Think about community-based activities that can advertise the new business. Work with schools and community organizations if yours is a niche business for children or seniors. A Web site and newspaper advertising, both in print and online, can be a good starting point. Keep in mind that it can be a few years before small business owners start to realize a profit on their efforts. So don’t give up too easily and soon another successful “Jane” will be part of the economy.

Shella Ledingham is the owner operator of this quaint ladies clothing store. Located in a charming heritage home on Pottery Road

Maureen Krause Maureen Krause began her career as a jeweller in 1981 under the watchful eye of a master goldsmith, Ron Ennis. After completing the provincially accredited apprenticeship program, she continued to hone her skills as an accomplished jewellery maker and repair person. Her commitment to quality and close attention to detail ensures each and every task is completed with exacting precision. In 1988, Maureen, together with her husband Harry, established H.M. Krause Jewellers. Together, they have faithfully served the jewellery needs of their many devoted customers and have been voted Best Jeweller of the North Okanagan Finalist for 10 years. Besides a busy career, Maureen enjoys spending time with her daughter Stephanie (26) and sons Matthew (24) and Andrew (21). Maureen enjoys acrylic and water colour painting, downhill skiing and travel. Maureen invites all her friends and clients to enjoy the friendly, helpful service Krause Jewellers is known for. Their bright spacious show room is brimming with fine distinctive jewellery and many gift-giving ideas.

KRAUSE JEWELLERS 3001 - 31st Street, Vernon • 250-542-1911

Only a few minutes drive from the downtown core, the store is filled with fashions like Sandwich, Animale, Sympli, Eric Alexandre, Tribal, Jag, Not Your Daughter Jeans, Pure sweaters and a great selection of jewelry by artist Karyn Chopik. Store hours are Tuesdays, Wednesdays, Thursdays and Saturdays 10:30 - 5. Drop in; have a coffee and biscotti while you enjoy a quiet non-pressured shopping experience.

476 Pottery Rd., Vernon, BC 250.558.5159

Deb White & Sue Solymosi Introducing the first Lady of White House Mortgages, Deb White, and her Broker Assistant, Sue Solymosi. This team will help make your home purchase or refinance go as smooth as possible. If you have any mortgage questions, this is the team to ask. Combined they have over 19 years of experience in mortgage brokering. White House Mortgages was opened in January 2005 and has now grown to house 24 brokers in 7 locations. Currently White House mortgages ranks #16 in Canada out of 173 offices with Dominion Lending Centres. White House Mortgages Dominion Lending Centres, are strong community supporter’s. In 2012 Deb was awarded Best Community Service Effort of the Year Award by the Canadian Mortgage Awards. Get the White House Mortgage team on your side. They will help you save money by negotiating the best interest rate and terms possible. White House Mortgages has a broker ON CALL evenings and weekends for your convenience. If you are looking to refinance or renew your existing mortgage, purchase your dream home, invest in a rental property or just have questions, Call Deb and Sue and make White House Mortgages your first and final stop!!

White House Mortgages Each office individually owned and operated.

250-545-2202 #1 - 3009 - 43rd Avenue, Vernon

Z6 Sunday, May 26, 2013 - The Morning Star

Women in Business

Britney, Erin, Lani, Holly Noir Salon is excited to be the newest and only luxury salon in Vernon. As part of our mission we strive to offer our clients the highest care in customer service and quality products.

Britney Powell - Hair Stylist

We are proud to be an exclusive Bumble and Bumble salon caring the entire product line and continuing Lani Mcculloch - Hair Stylist/Eyelash Technician Holly DeLeenheer - Owner/Hair stylist/Eyelash Technician to educate about their products and techniques on a monthly basis. Erin Cosens - Eyelash Technician

We offer both eyelash extensions and full hair services, specializing in Aveda and Redken color. This group of talented women are ready to help you with any styling needs you may have. Come and visit us today for an experience of luxury.

250-549-1199 • 3011A 28 St., Vernon

Sandi Melnick Going Beyond Expectation To Serve You Better It’s not what we promise that sets us apart. It’s what we deliver. Being a service-first organization means that we take the time to understand your travel needs and what it takes to help you achieve that Flawless Business Trip or that Dream Vacation. With global reach and local, hands-on ownership we offer a level of personal service and accountability you won’t find anywhere else. To ensure the highest return on your investment we will research, customize and execute an effective travel plan with your goals in mind. While our role is to match up clients with travel products, it’s always your interests we represent. Our People At UNIGLOBE, we pride ourselves on having the highest quality travel professionals available. Client relationships and the people who maintain them are crucial to our success. We are confident that you’ll rave about our people. As travel professionals, we always strive to offer our clients the very best in service and support. What sets us apart from the rest, we build relationships with our clients, we anticipate their needs and we think of all of our clients as family. We, at UNIGLOBE Kalamalka Travel, welcome the opportunity to share our expertise and experience. “Without a Uniglobe Travel Professional you are on your own.”

300 - 3115 - 48th Avenue, Vernon

in the Andres Plaza next to Sweet Caroline’s Bakery

Kalamalka Travel


Ardel Weins The Secret of Life is to Enjoy the Passage of Time, and what better enjoyment for young and old than to have a hobby. It has been six years since my husband Bill and I have owned Vernon Hobby Centre on Kalamalka Lake Road. Regretfully Bill passed away in October 2012. Bill was a long time Remote Control Builder/Flyer and Railroader and very knowledgeable in his crafts. He loved his hobbies and for over thirty years he and I enjoyed many Flying Events and Railroad shows. His legacy lives on. Along with excellent staff, we continue to serve Vernon Hobbyists by stocking reputable brand products which include large selection of model and railway paints, N & HO scale model locomotives and rolling stock. Available also are landscaping materials, a full line of model glues, balsa and basswood and K&S metals. New stock arrives weekly such as Electric Radio control Airplanes, Cars, Boats, including parts and accessories. There is also a healthy variety of plastic models, kites, rockets and puzzles. For clock enthusiasts, a number of different clock faces and parts are available. Come visit Vernon Hobby Centre which offers many “Toys for Big Boys and Little Boys Dreams”

VERNON HOBBY CENTRE 1011 Kal Lake Road, Vernon

Tuesday thru Saturday • 10am to 5pm


A Passion For


Cara brady Morning Star Staff

She treasures family pictures going back to the 1800s, has a collection of 200 cameras, has hung out of an airplane to get the perfect photo, owns a thriving photography business and has a wall full of awards. Brenda Hala admits that she has a passion for photography. “I can remember my mother, grandmother and aunt always having cameras and taking photos at family events. I started taking pictures when I was 14 and got a 110 Kodak Instamatic camera. I still have it,” she said. “I loved thinking that I was taking pictures that someone would be able to enjoy and have pleasant memories about in years to come. I got my first 35 mm camera when I was 19 but I wasn’t thinking of photography as a career.” She has her sister to thank for suggesting she apply for a job at the place where she took her film to be developed. There was no opening the first time she asked but the next time she took film in, she was offered a job and found herself manager of a studio in Regina at age 19. It wasn’t long before she was managing four stores. “I was also taking photos, baby pictures, weddings, families, and enjoying meeting all the people. I always talk with people before a shoot so I know them and how to help them tell their stories and make their vision happen. At that time, photography was still very much a

man’s world and it was wonderful to have people have the confidence that I as a young woman could do this,” said Hala. By the time she was in her 20s, she had moved to Vancouver and was managing 443 stores of a franchise around the province. “I traveled a lot to the stores and did some photography but I missed doing more. I know how much photos can mean. I lost a sister and the photos I took of her help her daughters, who were young at the time, to remember her better.” After seeing most of B.C., Hala decided to move to Vernon in 1989 so she could do more photography. She bought a store franchise in 1991 and has operated as an independent business, Brenda Hala Photography, since 1996. “It was scary to be on my own and wonder if I could survive but I found out quickly that I could. I liked having a storefront and the friendliness of the people.” Hala is a member of the Professional Photographers of Canada, provincially and nationally, and has her Master of Photographic Arts from the organization, as well as awards in numerous categories, including scenic, wildlife and animal portraiture. She specializes in family and pet portraits and business photography.

Women in Business

Being a photographer is more than just pushing a button. It is really how you see and being able to translate that into a photo. You are creating something that will last for generations.

“I like the challenge of a variety of subjects. It’s my dream to go on a photo safari to Africa,” she said. She shares her tips for taking good photos, starting with knowing your equipment and what you can expect of it. The first thing to think of is capturing the moment from all angles, getting lower for a child’s eye view and standing back to take in the whole scene and not forgetting the candid moments of unposed emotion and expression. She advises photographers to make sure they get themselves into some of the photos of special events. And don’t forget to have photos printed on good paper with quality ink so future generations can enjoy them. Don’t trust to storing everything digitally as some photos could be lost and will be more enjoyed in albums or on walls.

Hala said that while technology has changed photography, there will always be a place for the knowledgeable photographer who sees the art in the world. “Being a photographer is more than just pushing a button. It is really how you see and being able to translate that into a photo. You are creating something that will last for generations.” Hala has been a member of Vernon Women in Business since 1994. “I think women are more open to sharing and supporting each other. Even though we are not all in the same business, I like to talk to other members and get their point of view and encouragement. It’s good to be able to help others out when you can and I’ve lent an ear to others along the way. I like the diverse members and the network of people who know what you do so we can recommend other members,” she said. “I believe in helping the community with photos at charity events or gift certificates for community causes. I can’t imagine doing anything else but photography. I am fortunate to have found a job that I love and I will always like the challenge of new ideas — I have an infrared camera that I’m playing with now. “Photography will likely keep changing and I’m going to be there.”

Debbie Fisher With 20 years experience in the Real Estate industry, I believe it is “Not about the Transaction - It is the Experience”!! Helping clients achieve and realize their dreams in one of the best places in the country is something I am Thankful for everyday. We are Blessed! I was in the first female troop of police officers in Canada that graduated from the RCMP academy and spent over 12 years working at the Vernon Detachment. I was later appointed a Community Coroner and spent an additional 10 years serving this community. Throughout my careers I feel I have attained a high level of professionalism, am detailed orientated, and strongly value ethics and integrity. My philosophy - people remember people - not products! I have two wonderful daughters and the cutest dog ever - Cooper. I love golf and am presently serving on the Board of Directors at the Vernon Golf and Country Club as Vice President. CALL ME - I will make sure you are not just satisfied --- you’ll be HAPPY.

Connect with the Best at …


Sunday, May 26, 2013 - The Morning Star Z7

Bannister Honda Tammy Schiewe Service Advisor

I was born and raised in Kelowna. My family and I have been in Vernon for 12 years. I have been married to my husband Kevin Schiewe for 11 years. We were married in Polson Park in 2002. We have three sons - Cody is 19, Andrew is 9 and Ben is 7. Andrew and Ben attend Harwood Elementary School where I volunteer as the PAC president. I have been in the role of president for two years and wish that I could be more hands-on as opposed to organizational. I also volunteer as a Judge for the Miss Trail Pageant and help the Pageant Coordinator with detail work during the week-end of the Pageant. I have worked at Honda since 2008. I enjoyed 4 years with Sunshine Honda and 1 year (almost) with Bannister Honda as a Service Advisor. I have worked in sales, reception and the service department. Please call me for any Service questions you have. If I cannot answer the question myself, I will get an answer for you as quickly as possible. I am here to help you keep your vehicle the best it can be.

Roxane Seaton

New Administrative Assistant I have been married for 22 years to Robert Seaton. We have a daughter named Alanah, who is a Fourth year university student at Thompson Rivers University as a History Major, and a son named Jay who has completed his first year at Okanagan college and plays for the Source For Sports Vernon Jr. Tigers Lacrosse team. This is the third season I have organized Admissions for the Jr. Tigers team and helped out where needed. In the past I have been a volunteer for Minor Lacrosse and for school activities at Okanagan Landing Elementary and Fulton Secondary. Way back in my younger years I ran for Queen Silver Star and was rewarded with the title of Miss Congeniality in 1981. Rob and I as well as our two kids were born and raised in Vernon. This is a great area to live in and raise a family. We love it here. Both my husband and I have family in town. I started with Bannister Honda February 1 of this year. I love my new job and the people I work with. Everyone has made me feel very welcome. I have really enjoyed meeting our customers in person and on the phone. When I answer the phone and say it’s a Great Day at Bannister Honda, it truly is for me.

Paula Coulter Sales

Paula is 21 years old and has lived in our community for 18 years. After graduating with honors at Vernon Secondary School in 2009, as Female Valedictorian for her graduating class, Paula went on to Okanagan College for full time studies in Arts, while traveling the province of BC, representing our city of Vernon as Miss Congeniality 2009/10. Traveling has always been one of her interests, being an Au Pair in Europe for 7 months and visiting 11 countries along the way. For 2 years Paula was the Marketing and Promotions Manager of the Vernon Vipers responsible for all marketing, advertising, Game Day Promotions, events, community involvement, sponsorship/ advertising sales, and more! She has decided to switch gears and go into sales. She is now a proud Sales Consultant here on the Swan Lake Auto-Mile at Bannister Honda. Paula is involved with the Canadian Cancer Society Relay for Life, she is a private distributor for NuCerity, and a member of the Business Okanagan Referral Group (BORG).



“A Family Business, with Family Values ”

6425 Hwy 97 N, Vernon BC • 250-545-0531 • 888-545-0531 DL# 8718

Z8 Sunday, May 26, 2013 - The Morning Star

Women in Business

Kari Fuhr


worth it to

Kari was born and raised in Vernon and loves being self employed which gives her the opportunity to spend more time with her six-year-old daughter. Hairstyling is her passion, especially blending creativity for carefree, awesome results. If you aren’t able to travel to the Salon, Kari will come to you. She loves to cater to her senior clientele and those that can’t get around. Call for your new look today!

3911 - 31st Street, Vernon 250-550-0363

Pamela Owen As Vernon’s only BMO Bank of Montreal Mortgage Specialist, Pamela offers her clients over 22 years in Home Financing experience — knowledge that is needed to help guide clients through the many recent changes in the mortgage industry. With her professional integrity, she is happy to care for her clients with a large variety of Mortgage solutions. Whether clients are purchasing their first home, or are in need of a refinance, a new construction, or a home equity credit line — Pamela brings her knowledge to help her clients achieve their goals, while saving them time and money. Pamela is also a “mobile” banker, able to meet with her clients outside of regular banking times and locations, to help work around her clients’ busy schedules. Pam started in the mortgage industry in Vancouver, and moved with her family to the Vernon area in 1999. She is a graduate of Simon Fraser University with a Bachelor Degree in Political Science - International Relations, with a minor in Economics. She also has her “Specialist in Financial Counseling Designation” and her “Financial Goal Counseling Diploma” from the Institute of Canadian Bankers. As the President of The Vernon Rotary Club, she loves to be involved in community projects like the Annual Rotary Carol Festival, The Rotary Online Auction, and the Vernon Women’s Transition House fundraisers. BMO Bank of Montreal Cell: 250.260.0008 | Fax:  250.260.4005

Vernon Landscape Centre Ltd. Family Owned & Operated

Wow!...It has been 9 years since Lori and her husband Kevin opened the family business, Vernon Landscape Centre, located at 4620-23 St. Ph: 250 542-8191 With the wide array of quality landscape products to choose from and their knowledgeable personalized service, Vernon Landscape Centre is known for their value and their dedication to customer service.

Lori Wournell

“Our atmosphere is relaxed, warm and welcoming, and any questions and concerns about your landscape project will be happily answered by our knowledgeable staff,” says Lori. “Landscaping is an affordable investment for your home. We’ve got a vast selection of landscape products for those do-it-yourself projects and some great ideas and displays, come have a look!” Yes, We Can DELIVER! Yes, We Have FREE ON SITE LOADING!


Whether you’re a home owner or a contractor, bringing in your own container for self-serve or hauling a trailer-full, your business is important at Vernon Landscape Centre. “We want to make your visit an enjoyable experience!”

Kristin Froneman /MORNING STAR

Sigrid-Ann Thors takes a break in her busy schedule as a volunteer and arts advocate. Kristin Froneman Morning Star Staff

It was while in Grade 1 at a Penticton primary school that SigridAnn Thors decided to call it quits. Thors can’t remember exactly what triggered her decision to want to leave school, but she says that over three days of resistance, she made so much noise that her teacher had to put her in the hallway until her grandmother came and got her. At 73, Thors continues to fight for what she believes in, and that has served her well as a music educator, politician, arts advocate, and volunteer. Thors first came to the North Okanagan in the mid-’70s to teach band at Fulton Junior Secondary. “I had been travelling and taught in Abbotsford when I was offered a job here. The people in charge thought I was a male (due to her name). They didn’t want a female band teacher, so I ended up teaching the music program in elementary school,” she said. During her tenure as a teacher, Thors reached her goal to make children up to Grade 8 more music literate. She also played cello in the Okanagan Symphony. However, it was another type of duty that soon called her. “I was busy bitching and belly aching with a friend of mine and he said if you feel so determined about it, why don’t you run for office,” said Thors. She did and in 1976 was elected as an alderman –– the only female –– and served for two terms on city council.

When then Mayor Bob Neil died in 1978, Thors stepped in as acting mayor — the first woman to ever take on the role — and she remembers there was some resistance on the part of some to do business with her. “I had to deal with some sexist attitudes then,” she said. “There was one instance when the mayor was requested to speak at a conference. When they were told it was a she, they said, ‘we can’t have a female at the meeting’ and that they wanted an alderman.” Thors didn’t let some of those attitudes stop her. Instead, she got things done. She piloted a study for an industrial park while part of an economic development committee and also played a role in landing a federal government project on energy conservation that used Vernon as one of only three model communities in the country. Thors also got involved in federal politics and ran the office of Vernon’s Progressive Conservative candidate when her council terms ended. It was also around that time she decided upon a career change and left teaching for good. She also left Vernon and worked as a cultural consultant with Employment and Immigration in Ottawa before moving to Saskatoon and then Prince George, where she worked with those city’s respective symphonies.

Women in Business

Thors moved back to Vernon in 2001 to look after her family. A month after returning, she bumped into Marie Fleming, the late grande dame of the Vernon Performing Arts Centre Society, who tried to convince Thors to join the board of what was to become Vernon’s brand, new theatre. “At the next board meeting, I was put on the board and two months later I was president, and I’ve been there ever since,” laughed Thors, adding those early years were challenging. “At the time, the building was a hole in the ground, and the fly tower was four storeys tall and it needed to be eight,” she said, adding the best thing the board did was hire executive director Michael Cade, who was eventually replaced by Pamela Burns Resch four years ago. Resch, who previously worked with Thors when she was director of the Vernon Public Art Gallery (VPAG), says her colleague is a woman of action. “Whether she involves herself in the area of civic duty, arts and culture, education, the environment or community volunteerism, she works tirelessly to achieve her stated goals,” she said. “Her passion centers on her belief that everyone can improve the vibrancy of community, if they do what they can. Her energy and commitment is evident in her every endeavour.” Thors has also never given up on civic duty. She ran for council again in 2003 and 2006, losing out both times, and says she might run again one day. “If you can’t handle the fire of politics, then you better get out of the

kitchen.” She also hasn’t stopped speaking her mind and fighting for what she believes in as an arts advocate. As a board member of the VPAG since 2004, Thors has been advocating for a new art gallery in Vernon and says she will continue the fight despite the gallery referendum being put on the back burner by the Greater Vernon Advisory Committee. Her involvement in the arts goes back to when she co-chaired the first B.C. Arts Council Conference that occurred outside of Vancouver in 1981. She was the regional representative for the Assembly of B.C. Arts Councils from 1979 to 1984, and the B.C. representative and executive member of the Canadian Conference of the Arts from 1983 to 1984.   Thors, along with three other members of the arts council, co-created the annual craft show society in 1975. The society evolved into what is now Creative Chaos, the largest craft show of its kind in Western Canada. Also interested in the environment, Thors has served as chairperson for Sustainable Environment Network (SENS), and currently sits on the Okanagan College Foundation board. She has served as a trustee for Trinity United Church, and is also a member of Grannies a GoGo, the Vernon – South Africa connection. “It’s worth it to serve,” said Thors. “I personally feel as individuals we can make great change, but you have to do your share to make change possible.”

Dr. Isabelle Henri, D.M.D. Dr. Isabelle Henri is a dentist with Pleasant Valley Dental. She completed her doctorate in Dental Medicine in 2007 in Montreal. Originally from Quebec, she is fluent in both English and French. She enjoys all aspects of general dentistry including Cerec (one appointment porcelain crowns), root canal therapy, composite fillings and wisdom teeth extractions. She also loves working with kids. Patients truly appreciate her gentle approach! Dr. Henri has been to the Okanagan several times on vacation in the past and is now proud to call the Vernon home. Dr. Henri welcomes new patients to the office where you can experience complete dental care for all ages in a relaxed and caring environment. We also offer implant dentistry, cosmetic veneers, whitening, digital xrays, laser treatment, and CT scan technology.

Lindsay Anderson Chicken Little Childhood Outfitters is the best place in town to find everything from the most practical to unique baby gifts. There is also a great selection of quality children’s clothing and shoes. Lindsay’s inspiration for going into the baby/children’s retail business was her two children, Ethan 7 ½ & Lauren 5. She is always looking for quality, affordable items to sell at the store and has had a great opportunity to try most of them out. Customer service is what Lindsay and her staff strive to provide at every opportunity. Lindsay would like to thank her wonderful staff, Judy, Jackie and Lindsay H., for all of their hard work & dedication. She would also like to thank her customers for their ongoing feedback & support. At Chicken Little we know you have many choices out there and we greatly appreciate that we are one of them.

4407-29th Street, Vernon


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Lisa Salt

alt of the earth. Worth one’s salt. These are old sayings that describe a down-to-earth, hard-working individual - or in this case, a team of individuals. Those attributes fit Lisa to a “T” and have been the key factors in her many accomplishments in life. Barely three years after her father started teaching her to clay target shoot, Lisa was one of three Canadian women on the team that won a bronze medal at the World Trapshooting Championships in Italy. The same attributes of friendly competition and diligent focus that have allowed her to excel at such a challenging sport are making the difference for her many valued clients. Lisa Salt and her team of professionals are the Realtors® you can count on for consistent performance and award winning results. To experience the service and expertise that has made the Salt Fowler Team one of the top real estate teams, call Real Estate’s Straight Shooter and “JUST ADD SALT®” VERNON


Jessica Nicole Johnson Just over 11 years ago Jess traded a ‘c’ ticket in welding for a career in Hair and Aesthetics. Opening her first salon in 2005, she learned and perfected her ‘style’ of service. Now a Senior Artistic Educator for Matrix Canada, Color Master, & Hair Extension Educator for Hair Whisper, she continues to broaden horizons. Constantly teaching and attending hair shows, educating for Matrix Canada color in salons across BC and growing her own portfolio with photo shoots of her work and competitions. Jess can offer a complete experience custom to the needs of every client. Her studio is truly unique, Grandville Island style with mix of hot pink, black and complimented with portraits of Marilyn Monroe. There are beauty products on display throughout the studio from early 1900’s and up with Billie Holiday playing in the background. To Jess this is the perfect atmosphere for creativity.

Jessica Nicole Studio 4116 25th Avenue, Vernon

2301-32nd Avenue, Vernon


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Z10 Sunday, May 26, 2013 - The Morning Star

Women in Business

Nancy Neustaeter, Business Account Manager Nancy relocated from Winnipeg four years ago with her husband and three children and she loves her adopted community. Nancy brings over 20 years of financial experience to Prospera Credit Union’s Vernon Branch where she specializes in working with entrepreneurs, offering her expertise to help business members achieve their goals. In her leisure time Nancy is active volunteering for her children’s hockey, soccer and dance activities. She also enjoys giving back to her community and supporting various Vernon community events such as the Realtor Food Drive and the Vernon Dragon Boat Festival.

in Canada’s workforce

Contact Nancy today Direct: Mobile: Email:

250.541.7414 250.558.9310

Lorelei Fiset Pinnacle Communications & Media Inc is proud to be in our fourth year in downtown Vernon. With nearly 30 years experience, Pinnacle’s owner, Lorelei Fiset, enjoys helping start up businesses, as well as organizations and municipalities with their communications and marketing projects. She also shares her expertise as a volunteer with the Chamber, the Vernon Public Art Gallery, Monashee Arts Council, Wild Salmon Festival, and the National Advertising Benevolent Society. From multi-year plans to websites and social media, Pinnacle’s strategy and in-house designs are tailored to get results regardless of the budget size. Call Lorelei to enquire about services or upcoming seminars that coach you on the latest “Innovations in Marketing” and how to integrate online, social, and mobile strategies with advertising, public and media relations tactics. 250-545-0553 203, 3002-32nd Avenue, Vernon

Statistics show there has been a 50% increase in the number of self-employed women in Canada over the past 15 years. In fact, the number of women-owned businesses is growing at a rate that is 60% faster than those owned by men. These women are surprisingly older, too: They’re taking the time to acquire work experience and gain a more rounded knowledge of their chosen work environments before setting out on their own. The average age of a woman who owns a business is 41. Yet, although men may experience certain challenges and difficulties within the work force, these same obstacles are even more complicated for women who may have to balance work and family life. Some say it’s a balancing act that can’t be done, while others insist it simply requires perseverance and good organizing skills. Cultural obstacles also include gender inequality and income: A woman earns, on average, $0.80 for every dollar earned by a man, which means she has to work more to earn as much as her male counterpart - even in the self employment sector. Therefore, although the Canadian workforce has become increasingly open to women, their personal economic gains are still limited and familial obligations continue to add pressure. This important week is an ideal time to bring these issues to the forefront, promote women in business and recognize the due that is owed to them.

Sheila, Michelle and Julie “Walk Miles in our Shoes … you will FEEL the Difference” is our motto at Discovery Shoes. We love to help people find the perfect shoe. We have great quality shoes that are stylish, trendy and comfortable in amazing colours! At Discovery Shoes, we have introduced new brands and updated some of your favorite brands such  as Mephisto, Rieker, Taos, Josef Seibel, Romika, Birkenstock, Cushe, New Balance and more. Check out our selection of Red Wing work boots for all your needs. We pride ourselves on excellent service and providing you with the best selection. We also have an amazing cobbler that may be able to repair your old favorites, as well as offering our own brand of handmade sandals.


3008 30 th Avenue, Downtown Vernon • 250-260-3898 •

Tips for women juggling a family & a career The days when single income households were the norm are long gone, as nowadays both Mom and Dad must work in order to make ends meet. That reality has left many women juggling the obligations of motherhood with the obligations of a successful career. Such a juggling act is seldom easy, and many mothers find themselves neglecting one obligation for the benefit of another. The following are a few tips to make balancing work and family a little easier. * Share the responsibilities. While the days of the single-income household may be a thing of the past, many of the conventions of those days remain. Women may still feel the responsibility to cook family meals, clean up after the children and make it to all of their children’s sporting events or other school-related events. But those responsibilities should be shared so women can ensure they’re giving both their careers and families the attention each deserves. Devise a schedule where both parents tackle such responsibilities equally so each parent knows when they have some wiggle room. Such sharing and scheduling can considerably reduce the stress of juggling a family and a career. * Exercise daily. Juggling a family and a career is often stressful, and stress can have a very adverse effect on your health. Women with high stress levels are more likely to suffer from depression, anxiety and cardiovascular disease. It’s easy to become irritable when stressed, and no mother wants to be irritable in the presence of her children. Incorporating exercise into your daily routine is a great way to alleviate the stress of juggling a family and a career, and you can even incorporate your family into your exercise routine, going for nightly walks after dinner or playing with your children in the yard. * Stay involved with your child’s school. Many mothers find staying active with their children’s school is a great opportunity for them to bond with their kids and keep abreast of developments at their school. Such

involvement can be minimal, such as attending a monthly luncheon with kids or agreeing to be a chaperone on one or two class trips per year. Such events are typically scheduled months in advance, so you should have ample time to arrange a break from the office without neglecting your professional responsibilities. * Take advantage of work-fromhome policies. As technology has advanced, many companies have become much more lenient with regard to employees working from home. If your company allows you to work from home, even if it’s only once per week, then take advantage of that offer. This can provide more time with your kids, it will likely save you money on childcare, and you are certain to appreciate the opportunity to skip your daily commute, even if it is only once a week or a couple of times per month.

Women in Business

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Hollie Henderson The North Okanagan Child Care Society has been in business for 19 years and provides early learning & care opportunities for children ages 9 months to 12 years. We are the third largest non-profit early learning centre in Canada offering a wide variety of educational programs to over 200 children. With over 50 employees, our passionate and dedicated educators deliver leading edge programs and services to provide the best foundation for children’s success. We have spent the last 6 years temporarily located at West VernonElementary School, but our future goal is to secure a permanent homefor our society which will enable us to broaden our services to better meet the needs of our community. As the Executive Director and an Early Childhood Educator, I feel very proud to be part of an organization who I feel is a leading childcare provider in our province. Though I was born and raised in Vancouver and am very passionate about travel, my family and I are delighted to call Vernon our home.

North Okanagan Child Care & Montessori Preschool S o c i e t y 2711 38th Street, Vernon | West Vernon Children’s Centre Phone: (250) 558-9963 Fax: (250) 558-4260

Alena Strzelecki For the past 16 years, I have been the Sr. Branch Office Administrator in Financial Advisor Bruce Shepherd’s Edward Jones office, located in Justice Court Plaza in Vernon. Sr. Branch Office Administrator

I perform the office administration and client service support necessary to grow our community-based business. We are proud to be part of the Greater Vernon community, helping individual Investors work towards reaching their long-term financial goals. (250) 503-0663 #102, 2807 27th Street Vernon, BC * Plan ahead. Looking ahead is another way to make juggling a family and a career easier. Plan meals in advance to cut down on preparation time when it’s your night to cook. This can involve placing foods in a slow cooker in the morning or preparing part of the meal in advance so it’s ready to go in the oven the moment you arrive home. Another way to plan ahead is to look at kids’ school schedules and plan trips during the school year when school won’t be in session. A threeday weekend is a perfect opportunity to plan a getaway to a nearby locale where the whole family can relax and reconnect without the pressures of daily life. Juggling a family and career is not always easy, but there are ways that today’s mothers can raise a happy family and still have a successful career.

Edward Jones is an equal opportunity employer.

Member – Canadian Investor Protection Fund

Lea (Elara) Reardon At Inner Light Yoga and Wellness we want to help you to develop a meaningful yoga practice, to deepen your self awareness, and to allow you to live your life more fully. We are mindful of each person’s needs and abilities, and strive to provide a supportive and friendly environment for  your practice.  I have owned Inner Light Yoga and Wellness for one year. Together with my 9 other instructors, we offer Yoga classes, Meditation, Pilates, Belly Dancing, Feldenkrais, & Wellness Services, such as Energy Healing & Reflexology. Also, come and try our Therapeutic Yoga classes. Please visit our website for more information at I have worked in the healing field since 1996. My present practice at Inner Light Yoga and Wellness includes  Yoga, Meditation, Reflexology, Energy Therapy and Spiritual Counseling. I am passionate about helping you to discover your inner peace and wholeness. Please, see more information at

Inner Light Yoga and Wellness 2807 - 44th Avenue, Vernon BC (just off 27th Street)

Tel: 250 306 5325

Z12 Sunday, May 26, 2013 - The Morning Star

Women in Business

Phebe-Jane Poole, Ph.D.

Dedicated to

Psychotherapist and Hypnotherapist

Whether you are looking to make positive changes in your personal, professional or spiritual lives; wanting to reduce your stress; or seeking to ease your pain, Dr. Phebe-Jane Poole’s professional services can help. Phebe is a psychotherapist, registered professional counsellor, certified master hypnotherapist, master NLP (Neuro linguistic programming) and has studied many different modalities, including EFT (emotional freedom technique). Dr. Poole believes that transformation occurs through gently accessing our own inner knowledge – through self-awareness and self-acceptance comes healing of body, mind, and spirit. In a safe and caring environment, you will be gently guided to become more aware of your true self and of your emotions. You will begin to understand what is occurring in your life and why you react the way you do. Then you will begin to heal and transform -- to feel calm and exhilarated at the same time! Please contact Phebe to answer any questions you may have or to book an appointment. 250-307-3015 6916 Rugg Road, Vernon, BC V1B 3S9

Deborah Powell Deborah, as the front line member of the Chem-Dry Extra team, brings to the forefront, many years of professional customer service. Hers is the friendly voice that you hear when calling to book or inquire about the many services Chem-Dry Extra offers. With expertise and wisdom that only comes from being at the helm of Chem-Dry for 19 years and her extensive training, she is able to answer any and all your inquiries. Chem-Dry Extra is pleased to announce that their carpet cleaning solution has been grEEn CErtifiED. now, everyone can enjoy a healthier, cleaner and greener home. Our services include: carpet and upholstery cleaning, oriental / area rug cleaning, P.U.r.t. (pet urine removal treatment), patio deck cleaning, auto / rV detailing and leather and vinyl cleaning and their great line of retail products such as the Chem-Dry Spotter, grease & Oil remover, Dust Mite Anti-Allergen, Leather Cleaning Kits and Carpet Deodorizers. Deborah is an avid reader / writer who enjoys the outdoors and spending quality time with her family.

Email: • Website: Vernon 250-558-1993

Kelowna 250-861-4626

Salmon Arm 250-832-6671

Columbia Shuswap, North, Central & South Okanagan Serving from Golden to Osoyoos 1-877-399-3992

Verico LendingMax

Kelly Rowe, AMP

Mortgage Broker Cell: 250-260-0329

Kelly Rowe has been in the mortgage business for the past 27 years and loves meeting new clients and especially her long time repeat clients, Her business has been built on loyal past clients and their referrals. She has key partnerships with other professionals in the community such as realtors, lawyers, notaries and accountants. Kelly is kept very busy with her two children, Kaily and Kiera and her husband of 20 years, Kevin. Kelly is very active in the community and is in her 5th year on Armstrong City Council. As a partner in Verico LendingMax Kelly would like to Welcome Michelle Beeton to the growing company that maintains a dozen offices in Okanagan. 2 Locations: 2702 48th Ave, Vernon & 2850 Pleasant Valley Blvd, Armstrong Office: 250-260-6740 •

Michelle Beeton

Michelle Beeton has been in consumer finance since 1993 , joining LendingMax January 2013. She would like to invite all past and current clients to contact her at (250)549-0945 or

Mortgage Broker


Canada’s Mortgage Approval Specialists

Apply today … NO cost, No obligation! Home Purchases • Refinancing • Mortgage Transfers • Pre-Approvals

CARA BRADY Morning Star Staff

Dr. Christine Hatfield knew from the first year of medical school that she wanted to specialize in women’s health. After a busy and rewarding 10 years in obstetrics and gynecology, she decided it was time for a change in her practice. “I thought that there had to be a better way to help women with the changes that happen to their bodies rather than with just surgery and pills,” she said. “When I started to learn more about traditional medicine, I was pleasantly surprised to meet other physicians who thought the same way. We were taught that there is only one way to do things and medicine has become very compartmentalized. We should consider all factors in a person’s health care because all systems are interconnected.” She studied with the Anti-Aging Academy of America, which teaches physicians to look at the body from a more functional aspect. “I got a better understanding of alternative therapies and how diet, exercise and stress management have to be considered along with a person’s medical condition,” she said. She prefers to use the term healthy aging, which means to her that a person can have a happy, productive life at any age. While her patients are women of all ages, most are in their 40s to 60s. Hatfield knew she wanted to practice medicine combining the best of traditional and western and started to think about how to do that. The result was North Okanagan Women’s Health, opened recently in Vernon. “People tell me they are so excited to meet a doctor who is open to these ideas. I looked at the science behind different therapies to know how to use them and I will always

recommend western medicine when it is needed. I call it integrated medicine. The centre is a resource where women can get the right information they need to help them make decisions for themselves,” said Hatfield. “It’s about balance in life. A symptom is telling you that something is wrong, that the body doesn’t want to go on like that anymore, and you have to get to the root of the symptom. What is happening with health could be a combination of things that have to be addressed and getting better is a process. I knew I couldn’t do it all myself, that it had to be a team approach.” said Hatfield. She put together a team of knowledgeable staff members who would complement her medical background. When a new patient comes to the centre, she has an hour appointment with Hatfield, followed by a half—hour health plan review with patient educator Ann Pollock, who has a background in nursing and naturopathy and advises on supplement choices. “Women are really wanting this and are so grateful. They say they feel we are very supportive and they are happy that there is someone who will help them get back to a functioning life. Some people might lose hope but we are to be a resource and help them find hope,” said Pollock, who also sees patients on later appointments with Hatfield. She also runs weight loss programs and is available to answer questions by phone. Genette James is the in-house life transitions counsellor who is available to help with life balancing and stress coping techniques.

“I am so privileged to work with Dr. Hatfield. The centre is an amazing asset to the community. I do individual and group counseling and relaxation training. It’s exciting to work on the team to help women learn how to best manage life transitions and embrace and enjoy those changes,” she said. Personal trainer and yoga instructor Rhona Parsons teaches Pfilates (pelvic floor Pilates), a non-surgical way to manage incontinence and prolapse. Receptionist Laura Angelucci shared the vision since the beginning. “The patients love her. She’s always there,” said Hatfield, who is pleased to be practising integra-

tive medicine in a way that brings new balance to her own busy life. A graduate of the University of Western Ontario, she is married to Dr. Glenn Vaz and they have three daughters. They moved to British Columbia in 2003. “I feel I am making a difference for patients who are seeking out alternative therapies. We are here to mentor them on their path. The team members are all working together for the good of the patient,” she said. Hatfield and her team are working towards establishing a yetto-be-named foundation that will inspire young girls to become confident, self-loving women.

Women in Business

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Julia Scott-Kennedy & Ziba Lor Julia is a member of the “Gold’N Time family” having previously spent 17 years at Jacques Jewellers in Vernon. Helping customers find the perfect gift to give or receive is her greatest pleasure. Julia wants to remind customers that now, in addition to Canadian and European jewellery and Japanese Akoya Pearls, we carry a wonderful selection of engravable graduation and baby giftware. Julia is most grateful for the support from her step children, their spouses and her grandson. Ziba and her husband Fareed, have owned GOLD’N TIME JEWELLERY for the last 10 years in downtown Vernon. Their business has been growing just like their family with the marriage of their eldest daughter this year and they are happy to now have a son-in-law! Ziba and the rest of the “Gold’N Time” family take pride in ensuring that every customer receives personal attention to select a perfect gift or to have a new piece of jewellery designed and made. All work is done on premises and soon we will be offering on location jewellery appraisal services. The Gold’N Time family is looking forward to seeing and serving you soon!

#106 3334 30th Ave. Downtown Vernon (Next to Welk-Mart) • (250)545-7997

Rhoda Chapman Rhoda Chapman established her Notary Public office in Vernon in 1989. She specializes in real estate transactions, mortgages, powers of attorney and notarial services. Rhoda provides clients with friendly, prompt and professional service. She insists on taking the time to explain the legal process to clients and is there for them every step of the way. Rhoda and her husband, Glenn, are very proud of their two sons, Justin, 18, and Lucas, 16. Rhoda loves camping, boating, gardening, playing volleyball with her Tier 3 teammates and watching her sons play a variety of sports. Rhoda is honoured to be a member of the Society of Notaries Public of B.C. A trusted tradition.


Dr. Christine Hatfield, left, of North Okanagan Women’s Health, with her team members, Laura Angelucci, Ann Pollock and Genette James. The centre is the first in Vernon to integrate western and traditional medicine for women’s care.

Rhoda Chapman Notary Public Suite F, 3105 - 31st Avenue 250-545-5353

Experience FASHION & BEAUTY at Anderson Village Tammy & Kari


Nola Neilson

104 GREY carries Michael Kors, AG Denim, Mexx, Covet and much more. Come and see us for affordably fun fashion. Best place for a Mani / Pedi


#115 5100 Anderson Way, Vernon • 250-260-3656 Email: Website: or Follow Us on FaceBook @ Merle Norman Studio & Spa

Unit #117-5100 Anderson Way, Vernon • 250-545-9806

Best place for Women’s Clothing 5100 Anderson Way, Vernon • 778-475-5705 •

Z14 Sunday, May 26, 2013 - The Morning Star

Women in Business

A Driving Force

at Predator

LABOUR, EMPLOYMENT & HUMAN RIGHTS Providing Strategic Legal Representation to Employers

Graeme Corbett

Veronica M. Ukrainetz #1 - 3310 Centennial Drive Vernon, BC V1T 2T7 250-558-3393

Margo Larose En Avant School of Dance and Dancy Pants Boutique have been part of Vernon for over 26 years. Miss Margo holds her Teaching Diploma with the Royal Academy of Dance for Classical Ballet as well being fully registered with ADAPT for Tap/Jazz.  Students with En Avant participate in yearly dance examinations, festivals, auditions, performance opportunities and Recitals.  The school also offers Lyrical, Contemporary, Musical Theatre and Hip Hop for recreational or professional students from pre-school through to adult levels.  En Avant is the only school in North America to offer adult dance examinations with the ADAPT program.  Miss Margo is driven by her passion for dance and the desire to education her students in the rich history and traditions of her dance programs.


Ingrid Dilschneider would love to mix work and play more often, but as director of sales and marketing for Wesbild Okanagan at Predator Ridge, that doesn’t always happen. Her go-time pretty much coincides with the nationally acclaimed resort’s prime golf season, so she rarely sees the course during peak periods. Instead, she fits in her rounds in during the shoulder seasons. Asked how her golf game is, Dilschneider deadpanned: “Terrible, I’m in marketing.” Laughing, she added: “I love to golf, but it’s still a one-way relationship right now.”

Working in a man’s world, I have never let that stop me. It’s very important to break down those barriers.

7868 Pleasant Valley Rd, Vernon 250-542-7192 Email:

Kseniya, Faye, Teresa & Colby Sundial Lighting is proud to be celebrating over 37 years in business. We pride ourselves on providing excellent customer service, quality products & competitive pricing. Faye, Kseniya, Teresa & Colby have over 40 years of combined expertise in all aspects of lighting whether upgrading, renovating or building a new home. We carry decorative indoor lighting, recessed lighting, track lighting, ceiling fans, valence lighting, wall, table & floor lamps. We also carry a wide variety of exterior lighting including landscape lighting. Sundial Lighting also carries one of the largest selections of light bulbs. It is an exciting time for the industry with the introduction of LED bulbs & fixtures into the residential market. Stop by and see us at

Sun Dial Lighting

Business Editor

2801 44th Avenue, Vernon


Now in her fourth season at Predator, and 25th in the marketing game, the Montreal native loves what she does, especially with the backdrop of high-end tourism and hospitality. Before Wesbild, she spent five years as marketing manager at Mission Hill Winery. “The appeal is the leadership in the category,” said Dilschneider, who has carefully aligned her career with premium properties, or ones on the fast track. “They’re innovative, they’re not afraid to be risk takers, and that to me is important. That just gives you the freedom to let you do what you’re good at.” Given the highly competitive golf resort industry, Dilschneider added taking risks is sometimes neces-

sary to stand apart from the rest. She points to some of Predator’s initiatives like the Hockey Canada and Telus partnerships and the Swing Like a Girl program, which was launched by Predator pro EJ Eathorne last year. “We’re already the premier golf resort in Canada, so you have to stay on your game. Everybody’s looking up to you, so you always want to make sure you’re one step ahead. “We’re never dormant.” It is that ceaseless approach that helped Predator earn Marketer of the Year at the Greater Vernon Chamber of Commerce Annual Business Excellence Awards in 2010 and again in 2012. Working in what has traditionally been a male-dominated industry, Dilschneider admits she sometimes feels the need to prove herself a little more. But thanks to Swing Like a Girl and other initiatives, she says the gender balance – in both golf itself, and in the front office – has improved. “Working in a man’s world, I have never let that stop me. It’s very important to break down those barriers.” “Do we have to prove ourselves a little more sometimes? Absolutely, but I’ve been fortunate with the mentors I’ve had who have shown me how to do that properly.” For young women getting into marketing, Dilschneider has some fairly pragmatic advice: “You have to start at the bottom and work your way up, and there’s nothing wrong with that. When you work your way up, you learn every aspect of the business.” Dilschneider also recommends seeking out a mentor. To this day, she leans on hers for advice. “They push you and challenge you to do your best.”

Women in Business

Sunday, May 26, 2013 - The Morning Star Z15

Debbie Tolpinrud Debbie Tolpinrud is a Certified Interior Decorator and Certified Canadian Staging and ReDesign Specialist. She is an active member of Vernon Women In Business and The Canadian ReDesigners Association. Building her own homes and working closely with builders has been her inspiration to help home owners. She brings her passion for home decor, architecture and colour to each and every client. By Inspired Design’s goal is to work with clients creating beautiful spaces whether they are selling, building or updating their homes. Debbie Stages real estate properties so they sell quickly and for top dollar and ReDesigns homes for clients who wish to have a refreshed “Show Home” feel. Debbie uses her expertise in interior decorating and design, colour selection and coordination, furniture placement, downsizing, de-cluttering, product sourcing and landscape design to provide solutions for her clients. No matter what the budget is, she creates exciting spaces and enhances the beauty of each client’s home. Being organized, paying attention to every little detail, and building relationships are qualities of Debbie and her business. She listens carefully to her clients, working with their vision and needs, and will go the extra mile to ensure they are completely satisfied...that’s a guarantee!




arketing of sales and m or ct re di as le her ro or Ridge. agan at Predat er is thriving in id an ne Ok ch ld ils bi D es id W Ingr with

Dilschneider, who spent 14 years in Alberta before coming to the Okanagan 10 years ago, is a big believer in being active in the business community, as evidenced by her affiliation with numerous groups. She is the Greater Vernon Chamber of Commerce president, and is also a member of the provincial destination marketing organization task force and a director with the Tourism Industry Association of B.C. “It’s really important to be a participant and be a part of change and a part of progress,” said Dilschneider.


By By Inspired InspiredDesign Design

One of her biggest goals as chamber president is to improve membership value, and tap into the younger businesses. To achieve that, Dilschneider says the chamber is continually working to change peoples’ perceptions of what it does. “With chambers, people really aren’t understanding their relevance. It’s up to us as community leaders to help chambers find their relevance and give value to the membership. “It’s ever-changing; it can’t be what it was.”

Jacquie Both Fabricland has been a thriving business in Vernon for over 30 years. The store offers a complete line of fabrics and notions for quilting, fashion and home decorating, as well as a large selection of ready-made drapery panels and hardware and much more. Jacquie along with her husband Brent decided to move back to Vernon after 10 years working in Calgary and purchased both the Vernon and Penticton Fabricland franchises in 2011. Jacquie and Brent have three children; age six, five and welcomed a new baby girl in December. Jacquie would like to thank both her wonderful staff and customers for all their continued support and she looks forward to many years to come in the fabric business.

5509 - 24th St., Vernon


RBC Royal Bank RBC Royal Bank provides mobile banking professionals who offer advice for personal and business banking, including buying a new home, investing for the future, and starting your own business. Our experts bring RBC to your home or office, saving you time and money. Tanis Yawney, Mortgage Specialist, helps first-time home buyers realize their dream, or anyone looking to buy their perfect home. Tara Petty, Investment and Retirement Planner, specializes in helping achieve your investing goals, whether planning for retirement, or saving for a dream vacation. Cheryl Friesen, Senior Account Manager Business/Personal, is dedicated to helping new businesses find the answers to their financial questions, and offers advice to existing companies looking to grow their business. These ladies all serve the entire Vernon Market including the RBC Village Green Mall branch — recently renovated to include full teller service – open 6 days a week! Come in and see us for all your personal and business banking needs!

Tanis Yawney, Mortgage Specialist

Tara Petty,

Investment and Retirement Planner

Cheryl Friesen,

Senior Account Manager Business/Personal

250-306-8211 250-540-5885 778-212-8138

Z16 Sunday, May 26, 2013 - The Morning Star

Women in Business

Lezley Wright * 30 years of professional creation in hair artistry * Divinely inspired design in the endless expression of color * Peaceful tranquil atmosphere with stunning views of our Kalamalka Lake * A reverence for all of life and a passion for people and our community and of course Miracles and Blessings In “hair heaven” at “Gods cottage” your appointment is always available Living is Giving & Believing in Miracles!

Miracles&Hair Design 693 Mt. Thor Drive • 250-545-6699

Karin Vassberg What a journey! It has only been a short 6 years in Vernon; moving from Camrose, Alberta. Vacationing here for over 20 years made it an easy choice to relocate our family to this beautiful city. Thank you for your loving support to my husband, sons and daughter. Everyone is always very friendly, warm and would move mountains to help each other. Thank you to all of my clients; friends and family that have helped build my business. Each year it has been growing; in 2011 received Master Silver Award in Sales; now 2012 I was very blessed to Receive Master Diamonds Award in Sales, #1 in Listings and #3 in Production. I could not have achieved this without your wonderful referrals. I am excited that my Son Michael is now working with me and helping out with the business. Also the Team is growing; another new addition to the Team will be Glenn Szabo, Realtor; along with his wife who will be brining her creativeness of helping sellers get their home ready for the listing process. I am looking forward to the future and where it will take us. Thank you; We are never to busy for your referrals.

Happiness + Dream Home = Okanagan




Leanne, Susan & Janice Undercover Essentials is the North Okanagan’s premier lingerie boutique. In the nearly six years since opening, Undercover Essentials has provided Vernon and area with quality bras and lingerie. Owners Janice Krieg, Susan Hoyland and Leanne Droder pride themselves on having the largest selection of intimates in the North Okanagan. Besides carrying many different styles of bras (ranging in size from AA - N cup and 30-52 bands) they also have shape wear by Spanx, lounge wear, pajamas, robes and silky, sexy lingerie. They feature brands such as Chantelle, Prima Donna, Empreinte, Fantasie, Simone Perele, Marie Jo, Spanx, Hanky Panky and many more. Each day is about helping ladies find the right garment to compliment their shape. They also offer bra fittings at no charge and spend time educating their customers on how a bra should fit properly. “Every woman has the right to look and feel her best, so we bring in a large selection of styles and sizes in our bras and clothing so we have something for every body.” Undercover Essentials also offers private shopping, after hours parties, as well as a ‘wish list’ program to make shopping easy for that special someone. For information on these or for any other questions regarding their products or services, the ladies #302 2520 53rd Ave., Vernon encourage you to call or drop by anytime. (Across from Burger King)


We’re Here to Support You!

And How To Avoid Them

by: Khera Communications

When you have a small business, it isn’t easy to decide how to price your products and services. There will always be other businesses that are at both ends (high and low) of the pricing spectrum, and sometimes their prices will be same as yours. Small business owners often fall into the pricing trap, and commit some serious mistakes in pricing their products or services.  The biggest pricing mistakes that small business commit most often are following:  Price matching/undercutting The trend among small business owners is to observe how their competitors are pricing their products or services and then price their services in the same manner.  Many small businesses take this concept one step further, and actually reduce their prices as compared to their competitors.  This is competitive pricing, and such pricing rarely benefits small businesses, but unfortunately that doesn’t stop them from doing it. The first and most obvious disadvantage of this pricing method is that it eats up your bottom line.  So although the sales look good, the profit doesn’t.  And there is no guarantee that the sales will look good in the future either.  Many people perceive cheap products to be just that – cheap. They believe (rightly or wrongly) that the low price is related to poor quality.  Thus instead of increasing sales, you will actually end up losing many of your customers, which may push your profits down even further. You should always try to set your business apart from the crowd, and provide value to your services by charging an appropriate premium for value.  People usually do not mind a high price – if you

provide them with value for their money. Focusing on pricing In interactions with your present or your prospective clients, the focus should never be on your prices or the rates. If you decide to go by value pricing, you are actually charging for the value you bring to the service.  This value should be the factor that should guide all communication.  People understand that when you are providing value, they will have to pay a bit more, and most of them feel good about the concept.  You don’t need to focus on the small minority of customers that does not like this.  When you can make your prospective clients believe in your company, your services and the value, the price becomes the secondary factor in clinching the deal. You should always focus on these value propositions, and let your client visualize what he/she can expect when they do business with you.  Pricing should only come up at later stage, such that your services justify it. Discounting When someone asks for a discount, you should make them understand what they will be getting for the price that they will be paying.  While it’s a normal human tendency to ask for discount, and save some money, if you are able to justify the pricing, there is no reason why a genuine client would go away. When you are doing business with a client, the focus should never be on the cost of products or services – at least not right away.  Remember that if you provide value, and your costs are in line with the market, your business will do just fine.

Career pointers for young

starting out While the job market appears to be on the mend, recent college graduates know they need to go the extra mile in order to get a foot in the door of their desired profession. Young women with college degrees may face an even more difficult battle than their male counterparts. The earnings disparity between men and women of similar qualifications has long been known and can be traced to a host of factors (for example, men tend to earn degrees in more lucrative fields than women), but women are also facing lower employment rates than men, despite holding an advantage in educational attainment. Young women aware of such figures should rightfully be concerned. While there may be little recent female college graduates can do to address those concerns, there are steps they can take to improve their chances of landing a job in their chosen fields. > Get experience. Any experience in your chosen field, regardless of how small your role might be, is potentially valuable experience. A willingness to tackle any task and get a better grasp of the industry will stand out to a prospective employer, especially if you are currently working as an intern with no promise of a full-time position come the end of your internship. The more you can learn about the industry you hope to work in, the more attractive you become to prospective employers. > Don’t be afraid to take an internship after graduation. Many young people think internships are only valuable while they are in college. But an internship

after you have graduated can be just as valuable, especially in an ultra-competitive job market like the one today’s graduates have found themselves in. Even if the internship won’t earn you a dime, it’s a chance to get your foot in the door and gain experience. Many companies are more inclined to consider past or current interns for full-time entry level positions than they are outside candidates. Don’t be afraid to expand your job search to internships even if you already earned a college degree. Such opportunities might just prove your best chance to get your foot in the door. > Volunteer. Volunteering is a great way to give back, avoid the stir craziness that can accompany unemployment and put something positive on your resume rather than a big gap. In addition, volunteering can be a great opportunity to meet people and do some networking. A fellow volunteer might work in your field or know someone who does, and this person or persons can prove an invaluable resource for a young person just starting out. > Stay focused. A job hunt can be exhausting, and it’s easy for a young unemployed person to grow disillusioned about a process that seems to rely so heavily on randomness. But studies show that young women are already facing an uphill battle when looking for a job, and losing focus or allowing yourself to be discouraged will only make that hill more steep. If you are truly passionate about your field of study and devoted to finding a job within that field, then your chance will come if you remain patient and continue to focus on your job hunt.

Voted Best Place for Non-Surgical Makeover

Women in Business

Sunday, May 26, 2013 - The Morning Star Z17

Karen Rogers Married with a daughter, I’ve been a resident of Vernon for 20 years. While I enjoy the beautiful beaches, hiking trails and walking our dogs in Kal Park, I take pleasure in attending community festivals and celebrations in Vernon. Pardon Now Enterprises has been in business for four years and is the only Pardon and US Travel Waiver business in BC outside the Lower Mainland. We are also the only Digital Card Scan Fingerprinting business between Vancouver and Calgary and are a member of the Better Business Bureau of BC. Our goal is to become the top rated Pardon Services Company in Western Canada!

#2, 3302 30th Avenue Vernon, BC V1T 2C8 250-307-7104

Sharon Doroshuk With a 3,800 sq. ft. showroom featuring displays of indoor and outdoor living space, the choices are endless. Offering over 30 years of customer service, I can help you from start to finish to create your oasis. The selection of indoor fireplaces on display will get your creative ideas going and help you visualize a new finished & complete look in your living space. I look forward to the continued support of the local builders who have dealt with me for 30 years as well as all my new and repeat clients. My passion is my job, I love what I do and am willing to go the extra mile to get the job done. In my spare time I love a quick motorcycle trip or I can be found fishing with the family. I’m a busy mom with exchange students, 2 wonderful girls, and a son on the local Tigers Lacrosse team.

778-475-6177 4406 29 th St. Vernon, BC

Lori Anderson is the owner of the award-winning North Okanagan Skin & Laser in Vernon. Her passion is educating others on achieving and maintaining healthy skin. Lori is a Medical Aesthetician and Certified Laser Technician. She is trained in the Pastiche Method of Advanced Skin Analysis and is one of the most sought after Permanent Makeup Artists in the Okanagan. Lori and her team are committed to excellence in client care. The focus is on results orientated skin care through a complete line of advanced medical treatments including skin rejuvenation, laser hair removal, laser resurfacing as well as beauty treatments such as eyelash extensions and facials. They are constantly bringing in new treatments to stay on top of the latest in medical aesthetic developments. Their newest treatment is The Dermapen, a simple way to stimulate and regenerate the skin with no down time. North Okanagan Skin & Laser receives many referrals and was voted Best Place for Non-Surgical Makeover in 2012 Best of the Okanagan. Lori invites you to come in for your complimentary consultation. Photo from left to right: Kristina Hoy, Lori Anderson, Liz Bussey, Lisa Kloppenburg

#104, 3307 - 32nd Avenue, Vernon


Z18 Sunday, May 26, 2013 - The Morning Star

Women in Business

Tips for female

3024 - 30th Avenue, Vernon


Summer time means Patio time at Crush! Come on out and enjoy the sun in downtown Vernon. At Crush Bistro, we are passionate about our seasonally inspired organic, ocean wise lunch and dinner menu that includes a tempting array of small plates & thin-crust pizzas. Our weekend breakfast is the way to start the day using fresh, organic local farm eggs. “It’s difficult to choose what is most appealing about Crush — the food, the wine events, the friendly service, the live music, all of the above earn this casual soul food restaurant rave reviews.”

Lorna Robb After 9 years teaching dancing in Vernon, Lorna is having more fun than ever! “I’ve rediscovered the joy of sharing partner dancing. My focus is, as much, on having my students enjoy each and every lesson as it is achieving the desired dance results. I am excited to share the many benefits of dancing.....romance, glamour, fitness, relaxation, making friends.... Over 30 years of teaching, I’ve seen it change people’s lives”, effuses Lorna. Experience one of her popular group classes by yourself, with a partner, friends, or outof-town visitors. All levels welcome. Drop in classes all summer long. Private lessons by appointment are also available. Tuesdays - Country Unplugged • Thursdays - RU a Swinger and Beginner Jive Fridays - Sizzling Latin Madness Contact and find out more about Cheek to Cheek Dance Studio and discover the new studio location at 3011 28th Street Vernon, BC



Starting a business is no small task. But as the 21st century progresses, more and more female entrepreneurs are embracing the challenge of starting their own businesses. Though each entrepreneur has his or her own motivation for starting a business, the chance to be your own boss and turn an idea into a successful business is a driving force for both male and female entrepreneurs. And though male and female entrepreneurs face similar hurdles when starting a business, many female entrepreneurs might be more hesitant to set out on their own, fearing that old stigmas about women in the workplace might affect their chances at success by making potential investors or financial institutions wary of women setting out on their own. The following are a few tips for women looking to start their own business. ~ Seek out a mentor. Many female entrepreneurs have blazed the trail you are about to embark on, and such women can prove an invaluable resource as you begin your journey. Find a female business owner you can connect with and ask her for any advice she can offer. She might not be able to help you with any specifics regarding your business, but

Mechal Corbett & Cathy Bilton Mechal Corbett and Cathy Bilton are in their fourth year of business with Nurse Next Door Vernon. Their commitment to provide an exceptional customer experience grows stronger each time a caring connection is made between client and caregiver. “It’s not about the bath, but everything that happens along the way!” says Cathy. “Our team of amazing caregivers is passionate about making a difference and we thank the community for your continued support in doing the same for your loved ones. “ “We’re proud of the legacy that Nurse Next Door will leave in this community, and are thrilled to celebrate aging in our new Kelowna franchise as well,” adds Mechal. “Our Nurse Next Door family enjoys participating in community events such as the Alzheimer’s Walk for Memories, Hike for Hospice, and Relay for Life.“ “We love what we do and we’re here for you!”


she can very well share stories of what you can expect as a woman setting out to start her own business. ~ Have an airtight business plan. As unjust as it is, a stigma about women in the workplace still exists in the minds of some professionals. This means women must be especially diligent and detailed when creating their business plan. One helpful hint is to act as if you are pitching yourself. Look at your business plan and ask if you would invest in yourself. Ask yourself the questions you would ask a fellow entrepreneur if he or she approached you with the same business plan you just developed. ~ Don’t expect to finance the business entirely on your own. Unless your business is going to be especially small, you’re going to need capital to start your business. If you think you can finance the business on your own, you might want to reconsider. A business loan or investors can help you plan for the unexpected. If you attempt to go it alone, open your business and then find you need a business loan, the lending institution might find your brand has already been damaged and is less likely to succeed. That can make it harder to secure a business loan. Though it’s possible to finance your business entirely out of your own pocket, it never hurts to partner up with a bank or a handful of investors. ~ Rely on your support system. Many women with business experience might feel they need to prove something to themselves when starting their own business and need to do so entirely on their own. While that’s great motivation, underestimating the value of your support system, including your spouse, children and even your mentor, is a mistake. Rely on these people who all want you to succeed, and turn their support into extra motivation.

Melissa Costa-Lac, R.D.H. After falling in love with the Okanagan beauty and the community spirit in Vernon, Melissa left behind the hustle and bustle of Toronto and relocated to Vernon five years ago. With gentle skilled hands and a kind heart, she uses her 13 years experience as a Registered Dental Hygienist to give her patients the very best in care. She feels blessed to work with Dr. Sean Bicknell and the incredible team at Pleasant Valley Dental. By offering the latest technology including digital xrays, ultrasonic cleaning/irrigation therapy and premier educational computer software she is able to work with her clients in achieving optimum oral health which also promotes whole body wellness. Melissa looks forward to many more amazing years tending to people’s smiles. 2301-32nd Avenue, Vernon


Coping with


The workers of the world are working more. So says an annual study of employee benefit trends from MetLife. 40 percent of employees admitted their workload had increased compared with the previous year. While there are many reasons that can account for a heavier workload at the office, heavy layoffs in countries across the globe has, in many instances, left those who weren’t laid off with extra work. And companies might be surprised to know just how much this approach isn’t working.

TheMetLife study also found that 68 percent of employees surveyed reported that the quality of their work had suffered and that fear of losing their jobs played a significant role in how well they did their jobs. While employees might not be able to quell their fears of one day being laid off, there are things they can do to reduce the stress that often accompanies such fears. Stress is a part of most professions and can even be a good motivator. However, when stress is prolonged or excessive, the results can be very unhealthy. Men and women with high stress levels are more likely to suffer from depression, anxiety and cardiovascular disease. When faced with prolonged or excessive stress at the office, men and women can take the following approaches to avoid succumbing to stress. } Determine what is causing the stress. Stress triggers vary depending on the individual, so men and women who are coping with excessive stress should write down anything that causes

Women in Business

Sunday, May 26, 2013 - The Morning Star Z19

them a negative response, whether that response is physical, emotional or mental. After a week, sit down and look at the various things that triggered these negative responses. Choose one and work to resolve it. Determine if there is a way this trigger can be avoided. Do this with each trigger one by one. It might not be possible to successfully address each trigger, but it’s worth the try and it is likely that certain triggers can be successfully avoided. } Manage time effectively. One of the problems with an increased workload is the time in the day to complete that work does not simultaneously increase. This reality makes it easy to become overwhelmed with stress. But a few time management techniques can help. Prioritize certain tasks, ensuring projects that are time-sensitive get done ahead of those that aren’t. When setting a schedule for work, be realistic. If a schedule isn’t realistic, that will only cause more stress. } Maintain a personal life. Effectively managing stress at work involves having a personal life away from the office. All work and no play is a recipe for stress. No matter how big a workload awaits you

at the office, be sure to make time for enjoyable activities away from work. Spend time with friends and family, plan a weekend getaway or simply relax at home. Such time, even if it’s not as often as you might like, makes dealing with stress at the office that much easier to handle. } Remain physically active. Exercise is a great remedy for stress. While research is ongoing, some researchers feel exercise enhances the body’s ability to respond to stress. In addition, exercise seems to give the body practice at dealing with stress. While exercising, the body’s physiological systems are forced to communicate with one another. These same systems must also communicate with one another when responding to stress. Regular exercise helps the body communicate more efficiently, something that helps when the time comes to respond to stress. Stress at the office is likely always going to be a concern for working men and women. However, there are ways to effectively cope with stress no matter how daunting a workload might be.

“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”

7750 Okanagan Landing Road • 250-545-9146 •

Z20 Sunday, May 26, 2013 - The Morning Star

Women in Business

Teresa Hwang Since Chinese Metaphysics is a lifelong study, I have taken courses with various Masters on its different aspects for years. I have studied with Master Joseph Yu of Toronto since 1998, and will continue for many more years to come. I am currently one of his Feng Shui Research Centre Feng Shui Masters and Lecturers. I have done numerous consultations on private homes and businesses, both on new construction and renovation projects. I have years of experience in incorporating Traditional Chinese Feng Shui principles, with/without Interior Design according to the need of my clients, for both residential and commercial projects; also in 4 Pillars of Destiny, Face Reading, Divination and Date Selection. I also teach seminars to beginners, and professional courses to more advanced students.

Teresa Hwang Feng Shui & Design Master of Feng Shui, Interior Designer, Chinese Astrologer

Phone: 250-549-1356 | Email: |

Cindy Sacco Working with your family six days a week can be tiring but when you have food as good as ours is; it’s worth it. Coming from Edmonton, after her family had built and opened Tita’s February 27, 2001, she joined her family in Vernon to help run the restaurant in June 2001. Life in the Okanagan was a bit of a shift from the city, things are slower. Until you open the doors of Tita’s, it’s family friendly, warm, inviting & hectic. Just like home. Originally taught to cook by observing her father at his restaurants, including pizza making; she took the initiative to travel and re-learn the art of pizza making in Naples, Italy January of 2010. The family then completed the construction of Little Italy and opened it’s doors to the public July 4th, 2011. Little Italy’s pizza dough is made by Cindy daily & their homemade gelato is made by her brother Danny. We have a good understanding of allergies & preferences, we would like our businesses to continue to be a place where everyone can eat & enjoy.

Come and see me at Little Italy Market & Deli - Mon. – Sat. 9 – 5 Or at Tita’s Italian Bistro - Mon. – Sat. 5pm to close.

Little Italy Market & Deli • 3105 35 Ave, Vernon • 778-475-5898

Tita’s Italian Bistro

3002 41 Ave Vernon • 250-545-1950

Sharon Noble, CFP Sharon Noble, CFP Sharon Noble, CFP Sharon Noble, CFP Investments WETALK TALK Investments WE TALK Investments WE Insurance Insurance WEGUIDE GUIDE Insurance WE GUIDE WE Protection&& Protection WE ADVISE WE ADVISE Protection & Simplicity WE ADVISE

Simplicity Simplicity

Cometalk talk tous usabout aboutyour yourfinancial financial concerns Come Come talk totous about your financial concerns concerns

Phone:250-545-6787 250-545-6787 Phone: Phone: 250-545-6787 Email: Email: #201- -3131 3131 29thStreet Street #201 #201 - 313129th 29th Street (DowntownVernon) Vernon) (Downtown (Downtown Vernon) *Mutualfunds fundsproducts productsare areoffered offeredthrough through *Mutual Investia Financial Services Inc. *Mutual funds products are offeredInc. through Investia Financial Services Investia Financial Services Inc.

*Insuranceproducts productsare areprovided provided *Insurance throughmultiple multiple insurance carriers *Insurance products are provided through insurance carriers through multiple insurance carriers

Trades program for women

frames new career for apprentice carpenter (NC)—Alyssa Malito translated her passion for working out and being active into a career in carpentry, thanks to a trades program for women. Malito is one of a growing number of women who are completing training programs and entering “non-traditional” careers such as plumbers, electricians, sheet metal workers, carpenters and heavy equipment operators. Malito loved being fit and appreciated the value of handson, hard work. But she wanted more than her job detailing cars at a dealership could offer. She found her true calling participating in the Gateway to the Trades for Women program at Okanagan College. The 12-week course provided practical and theoretical experience in a variety of building trade sectors, giving her the first-hand knowledge required to make an informed decision about which trade to pursue. The program is supported by Industry Training Authority’s (ITA’s) Women in Trades Training (WITT) initiative through funding provided by the Canada – B.C. labour market agreement. The initiative provides training, financial assistance and support for eligible women who might be thinking about a career in the trades, but are unemployed or employed and low-skilled. WITT provided Malito the necessary support and confidence to start a career in the male-dominated field of carpentry. “It helped me experience different trades as well as helped me with funding towards both tools and school,” says Malito. “I love doing something different every day, it’s a great workout and I’m always busy.” The Kelowna resident is now a carpenter apprentice with Maltech Construction, a framing and foundation company where co-workers treat her as “one of the guys” and is now focused on finishing her apprenticeship and getting her Red

Seal certification. It’s estimated more than one million job opportunities will open up in the province between now and 2020 -- and 42% of these will need trades and technical training, according to WorkBC’s BC Labour Market Outlook 2010-2020. For ITA, targeting an under-represented demographic that makes up half the population of BC is a good place to start addressing that gap. In total, more than 2,000 women have benefitted since the initiative was first introduced in 2008/09. There are now approximately 3,500 registered women apprentices in B.C., representing 10% of all registered apprentices. This number includes many of the 2,000 women who have participated in the initiative. The initiative addresses the barriers some women face in entering the trades, including: lack of awareness of skilled trades, training and career opportunities; inability to access childcare; low essential skills; and lack of role models. It is funded through the Canada-British Columbia Labour Market Agreement (LMA) and is overseen by the Industry Training Authority (ITA). Malito says working with men all day, every day is a challenge, but Maltech has been supportive. The transition to trades has empowered Her and she hopes to run her own renovation company one day. “Some people think that women don’t belong in trades like carpentry, but that doesn’t bother me,” she says. Her advice to other women considering a career in the trades: “Hard work pays off. Be confident at what you do, stand your ground and prove to everyone that you can do it too.”

Women in Business

Easy ways to improve



A job interview can be a nerve-wracking experience for applicants. Those who enter an interview with a host of qualifications may still find themselves nervous at the prospect of discussing a position they’re interested in with a complete stranger. Such nervousness is normal, but many job seekers still hope for ways to make themselves more comfortable when interviewing for a job. There are several ways to do just that, and men and women, both young and old and experienced and inexperienced, should recognize that interviewing takes some dedication and hard work. Resumes do sometimes speak for themselves, but the following tips can go a long way toward helping job seekers make a strong first impression. B Say something before you even open your mouth. Nonverbal communication is an important part of the interview process. Good posture, a firm handshake and making eye contact can set a positive tone at a job interview and makes a strong first impression. When arriving at an office for an interview, don’t slouch in a chair while waiting for the interviewer to arrive. Sit straight up and avoid nervous behavior such as toe-tapping or checking the time. B Be a good listener. Many job seekers have practiced what they’re going to say countless times in the

days leading up to an important interview. Preparation is important, but it’s just as important to listen to the interviewer throughout the interview. Avoid simply waiting your turn to speak before spouting off a rehearsed answer. The interviewer is providing valuable information, which applicants should use in their responses to questions. B Remain professional. Job seekers should always remain professional and avoid coming off as overly familiar. Such an attitude might make it appear as though you aren’t taking the interview seriously and aren’t very interested in the job. Staying too rigid throughout the interview is also not a good way to make a first impression. It’s acceptable to allow the interviewer to set the tone of the interview, but it’s also important to land somewhere between rigidity and being overly familiar. B Be specific when answering questions. Applicants must distinguish themselves from one another. When the interviewer asks a question about a past job experience or project, be specific with your answer. If need be, take time to answer the question. Thoughtfully answering a question is always better than spouting off the first response that comes to mind. B Ask your own questions. At some point during the interview, applicants will be asked if they have any questions for the interviewer. Applicants should always ask questions, which demonstrates interest in the position. Failing to ask a question will likely put an awkward end to the interview. When asking questions, base them on previous statements from the interviewer to show you have been listening and would like to know more about the position and the company.

Sunday, May 26, 2013 - The Morning Star Z21

Traci appreciates her team of professionals … This year I want to take the opportunity to include those women in my business that always seem to go that extra mile. Okanagan Traffic Control provides services to not only construction contractors but have been included in the Winter Carnival parade for several years. These girls find the time to put costumes together, decorate a float and practise a drill that brings smiles to all. We all work many weekends, taking time away from our wonderful, understanding families and often include them in some of our extra events. The longboard skateboard is an event that bring not only our family and friends out but the Canada Day fireworks, the IPE fair parade and not lastly several triathlons. I truly appreciate ALL of my staff and never overlook the fact that without them and several other women in my business, I will have another rewarding year in business due to the team of professionals I can proudly call “the most in demand team of professionals in the Okanagan/ Shuswap.

250-546-8017 Armstrong, BC

Dionne Loewen Finance Manager

Dionne grew up in the automotive business and started her career on the Coast in 2001. She went from sales to finance in 2007 and after 3 years of being a stay-at-home mom to her son Daniel, she  joined the team at Vernon Kia as the Financial Services Manager.  Dionne specializes in the sub-prime auto finance market as she finds the challenges of helping people who have suffered financial hardships and set-backs due to the recent economy extremely rewarding.  “ I bridge the gap between the consumer and the lenders on an individual basis, taking everyone’s personal story and circumstances beyond the conventional credit application and beacon scoring system. I believe that in our country & climate, everyone deserves to have access to safe, reliable transportation, regardless of credit history. Dionne’s passions are her son, fitness, snowboarding and enjoying the local arts & music scene. 

VERNON KIA 250-545-7281


Back row: Heather, Jackie, Kamala, Cindy Front row: Barb, Joanne, Dawn, Sharon Red Top has been a landmark in Vernon for over 60 years. What started out as a Cafe/ Grocery store has now evolved into one of the largest independent footwear stores in BC. Owner Jackie and her knowledgable staff have served and assisted many customers for the past 38 years. We have an extensive selection of quality footwear for Men, Women and Children. As well we offer custom fitting for our Orthotic Friendly Footwear. Everyone should have the “RED TOP” experience! Come in and check us out today and see why we are “THE #1 FOOTWEAR STORE IN THE NORTH OKANAGAN” Bring a copy of this ad in to the store and have your name entered to win a $50.00 RED TOP GIFT CARD. Draw Date June 15, 2013


3303 43 Ave., Vernon (Beside Safeway)


Z22 Sunday, May 26, 2013 - The Morning Star

Women in Business

Heidi Aupers

Career Choice

It’s been 8 years since Heidi Aupers and her husband opened the doors to their specialty Tea and Gift Store. “We offer the very best variety, quality and prices for loose leaf Tea in the Okanagan, combined with a Tea Bar where our customers can order their favourite Tea or Tea Latte made to order.” A list of their assortment of Teas can be found at They also offer a unique variety of Tea Ware, Tea Accessories, Gift Baskets and Gift Ideas. “We specialize in loose leaf teas from all over the world. This is nothing like the tea in your ordinary tea bag. Once you start drinking tea steeped with loose leaf tea, you will never go back. We have over 200 different teas from black, green, white, oolong, blooming, rooibos, mate & fruit teas. From orthodox to flavoured teas. We also offer seminars to give you the right tools to brew this perfect pot of tea to impress your guests or just yourself.” Heidi enjoys her morning walks with their dog, going to yoga class once a week, or her meditation group weekly that keeps her balanced! Heidi has also supported 2 children for many years through World Vision. Vernon BC • (250) 542-5TEA ROGER KNOX/MORNING STAR

Longtime Vernon radio personality Betty Selin has received national recognition two years running for her devotion to her career.

Gabriele Iwan, Sandi Burch and Sharlene McKie

ROGER KNOX Morning Star Staff

(shown from left to right) Scotiabank’s accredited advisors for the North Okanagan, who work with professionals, established businesses and entrepreneurs who are facing the many different challenges in today’s market. Our team will understand your business goals and help you turn them into reality by thinking “outside the box” to find the best solutions for your business. We invite you to meet them today to get your business growing.

Main Branch – 3213 – 30 Avenue Village Green – 4790 – 27 Street 250-260-5545, extensions 4300/4301 250-260-5520 or

Cheryl We invite you to come in and experience Vernon Vintners. We make wine, ciders, coolers and yes, we make beer too! We smile and have fun and enjoy our time, because we like what we do! We know your name and what you like to make too, because you’re the one we listen to! Top notch customer service is a must do, and that is easy because of the customers like you! Thank you to everyone for coming to Vernon Vintners where you can....

Wine All You Want

The plan, recalls Sun-FM Sunrise Show co-host Betty Selin, was to follow her mom and sister into the health care field. Selin’s mom was a nurse, her sister an x-ray lab technician, and, in the mid-1970s, Selin had already been accepted into post-secondary in her native Alberta to become an x-ray technician like her sis. But a friend named David, who lived across the street from Selin’s home in Lacombe, paid a visit. “He was in university in Edmonton studying political science and he was taking a broadcasting course to help him get better at public

Dr. Nicole Shortt nd & Dr. Krista Ingram nd Dr. Nicole Shortt and Dr. Krista Ingram are Naturopathic Physicians at Balance Natural Health Clinic. Both are trained in the art and science of natural medicine, and strive to provide professional and genuine care with a warm, approachable manner. Using Traditional Chinese Medicine and Acupuncture, Homeopathy, Herbal Medicine, Nutrition, and Lifestyle Counselling, Dr. Shortt and Dr. Ingram will design an individualized treatment plan to help you achieve your health goals. Both Dr. Shortt and Dr. Ingram are Vernon Women in Business members, and are proud “Vernon Girls”, happy to be building their lives in their hometown.

Genuine care • True health

#1 - 100 Kalamalka Lake Road, Vernon, BC


speaking,” said Selin, now 55. “He said, ‘You should check out broadcasting. You’d be so good at it.’ I had never considered it.” Selin did check it out, did consider it and has since been very good at her job, recently being named the winner of The Rosalie Award, honouring Canadian women in broadcasting ‘for those who have blazed new trails.’ The honour is named after Rosalie Trombley, a legendary radio music director who launched the careers of a lot of superstars by playing their music, and who had a song written about her by Rock and Roll Hall of Fame member Bob Seger.


3105 - 36th Ave, Vernon

Women in Business

“I had heard of Rosalie before but I didn’t know there was an award named after her,” said Selin. “Some of the other women who have won this award have had national television shows, that kind of recognition. “I’ve just spent my entire career in small and medium markets, and only in the Okanagan.”This comes a year after she was presented with a Regional Television Digital News Director Association’s lifetime achievement award for her 33-year broadcasting career. After being accepted into three broadcast colleges, Selin chose to stay in her home province and attended the Southern Alberta Institute of Technology in Calgary. There, she met the love of her life, her future husband Del Selin, and the pair agreed to move to wherever Betty got a job. After an unpaid practicum at CKRD radio and TV in Red Deer, and vacationing in the North Okanagan, Selin decided Vernon looked like a nice place to live, and moved here, with Del, at Halloween in 1979. She then began working the phone, calling Vernon station CKAL-AM 1050 and general manager Wayne Seabrook every week looking for a job. By December, 1979, Selin’s persistance paid off and, in January 1980, she started a full-time gig doing afternoon news. And the only times she has left the station that has morphed into what is now Sun-FM, was for maternity leave after the births of Selin’s daughters, Alanna and Zanna (Selin is also a step-mom to three kids and a

grandmother of three). There really isn’t anything Selin hasn’t done during her 33 years on and off the Vernon airwaves. She has written commercials, done the dreaded all-night on-air shift (when a co-worker got sick), did promotions and spent five years in sales. “I knew if I wanted to be in management, I had to know sales and I planned to be in the sales department for one year. I spent five,” said Selin, “Then I went back into news and I’ve been here ever since.” Selin stopped counting co-workers when the list reached into the hundreds, and she has inpired other women to follow her broadcasting footsteps. She claims she would have been an awful nurse, and she didn’t get into broadcasting for the money. She also didn’t choose broadcasting as a career to win awards, though her office is decorated with honours and certificates of appreciation. “I do it because I love it,” said Selin, still in shock over winning a second straight national honour. “Working in a small market and earning national recognition is fantastic. I hope it encourages more people to start their careers in small markets. You don’t have to work in a large market to have a fabulous career. “Being on the radio just gets in your blood. It’s not even a job, really. It’s kind of who you are. There’s this connection with the community. I can’t imagine doing anything else.”

Sunday, May 26, 2013 - The Morning Star Z23

Maureen Ruscheinsky Maureen has been a resident of our beautiful valley for 36 years and is proud to call Vernon home. She loves to promote the area to newcomers. What Maureen likes best about her job is helping people to realize their goals whether it be buying a first home or selling an existing home to make a lifestyle change. Buying or selling can be stressful for some, so making her clients feels comfortable with the process is important to Mo. When not at work she loves dancing, volunteering at the Powerhouse Theatre and spending time with her grandchildren.

Your Realtor® for life LAKESHORE REALTY

Barb Bloomfield When I had to retire from nursing due to an injury I was at a loss as to what to do. Taking care of people is what I had always done. Helping my husband in his store has given me what I needed most, time to interact with and help people the best that I can. I love this interaction with the customers and best of all, many of them have become dear friends. Life in this area is a dream, enjoying long summer days growing amazing gardens and sitting back in the evening watching the humming birds flit in amongst the many beautiful flowers hanging around our deck. I have many hobbies but the ones most dear to me are touring this beautiful province on our motorcycle, spending quality time grooming my horse and tending my flower garden. I look forward to many more years meeting new and interesting people at D & B Home Fires and being a part of this wonderful community.

7155 Meadowlark Road • 250-558-1668

Monica West The thought of locally made European specialty deli sausages is enough to make your mouth water. This is exactly the intent of Monica and third generation sausage maker, Helmut West, the owner/operator duo of Helmut’s Sausage Kitchen. They celebrated their 12th anniversary of the business on April 9, 2013. Monica and Helmut and their 40 employees pride themselves on their non-allergen, gluten free & local procured choices & one-on-one customer service, cleanliness, and the care taken in making a top-quality products which a diversity of customers will enjoy. We have a wide range of fresh never frozen meats including reserve Angus beef (only the top 8% of Angus cattle meet the standard) that is hand selected. We also carry free run non-medicated chicken, shish kabobs, fresh pork chops and a great selection of cheeses, deli items & now we even make donairs! All of our meats are gluten free. Enjoy a variety of new homemade lunch like hot panini sandwiches, homemade soups, salads & come enjoy a hot overstuffed breakfast sandwich. Ask about our punch cards which give you a free lunch after you’ve purchased 10. Monica and Helmut have 2 daughters, Mercedes is 7 1/2 years old & Kenidy is 5 1/2 years old, and a son Owen who is 3 1/2 years old.

They are also very proud to celebrate the 1 year anniversary of their 2nd location in Kelowna June 1st! We are open 7 days a week!

Now Available - Antibiotic Free Sausage & Chicken!

2103 48 Ave, Vernon


Quality European Sausage & Smoked Meats

105 1675 Commerce Ave, Kelowna


Supporting local farmers for over 40 years!

Z24 Sunday, May 26, 2013 - The Morning Star

Women in Business

There has been a salon in our location since 1963 it became Headlines in 2003. We, at Headlines, would like to thank our wonderful clients, friends, and family for making our business a success and helping us get to this our 10th year in business. We look forward to providing our services to you for many years to come (unless we win the Lotto). Thank you from all of us at

Susan, Jocelyn & Candace Headlines Salon.

Headlines SALON

3002 - 29th Street, Vernon 250-542-8121

Diana C. Delaney

Owner – Managing Broker With great anticipation Diana Delaney is excited to announce on April 1, 2013 “Delaney Properties Ltd.” was opened as a new rental management brokerage here in beautiful Vernon, BC. Diana has been in the rental management business in Vernon for the past 10 years (formerly the property manager at Century 21 Executives Realty Ltd.) and recently stepped out on her own with the full support of her colleagues, friends, and family. Diana has grown her property management company into a successful business with hard work and dedication she has brought herself to where she has always wanted to be President/Owner/Operator of her own business. Delaney Properties manages all types of residential properties from high end executive homes to low income housing, from Winfield to Enderby and Lumby to Vernon. With the help and support of her long time assistant Melissa Gauthier, Diana has been able to earn the reputation of being a fair, honest and ethical business woman in the North Okanagan.

Phone: 250-550-2120

Email: • Visit our website:

Rachelle Dixon Locally made, quality, designer clothing at affordable prices! After celebrating over a decade of business it was time to take a look back to where my dream for Square One started. To fill my store with all my own creations and share my love of fashion with the world. From a home based sewing business to my newest retail location, it has been quite a journey. The first downtown location was open four years. And with the level our own manufacturing growing so has the need for more space. With the purchase of a commercial building, SQUARE ONE APPAREL & SALON moved across 30th Avenue and re-opened in our new space December 2011. With the addition of a fabulous hair salon right in the store, we are now able to dress and style Vernon’s women from head to toe. My new 2013 spring/summer women’s collection is now in full production. Being made right here in our store, there are new items hitting the floor daily. And custom work is my specialty, so if it doesn’t fit the way you like, I will make you one that does. From a full line of athletic/yoga and dance apparel to a bridal gown for that special day, or alterations and repairs to your families existing wardrobe, we are a full service fashion outlet with new fashions each season including a large selection of denim year round. With the difficult times many of us have seen here locally for the last few years a lot has changed, but one thing remains the same … We all still have to get dressed every day so here at Square One we’ve got ‘ya covered! As time has evolved so has the fashion needs of our customers. So as designer I just simply start with beautiful basics … Shall we say! “TAKING IT BACK TO SQUARE ONE” What I love to create and wear myself, comfortable, affordable, beautiful fashions, that I can wear in every aspect of my life. So don’t forget to stop every now and again, and take some time to look and feel beautiful. Because after all…life is like a fashion show, so make sure every step you take, is with your best dressed foot forward!”

Selling in a

slow economy

When the economy is slow, consumers tend to tighten their purse strings. Conservative shoppers may skip big-ticket items or carefully consider each penny they spend. This can make it challenging for businesses to turn over inventory. Any business -- large or small -- may be faced with cyclical periods of slow business. But since the recession fell over the country like a suffocating blanket, some businesses are finding it hard to stay afloat and move merchandise or services. The economic downturn of the last several years has been much more pronounced than those that occurred in the 1970s and 1980s. That means fewer people have disposable income to spend, and business owners might need to work extra hard to entice consumers to buy their products. Forget Luxury Very few people are spending money on luxury items these days. Therefore, to be successful you may have to reposition products and services as necessities rather than idle wants. During a recession, consumers may only spend money on necessities or items that will improve their quality of life. Therefore, look at ways to turn your items into must-haves. Convince People of Need Consumers don’t accessorize as much during a recession as they might when the economy is healthy. Instead, they’re looking for the bare necessities or items that will help them down the road, such

as a life insurance policy or a new roof on the house. If yours is an item that may not have immediate worth, try to transform it into a need. A customer may not have to put new tires on his car right now, but stressing how doing so can improve gas mileage while saving money in the long run could be enough to entice customers to buy. Necessary products will enjoy lower income elasticity than luxury items, and you want to cater to this area. Create Other Spending Incentives Deep pricing cuts can be counterintuitive to your business model. Also, it also may alienate customers who think low price indicates poor quality. Rather than slashing prices to entice spending, think about other ways you can make your items more affordable. Some business owners create their own methods of financing or layaway. This enables small payments to be made with the end goal of ownership. There’s also the option of offering an incentive such as “buy one, get one.” Go With a Loss Leader Sometimes the hardest thing is getting people into the store to buy. But research indicates that once customers are in a store, they are likely to purchase something. Some businesses like to advertise with a loss leader. This is essentially a very low price on one item that gets people into the store, where the rest of the items are not on sale. Although it could mean a profit loss on the discounted item, usually it is made up in profits from selling additional items.

Lauren & Tammy Square One Salon’s Hair stylists Lauren Seminoff and Tammy Demchuck service our community with both professionalism and experience... Lauren has been in the hair industry for over five years.   Specializing in both precision cutting and color, she has taken advanced training in Vancouver and New York and worked with many different product lines. She is very creative and loves anything funky or out of the ordinary when it comes to hair!  Lauren also believes in giving back to the community, spending her free time volunteering with both the Silver Star Adaptive Sports School and the Girl Guides of Canada. Tammy brings over 20 years experience to the salon. With an eye for precision cuts and extensive training in all areas of the industry, Tammy guarantees results you can be proud to wear. In addition to her services, Tammy’s love and passion for life shines brightly through her work. She shares that passion with everyone around her working with the Salvation Army as well as supporting our four legged community members with fundraising efforts throughout the year.

3022 - 30th Avenue, Downtown Vernon •

Women in Business

Trades program breaks down barriers

Darcy Griffiths

for women

(NC)—Heavy equipment operator Shelley McIntyre says one of the largest obstacles to push aside is the maleskewed stereotype preventing some women from entering into the trades. However, Industry Training Authority’s (ITA’s) Women in Trades Training initiative is helping women overcome these stereotypes and barriers. WITT provides training, financial assistance and support for eligible women who might be thinking about a career in the trades, but are unemployed or employed and low-skilled. It is funded through the Canada-British Columbia Labour Market Agreement (LMA) and is overseen by the Industry Training Authority (ITA). Taking the first step in a largely male-dominated field can be daunting. “Having no prior experience it was a personal challenge to put myself out there and get my foot in the door,” she says. Women in Trades Training participants may include: women who are looking for higher paying or more challenging careers; single parents who need to increase their income to support their family; or women who are returning to work after a long stay at home. For McIntyre, it took a car accident for her to switch gears and become a heavy equipment operator. An outdoors type who loved both motorcycling and biking, she chose to move on up to bigger machines. “I like being outside. I like driving the equipment and being part of the team and seeing what I accomplish every day,” says the Nanaimo resident. WITT addresses the barriers some women face in entering the trades, including: lack of awareness of skilled trades, training and career opportunities; inability to access childcare; low essential

Sunday, May 26, 2013 - The Morning Star Z25

skills; and lack of role models in a largely male-dominated field. The support of both ITA’s initiative and her employer, Island Aggregates, made her the competent operator she is today, says McIntyre. “There still are stereotypes. It does get frustrating. However, the help of great instructors and classes, along with a very female friendly workplace, made the learning a lot easier, she adds. It’s estimated that more than one million job opportunities will open up in the province between now and 2020 -- and 42% of these will need trades and technical training, according to WorkBC’s BC Labour Market Outlook 2010-2020. For ITA, targeting an under-represented demographic that makes up half the population of B.C. is a good place to start addressing that gap. In total, more than 2,000 women have benefitted since the initiative was first introduced in 2008. There are now approximately 3,500 registered women apprentices in B.C., representing 10% of all registered apprentices. This number includes many of the 2,000 women who have participated in Women in Trades Training programs The transition to trades has empowered McIntyre, who is now focused on finishing her apprenticeship and getting her Red Seal certification. She has some simple advice for women mulling a career switch, “Look into it, do it and follow your heart.”

After selling for the past 22 years and being a trainer in the real estate industry for our provincial association, I am taking on a new challenge. Recently I purchased a 50 percent share of the Royal LePage offices in Vernon and Armstrong. Becoming an owner of the Royal LePage real estate franchise is really a dream come true for me. I will also remain on as Vice-President of the Okanagan Mainline Real Estate Board. I’m looking forward to serving my past and present clients in my new location.


250.545.5371 Vernon

Val Trevis Val Trevis is the Office Manager for Nixon Wenger LLP, a full service law firm offering assistance with personal injury claims, real estate purchases, civil litigation, business law, wills and estate planning, family law, bankruptcy and insolvency and criminal law. Nixon Wenger has a compliment of 21 Lawyers and 60 support staff with the office being located in the heart of Downtown Vernon on 30th Avenue. Val has been with Nixon Wenger LLP since 2011 and is responsible for the firm operations, human resources & marketing and she is very proud to be working with the largest law firm in the North Okanagan. She is passionate for her business community and local economic development initiatives that promote sustainable growth and development for our region.   Val is committed to a variety of organizations and she believes volunteerism within a community is one of the most important aspects of career development. Val is currently volunteering with the Funtastic Sports Society where she is responsible for coordinating all of  the event volunteers, she is a founding director of the newly formed North Okanagan Sports Society and she continues to coach and paddle in the sport of Dragon Boating.   Val is an accomplished public speaker and the years ahead will be busy for her as she continues to work toward her goal of obtaining her Bachelor of Business Administration.

301, 2706 30th Avenue, Vernon, BC Tel: 250-542-5353 • Toll Free: 1-800-243-5353 #

Billy D’s Kim, along with her husband, Bill, are excited with the purchase of the former KT’s Restaurant. Kim brings 20 years experience in the hospitality industry and has successfully helped launch and train staff in two franchises. Kim looks forward to the journey bringing passion about the quality of the food served offering gluten-free choices and locally produced products. Yes … Senior’s Day is every day, ALL DAY! We are hoping to stay open later on Friday nights so come Downtown for a stroll. Drop in soon.

3127 - 30th Avenue, Downtown Vernon


We are expecting!!! With this news, we must share that our storefront downtown Vernon will be closed as of May 31. Stacey will be taking the business home and going mobile in the near future with our Natures Sunshine Herbs and Supplements, Biofeedback Scans, and personalized health programs. Your health is our passion! Our business website and phone number will still be active and you will see our changes and progress into becoming also a shopping page for vibration machines to our EMF radiation protection jewellery, to all your supplements and herbs. Thank you all for your support, friendships, and achievements through the years and we look forward to growing our family and business with you. Thanks again from Healthy Insights.



Z26 Sunday, May 26, 2013 - The Morning Star

Women in Business

Brenda Hala, MPA, F/PPOC-BC In Vernon, photography and Brenda Hala are synonymous. Custom photography, passport and visa photographs, custom framing and matting, scenic landscape photography and photo restoration; Brenda provides all these services from her centrally located downtown studio. Through-the-lens, Brenda’s focus is on creating memories for clients. Whether it is a family, child, graduation, pet, or a business portrait, Brenda’s natural, relaxed approach, combined with her sense of fun and photographic ingenuity results in images that portray you at your best. Photography is not just a job, it is a passion, whether on the job or on vacation the camera is always with her.  She enjoys the challenge of the assignments, using her imagination to create an image that will speak to the viewer.  Coming from a close family, Brenda understands the importance of family portraits, and how they become precious memories Brenda’s excellence in her profession has been recognized by the Professional Photographers of Canada (PPOC), Brenda holds a Fellowship and Master of Photographic Arts accolades from them.  A strong believer in “giving back” to the community – Brenda participates in various fundraising events in the community.  

Things to consider

before making a career change

3001 - 30th Avenue, Vernon 250-542-3010

Rachelle Moulton Rachelle along with her husband Jason have now been owning and operating two Pet Planet locations in British Columbia for five years in Vernon and Westbank. Rachelle and Jason are true examples how an appropriate and nutritious pet food can make such a positive difference in our pets. As long time customers of Pet Planet, they were taught about nutrition and how to keep their Siberian Huskies healthy. After seeing the drastic changes and improvement in health just by changing their diet, they truly believed and understood how nutrition played a key role in the longevity of pets. As a business owner, she continues researching solutions and finding innovated products to assist your animals to live happy and longer lives. Pet Planet was founded by a mother and daughter team. After the devastating loss of their own pet to cancer, they wanted to provide safer and more nutritious products for our pets. This is the reason why Pet Planet opened their doors in 1996. Come check out Pet Planet and see that healthy does not need to be expensive, and discover how we have been helping pets live longer since 1996.

580, 4400 - 32 Street, Vernon 250.558.5514 ph/fx


toll free

Professionals considering a career change should research their options and prospects to help make a more informed decision. When men and women find themselves out of work or dissatisfied with their employment, changing careers represents greener pastures and a new beginning. Many people who have successfully changed careers admit the change did them good. But individuals considering a career change should consider a variety of factors before making such a significant decision.


Those with significant financial flexibility may not need to weigh finances too heavily when considering a career change. Most people, however, need

to determine if they can afford a career change. Men and women with considerable professional experience might find that their past experiences don’t translate to their new desired field of work. In such instances, people should expect to take substantial pay cuts. Those who can afford pay cuts might seamlessly transition to a new career, while those who can’t afford to earn less money may find themselves deeply regretting their decisions. Potential earnings should not be the only factor to consider, but don’t ignore certain financial realities, either.

Colleen Bednarick

Nikki Kuhn, R.D.H.

It has been 3 years since my husband Stephan and I walked into our newly acquired restaurant, Joey’s Only Seafood in Vernon Square Mall. It was a struggling business but through the dedication and support of our hardworking loyal staff we have been able to grow it into a thriving restaurant.

Nicole Kuhn is a gentle Registered Dental Hygienist who practices at Pleasant Valley Dental.

Many customers whose previous experiences had been unsatisfactory came in to give us a try and remain loyal and true clients.

Nicole works collaboratively with clients, dentists and other health professionals to help clients achieve their oral health goals and improve their overall health.

Whether meeting up with friends by chance of a planned visit they enjoy our relaxed friendly atmosphere and the prompt attention of our servers. We thank all of our loyal customers for their continued support and if you have never been in, I invite you to come and enjoy the Joey’s experience and see what you have been missing.


4400 - 32nd St., Vernon

She has worked in the dental field since 2005, graduating from the University of the Fraser Valley earning Deans List Status 2012.

She attends continuing education courses to be sure to bring you the most up to date information. Nikki welcomes you to the practice to see what we can offer with all the latest technology in dentistry and to help you keep up with all your oral health needs. 2301-32nd Avenue, Vernon


Women in Business

Career or Company?

A person unhappy with his or her current position might mistake feelings about the company with feelings about the career field itself. If you like your work but feel held back by your company, then you might be better suited to finding new employment within your field instead of switching fields entirely. Thanks to an economy that has struggled considerably over the last half decade, many companies have asked more of their existing employees, leading to employee burnout and dissatisfaction. If your dissatisfaction stems more from the company, be it minimal advancement opportunities or lack of employee appreciation, than from your actual work, then you likely don’t need to change careers but merely companies.


Career prospects are another thing to consider before making a career change. The job market has never fully recovered from the recession that began in 2007, and many experienced professionals have been out of work for several years. If your desired field of work is not thriving, then your prospects of finding gainful, rewarding employment might be rather slim. Of course, the economy can still recover down the road and that recovery might open up a wealth of attractive opportunities. But switching careers to a field of work that is struggling financially might not be worth the gamble.


It’s important to consider the necessary qualifications before changing

Sunday, May 26, 2013 - The Morning Star Z27

careers. Some careers only require experience, and your experience in your current field might easily translate into a new line of work. Other careers, however, might have certain requirements with regard to education. In such instances, you might have to go back to school. Your willingness to learn new skills and possibly return to school should weigh heavily in your decision to change careers or to stay put. The decision to change careers is one that individuals make every day. But before that decision is reached, a careful consideration of a host of factors is necessary to ensure the decision is the right one.

Experience Extraordinary! Committed To Our Community For Over 65 Years! Fran Stecyk

Armstrong Branch Manager

Franny Coleridge Risk & Compliance Manager

Heather Sidor

Rheisa Campbell

Chief Financial Officer

Okanagan Landing and Arrow Lake, Branch Manager

Dianne Grebinski

Kara Leahy

Business Services & Credit Manager

North Vernon Branch Manager

Sandy Humphrey

Leasing Manager VantageOne Leasing Inc.

Galina Labun

Marketing Manager

Armstrong 250-546-6405 • Arrow Lake 250-269-7220 • OK Landing 250-545-9251 Vernon Main 250-545-9251 • North Vernon 250-545-9251 • TF 1-888-339-8328

Beki Held

Human Resources Manager

Z28 Sunday, May 26, 2013 - The Morning Star

Women in Business


CAMELLA, SALOME & ANAIAH MAKING A Twist of Yarn is a family operated yarn boutique. Camella, the mom and knitting fanatic, Salome, the executive retail assistant, and Anaiah, the chief ball winder, have a passion for all things fibre. We celebrate the fibre arts and assist in renewing interest and awareness in knitting, crocheting, felting and spinning. At A Twist of Yarn, we provide an atmosphere and environment that will inspire you to create the uncreated. Whether its color, texture or style, we stock a large variety of yarns to suite your creative instincts. We carry yarns from around the world, Malabrigo, Noro, Debbie Bliss, Cascade, and Canadian yarns such as Handmaiden, Fleece Artist and our locally hand-crafted ‘Sheepish Grin’. We offer a regular itinerary of classes on a variety of techniques, taught by local instructors Sylvia and Allison.


We thank our customers for their support and for sharing 3915 31st St. Vernon, B.C. all their amazing creations!

Ladies World has so much to offer you. We have a bright clean facility with a variety of equipment, 60 classes a week, and outstanding Personal Trainers. Our certified Personal Trainers have your best interests in mind. With each and every client they take the time to learn what motivates you to do your best. They come up with effective, functional programs that are customized to help you build a happy healthy body.

to attract

new business

When an economy struggles, consumers tend to tighten their purse strings, affecting businesses big and small. As a result, many businesses look for ways to attract new customers during an economic downturn. Such efforts can make the difference between a business that survives a slow economy and one that’s forced to close its doors. Sales are a traditional way to attract new and old customers, but business owners who want to go beyond sidewalk sales or lower prices can still generate new busi-

ness in a variety of ways. * Go viral. The Internet has enabled even local Mom and Pop stores to make names for themselves across the globe. One of the more unique, not to mention enjoyable, ways to attract new business is to make a viral video. Viral videos can be made by anyone and on devices as simple as camera phones. They are often humorous in nature and shared via social media, and a viral video that features your business can draw attention to your company and create a loyal following among consumers, some of whom might never have heard of your business before.

Serving Vernon for 15 Years!

Melissa, Consie, Kristi, and Jenna will hold you accountable and inspire you to perspire, build your confidence and believe in you even when sometimes you don’t. Yesterday you said today, so come check us out.

4406 - 27th Street, Vernon • FREE PARKING • 250-503-2363 •

Women in Business

* Embrace social media. Social media is another great way business owners can attract new customers. Social media creates a direct line between businesses and their customers, something that can create a loyal customer base, especially when business owners solicit customer opinions and respond in ways that let customers know their opinions are valued. Social media can also help businesses make personal connections with potential customers, sharing the stories behind their businesses as well as information about their products. Such personal connections also inspire loyalty among customers and encourage them to spread the word about the businesses. What’s more, the publicity gained via social media is free. * Create your own app. Today’s consumers rely heavily on their smartphones. Many businesses have created their own apps so they are always there for their customers. Apps can make it easier for consumers to buy your products and make it easier for you to inform them of sales or other special events. * Make good use of consumer opinion Web sites. Consumer opinion Web sites have grown incredibly popular over the

years. According to its official blog,, a social networking site in which independent users review businesses ranging from doctors’ offices to restaurants, had more than 70 million unique visitors at the onset of 2012. The site employs a 5-star rating system that allows users to rate businesses on a scale of 1 to 5 stars, 5 being the highest rating possible and 1 being the lowest. Yelp’s research notes that 38 percent of users gave 5-star reviews, while only 12 percent gave 1-star reviews. These numbers indicate that people not only enjoy using Yelp, but also they especially enjoy using it to share positive experiences. Businesses can make use of Yelp and other consumer opinion Web sites by encouraging satisfied customers to share their experiences on the Internet. Businesses can also make use of negative reviews, investigating such reviews and takingsteps to address any issues. Surviving a recession can be difficult for consumers and businesses alike. But businesses can employ several unique tactics to help their ventures survive and grow regardless of the economy.

Lynne Berard Canyon Clothing has a fresh stream of activity and wants to thank our many loyal patrons and welcome new clientele to experience the revitalization of shops in Historic Downtown Vernon. Since opening four years ago, we have learned that: • there is clothing for every shape, size & personality • good service is paramount • fashion advice is greatly appreciated • value is key • quality trumps quantity every time Our happiest moments come from the joy, smiles and laughter we share with our clients. We look forward to seeing you again soon!

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Sarah McRae Keshiki Gardening is proud to be celebrating over 30 years in business right here in the Okanagan. We are a family run business started by my husband William in 1981 and we have been fortunate enough to work together with out sons who began helping at a very early age and grew up in the landscape industry. They are now off to see the world but my husband and I are so enamoured with the area we have no intention of going very far from home. Our company keeps us very busy 12 months of the year because along with landscaping, irrigation installation/service and commercial grounds maintenance we also do snow removal. Many of our customers have been with us since the very early years of our business. I believe this says a great deal about our service and work ethic. We also happen to love what we do. I feel very fortunate to be able to work outdoors as I really enjoy the fresh air and sunshine. In my spare time I enjoy reading, Zumba and walking with our 15 year old ‘puppy’.

All in all it doesn’t get much better than this! Phone: 250-545-8220 • Fax: 250-542-6264 Email:

Charlene Deuling Born and raised in the beautiful Okanagan valley, Charlene Deuling is owner/operator of Vernon’s newest book and vintage jewelry store, Expressions of Time. Customers accredit Expressions of Time’s success to an outstanding, organized selection of new and used books. Charlene has a passion for books and has opened the store to follow her dream of inspiring people to read! Expressions of time has a wide variety of books, specializing in mostly non-fiction subjects like new age, self help, tarot, cooking, back to the land, children’s, travel, and many more. Check out our website “” for a full range of our products. Charlene has over 20 years of experience buying and selling vintage jewelry. Within the store you will find vintage jewelry from the Victorian era to current styles.


250-308-4491 2909B - 30th Ave, Vernon

Quality Used & New Books + Vintage Jewelry Shop

Ruth Hoyte A.E. Berry is a fifth generation family owned full service Insurance Brokerage proud to serve Vernon and area. A.E. Berry provides a wide variety of Insurance of both personal and business products, including Home, Business, Auto and Life. Our employees are fully licensed insurance professionals committed to customer service. It would be our pleasure to review your insurance needs and provide a quote. Ruth has been awarded Woman of the Year 2013 and takes pride in serving your community. She is the President of Greater Vernon Chamber of Commerce. Past President of the North Okanagan Employment Enhancement Society and the Past President of the Downtown Vernon Association. She has sat on the board and is past treasurer of the Insurance Brokers Association of B.C. and has been appointed to the Insurance Council of B.C. as a voting member, and sits on their audit committee. Ruth is currently a director for the Vernon Winter Carnival Society and the Vernon Public Art Gallery. Ruth loves dance and can often be seen shimmying with the Desert Moon Dancers both as a performer, artistic director and choreographer.

3116 - 30th Avenue, Vernon


3016 - 30th Ave. Vernon • 250-545-2101

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Women in Business

Joy Glastone I have been involved with dogs since I was a young girl at the age of 12 when my father and I bred Irish Setters. I learned to groom in Saskatoon under the guidance of Beth Hardy, which was two years of Joy & Benjamin “Buttons” learning and hard work but well worth it. We have bred and shown purebred registered Shih Tzu dogs for over 30 years and I am a life member of the Canadian Kennel and Vernon Kennel Clubs. Our goal is to continue our great service. I, along with husband Stewart and employee Kassandra Stasiuk, care for our clients and their beloved pets! I love my career. I groom for the love of dogs.


Care & Grooming 2813 - B, 35th St., Vernon, BC

Kind and Gentle Care


Shirley Zaworski Welcome to Lookin’ Sharp Hair Design. My name is Shirley Zaworski and I have been the proud owner/operator of Lookin’ Sharp for the past 16 years. I truly love my job. Special to this job is the relationships I have with my clients. We have shared many stories, laughed and sometimes cried together. Some of my clients have been with me for 16 years. For those clients new to Lookin’ Sharp, I hope to continue serving you for the next 16 years. I cater to the whole family with clients ranging in age from 18-months to 95 years young. My services include cuts, colours and perms. Some of the brand name products I use and retail are: Matrix, Rusk, American Crew, Nioxin and Hempz. Lookin’ Sharp is open Tuesday through Saturday from 9 am to 5 pm. Please call 250-542-6100 to book an appointment. New clients are always welcome. I would like to thank all of my past and present clients for their support over the years. When I am not working, I enjoy working in my yard, playing golf and spending time with my 20-monthold grandson, Nathan, and my brand new baby granddaughter, Emily.

5487 Okanagan Landing Road 250-542-6100

Harris Flowers

g n i t o m o r P SS YOUR BUSINE Once established, you will have some personal or mandatory goals to meet. Having a successful direct sales business can be challenging. It is unrealistic to expect buyers to flock to you as soon as you put the words “consultant” after your name. You will have to do some work and expend energy getting your business message out and following up for sales. Here are some ways you can slowly, and effectively, advertise your business. * Put an e-mail signature on your account so that any message you send will have your business information attached to it. * Join any “work from home” or “moms’ groups” you can through social media sites. Follow the rules regarding how many times you can mention your business and continually get the word out. * Start a blog and talk about various things, including your business.

Brenda Gedaschke

Brenda Gedaschke is the New owner of Harris Flower Shop which was purchased in the end of October last year. Harris Flowers has been operating for over seventy years in Vernon, we are located in the heart of downtown Vernon at 3118 - 30th Ave. We share the storefront with Simply Baskets Home & Gift, which we have owned for just over seven years. Brenda’s background is in design and has been the display and decor coordinator for the Village Green Center for the last six years, floral design is another fabulous creative aspect of her design abilities. Harris Flowers prides themselves with their customer service and one on one consultations with clients when planning the important events in their lives. We have fresh flowers arriving weekly a great selection of gifts for both the home and garden, we truly are a one stop shop! Take a few minutes and checkout the website or our Facebook page for more details on this very unique flower and gift shop! Brenda Gedaschke is also the owner of Simply Baskets Home and Gifts where they offer the very best in Country primitive home decor, gifts & gift baskets. We have just expanded our gift Basket selections to included Cookies & Milk Gift Packs. 3118-30 Ave, Vernon BC • 250-545-0379

You want individuals to be interested and visit your blog, but don’t use the blog as a digital billboard. * In a similar vein, become an online author. Write about topics that pertain to your business. The more your name is out there and the more your site is linked to other Web sites, the greater your exposure. * Figure out a profitable target market, and then develop a plan to reach these people. * Think about working in conjunction with other direct sales people you aren’t competing against. For example, exchange business cards with other individuals. Use these as “bag fillers” for your party guest orders or party takeaways and have the others do the same. This provides free advertising for both of you. * Register to become a vendor at a local job fair. While you won’t be selling products, you will be enticing potential recruits. There are many ways to get your direct sales business started. After you start making sales and recruiting, open communication and follow-ups will help keep your success going strong.

Simply Baskets

At Simply Baskets Home & Gift we pride ourselves in our attention to detail, our fabulous customer service, our loyalty programs and membership rewards. We have gifts for everyone on your list, and decor for every room in your home. Christmas at Simply Baskets Home & Gift is truly magical, you are surrounded by the tastes, sounds and scents that will take you back to the Christmas’s you remember. Operating for seven years, we are located in the heart of downtown Vernon at 3118 - 30th Ave. We share the storefront with Harris Flowers, which we purchased in the end of October last year. Born and raised in Vernon, Brenda enjoys spending time with her husband Walt Gedaschke, two daughters, a fabulous son in-law and three, soon to be four beautiful grandchildren. If you haven’t been to Harris Flowers or Simply Baskets Home & Gift, take some time and to pop in and say “Hi”. Brenda and the girls will love to see you! Two great stores, one easy location!

Women in Business

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The Ultimate Wine and Brew Experience!

Lisa Holmes

2545 Patterson Ave. Armstrong • 250-546-6954

Finest flavoured extra virgin olive oils and balsamic vinegars We invite you for a taste!

2510 Pleasant Valley Blvd • 778-442-0999 Donna Harms

Crystals Gemstone Jewellery Spiritual Gifts Holistic Healing Room Wellness Workshops Readings

Home & Garden Decor

3410 Okanagan Street

Valerie Neilson


2410 Pleasant Valley Blvd. (formerly InYouGo Inspiration)

Wilma Reinsma

2013 Armstrong Inspiring Woman of the Year Awards Gala

For Your EYEs onlY Gift Gallery

Friday May 31 6:00 - 9:00 PM • Armstrong Curling Club Tickets to attend are $20 pp and available at: Armstrong Flower & Gift Shoppe, Sapori Oils & Vinegars, Monashee Medi-Spa, Curves Armstrong, Moon Goddess Gifts & Gems (formerly InYouGo Inspiration), Lather Up, and the Okanagan Advertiser


Lyn Gilmer

Art, Art Cards, Jewelry, Kindle® Covers, Unique Fabric Creations, Baby Blankets, Hand & Tote Bags and more ...

2855 Moray Street • 250.309.3364

Corinne Jeppesen Kim Weston Kim Weston wants everyone to know that she is here to stay! Yes, the business was for sale for a short time, but Kim is now the sole proprietor and will continue to serve up the same great beverage and food items you have come to enjoy over the past two years.

Breakfast and Lunch Served Fresh! Delicious Muffins, Cookies, Cakes, Paninis, Sandwiches made to order, and more Specialty Coffees made with organic espresso, Teas and Hot Chocolate Real Fruit Smoothies and Cool Blender Drinks

For great food and great service, check out the Leaf & Bean Open 7 Days a Week

#12, 3305 Smith Drive (next to Askew’s)


Corinne moved to Armstrong with her parents in 1979 and picked asparagus as a teenager on weekends and after school. Now almost 35 years later she is growing asparagus (across the road from where she grew up) with her husband Mark. This year Corinne and her husband Mark are celebrating 16 years of growing asparagus. Their first harvest (in 1997) lasted only 10 days and was sold on the honor system. Customers bagged and weighed their own asparagus and made change in an ice cream bucket. Today the farm (store) is set up to take you back in time with antiques and old photos of Armstrong and Spallumcheen. Recipe ideas and pickled asparagus are just a few of the extras you will find at the farm store. Mark & Corinne also grow cantaloupe, garlic, squash, strawberries, sweet corn & watermelon. Be sure to take in the annual Armstrong Asparagus Farm Festival held every spring, admission is free. Free guided and self - guided (with map) farm tours are available. For large groups, pre-booking is recommended.


250-546-9301 1-877-903-5599 •

Z32 Sunday, May 26, 2013 - The Morning Star

Women in Business

Shelley Duggan Born & raised in Vernon, Shell has a great appreciation for all that the North Okanagan has to offer. For the past 7 years she has been helping people buy or sell their home. “Buying or selling a home is a big decision, one that can be overwhelming. It’s my goal, to make my client’s real estate transaction a positive experience.” In addition to her Real Estate Career, Shell has an entrepreneurial spirit. Having had 3 successful businesses in the past, she is currently partnered with a company from Texas, offering a one of a kind Anti – Aging Medical Technology that also provides relief to those with various skin issues/irritations. Passionate about her community, Shell has been actively involved in various volunteer organizations over the years. She is a founding member of JCI Vernon and has been honoured as a JCI Senator. She chaired the 2012 BC Winter Games Youth Ambassador Program, is a Director of the North Okanagan Hospice Society, and a member of the Vernon Chamber of Commerce.

ExEcutivEs REalty ltd.

Cell: 250-550-5570


Lisa Angelis Introducing - Lisa Angelis - NEW owner of Serenity Tanning in Coldstream, she brings with her 10 years retail Management with The Superstore. She is extremely excited to be back in the customer service & business community. It has been fantastic ride so far & she is looking forward to providing her awesome clientele with even better product & services. Serenity Tanning is Smarttan certified and is a member of The Joint Can Tanning Association. Every Tanning experience should be safe, relaxing and enjoyable and at Serenity you can feel comfortable knowing you will be receiving the highest standards in cleanliness paired with exceptional customer service. The salon has updated their look and they will soon be introducing swimwear, apparel, accessories and skin care to their product line. They also have a fantastic nail tech coming in May and more great things to come. Stop by for a visit today!

Suite 47-100 Kalamalka Lake Rd, Vernon

250-545-9559 Kim Bourke

Events Coordinator

Dianne Fowlie

Membership & Business Deveopment

Dianne Skinner

Office Administrator

Greater Vernon Chamber of Commerce Leading the way to economic prosperity, the Greater Vernon Chamber of Commerce is a non-profit business organization representing over 620 members. Established in 1897, the Chamber has deep roots in the region advocating for a strong and vibrant business community. The Chamber fosters a sustainable business environment by facilitating success through advocacy, benefits and connections. We continue to work to bring the most value to the growing Chamber Membership through our leadership and events such as Business After Five. For information on your membership with the Chamber, or information to join, contact us today!

The influential voice of business #102 - 2901 32nd St, Vernon BC

Phone: 250.545.0771 Fax: 250.545.3114

Building a business


The transition from college student or stay-at-home mom to fulltime professional requires a number of changes. Those changes include updating your wardrobe to give it a more professional feel. Clothing that’s acceptable for a jaunt to the store or a night out may not be appropriate for the office. Just what constitutes a professional wardrobe has changed over the years, and the guidelines for such attire are no longer as firm as they once were. But it still behooves a woman to add some classic, professional pieces to her closet. While skirts and pantyhose may no longer be mandatory, dressing conservatively and cleanly in an office environment is always a safe bet. In order to achieve a wardrobe transformation without breaking the bank, the fashion experts at Marie Claire advise adding separates

to build around a base suit. Find a suit that is flattering to your figure and make it a workplace staple. Then purchase coordinating pants, sweater sets, shirts, another skirt, and accessories that can be mixed and matched with elements from the suit to create different looks. If your budget allows, purchase another suit in a different color so you can continue to build wardrobe possibilities. When selecting base pieces, opt for neutral colors of tan, gray, black, and blue so that these items can be worn repeatedly without being noticed. Accessories and blouses can offer pops of color when necessary. A nice handbag or pair of shoes can quite easily add color to an otherwise monotone ensemble.

Katherine Harvey With over 22 years of experience in the awards industry, and a reputation for outstanding customer service, Five Star Awards goes above-and-beyond to ensure you find exactly what you’re looking for. Whether it’s t-shirts or pens, glass etching or jewellery engraving, trophies for an entire team or just one special one for your little MVP, Five Star Awards is there for you. Questions? Drop by our showroom located in the Railway Plaza at the corner of 48th Avenue and 31st Street, across from the Village Green Mall or visit us online at

Many employers have adopted dress-down days as perks for their employees. Although you may be invited to dress more casually, avoid dressing for a day at the beach or hanging around the house. Opt for trouser-style jeans that are free of rips and embellishments. If athletic shoes are allowed, make sure they are clean and not the pair you wear while tending to your garden. Avoid graphic T-shirts that feature potentially offensive or suggestive messages. In more conservative companies, dressing down may be opting for khakis instead of suits. It is important to know the difference. Women who are adding to their wardrobes can include these alltime business staples.

When selecting items from the rack, look for those that fit well but aren’t too constrictive or racy. Inquire with your new employer’s hiring manager or human resources department to find out if the workplace has any restrictions on wardrobe. There may be employee guidelines, particularly in certain industries, such as law or education. If no such restrictions are in place, keep skirts to knee-length and avoid particularly low-cut tops. Save more revealing items for nights out with friends.

* Classic black pump shoes * Crisp, button-down white shirt * Fine-knit sweater in a bright color * Camisole or shell in a neutral color to wear under blazers * Cardigan in black or white that can be worn over tops or dresses * Fitted, sleeveless dress that can be paired with a suit jacket or cardigan * Straight-hemmed skirt in a neutral color * Flat-front black, gray and tan pants * Neutral-colored wool coat and a rain jacket Over time, women can add to their wardrobes as budgets allow and they learn more about what is acceptable at their places of hire.

Dawn Stephanishin AMP

Women in Business

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Linda Decker GEM Mapping & Design, since 2004, provides costeffective, innovative mapping solutions to businesses, non-profit organizations, government sectors and offers services in Graphic Design. GEM believes in providing customers with professional quality, eye-pleasing maps, with attention to detail and accuracy, delivered in a timely manner, with follow up service satisfaction guaranteed. Hot items include gridded street maps for map books and websites, resource and topographical maps, graphically enhanced maps for tourism and recreation, site plans, emergency evacuation plans and GPS data processing. Linda has a Resource Technology Diploma specializing in Geology and Cartography and a GIS (Geographic Information Systems) certificate. GIS involves creating maps linked with databases that contain information about the map’s features. Linda’s passion lies in fitness, travel and outdoor adventure. 250-260-3799 • Cell 250-260-8191

Attentive Bookkeeping Service For 30 years, Anne Tosse has done bookkeeping. For the last 5 years, Attentive Bookkeeping has been owned and operated by Anne Tosse. We love what we do. Attentive Bookkeeping will enter your payables, receivables and payroll into a reputable accounting software. We will prepare carefully reviewed monthly, quarterly, semiannually or annual financial. We will file your periodic government filings including GST, PST, T4s and ROEs. Attentive Bookkeeping will work with you to make sure you are getting the information you need. We are available to answer your questions, train you and coach you. Lets work together to see what we can accomplish.

Attentive Bookkeeping Service • 250.503.4979

Teresa Durning Harker and Hailey Rilkoff

Mortgage Broker With Today’s Mortgage rules, you need a professional on your side! Dawn is an award winning Mortgage Broker that loves working with clients! Each and every day is a new experience, meeting great people and helping with the largest financial decision most will ever make. I am proud of our Professional reputation and we are rewarded with many referrals from our Business Partners; we work with professionals every day in all fields of Real Estate, Appraisals, Accountants and Lawyers/Notaries. In 2013, Dawn celebrates 10 years with Invis Inc. We offer true Independent choice of your Mortgage Lender, and in most cases are compensated by the Lender without charge to our clients. Invis Mortgage Brokers have access to a variety of Lenders, this is more important today as many Lenders are working on tighter internal guidelines, we can save you time and money finding the perfect fit for your financial situation. Dawn has been a Gold supporter of Wine, Women & Woods for the last 10 years, Invis Angels in the Night program has been able to help the Women’s Transition House, Teens Count too, and the Salvation Army with brand new clothing and supplies each year. Why not put Dawn’s award winning service to work for you by calling 250-503-8788 or stop by our office, 4705B - 29th Street, Vernon.

Durning Directions & Service Ltd is a proud contractor to the City of Vernon offering Visitor Centre Services. It is the mission of Durning Directions to offer outstanding service to visitors, stakeholders and tourism sectors through outstanding collaborative team work and continued skill growth. Teresa, Hailey and their team focus on a high level of customer service, innovation and skill excellence in the field of Visitor Services. 701 Hwy 97, Vernon, BC

250-542-1415 or • • OAC/E&O Accredited Mortgage Professional - CAAMP.

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Women in Business

Mary Zamniuk We at Wiggle Waggle have a formula: Puppies capture your heart (like RJ in the photo), Mid-life dogs own your heart, Old dogs will break your heart. Mary and Lyle established Wiggle Waggle Pet Hotel nine years ago as an alternative to traditional kennels. We provide a unique concept of a canine-friendly, kennel free, private pet playground. The playground is over 1 acre, and offers a treed area, swimming pools and doghouses. Dogs live and play together in a pack, providing the essential socialization that dogs often lack these days. Dogs can freely access outdoor space or indoor daycare space. Our daycare area offers comfort and calm. Dogs can snooze, listen to quiet music, or just meet and greet a new friend. The owners and staff are always on site, supervising the dogs 24 hours a day. We happily accommodate special diets and medical needs. For more details, go to Find our latest cute dog photos, including RJ, on our Facebook site! Don’t leave your dog at home or in the car this summer – we’re here for you! Call us at 250-542-8832.

Good benefits keep your employees

healthy and happy

(NC) – Many small businesses make it hard on themselves when it comes to recruiting and keeping good employees. Take the question of group health benefits for example: many entrepreneurs fail to offer their employees benefits because they misunderstand the costs. “Having a good benefit plan is often extremely important to employees,” says John Jenner, the vice president of marketing and communications at Western Financial Group. “There are many different ways to structure a plan to make sure it is both affordable and easy to administer.” Even small businesses can usually

afford to offer group benefits, says Jenner, because purchasing through a group plan reduces the costs to individual plan members. Plans can include a wide variety of benefits including short and long-term disability insurance, life insurance, health and dental benefits, as well as travel insurance and group critical illness benefits. Health spending accounts can offer even greater flexibility for both employers and employees. “In the competitive workplace, smart businesses need to recognize that offering group benefits can often be the difference between keeping or losing a good employee.”

Linsey Postill Johannson R.E. Postill & Sons Ltd. has been family owned and operated for over 69 years. Founded in 1944 by Linsey’s Great-Grandfather, Russell Eugene, the company is now owned by Linsey and her husband Jamie. The business offers a complete line of quality gravel products, trucking and delivery, and both residential and commercial site servicing and preparation. Although the equipment and variety of work has changed over the last 69 years, the same solid values run the company today. R.E. Postill & Sons Ltd. is committed to giving back to the community and supporting local projects, believing this is a fundamental part of a successful small business. Linsey learned all about the family business from her father, Brian. She ran a loader in the pit and drove a gravel truck doing deliveries during summer breaks from school. After graduating from the University of Alberta with a degree in Pharmacology, Linsey moved home to Coldstream and she and Jamie started in the business full time. They now have a three year old son, Ty and look forward to welcoming their second child in July. As a family they enjoy all that the Okanagan offers, hiking, swimming and skiing. For the future, Linsey and Jamie will carry on the family tradition of providing Vernon and area with quality gravel products, efficient service and honest hard work to ensure the job is done well and the customer is always happy.

9245 KalamalKa ROad, COldstReam, BC 250-545-5008

Ibolya Sihelnik, BA, DTCM, R.Ac. Ibolya’s search for truth and meaning began in Budapest where the Bioculture Club held seminars to promote the study and development of human-to-nature relationships. Her dedication in helping people led her to constant study from which she gained remarkable experience in healing difficult conditions of mind, body and spirit. Acupuncture, Oriental healing arts and Vibrational medicine provide the basic pillars of her practice. Devoting long hours to her patients and research has become for Ibolya a way of life and a source of joy. She completed the 5 year diploma program with the title of Doctor of Traditional Chinese Medicine and since year 2000 she operated the Traditional Chinese Medical Clinic of Armstrong. She offers ongoing studies on a variety of courses in different healing modalities. Call for more information.

Traditional Chinese Medical Clinic of Armstrong 2505 Patterson Ave., Armstrong • 250-546-9833

Leanne Topham Celebrating 25 years of solving the learning riddle. Since 1989, Potentials Learning Centre for Vernon and area has been helping students solve that riddle successfully. Students who are years behind in reading, math, and/or spelling catch up and go on to excel at school. This unique program, directed by Ms. Leanne Topham, a specialized learning therapist, has helped students who have suspected or diagnosed learning disabilities (like dyslexia) to overcome their challenges. At Potentials Learning Centre, the biggest reward is to see a student finally ‘get it’, and see the difference that also makes in his or her confidence and self-esteem. Potentials is a one-on-one specialized tutoring program that uses a whole-brain approach to learning. It strengthens auditory, visual, and tactile perception, which actually helps develop the brain’s ability to learn.


Contact Leanne Topham at 250-545-7766 for more information, or visit

Negotiating a salary increase

For most of today’s workers, simply having a job is something to be grateful for. With an unemployment rate still hovering around roughly 7.6 percent in Canada, it’s hard to question workers who are simply content to be among the gainfully employed. For some, however, the need to start gaining more is growing. In the past, yearly salary increases were normal. However, in recent years salaries have begun to flatline, at least for lower- or middle-income workers. For many, the prospect of working without the prospect of a pay raise is difficult to fathom. Workers who managed to keep their jobs during the recession took on more work as a result and could feel the time for financial recognition has come. To those hoping to negotiate a salary increase, consider the following approach. $ Do your homework. Workers might feel they have a firm grip on their value in the marketplace, but that’s not always the case. If necessary, consult an executive search firm to determine your true worth. Employees who have been with the same company for several years are often pleasantly surprised to learn their value in the marketplace. When researching your value, examine compensation surveys and utilize resources such as newspaper classified sections or online job boards. This will paint an accurate picture of what the job market is like. $ Consider adding more responsibility. Simply put, the more valuable you are to your company the more likely they are to meet your salary demands. Pursue any ways you can become more valuable to your company before discussing a salary increase. Propose ideas on new projects or offer to help other depart-

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Sunday, May 26, 2013 - The Morning Star Z35

graphic design

ments when possible. Many of today’s companies are unders t a ff e d because of the struggling economy. The more hats you can wear for your company, the more valuable you will be and the more likely you can receive a raise. $ Don’t be afraid. A growing mentality among today’s workers is to simply be happy to have a job. While that’s understandable in light of high unemployment rates across the globe, that attitude won’t help you get a raise and should not keep you from requesting one. Employers recognize the cost of hiring and training your replacement is likely substantially more than meeting your salary demands, especially if you have been with the company for years. If you have truly earned a raise, don’t be afraid to ask for one. $ Don’t be threatening. Some workers feel they must present their employer with an ultimatum when requesting a raise. Terms like “or else” or “if I don’t get a raise” should never be brought up in a salary negotiation. If the company truly cannot afford to meet your salary demand, you will have painted yourself into a difficult position. What’s more, the company likely won’t respond well to threats and might deny your request simply because of that. When negotiating a salary increase, be assertive but non-threatening. $ Be specific. It doesn’t hurt to be specific, both with a figure and a timeframe you expect to hear a decision. If you’re open-ended, you’re likely to get less money (and appear ungrateful or unhappy if you then request more) and the company might take its time considering the request.

branding copywriting


print production web design marketing campaigns

Stephanie Tambellini and her team work closely with you to reflect your brand and effectively communicate your message — all with careful consideration of your budget and timeline. 250-558-6922

Tambe llin i DESIGN STUDIO

Judy Guido JUDY GUIDO is an educator in the field of selfdevelopment. She inspires people to believe in themselves and to live their potential by realizing there is no limit to what we can accomplish.  Her message is one of hope and coming home to inner peace. Judy and her husband Ken live on and operate The Orchard RV Retreat, an agri-tourism accommodation site in the Okanagan, BC.  She enjoys community involvement and is a member of the local Rotary Club and Trails Development Team.  She is a certified consultant and instructor with the Inner peace Movement of Canada. Judy brings the tools of the Inner Peace Movement of Canada, a non-profit, educational program, to the local community. This program offers seminars, workshops, retreats, group study programs and consultations to help people take charge of their lives and contribute in a positive way to themselves their loved ones and their community. Judy can be reached by phone 1 250 317-0057 or email

Inner Peace Movement of Canada 1 877 969 0095 •

… where the art is in our mirrors

Kristine, Jenny, Jessica, Brenda, Roxanne, Kerry, Channai, Carly, Leanne, Sharon

2 - 2901 - 27th Street, Vernon

Nails & Esthetics


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Women in Business

T t h a e n M e o m r o ning Sta W e h t o t r e t u l a

The Morning Star is very fortunate to have a team of hard-working professional women. They bring an energetic and dynamic approach to the award-winning newspaper’s efforts to offer excellence in customer service, and a community newspaper we are all very proud of.

Women in Business


dream is to get

under the hood

Sunday, May 26, 2013 - The Morning Star Z37

Cari Dyck, BScN

Certified Senior Move Manager Okanagan Senior Transition Services is a Vernon based company specializing in relocation and downsizing services for seniors. Our goal is to ease the moving process for you (and your family) by providing personalized, compassionate, and professional services sensitive to your needs. Our services may include: Developing an overall move or “age in place” plan, organizing, sorting and downsizing, floor planning of new home, disposal or sale of unwanted items, coordinating and overseeing movers, arranging shipments and storage, unpacking and setting up the new home, related services including cleaning, waste removal, shopping, or senior escort, and preparing the home to be sold. From the beginning to finally being settled in your new home, we are there to allay the difficulties that can come with relocation. With our unique skills, sensitivity, and compassion we will guide you through one of life’s most difficult transitions.

Senior Moves ~ Household Downsizing ~ Estate Dispersals

Occupations such as firefighting, trucking, and auto repair are increasingly practiced by women.

Auto mechanics, like many other typically male trades, has seen sparse representation by women up to now. But contrary to many young men, who often take up the trade for lack of other ideas, plenty of women are actually passionate about it. There are more than a few women who have proved their stuff in the military’s vehicle shops, for example. Nevertheless, for them and all the others like them, it takes a lot of courage and determination to be taken seriously, and they can encounter prejudice even today. Women wanting to become auto mechanics are good problem solvers, and they are dynamic and tenacious as well. They love to take things apart and put them back together again, and the challenge of convincing male coworkers of

their expertise is a motivation to excel. At the local auto service centre, women mechanics might have to make a special effort to reassure prejudiced clients that they are competent and efficient, but once their work speaks for itself, there is little to hold them back! This will change with time, as more women put on the overalls and show the world that they are skilled with motors and electrical systems. Other skills required for mechanics are a mastery of car electronics, an analytical and technical mind, and an ability to communicate with clients about their automotive needs. Women who are passionate about this trade and who are ready for the challenge of proving themselves to be skilled will enjoy their work and meet with success.

Elaine &/ Bobbi Mother Daughter Canada Water Depot has been in business for 15 years this year. The first 24 hr. Water Vending Company in Canada and the ONLY water company to use a complete FOOD-GRADE STAINLESS STEEL process. We invite you to taste the difference. Also the 1st water company in North America to sell alkaline/ionized water which has a higher pH, is loaded with antioxidants and is 5 to 6 times more hydrating than most water. Ask about our Free R.O. Birthday Fills or our specials on alkaline water and don’t forget about ICE. With warmer weather now here you’ll want the best PURIFIED ICE in town for your drinks and don’t forget about your coolers for camping. Watch for our summer Ice Specials! Also ask about acidic water for your plants ... they will love you. R.V. fills are also available. We also carry things like premium coconut oil, coconut flour etc. And come in and talk to Elaine about the world’s only breathable night masque. It creates a beautiful, healthy skin environment allowing your skin to repair and rejuvenate. We are also proud to help our local events with water donations. At Canada Water Depot ... We Care About Your Health!

CANADA WATER DEPOT CORP. 4318 - 29 Street, Vernon • 250.260.6603 th

Tel. 250-308-9245 E. W.

Charlene Silvester Notaries:

A Trusted Tradition & Good Company to Keep

My areas of practice are: Real Estate Transactions (buying or selling), Property Refinances, Wills, Powers of Attorney, Representation Agreements, Manufactured Home Registrations, and Permission to Travel Letters. As a Notary Public my commitment to you does not end once all the documents are signed. In many ways, it is the beginning. As part of your community, I look forward to developing relationships with you and in return you can count on me to protect your legal needs. The Society of Notaries Public takes great care to ensure each member meets the highest standard of business experience, integrity and ongoing specialized legal education. Put my experience and business acumen to work, now and in the future. You will find that, indeed Notaries are good company to keep.

30 Avenue, Vernon, BC Charlene Silvester 3003Phone: 250-542-4313 th

Notary Public

Vikki Vikki has been sewing, altering and creating cloth and leather garments since she was 12-years-old so it only seem natural that she should be the owner of a Tailor Shop. Vikki was working part time at Dean’s Tailor Shop after moving to Vernon in 1991. The opportunity presented itself for her to purchase the shop in 1994 and she seized the moment and increased the volume of sales by 100% in the first six months. Dean’s Tailor Shop has a diverse clientele which range from lawyers to motorcycle enthusiasts and also people who just need their jeans hemmed. She has customers all over the Okanagan, British Columbia coast even some in Alberta. Everything that is done in Vikki’s shop is guaranteed and professionally done whether she herself had done the work or one of her staff. She is very pride driven and loves to help others feel good in their clothes. She can provide a second opinion on a piece of clothing. Vikki loves to be involved in the community and is participating in 2013 Vernon Dancing With The Stars with Andrew Kern. She feels very good about helping to raise money for Hospice plus being able to learn a dance! When Vikki is not sewing she loves to dance and ride motorcycles.

Dean’s Tailor Shop

2907 - 33rd St, Vernon 250-545-6202 • Email: deanstailorshop@gmailcom

Z38 Sunday, May 26, 2013 - The Morning Star

Women in Business

Charlene H Smart, CGA Would you like to feel at ease to ask your accountant in layman terms your business or personal tax questions? If so, at Smart & Associates, Certified General Accountant it is our philosophy is to work closely with you, establishing a comfortable working relationship as we provide a wide variety of services to support your accounting or tax needs. Our boutique firm supports a wide spectrum of clients at any phase of their business from start up, growth, financial challenges and transitions phases without judgement and we advocate assertively for you when dealing with Canada Revenue Agency.

Photo by

2904 - 31st Street, Vernon 250-542-4496

Michelle Rozka Michelle became the franchise owner/operator of the North Okanagan territory of Driving Miss Daisy 4 years ago. Driving Miss Daisy is an award-winning Corporation, that offers personalized driving service and accompaniment to seniors and those with disabilities. Michelle provides spouses, adult children and caregivers an avenue of respite in the caring of their loved ones. DMD’s vision is to preserve independence and prevent social isolation for the elderly. Michelle offers reliable and safe accompaniment and an array of other support services such as medical appointments (Kelowna, Kamloops, etc), grocery and personal shopping, accompaniment to adult day programs, Alzheimer’s companion, liaison between medical staff and family, Airport transportation with assistance through to departure gate, vacation home check, day trips and more. She is an approved Veterans Affairs provider. Michelle and Don reside in Vernon and have four children: Jill, Jennifer, Nicholas and Laura. Michelle is an active volunteer at the Performing Arts Center and a member of the Vernon camera club. She enjoys biking, rowing, skiing, making decorated cupcakes and exploring the unmatched beauty of the Okanagan.

Michelle Rozka • 250.540.0975 Toll Free: 1-877-61-DAISY

accounts and stay current with business news and issues that may play a direct or indirect role on your finances. * Get talking about your concerns. Talk to other women in similar situations. You may find that you share the same concerns. Discussing common concerns or financial strategies can help you in your own endeavors.

Address your financial concerns

& take control of your finances The roles played by women have changed dramatically over the years. Modern women now wear many hats, one of which is money manager. That’s true for women managing their personal finances or those overseeing their family’s finances. But managing finances can be intimidating for anyone, regardless of gender. A great first step is to identify any concerns you have about money. Being able to pinpoint the particulars will help you develop a plan of action. For example, if you want to invest in stocks but don’t know a bull from a bear market, acknowledging this shortcoming can help you learn the necessary facts to get started. Once such concerns have been addressed, you’re likely to feel more comfortable and confident about managing your money and can start taking steps to do just that. * Think positively and value your strengths. Embracing your strengths, even if those strengths have little to do with money management, can help you gain control of your finances. Perhaps you are not a financial whiz but your networking skills have left you with a vast network of friends and family in various professions. You may be able to use those connections to gain access to experts in the financial field who can guide you through the questions you may have. * Know your current financial status. Feigning ignorance is not the way to get started. It is important to honestly assess your financial situation so you can effectively handle those finances going forward. Take stock of your income, expenditures and what you have in savings. Keep abreast of any changes in your

* Continue working, even if it’s only part-time. A study by the Women’s Institute For a Secure Retirement found that a college-educated 25-year-old female will earn $500,000 less than a male counterpart in a similar position over her lifetime because of sporadic employment associated with caring for family, including children and aging parents. That worries many young women who have previously thought about taking time off from work to raise families. Even if you may want to scale down your work schedule, you may not want to completely remove yourself from the workforce so you can remain in touch and current. * Consult with an estate planner. The earlier you start the better off you will be with regard to planning for the future. It is not an admission of weakness if you rely on the help of financial experts to guide you in the right direction.

Okay! Okay! We know he’s not a woman but we couldn’t leave him out of the ad. He “thinks” he’s the boss. Actually, he is the boss of fun! We, at Good Gracious and the Practical Kitchen, are all about having fun, but we are also dead serious about providing the best customer service possible. Come in and see if we are successful. When you leave with an exceptional gift, wrapped in our signature style and maybe have had a laugh along the way … we have done our job! the






practical kitchen

3209 - 30 Avenue, Vernon • 250-545-2952 th

Your Friends and Neighbours.

For 45 years, Baron Insurance has been part of your neighbourhood. Family owned and operated, our clients are our friends and neighbours, so you can count on us to steer you in the right direction for all your insurance needs. Contact any of our experienced Insurance Brokers at one of our convenient Vernon locations today. Landing Plaza, 5301-25th Avenue 250-545-6565 4800 Anderson Way 250-545-4447

Home • Condo • Tenant • Commercial Industrial • Farm • Travel • Medical Marine & RV • Life • Financial Services

… Introducing the Ladies at Vernon Toyota! Jacqueline


Kirsten has been in the auto industry for over 15 years, starting in Toronto before moving to the beautiful Okanagan and working for Vernon Toyota for the last 7 years. Now in the Leasing Manager position, she prides herself in making sure she has helped to select the right vehicle for her customers, whether new or used. Leasing is something she believes to be beneficial to many of Vernon Toyota’s customers. “For me the love of cars is in my blood! My Grandfather worked for Aston Martin in England, and my dad collected and raced cars when I was growing up” “I know how overwhelming it can be out there buying a car, so I am always empathetic to the needs of my customers. I like to think I make the car buying process fun, low pressure and stress free. I want to continue to provide an extraordinary level of customer service, something I always strive for.” She absolutely loves the lifestyle here in the Okanagan in all the seasons. She spends her time away from work being active, exploring, hiking (& snowshoeing) with her dog, biking, boating & swimming in the summer months.

Toyota Service Department

Jacqueline has been in the industry for over 13 years and loves working with the Vernon Toyota team. “Great people and great products in a state of the art facility…. It’s a dream position!” As the Financial Services Manager at Vernon Toyota, Jacqueline does all the leasing and financing in addition to offering valuable products and services like Toyota’s Extended Care Plan and Environmental Protection Packages. “Buying your vehicle is usually the second largest purchase you make in your life. I love to be part of that excitement and help our clients find the most affordable way to get exactly what they want.” When not at work, Jacqueline is busy with her 3 children, who are all very active in sports and school activities. Originally from Vancouver but a Vernon resident now for 12 years, Jacqueline loves all the Okanagan has to offer…. camping, the beaches, golf, boating, skiing at Silver Star and touring the wineries! She loves to cook and entertain in her home and is always happiest when she is surrounded by friends and family.

Admin & Payroll Kami, Erma & Amber … work hard to ensure all the proper paperwork is in place for the customers and employees of Vernon Toyota. We take pride in our customer service and employee satisfaction.

Sales Reception

Lindsay & Janice Norma & Emily

DL# 30382

The ladies in Vernon Toyota’s Service department are here to ensure that all your vehicle service needs are met and offer superior customer service. We also have a shuttle vehicle ready to take you home or to your next appointment while your vehicle is here for maintenance.


...bring a combined 19 years in the automotive industry and over 40 years in customer service. When they’re not helping you with any of your Toyota needs, they enjoy relaxing and spending time with their families.


3401 - 48th Ave • Phone (250) 545-0687 • VISIT US 24/7 AT WWW.VERNONTOYOTA.COM

May 26, 2013  

Section Z of the May 26, 2013 edition of the Vernon Morning Star

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