October 16, 2012

K A M L O O P S

THIS WEEK Tuesday, October 16, 2012

Salute to 2012 Small Business

2 ❖ Tuesday, October 16, 2012

Salute to Small Business

When risk equals reward

S

The successful owners establish relationships with their MALL BUSINESS WEEK IS A CELEBRATION of those individual entrepreneurs who are the back- customers and their community.

They are active with the chamber of commerce, local bone of the Canadian economy, those who risk business improvement associations (BIA) and service clubs. their time, talent and dollars to create opportunity The flip side is about those of us who shop for the best for themselves and for others. deals. It isn’t always about price; it is often Small-business people have a work-life about value and about place. balance that includes excitement, fear, risk And, we decide where we want to shop. and opportunity.

The business person and their relationships, They are prime customers of banks and like with their BIA, can make the area a better suppliers and they are the prime providers of place to do business. goods and services for the rest of us.

Examples are collaborations to manage They need to be appreciated because they public space through joint efforts, such as generate taxes, create jobs and participate in outdoor art projects, public planters, building community affairs. makeovers community gardens and community It is a constant challenge for small-business PETER MUTRIE plans. owners to prepare, compete and position View from the All work to enhance curb appeal, create themselves in a global marketplace. This not area pride and, ultimately, build more business only anchors the excitement, but also the risk. NORTH SHORE for the local entrepreneur.

To stay with the excitement part, indeWe are all in it together and the small-busipendent business owners manage the things ness person wears both risk and opportunity. within their own control — they ask, “What can I do to They enhance their opportunity by getting involved to make things work out?” make their area all it can be.

They tend not to get down about factors beyond their Peter Mutrie is manager of the North Shore control. The successful ones are positive, creative and tend Business Improvement Association to get involved.

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Tuesday, October 16, 2012 ❖ 3

Salute to Small Business

Goddyn & Associates G

oddyn & Aossociates Financial Services Inc., founded and owned

by Carol Goddyn, CHS, is a Kamloops-based insurance agency specializing in all lines of life, critical illness, disability and mortgage insurance. The agency also specializes in all investment options, including RRSP’s, TFSA’s and RRIF’s, as well as group and personal health and dental plans.

Carol has more than 21 years of banking and insurance expertise.

She started her career in the banking industry in 1988, and in 1996 she switched her career focus and became licensed as a financial services representative with Sun Life Financial. After leaving Sun

Life in 2001 Carol began to see that in order to best serve the varied needs and interest of her clients she needed to expand her horizon and offer products and services from all of the top insurance and financial services company’s product lines.

Goddyn & Associates Financial Services Inc. was established to provide these products and services. Over the years Carol has developed a loyal clientele and is dedicated to creating longterm relationships, built on trust, professionalism and friendship.

Along with ensuring each client’s needs are met, she strongly believes in continuing her education to hone her customer

services and product knowledge skills, she completed her Certified Health Insurance Specialist (CHS) designation (formerly RHU).

Carol’s role as a financial services representative is to inform and educate clients regarding all the financial risks to which they are exposed. Beyond that, there is also a need to help families and businesses identify their needs and goals and Carol prides herself on ensuring that her clients receive excellent solutions to their insurance and investment needs.

Her cornerstone belief is that “the client comes first.”

At Goddyn & Associates, we don’t work for the insurance companies; we work for you, our clients.

YOUR NEEDS...

YOUR LIFE Do you have a financial plan to protect against risks along the way?

• RRSP’S (guaranteed loans up to $25,000 • TFSA’s, RRIF’s, & RESP’s • Group & Personal Extended Health & Dental Plans • Life/Term Insurance • Mortgage Insurance • Critical Illness Insurance • Disability Insurance

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GODDYN & ASSOCIATES

Financial Services Inc.

209~141 Victoria Street, Kamloops 250.374.2138 • Fax: 250.374.9621 Toll Free: 1.866.374.2187 • CarolGoddyn.com

Carol Goddyn, CHS Financial Services Representative Sponsored by Industrial Alliance

4 ❖ Tuesday, October 16, 2012

Salute to Small Business

Parking remains vital to a vibrant downtown

T

more people on the streets at all times of the day and night.

HERE ARE MANY FACTORS THAT This has resulted in increased numbers of successful influence the success of a small business in any businesses, particularly restaurants and coffee shops. downtown area.

There are approximately 10,000 people who work in the Their location within the area has to suit the type of business. The premium paid for prime locations has downtown area. These people make up about 40 per cent of our customer base. Thirty-four per cent of to be offset by the additional revenue gained. our shoppers who work downtown also live Does it balance? downtown.

A destination business can do well off the This shows that people like to shop near main strip, but one that relies more on walk by where they live or work — presumably traffic and impulse shopping will not. because they like the area and are loyal to it The overall environment of your downtown and, in practical terms, they are already parked is an important factor. Customers should feel and don’t have to drive. comfortable and safe as they stroll about.

This brings us to another factor — access Equally attractive is the vibe; are people and parking.

When businesses are looking for excited and happy to be here? Socializing with GAY POOLER a location, parking is one element they take friends on the street, doing business in the cof- View from into account. They look for affordable and fee shops and spending extra time hanging out DOWNTOWN available parking for employees as well as because it feels good. convenient parking for customers.

Downtown Kamloops certainly excels in The reality is that the majority of people in social environment.

Kamloops are very reliant on their automobiles. We have Every business requires access to a broad client base. one of the highest transit rider ships in B.C. and yet we still People living and working in the downtown are built-in have a shortage of employee parking in our downtown. customers. The number of downtown residents has been steadily increasing in the past decade which equates to X CONTINUED ON PAGE 6

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Andrea Hansen is also a Fertility Awareness Educator helping couples learn to identify key fertility signs to assist them in achieving pregnancies.

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Tuesday, October 16, 2012 ❖ 5

Salute to Small Business

Changes to the world this salon’s focus

Leianne ~ Owner

At a Glance Aveda Concept Salon Focus on environmental protection Educated & professional staff Ongoing training throughout the year Family atmosphere Strong Team Spirit Quality & Commitment to the Salon Industry Aveda Earth Month project to raise money for Watercan. In 2012 Changes raised the most money out of any Aveda Concept Salon in Canada.

Retail bags which are biodegradable Proud participants of Adopt A Road

Change is the consistent at Changes Salon.

That care doesn’t stop at the studio doors, though.

And, it can be as personal as a change in hair colour or style to as big as helping to change the world through the Hillside Drive salon’s participation in WaterCan, a Canadian charity.

Changes staff take part in Earth Month every April, raising money for the WaterCan program, which builds wells in disadvantaged countries so people there can have clean, safe drinking water.

The full Aveda-concept salon at 401-1150 Hillside Dr. has been in operation for 15 years and, during that time, owners Alana and Leianne have created a family of master stylists with decades of experience in the industry.

This year, the Kamloops salon raised the most of the more than

When they were done, they had raised more than $9,000, with Jennifer Akins collecting $1,500 of that total.

That was enough for her to be the top fundraiser at the Kamloops salon.

Akins was chosen to travel to Tilwari, India, in November with Aveda to see the well project WaterCan is involved in there.

The team includes nine professional stylists, two estheticians and customerservice representative, all trained in Aveda Advanced Education, a program run by the company that helps build technical skills and discover new artistic inspiration.

At Changes, that means providing the ultimate comfort and service to guests — including a beverage while they’re being pampered in the warm, friendly studio.

It means providing high performance with botanically based products that are better for the professionals and their customers.

600 Aveda salons in the country, with stylists selling raffle tickets for a haircut and colouring.

Changes’ staff works as a family, thinks as a family and gives back as a family.

They also sold candles, held a dinner and silent auction and held a workshop for customers on how to style their hair properly to raise money for WaterCan.

Come in and become part of the Changes family and enjoy the experience.

MODERN SALON media & salon today #4O1-115O Hillside Dr. 25O.374.77OO www.changesstudio.com

Congratulates Changes Hair Studio & Spa for winning in the following categories: • Retail • Growth • Environmental Sustainability

7 TIME INTERNATIONAL WINNER! salon today celebrates the success of this business and commends its owners for providing outstanding service to clients and a positive work environment for staff, and we thank them for sharing their leadership strategies with others.

Aveda Earth Month Campaign

#401-1150 Hillside Drive 250-374-7700 • www.changesstudio.com

Alana ~ Owner

6 ❖ Tuesday, October 16, 2012

Salute to Small Business

Parking infrastructure fund cornerstone of plan X CONTINUED FROM PAGE 4

Transit and biking simply don’t work for everyone for myriad reasons.

The lack of sufficient employee parking has created issues for customers. It is harder to find a spot on the street, enforcement on time limits has increased and resulting tickets have not been positive for customer relations.

The Kamloops Central Business Improvement Association (KCBIA) has been, and continues to be, working toward concrete solutions for parking downtown.

We encourage our area workers to embrace the idea of using off-street lots. Even if they have to park a five- or 10-minute walk from the centre of town, the walk is pleasant, healthy and financially positive for business.

A parking stall on the street can generate $100 per hour in sales for nearby businesses. Up to $800 a day should be incentive enough to find an alternative location for staff to park.

As an employer, do you know where

your staff is parking? Please ask!

KCBIA’s Parking Solutions Group, which included business owners, developers and city representatives, put forward a comprehensive package of parking recommendations for city council.

A key part of the parking-solutions strategy is to have more parking built so business owners and staff have more viable parking options.

An expression of interest was sent out by the city and it received eight responses.

The cornerstone of the strategy is the creation of a parking infrastructure fund.

The fund would see all additional revenue generated by meter-rate increases and use it to pay for parking improvements downtown (new technology, land acquisition, development and alternatives).

It’s parking paying for parking!

Managing our current parking inventory emerged as a priority from the Parking Solutions Group.

We want our customers to have positive experiences downtown.

Parking should be customer-oriented — readily available and convenient to use, with options for payment type, length of stay and freedom to move locations with one payment.

All this and so much more can be accomplished with newer technology.

On-street parking-payment kiosks give us the ability to enter licence-plate numbers at a pay station located within four parking stalls, use coin, credit or phone for payment, add an additional third hour for a little higher cost and much more.

To make this work we are recommending an increase in meter rates and discounted fine rates because our rates are unrealistically low, they have not been raised since 1994 and it is cheaper to park on the street than use off-street lots.

Change can be hard, but in order for growth to occur, we need to embrace it!

Gay Pooler is general manager of the Kamloops Central Business Improvement Association

Tuesday, October 16, 2012 â?– 7

Salute to Small Business

B.C. business conďŹ dence regains ground B.C. small-business optimism increased for the first time in four months in September, according to the Canadian Federation of Independent Business (CFIB).

The Business Barometer rose to 59.0, compared to 56.4 in August and 60.5 in July, mirroring the trend in the Canadian national average of 62.0, which increased from 60.0 in August.

Index levels between 65 and 75 generally indicate a growing economy.

B.C. is now in seventh place nationwide for business confidence, improving from eighth place last month.

Newfoundland and Labrador climbed into the top slot for most optimistic province in the country, followed by Alberta and former leader Saskatchewan.

When reporting the current state of

their business, 31 per cent of small business owners answered “Good� versus 53 per cent who replied “Satisfactory,� representing a one per cent decline in each category since August.

Those responding “Bad� rose two points to 16 per cent.

More highlights: Seventy per cent of B.C. employers do not plan to make changes to fulltime employment levels, while 14 per cent plan to increase them and 16 per cent expect to reduce them.

Taxes and regulations remained the biggest cost pressure cited by 59 per

on lecti e! e s ew om ur nr your h o t k ou g fo Checlightin of

cent of respondents, followed by fuel and energy.

Forty-four per cent of B.C. small businesses say that insufficient domestic demand is their main operating challenge, with the shortage of skilled labour the next most cited category.

All of this is outlined and illustrated in the BC Business Barometer for September.

The national report, including a comparison chart of CFIB’s business barometer and GDP, can be found online at cfib.ca.

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8 ❖ Tuesday, October 16, 2012

Salute to Small Business

Get Ready to Grow! in Kamloops on Oct. 25 The Small Scale Food Processor Association (SSFPA) is about to embark on its Get Ready to Grow! tour of eight British Columbia communities — including Kamloops — through the fall of 2012, taking fresh ideas to growing food-processing businesses across the province.

Each stop on the tour will include a series of presentations designed to help small businesses grow, including adopting digital technology, worker safety and an overview of online food-processing development resources.

Get Ready to Grow! will stop in Kamloops, Creston, Grand Forks, Summerland, Prince George, 100 Mile House, Langley and Nanaimo. The Kamloops event is scheduled for Thursday, Oct. 25, at Thompson Rivers University’s Culinary Arts Building.

Candice Appleby, SSFPA executive director, is excited about what the tour offers small business.

“The demand for B.C. food products is growing at a rapid pace and we want to make sure that new and existing agri-food businesses have access to the tools they need to help them meet the growing demand.”

WorkSafe BC is also a partner on the tour.

WorkSafe BC statistics show that injury rates

increase when a small-scale food-processor company has between 10 and 19 workers, compared to those with fewer than 10 employees.

For a growing business, the impact of lost productivity resulting from an injured worker can be significant.

Appleby is also eager to help small businesses adopt digital technology, important for businesses located far from large urban centres.

“We’re especially excited to introduce TotalSnap to local businesses,” Appleby said.

“This online solution — developed by Hosting Nation out of Parksville — offers businesses an affordable and user-friendly marketing system to help maximize their online presence, including e-commerce, social media and mobile phone-friendly websites.”

Doors open for registration and networking at 4 p.m.

Nourishing refreshments will be provided.

Sessions start at 4:30 p.m.

There is limited seating and pre-registration is required. The after-hours event is offered at no charge.

For more information and online course registration, interested businesses should visit the Small Scale Food Processor Association website at ssfpca.net or call, tollfree,1-866-619-7372.

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Tuesday, October 16, 2012 ❖ 9

Salute to Small Business

Kamloops Dance Academy

Kamloops K aml mloo oo Dance Academy offers professional instruction in ballet, jazz, tap, ta p, jjaz az hip hop, musical theatre, lyrical and pointe. It offers a huge variety vari va riet et of classes for ages 2 (Tots program) to adult. Our teachers believe beli be lie e the level of instruction is very high and they have fun doing doin do in it. Kamloops Dance Academy is a family-oriented business that tha th a is very involved in the community – most recently at the Pink Pin Pi n Ribbon Ball.

A few things set Kamloops Dance Academy apart. They are an exam school affiliated with the National Association of TTeachers of Dancing in London, England. All 13 teachers are fully full fu llyy certified and continue to upgrade. They also bring in guest teachers teac te ache herss and and travel ttra ra often to better themselves and their craft. In 2006, after completing l i a successful f audition, the troupe travelled and performed at Disneyland.

At the Great Canadian Dance Challenge, KDA placed second overall at the he Grand Championships in 2012, and were Junior Grand Champions in 2011.

Something you may not know about the Kamloops Dance Academy is that the Valleyview business has been here for 29 years. Whether you’re new to dance or always wanted to join, watch for our July 1st registration every year!

VALLEYVIEW SQUARE 7-2121 ETC Highway • 250-828-0499

Visit www.kamloopsdance.com

10 ❖ Tuesday, October 16, 2012

Salute to Small Business

You! Yes, you, can compete for these awards Small businesses have the opportunity to nominate themselves to become one of B.C.’s best in the Successful You Awards Contest, which is now open for nominations.

The 10th annual Small Business BC Successful You Awards Contest celebrates the top small businesses from across British Columbia.

Entrepreneurs will be awarded in six diverse categories for the contributions they make within their own communities and to the greater economy.

“We’re pleased to continue supporting small businesses across B.C. and recognizing them for their outstanding contributions,” said Small Business BC CEO George Hunter.

“We look forward to a group of high-calibre nominees this year.”

Business owners will compete to be named B.C.’s Best Company, Best Concept, Best Employer, Best Community Impact, Best Online Marketer and Best Green Business.

“This provincewide contest recognizes the strength, determination, passion and ingenuity that represents the entrepreneurs in this province,” said Lindsay Olson, the Insurance Bureau of Canada’s vice-president for British Columbia, Saskatchewan and Manitoba.

“Our continued support for Small Business BC and the Successful You Awards Contest is one of the many ways we ensure that small-business owners are recognized for their hard work and determination.”

The Insurance Bureau of Canada returns this year as title sponsor of the Successful You Awards for the fourth year in a row.

Business owners across B.C. can now self-nominate and will be tasked with gaining as many votes as possible through social media, word of mouth, e-mail — or any other means possible — by Nov. 30.

The top 10 highest-voted nominees in each category will be announced as finalists on Dec. 13,, 2012, then go on to submit an application that judges will use to decide the top five finalists from each category, who will announced on Jan. 30, 2013.

The top five finalists will present a t10-minute pitch to judges.

The winners of each category will be announced at the Successful You Awards Ceremony on Feb. 28, 2013, at the Pan Pacific Vancouver.

More details of the nomination process and the Successful You Awards Ceremony can be found online at successfulyou.ca.

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Tuesday, October 16, 2012 ❖ 11

Salute to Small Business

Think Local

Local Business Profiles

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#10-1380 Summit Drive Kamloops 250-851-3131 In this space next week: Could be you

12 ❖ Tuesday, October 16, 2012 No. 5 in a Series

Largest selection of footwear in BC Interior

Salute to Small Business

Think Local

Local Business Profiles

FOOTWEAR: The proper fit is crucial to your health and well being

• Locally Owned & Operated • Walking Shoes & Running Shoes • Fitting Orthotics • Nordic Poles • Complete Range Of Footwear, Apparel & Accessories • Mens, Womens & Kids • The Proper Fit Every Time

74~1395 Hillside Dr. Aberdeen Village (beside Milestones)

Runners Sole owner Wayne Richardson has been serving Kamloops and area for 10 years. There are some bright colours that have just arrived.

Wayne Richardson loves looking after your feet. His locally owned and operated business, Runners Sole has the largest selection of footwear in the BC Interior.

Richardson says "Our staff are fully trained to check the length, width and depth of your feet including the arch, ailments-bunions, planter fasciitis, etc." "We also analyze your gait as you walk to find out if you have a Pronated, Neutral or Supinated foot."

This is simply whether you walk on the inside, outside or all of your foot. Most people wonder why their shoes wear in certain spots more than others." This is your gait and

If running is your therapy

we can help you with that to avoid muscle and joint pains", adds Richardson.

Runners Sole will try several shoes in your foot type to find the correct fit for you and the activities you love to do. "We take pride in helping you and put your feet first", said Richardson.

Wayne is also a great community supporter and enjoys giving back to Kamloops. "Our great team of staff and customers has helped our business grow tremendously & supporting numerous community groups and organizations is something I really love

doing", said Richardson.

The Runners Sole team are multi-sport enthusiasts committed to ensuring that individuals are fitted in shoes and apparel according to foot structure, activity level or type of activity and body ailments.

As Kamloops' technical store they want to provide you with the correct shoe rather than the trendiest or most expensive shoe.

Keeping true to what they do, they want you to have what's best for YOU!

E SNOWSHO S L RENTA AVAILABLE!

You already know the value of a great pair of running shoes

check out our webpage at

www.runnerssole.com

250.377.4055

In this space next week: Could be you

Tuesday, October 16, 2012 ❖ 13

Salute to Small Business

Wellness in the workplace works wonders In today’s competitive business landscape, it is important to assess how best to use your resources to meet the challenge of recruiting, retaining and engaging employees while managing absenteeism, employee turnover and an aging workforce.

Studies confirm that workplace-wellness programs are effective at reducing sick leave, improving employee health, boosting morale and increasing productivity.

• What is Workplace Wellness?

Looking after the wellness of your employees does not have to solely focus on safety and injury prevention.

Recently, businesses have introduced programs that are designed to assist employees to choose healthier behaviours, like being more physically active or quitting smoking.

The programs focus on increasing knowledge and opportunities to learn new skills, to make it easier for employees to make healthier choices.

• Why Wellness Programs are Important Workplace-wellness programs are an important business strategy. Not only are they essential for improving employee health and wellbeing, but they also reflect a business’s reputation as a socially responsible employer.

Workplace-wellness programs attract new talent, and help retain and engage current employees.

In fact, the 2007-2008 Towers Perrin Global Workforce

Study showed that the most powerful influencer of employee engagement was found to be “the knowledge that senior management is sincerely interested in my well-being” • Where to Find Help If you would like to offer this type of program to your employees, but feel like you do not have the time or resources to dedicate to it, help is available.

The Canadian Cancer Society, BC and Yukon Division, in partnership with Healthy Families BC, have joined together to provide a helping hand.

WellnessFits is a free comprehensive workplace wellness program that can offer you the resources and support you need to create a healthy workplace program.

Resources include online tools and information on healthy eating, physical activity, healthy minds, being tobacco-free, and sun and UV awareness.

There are also opportunities to address the specific needs of your business via phone, email and on-site visits.

• Learn More WellnessFits is a partnership of the Canadian Cancer Society, BC and Yukon and the Province of British Columbia’s Healthy Families BC initiative.

To learn more, go online to wellnessfits.ca or contact them at 1-855-939-9355 or wellnessfits@bc.cancer.ca.

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14 ❖ Tuesday, October 16, 2012

Salute to Small Business

The Natural Solution For Your Pet! What’s in your pet’s bowl?

Not all pet food is created equal!

Receive 1 Biscuit Buck for every $1.00 you spend at your favourite Bone & Biscuit location. When you reach 500 Biscuit Bucks you receive a 10% off coupon for a future purchase.

We only carry foods that contain ingredients you would eat yourself. Quality meats, whole grains, fresh fruits, and vegetables and a complete line of vitamin and mineral supplements.

We are dedicated to offering people only wholesome alternatives for their pets.

Your pet’s diet is as important as your own.

At a Glance That’s why selecting a Dedicated exclusively to healthy pet food is the most natural raw and dry foods important choice you can make for your pet.

Unique selection of hand made gourmet treats and By eliminating filler ingredients such as corn, cakes low grade proteins (by Knowledgeable friendly products), chemical preservatives and additives, service, focused on you are greatly improving educating our customers your pet’s health.

Budget and menu planning available Fresh and bulk meat and bones available Supplements, remedies, and grooming products Fantastic selection of toys, collars, coats, boots, and accessories

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Tuesday, October 16, 2012 ❖ 15

Salute to Small Business

Our commitment is to make your Travel needs a Reality At Travelwise we understand the new generation of vacationers and business travellers have higher expectations than ever before. They want more choice, greater flexibility and more emphasis on the needs of the individual. As part of one of Canada’s largest networks, we offer massive buying power to offer clients unmatched value and service.

Being local, we provide store front access you just can’t get on line.

Our team of Travel consultants thrive on arranging “experiences”, whether it’s an adventure trip through Africa, a River Cruise in Europe, or an exotic beach retreat.

Our slogan is “We’ve Seen It, We’ve Experienced It, Count on our Expertise”.

We don’t take our slogan lightly. Every year we travel to new destinations, inspect resorts and hotels, explore ships and airplanes. We are your “travelled” agents. We are Kamloops most experienced agency. Collectively, we have almost 175 years of travel experience. Having been in business for 17 years, our dedication to our clients allow a hands on approach that goes beyond the computer.

Although we have clients all over the world, we appreciate our customers keeping it local. We are honored to be part of a thriving community, and are thankful we are able to give back through contributions to local charities, schools, and sports teams.

If you can dream it, we can make it happen.

A destination wedding, family reunion, or a quick getaway on your own.

No problem, we can plan it.

Michelle Blackmore

Nancy Cuzzetto

12 years experience

27 years experience

Jackie Blackwell

Patty Burnett

22 years experience

Lorrie Perras

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16 ❖ Tuesday, October 16, 2012

Salute to Small Business

Here’s how to sell your small-business website Explore your options before you exit There could any number of different reasons you have decided to exit your online business or shut down your website.

Before taking your site down altogether, explore the options available to you with knowledgeable web professionals. Together, you might be able to determine how you can improve your website to attract the traffic or sales you had planned to achieve.

Selling your online business If you have explored all your options and still would like to exit your online business, then your current domain name and portions of your online business could be valuable to others.

For this reason, you may consider selling your online business, or the domain name by itself.

You can advertise your online business for sale on any number of online marketplaces.

Be prepared to provide the following: • Past performance, such as number of visits, page

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views, bounce rate and other website metrics. Web analytics tools such as Google Analytics can easily generate this kind of information.

• Business costs: Professional financial statements showing a minimum of two to three years of business history (if you are operating an ecommerce site) • Growth potential: It also helps to inform your potential buyers about the reasons you’re selling your online business.

If you’re honest, you will have a better chance of establishing their trust and making the sale.

Selling your online business may involve non-compete agreements, due diligence disclosures and multiple contracts.

A successful sale could have tax implications as well.

Consult a lawyer and an accountant for guidance.

Online marketplaces These online marketplaces specialize in selling websites and ecommerce sites. Please know that website brokers typically charge commissions for sales.

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Tuesday, October 16, 2012 ❖ 17

Salute to Small Business

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18 ❖ Tuesday, October 16, 2012

Salute to Small Business

Small businesses have a lot of competition during the holiday season and success is often dependent upon a well thoughtout marketing plan. Social media and email marketing are fantastic tools to help you stand out from the big guys.

Here are some tips to help get you Started: • Develop a schedule to help build holiday momentum: Momentum will be crucial in determining whether this year’s holiday season will be one worth celebrating for your business.

Create a schedule that maps out the weeks leading up and through the holiday season with specific goals for each of the big days.

• Pay attention to what your fans, followers and readers really want this year: If you want your business to be part of your customers’ holiday plans this season, you’re going to need to deliver content they actually care about. You should do this year-round, but this is especially important during the holidays when your customers are not only busy, but are also being bombarded by content from a number of other businesses fighting for their attention.

Tell your readers and fans about upcoming holiday promotions or provide a sneak peak at new seasonal products to build excitement and give them the exclusive content they want. But, remember to be a resource, not just a sales pitch.

holiday

success tips

Provide them with something they use this holiday season — it can be something as simple as advice for preparing their shopping list, tips for throwing a dinner party or even a special coupon for subscribers only. You can also post tips on Facebook or share articles on Twitter.

• Make the holidays an event: You don’t have to wait for the big shopping days, or even the official day of the holiday, to give your customers a reason to celebrate this season.

In fact, planning an event earlier in the season — before your customers schedules get filled with work parties and family gatherings — is a great way to get your customers in the holiday state-of-mind.

It’s also a great opportunity to help make a difference this holiday season by partnering with a local non-profit group and doing some fundraising for a cause that’s important to you as a business owner.

• Remember what works during the other seasons: The best practices and strategies you use in your email marketing and social media throughout the year will not only still be effective in November and December, but they will help you engage your customers in October to get them ready for the holiday push.

Using rich media, like photos and videos, for example, is a great way to start building that excitement.

Post pictures from past holidays or give a sneak peak at new products — and then ask your fans to comment, like, or share.

5. Be authentic: One of the biggest reasons people choose to shop with small businesses is the personal connection they’re able to provide.

URBAN CABIN OWNER Rhonda Murray combines style and quality with durability to suit a variety of budgets at her store. “At Urban Cabin”, she said, “it’s all about getting the look a customer wants — and helping them get it for less.”

“My husband Chris, was a professional hockey player which allowed me a generous furniture budget. Now he’s retired from hockey and works as a fireman, so I have less of a budget to work with, but my love of nice things hasn’t changed. So, I do more research and shop smarter and we can help our customers do the same.”

Urban Cabin has transitional to modern country styles, which are clean-looking, but also warm, cozy and inviting. Murray said she looks for furniture that is not only functional and beautiful, but durable as well. “I gravitate towards quality because it has to withstand the rigours of daily life,” she said. “My own family consists of a husband, 3 boys and a dog, so I absolutely require durability ” Urban Cabin has Kamloops’ largest selection of designer fabrics, and they feature several of their upholstery pieces with down seating. Murray believes it’s important to bind room design with comfort — and that casual chic look is exactly what people get at Urban Cabin.

“They want something that looks good, but it has to be comfortable too,” she said. “It’s got to be the whole deal.

Between Murray and associate Helen Zak, they have 17 years of experience in the furniture industry. “ We pride ourselves on being very knowledgeable of the entire industry, and we like to think our customers are making an informed decision when they make a purchase from Urban Cabin.

Featuring the Pebble Creek Furniture C Co.

Sam Moore

769 Notre Dame Drive 778.471.5858 www.urbancabin.ca

Tuesday, October 16, 2012 ❖ 19

Salute to Small Business

No. 4 in a series

Think Local

Local Business Profiles

LOCAL OWNERSHIP & NATIONAL BUYING POWER The Leader in Pharmacy Convenience 4 LOCALLY OWNED LOCATIONS TO SERVE YOU!

SAHALI LOCATION Everyday 8am-midnight 1210 Summit Drive 250-374-0477 VALLEYVIEW LOCATION Mon-Sat 8am-midnight Sun 9am-midnight 2121 E. T.C. Hwy 250-374-3131 NORTH SHORE LOCATION Everyday 8am-10pm 700 Tranquille Rd 250-376-9010 BROCK LOCATION Mon-Fri 9am-7pm Sat 9am-6pm Sun 11am-5pm #35-1800 Tranquille Rd 250-376-5611

• Free Prescription Delivery Mon - Fri • Personalized Service • Free Blood Pressure Monitor • Compliance Packaging • On-Line Prescription Service • New & Improved Med Ready® Automated Phone Refill Service

Everyone knows Shoppers Drug Mart is a leading Pharmacy in Canada. One of their little known facts though is that every Pharmacy is locally owned and operated. In Kamloops, Shoppers Drug Mart has four locations to provide the best service and convenience for the entire community. The four locations are locally owned and operated by Jim Motokado-Valleyview location, Mike Huitema-Sahali location and Tim Phillips-North Shore locations.

Founded in 1962 by Toronto pharmacist Murray Koffler, the Company has grown to a network of more than 1,180 Shoppers Drug Mart/ Pharmaprix stores across Canada.

These stores are locally owned and operated by the Company’s licensed Associate-owners who have helped build a brand that is synonymous with exceptional service, value and trust.

With fiscal 2009 sales of approximately $10 billion, the Company is the leader in Canada’s retail drug store marketplace and is the number one provider of pharmacy products and services.

For local owners Mike, Tim and Jim,

TIM PHILLIPS

MIKE HUITEMA

Pharmacist/Owner Northills Mall & Brocklehurst

Pharmacist/Owner Sahali

they are committed Pharmacists that provide you the services and support you need to understand and manage your prescriptions. By taking a leadership role in looking after your health there is also a Certified Diabetic Educator on staff at the North Shore & Valleyview locations.

Shoppers Drug Mart offers the most convenient hours for prescription service. Both the Valleyview and Sahali locations are open 8 am to midnight 7 days a week and the North Shore location is open 8 am to 10 pm 7 days a week, Brock location is Monday-Friday 9-7, Saturday 9-6, Sunday 11-5. Every day from Monday to Friday all 4 locations have free prescription deliveries. This is perfect for people with busy schedules or

JIM MOTOKADO Pharmacist/Owner Valleyview

that are not able to come in to the pharmacy. Sahali location owner Mike Huitema said “Nobody touches Shoppers Drug Mart on convenience for our prescription service”.

All four locations provide compliance med organizer packages as well. The Med-Organizer Packs are designed to help make it easier to manage regular medications and ensure they are taken properly for those taking 3 or more prescriptions daily.

Together with their team of pharmacists & pharmacy technicians, your locally owned and operated Shoppers Drug Mart Pharmacists, Jim, Mike and Tim are dedicated to making a difference to the health and well-being of your family.

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COSMETICS AVAILABLE AT ALL 3 LOCATIONS

Boots SAHALI & NORTH SHORE LOCATIONS ONLY

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In this space next week: Could be you

20 ❖ Tuesday, October 16, 2012

Salute to Small Business

Small business is big business in B.C.

D

ID YOU KNOW THAT IN B.C., MORE THAN B.C.’s small-business owners are doing in their communione-million people are employed by small busities. nesses? Or that 98 per cent of all businesses in Even if you don’t own your own business, or aren’t B.C. are small businesses? employed by a small business, those businesses support Small business is big business in B.C. your communities every day.

Premier Christy Clark understands just B.C.’s small-business owners also underhow vital small business is to the economic stand the need to be fiscally disciplined and engine of B.C. and that is why she has made why having a balanced budget is so important. small business a priority by creating my new As one columnist recently noted, “ . . . portfolio. when it comes to understanding the importance This will allow all of government to focus of jobs and fiscal discipline, and providing specifically on the issues and concerns that for one’s family, there is no sector that underaffect business owners and their communities. stands it better than BC’s small-business secThis October, I want everyone to recognize tor.” small businesses, as well as their owners and I understand the life of a small-business NAOMI YAMAMOTO employees, throughout B.C. owner as I ran my own business for 21 years.

Minister’s Owning and operating your own business I also worked with other businesses in NOTEBOOK is no easy task. my community, with the B.C. Chamber of It’s work that requires immense courage, Commerce and with the North Vancouver imagination, dedication and drive.

Chamber of Commerce.

As the minister of state for small business, I will work You work long hours and invest everything you’ve got every day to make it easier for small-business owners to do into making your business a success. business in B.C. I am constantly amazed by the wonderful things that X CONTINUED ON PAGE 22

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I use the context of your needs to develop the strategies necessary for success in today’s market-driven climate.

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Tuesday, October 16, 2012 ❖ 21

Salute to Small Business

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22 ❖ Tuesday, October 16, 2012

Salute to Small Business

Yamamoto: The red-tape fight in B.C. continues X CONTINUED FROM PAGE 20

Sometimes what’s most challenging for business owners is getting things up and running.

In B.C., we are blessed to have so many creative and talented people and, often times, their new and innovative ideas need financial support to get off the ground.

We want to encourage more angel investors. As part of the BC Jobs Plan, our government is providing a $3-million increase to B.C.’s successful Small Business Venture Capital Program tax credit, targeted to direct investments in new businesses.

This program encourages angel investors to invest their own capital directly into eligible, local, small business and offer strategic expertise.

We support this program with up to $100 million annually.

I hear one thing time and time again from our business community — time

spent filling out forms is time away from improving and growing their businesses.

B.C. is leading the country in the fight against red tape. We’ve reduced regulatory requirements by over 42 per cent since 2001 — that’s more than 150,000 regulatory requirements off the book. And, we’ve committed to holding the line right through to 2015.

We also continue to support BizPaL — now in 112 communities — in addition to the expansion of the mobile business licence.

But, we know there are more things we need to do to help the close to 400,000 small businesses operating in B.C. That’s why it’s important to hear from owners about what’s working and what needs improvement.

As co-chair of the Small Business Roundtable, I will be consulting with business communities throughout the province. I’m confident that by working together, we will be able to create the

most business-friendly environment in the country.

I also want to recognize the Canadian Federation of Independent Business and their SmallBiz Saturday event on Oct. 20.

I encourage all British Columbians to get out and support your local small businesses. They are vital to the health and growth of your city or town and B.C. would not be the same without our small-business owners.

This month, I will be out in communities throughout the province, meeting with small-business owners and their employees to celebrate their successes and listen to their concerns.

I hope to see many of you during Small Business Month in B.C. Thank you to the small business community.

You are not only owners of businesses, but moms, dads, coaches and volunteers who are the heart and soul of B.C.

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Tuesday, October 16, 2012 ❖ 23

Salute to Small Business

“

Our aim is to give our guests a really exceptional experience.

David and Andrea Tombs picked downtown Kamloops for their Terra Restaurant.

History is built into the fine-dining experience at 326 Victoria Street. The building first housed the Strand Theatre and its long-dismantled marquee still resides in the basement. Terra is licensed for 70 seats, but seating is limited to 55 for better accommodation.

“We like the feel of downtown,” says David, whose family restaurant venture follows his time as head chef at a major Sun Peaks hotel. He began his culinary career in 1994 at Dubrulle Cooking School in Vancouver.

“We started thinking seriously about the restaurant in 2010,” he says. “We opened on July 18, 2011.”

With a menu that changes monthly throughout the year Terra offers patrons select dishes featuring naturally raised or organic local meat, game and produce. The emphasis is on seasonality.

“We don’t have a specific style,” David says. “We let the ingredients dictate the style, and this depends on what’s available.”

Selections on Terra’s varied Mains menu for October include “a daily selection of fresh, sustainable seafood,” along with steak, free-range chicken, pork, duck and risotto entrees imaginatively partnered with colorful and flavorful seasonal vegetables.

“Our aim is to give our guests a really exceptional experience,” says David. “We’re not interested in trying to be like other restaurants - and we’re getting there.”

Aside from its culinary art, Terra is a business. “Each year Andrea and I make a list of 20 things to make the

”

restaurant better.”

David credits Community Futures Thompson Country as an “invaluable resource” when Terra was in development. “Starting a small business is always difficult, they helped us with business planning, marketing, all sorts of things,” he says.

In addition to the restaurant operation, David and Andrea offer off-site catering for weddings and special events. On the morning of this interview David and his kitchen crew were preparing for restaurant customers as well as an off-site wedding the next day.

Like all new businesses - particularly restaurants, Terra is often challenging. David says: “We wouldn’t have it any other way.”

326 Victoria Street • 250.374.2913

Do you need help with a business start-up, expansion or purchase of a business? We may be able to help with one or more of our services.

Growing communities one idea at a time since 1987.

#230 - 301 Victoria St. Kamloops, BC V2C 2A3 T: 250-828-8772 Toll-free: 1-877-335-2950 info@communityfutures.net www.communityfutures.net

Flexible and usiness Affordable B ons Communicati

• Loans for Business • Business Consulting Services • Business Training Services • Self Employment Program • Business Plan Development Workshops

Community Futures Thompson Country (CFTC) is pleased to provide new business services for the Kamloops region.

Connect with the world via video conference Video conference applications are limitless and may include training, meetings, announcements, staff recruitments, all at a fraction of time and expense.

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Western Economic Diversification Canada

Diversification de l’économie de l’Ouest Canada

24 â?– Tuesday, October 16, 2012

Salute to Small Business

Store Hours Monday to Friday 9:00 am - 5:30 pm Saturday 9:00 am - 5:00 pm Sunday Closed

948 TRANQUILLE ROAD, KAMLOOPS

250-376-5353