BJF partner brochure: Movida (ENG, 2020)

©Yann Arthus-Bertrand

THE ART OF MAKING A DIFFERENCE Discover how Movida became part of one of the largest reforestation projects on earth

JAGUAR SCULPTURE This life-size sculpture (116 cm long and 96 cm tall) has been designed by award-winning sculptor Chris Tap. Chris donated his time, talent and craftsmanship to produce this astonishing sculpture for the BJF. His sculptures are sold worldwide and his works are being recognized for what they are: invitations to connect with the spirit of a mighty animal.

THE BLACK JAGUAR FOUNDATION (BJF)

WE ALL HAVE THE POWER TO CHANGE The BJF is driven to restore the balance between nature and mankind to improve the life of each of us and all future generations on our planet.

THE MISSION Our goal is to help realize the Araguaia Biodiversity corridor in central Brazil. It will be the longest nature corridor on earth. And it has the potential to become the largest reforestation project in South America, improving the life of each of us and all future generations on our planet.

With partners whose values match those of the BJF, we will reach our goal through well-defined tasks, step by step. The BJF offers a tangible solution for the drastic destruction of two of our most precious ecosystems: the Amazon rainforest and the Cerrado savanna.

THE STORY Inspired by the powerful documentary ‘HOME’

by Yann Arthus-Bertrand and its message that ‘we all have the power to change’, the BJF has expanded its mission.

Instead of being the focus of the foundation, the black jaguar came to be its icon. It symbolizes the precarious future of the entire Amazon and Cerrado as well as the endangerment of our own species.

THE BJF COMMUNITY

ENTREPRENEURS, SCIENTISTS & ARTISTS UNITED

BY A DRIVING FORCE The BJF Community consists of committed people and companies from all over the world who know they can make a difference.

MOVIDA CAR RENTAL Movida is an innovative company providing urban mobility solutions for all kinds of needs. Faced with the changing times, Movida invests in sustainability and is the only Brazilian car rental company with a program such as Carbon-Free, which neutralizes the carbon emissions of its car hire locations by planting trees in Brazilian territory. In addition to this initiative, Movida has an extensive portfolio of vehicles with a reduced environmental impact.

Established in 2006, Movida joined the JSL Group in 2013 and went public in February 2017. Its shares have consistently appreciated in the market, and after large investments of approximately R$ 6.3 billion in the last three years, it currently has a fleet of almost 110 thousand vehicles, 184 car rental stores and 60 used car stores.

PROFILE NR° 49 The First 600 campaign is an engaging platform and a great fundraising opportunity to help the BJF and its partners accomplish this bold conservation project.

Click on a green window to reveal the video message and profile of the company or person sponsoring that window.

To learn more about the involvement of Movida, visit: www.black-jaguar.org/the-first600/49

STATEMENT

“We are honoured to embark on this important partnership with the Black Jaguar Foundation…This is just the beginning and we hope to work together for years to come.”

Renato Franklin, CEO , Movida car rental

AMAZON ARAGUAIA CORRIDOR

CERRADO SAVANNA

ARAGUAIA CORRIDOR

CERRADO SAVANNA

THE PROJECT

THE ARAGUAIA CORRIDOR HAS THE SIZE TO TRULY MAKE A DIFFERENCE Find out everything you need to know.

Explore how realizing the Araguaia Biodiversity Corridor will impact your life and our planet as a whole.

THE CORRIDOR Biodiversity corridors, or nature corridors, consist of strips of (reforested) land that connect isolated ‘islands’ of pristine and intact nature.

The Araguaia Biodiversity Corridor in Central Brazil will become the longest of all nature corridors on earth and one of South America’s largest reforestation projects.

Its scope is astonishing, with a total length of 2,600 kilometers and a width of up to 40 kilometers situated alongside the riverbanks of the entire Araguaia river and part of the Tocantins river. The Corridor connects two of the world’s most vital ecosystems: the Amazon rainforest and the Cerrado savanna.

REASONS TO HELP As for the Cerrado savanna, more than 80% of its original pristine habitat has already been deforested for agricultural purposes. The Corridor connects the remaining 20% of ‘natural habitat pockets’ with each other. It will save thousands of species and bring forth a massive reforestation project, converting agricultural land back to the original state of the Amazon rainforest and Cerrado savanna.

Hundreds of millions of indigenous trees will be replanted which will have a positive and permanent effect on each of us and all future generations.

WE ALL HAVE THE POWER TO CHANGE. Recovering the planet’s most precious ecosystems is vital for our future. Join our community and visit: www.black-jaguar.org

BJF HE ADQUARTER

Stichting Black Jaguar Foundation Hettenheuvelweg 26 1101 BN – Amsterdam partners@black-jaguar.org BJF BRA ZIL

Alameda Joaquim Eugênio de Lima, 187, conj 11-01403-001 São Paulo – SP m.tavares@black-jaguar.org

This brochure is made of Forest Stewardship Council-certified paper.

BJF-MOV-1-2020-MAR

BJF GERM ANY

c/o Drehmoment Film GmbH Adi-Maislinger Str. 7 81373 – Munich h.hagen@black-jaguar.org