4 minute read
Empowerment and Education:
The Birth of Ethnic Care. The founder is Joanne Alexander, who will be addressing an Urgent Need in Social Care
My journey in social care began as a contact support worker, where I supervised interactions between looked-after children and their family members in Leicester. It was a role that opened my eyes to the struggles faced by many children in care, especially those of Black heritage placed with predominantly Caucasian families. Over time, I began to notice a gap—an unaddressed need that went beyond the general caregiving framework. This was the need for culturally sensitive care, particularly in the areas of hair and skin care, which are vital components of identity and self-worth for Black children.
This realisation was the seed that led to the creation of Ethnic Care—a tailored initiative designed to support the carers of children of African, Caribbean, Dual, or Mixed Heritage.
Why Ethnic Care?
Ethnic care exists to do more than just offer practical advice. Our mission is to help children embrace their cultural identity with confidence, no matter the circumstances. Too often, children in care struggle with low self-esteem and identity confusion, particularly when they are unable to connect with their cultural roots. We believe that the journey toward cultural empowerment starts with something as simple yet profound as helping these children feel comfortable in their own skin—literally.
The Importance of Hair and Skin Care in Cultural Identity
Black ethnic hair and skin care are unique and require special attention. For example, Black hair comes in different textures—straight, wavy, curly, and kinky. Kinky hair, in particular, is highly delicate. When African-Caribbean hair is exposed to moisture, it can shrink up to 80% of its length, and humidity can cause further challenges. This hair type also tangles easily, requiring specific care to maintain its health and beauty.
Similarly, Black skin requires a tailored routine. Rich in melanin, Black skin tends to be drier and can appear ashy if not properly moisturised. Daily skin care is not just about appearance—it’s about maintaining health and confidence.
Empowering Carers and Social Workers
Through Ethnic Care, we aim to equip foster carers and social workers with the knowledge and skills necessary to care for Black children’s hair and skin in a culturally respectful way. We recognize the challenge many carers face when managing the care of children whose cultural needs they may not fully understand. That’s why Ethnic Care will provide workshops, tutorials, one-on-one consultations, and educational materials that cover all aspects of ethnic hair and skin care.
More importantly, this is about empowering children to feel pride in their cultural heritage. By embracing their natural hair and caring for their skin, children can develop a strong sense of self that nurtures both their confidence and their identity.
Addressing the Shortage of Black Foster Carers
We also recognise the broader issue of a shortage of foster carers from Black and minority ethnic backgrounds. This means that many children of Black heritage are placed with families who might not be familiar with the specific needs of their care. While the love and dedication of these families are undeniable, they may need guidance in areas that are essential for the child’s self-esteem and cultural connection.
Our Vision
Ethnic Care’s primary goal is to make sure that all children in care, regardless of where they are placed, receive the personal care they deserve. Our focus is on:
Educating carers and professionals on the specific needs of Black children’s hair and skin care.
Teaching children and young people the importance of self-care as part of their cultural identity.
Targeting the Midlands region initially, with plans for national expansion.
Encouraging children to embrace their natural hair, celebrating their uniqueness and beauty.
Supporting carers and professionals with practical knowledge and tools to meet these needs.
The Path Forward
I will bring Ethnic Care to life and achieve these goals.
Ethnic Care will also provide the stepping stone we need to ensure that carers and professionals are equipped to nurture the cultural identity of children in their care.
Not forgetting our "Black males" as they too may need a hair cut, locking or braiding, uplifting and empowering a generation of children to stand tall, confident in their appearance, heritage, and culture, no matter the challenges they face.
https://www.instagram.com/ethnic_careuk?igsh=enVvZTduZHltZGdr
