2024 HBCU SpringComing Partnerships (ALL CITIES)

2024 PARTNERSHIP OPPORTUNITIES Presented by: Katina Hawkins, Director of Partnership Engagement George A. Peters II, Co-Founder Lauren Grove, Co-Founder

hbcuspringcoming.com

TABLE OF CONTENTS

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ABOUT US

05

KEY FACTS

07

2024 EVENT LINEUP

11

PARTNERSHIP OPPORTUNITIES

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SUPPORTERS + PRESS

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CONTACT US

Dear Corporate Partner, It’s with great excitement that we extend an opportunity for your corporation to partner with HBCU SpringComing™ for our 2024 festivals being held in Birmingham March 28-30, New York City April 18-21, and Los Angeles May 3-5.

As we’ve grown, we’ve never lost focus of those students who needed just a few more resources to confirm their commitments to one of the 107 HBCUs across the country. To date, HBCU SpringComing has provided nearly $250,000 in scholarships to HBCU students.

From the start, our mission has been to preserve the legacy of the Black college experience while promoting support of Historically Black Colleges & Universities through alumni involvement.

By partnering with us, your business has the opportunity to tap into a diverse and highly skilled talent pipeline, get your brand in front of one of the most socially and economically influential communities, and invest in the future of Black Americans.

We started in New York City in 2015 as a festival of events designed for people in the Tri-State area to experience the magic and majesty of alumni gathering for an HBCU homecoming.

In 2022, HBCU SpringComing made its way to Birmingham, a city deep rooted in Black excellence in a state that is home to the largest number of HBCUs in the country.

We’re honored to share this opportunity to partner with our community of leaders that continue to pave the way in influencing culture, innovating in business, and break barriers every step of the way. Please consider building a strategic and sustaining partnership with us that will drive value, revenue, and a quality investment that will help steward progress toward a more equitable world.

Leading up to our 10th anniversary, we’re thrilled to be taking our talents out west, expanding the country’s largest HBCU alumni festival to a city rich in HBCU graduates: Los Angeles!

Kind Regards, Lauren Grove and George A. Peters II Co-Founders, HBCU SpringComing™ 03

ABOUT US

OUR LEGACY

Historically Black Colleges & Universities are institutions of higher education in the United States that were established as a response to the African American community’s inability to receive a competitive public education and their dramatically low representation in institutions of higher learning across the nation.

While designated to primarily serve the African American community, HBCUs have always admitted students of all races.

HBCU SpringComing is an annual festival that celebrates this unique experience through events, scholarships, panels, service activities, and more.

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KEY FACTS

REACH THE RIGHT AUDIENCE ✔ GEN Z, MILLENNIALS, GEN X ✔ SUCCESSFUL CORPORATE PROFESSIONALS,

3 CITIES

BHAM March 28-30 NYC April 18-21 LA May 3-5

OVER THE YEARS WE’VE HAD

19 EVENTS ACROSS 11 DAYS

40+

HBCUs REPRESENTED

23-50 ATTENDEE AGE

ENTREPRENEURS, CELEBRITIES, & INFLUENCERS

✔ HOUSEHOLD INCOME $70K+

$250K 76 SCHOLARSHIPS AWARDED

30K+ TOTAL ATTENDEES

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745K SOCIAL MEDIA IMPRESSIONS 75K UNIQUE PAGE VIEWS KEY FACTS

DIGITAL ENGAGEMENT

20K ENGAGEMENTS 61K VIDEO VIEWS 8K EMAIL BLAST LIST 33% AVG EMAIL OPEN RATE 06

EVENT LINEUP

2024 EVENTS On our “Road to TENure” leading up to our 10th Anniversary, we’ll be hosting HBCU-centric events throughout the year.

In addition to HBCU SpringComing, partnership opportunities are available beyond the festivals.

NIKE YARDRUNNERS AFTERPARTY

HBCU SpringComing BIRMINGHAM

HBCU SpringComing NEW CITY: LOS ANGELES 3rd-5th

An annual football match between the two largest HBCUs in AL, Alabama A&M and Alabama State

JAN

MAR

MAY

OCT

28th-30th

Co-hosting an event for Nike’s campaign that empowers and uplifts HBCUs

MAGIC CITY CLASSIC

FEB

APR

AUG

BROOKLYN NETS HBCU NIGHT

HBCU SpringComing NEW YORK CITY

HBCU LIVE @ US OPEN

An annual BHM event at Barclays Center recognizing the contributions of HBCUs

18th-21st

Honoring the longstanding connection between the sport of tennis and HBCUs

*Tentative schedule

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EVENT LINEUP

BIRMINGHAM SCHEDULE THURSDAY MARCH 28

FRIDAY MARCH 29

SATURDAY MARCH 30

THE LUNCHBOX HBCU Chat w/ Students 12pm - 4pm

SIPS & SOUNDS 6pm - 9pm

PHYS ED 101 10am - 12pm

COMEDY SHOW 7pm - 10pm

SCHOOL DAZE 12pm - 5pm HAV PLENTY BRUNCH The Midnight Edition 10pm - 2am

*Tentative schedule

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EVENT LINEUP

NEW YORK CITY SCHEDULE THURSDAY APRIL 18

FRIDAY APRIL 19

SATURDAY APRIL 20

SUNDAY APRIL 21

A TOAST TO THE LIVING GALLERY 7pm - 9pm

WFHere COWORKING SPACE 9am - 5pm

SCHOOL DAZE 12pm - 5pm

HAV PLENTY BRUNCH 12pm - 5pm

PLAY NO GAMES GAME NIGHT 6pm - 10pm

THE KICKBACK 6pm - 11pm

*Tentative schedule

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EVENT LINEUP

LOS ANGELES SCHEDULE FRIDAY MAY 3

SATURDAY MAY 4

SUNDAY MAY 5

PAJAMA ROLLER JAM 8pm - 10pm

MORNING MINDSET 7am - 9am

HAV PLENTY BRUNCH 12pm - 5pm

SCHOOL DAZE 12pm - 5pm THE BONFIRE Hosted by DJ Trauma 6pm - 10pm

*Tentative schedule

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PARTNERSHIP OPPORTUNITIES

SPONSORSHIP BENEFITS PRESENTING SPONSOR $300,000

PLATINUM SPONSOR $200,000

- Presenting Sponsor credit on all materials and all media - Branding on all marketing materials – prominently featured on website - Logo on step & repeat - 4 Birmingham Promise Scholarships in company name ($1500 each) - 4 NYC Scholarships donated in company name ($5000 each) - 4 LA Scholarships donated in company name ($5000 each) - Sizzle reel about your business shown during WFHere & School Daze - 1st choice of placement for 20’x20’ tent at School Daze - Special introduction at School Daze event w/ 3-minute remarks - Live stream shoutouts on all social media and at every event - Branded disposable cell phone chargers at School Daze (500 qty) - Giveaways at all HBCU SpringComing events - Table for 10 at Hav Plenty Brunch (closing event) - Inclusion of company logo on all video content - Signage on stage at School Daze - Branding on website - Branding on email blasts

- Branding on all marketing materials – prominently featured on website - Logo on step & repeat - 2 Birmingham Promise Scholarships in company name ($1500 each) - 2 NYC Scholarships donated in company name ($5000 each) - 2 LA Scholarships donated in company name ($5000) - Sizzle reel about your business shown during WFHere & School Daze - Choice of placement for 10’x10’ tent at School Daze (by sponsorship level) - Special introduction at School Daze event w/ 1-minute remarks - Giveaways at all HBCU SpringComing events (optional) - Table for 10 at Hav Plenty Brunch (closing event) - Signage on stage at School Daze - Branding on website

*Sponsorship benefits include all 3 HBCU SpringComing Festivals

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PARTNERSHIP OPPORTUNITIES

SPONSORSHIP BENEFITS GOLD SPONSOR $100,000

SILVER SPONSOR $50,000

- Logo on step & repeat - 2 Birmingham Promise scholarships in company name ($1500 each) - 1 NYC Scholarship donated in company name ($5000) - 1 LA Scholarship donated in company name ($5000) - Choice of placement for 10’x10’ tent at School Daze (by sponsorship level) - Giveaways at all HBCU SpringComing events (optional) - Table for five (5) at Hav Plenty Brunch (closing event) - Signage on stage at School Daze - Branding on website

- Logo on step & repeat - Choice of placement for 10’x10’ tent at School Daze (by sponsorship level) - Signage on stage at School Daze - Giveaways at all HBCU SpringComing events (optional) - Table for 5 at Hav Plenty Brunch (closing event) - Branding on website

BRONZE SPONSOR $25,000

MORE OPPORTUNITIES AVAILABLE Don’t see what you’re looking for?

- Seating for two (2) at Hav Plenty Brunch (closing event) - Choice of placement for 10’x10’ tent at School Daze (by sponsorship level) - Giveaways at all HBCU SpringComing events (optional) - Signage on stage at School Daze - Branding on website

We can work with you to customize offerings to fit your company’s needs, from brand activations to community engagement. There are also limited smaller scale partnerships available. *Sponsorship benefits include all 3 HBCU SpringComing Festivals

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SUPPORTERS

PAST SPONSORS + PARTNERS

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PRESS

THE MEDIA LOVES US The Rise of Experiential Created by Black Innovators to Celebrate Black Culture

For The Alumni & The Allies: The 9th Annual HBCU SpringComing Is Bringing Black Excellence to Birmingham & NYC

HBCU SpringComing Festival is Giving Birmingham High School Students $1K Scholarships

HBCU SpringComing welcomes grads back home with 9th annual festival in NYC

The city of Birmingham to host HBCU SpringComing Festival

HBCU SpringComing, now in its 9th year, celebrates ‘rich legacy’ of excellence

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CONTACT US

THANK YOU We appreciate your consideration. Please submit your sponsorship reservation online at bit.ly/hbcuspringcoming.

All reservations are due by February 28, 2024.

Should you have any questions or need additional information, please contact: Katina Hawkins Director of Partnership Engagement partnerships@hbcuspringcoming.com (404) 867-4507