Page 1

#CDX18

Programme and expo directory In association with


Guide to the expo Catering CT1 A35

A27

A28

A32

A29

A31

A30

A15

A10

A14

A11

A9

A1

A20

A44

A41

A43

A42

A50

A13 A39

B9

A22

B6 B5

C30

C35

C34

C33

C31

D7

D6

D4

D3

C39

C38

C36

D11

D10

D9

D8

Catering CT3

D30 E33

E35 E40

E39

E38

F44

G43

D1 E7

E6

E5

E12

E11

E10

E9

E2

F6

F22 F16

G41

F32

F29

F31

F30

Catering CT2

a-z

G29

F2

F1

F4

F3

F5

F15 F9

G17

G14

G16

G15

G22 G35 G32

Entrance

E15

F41 F39

B2

D2

D15

E31

E30

F50

B3

C15

C40

Live Stage

Appraisal Workshop Zone

G10

G9

G2

listings There are more than 80 suppliers of products and services here and our guide extensive guide tells you who is on which stand and what they have to offer. p91-106

Display Zone


Central 8 Central 7 Central 6 Central 5

Expo hall Entrance

Central 3 Central 4 Cobden 4 VIP Room

Who’s at the expo? 1link AA Cars ADESA Arbonne Armchair Marketing Aston Scott Autino AutoConvert AutoSeal Autoserve AutosOnShow.TV Auto Trader AutoVHC Ben Blue Motor Finance Calltracks cap hpi CarGurus Carsnip carwow Cazana CCKeys

F15 G10 D30 D11 G35 G15 A14 A35 D7 D6 F5 A20 E2 A43 G41 D15 G22 A13 F50 A50 A11 E31

Crucially Digital Drover eDynamix Elite Digital Advertising EMaC Europcar Fidelity Payment Solutions First Step Trust Formkraft Full Circle GardX Gemini Systems GEN-3 Glasscoat GForces Glass’s Gumtree Motors and eBay Harrison EDS IGA Imperial College InAutomotive iVendi JudgeService

G32 D3 F31 G2 B2 D8 B3 B5 E33 F3 F9 F16 C39 C15 A27 A9 F30 F2 D9 F41 F39 A30

NFDA OnCue Communications OneDealer Oracle Data Cloud Perfect Placement Pixreview Product Partnerships Progress Recruitment Radius Law Reputation.com Rhino Events Rhino Events Ridecell Search Optics Shpock Signtech The IMDA Traka Trustpilot Trust Systems Warranty Admin Services What Car?

A32 C33 G43 C40 A39 E40 C31 G14 E7 F29 E9 F6 F32 E30 D1 D10 G16 F4 E15 E6 G17 E35

CDK Global Click Dealer Click Engage Codeweavers Cogent Automotive ComplianceTrak Ltd Consumer Credit Compliance Contact Advantage Contact at Once! Cox Automotive/Manheim

B6 A31 C30 A22 C36 E38 E38 G9 A15 F22

Key Principles Keytracker Loughborough University LuxuryCars.London Marque Group Momentum Warranties Moneypenny MotorCheck New Motion NextGear Capital

E10 F1 D4 A29 D2 A41 A42 E39 A1 G29

WMS Group WWSR Xpress Coffee

B9 A28 F44

Key Toilets Toilets for disabled attendees Catering Charging station


Contents Day 1

Car Dealer Live Stage

Cheryl Croly Twitter p20

Best practice online p21

Digital car sales p22

Social media p23

Website design p24

Transformative tech p25

Digital data p27

What customers want p29

Targeting your online advertising p30

The future of the automotive industry p31

Breakout sessions

Exec Track Paul McGee: The SUMO Guy Mike Hawes: State of the nation report on UK automotive industry

p49 p50

®

SOCIAL

THE

MEDIA

200 200

The Social Media 200 p86 Car Sales 101 p89

4

Workshop sessions for Days 1 & 2 Affecting the consumer journey 58 Disrupt or be disrupted – The millennial divide 59 Do you have an attribution problem? 61 Finance – The key to growth in 2018 63 Adapting to changing customer mobility demands 64 Don’t forget the phones 65 From the screen to the showroom 66 Meeting consumer expectations of online retailing 68 Six ways to make consumers spend more! 70 Using digital marketing beyond car sales 72

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Plan your days with our morning and afternoon timetables p8-15

Day 2

a-z expo guide

There are more than 80 suppliers of products and services here and our extensive guide tells you who is on which stand and what they have to offer.

p91-106

All details in this guide were correct at the time of going to press and are subject to change.

Car Dealer Live Stage

Max Stolton Google p34

Is the PCP bubble about to burst? p35

Profit clinic p36

Property – right time to expand p37

Franchises p38

Merging the channels p41

Recruitment p42

End of the salesman? p43

Sourcing stock p44

The future of the physical dealership p45

Exec Track

Breakout sessions

p51 p53

ProfessorJim Saker: The future of car retailing Justin Benson: The future of drivetrain technology

Women

®

Win the war for talent Are you gambling with used car appraisals? Digital transformation in automotive retail and workshop businesses GDPR – Ready or not? Google & Facebook made easy Keeping pace with FCA regulation changes Take control of your online reputation Interview like a boss should Why mental health is more important than Brexit

75 76 77 78 79 80 81 83 84

Women in the Motor Industry

Women in the Motor Industry p87 Car Sales 101 p89

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

5


Ignite richer conversations. Experience the benefits of CDK Connected Workshop.

We’re here to make managing your customer relationships even easier. Our suite of digital aftersales tools help you create personalised experiences and always stay one step ahead of your customer needs.

To find out more, visit Stand B6 at CDX, Manchester Central, 21-22 May 2018

6 CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY www.cdkglobal.co.uk


Welcome from James Baggott

I

’m pleased to welcome you to this fantastic new venue for the first ever two-day CDX. It’s the biggest event we’ve ever held, but the team and the exhibitors have done a fantastic job pulling this together – and hopefully you agree! That does mean we’ve broken with tradition and our previous three workshop room set-up – now we have SIX rooms bringing you top-class sessions at least twice a day. Having read the descriptions of them all in the difficult selection process, I have to say these aren’t to be missed if you want your business to have a competitive edge. Meanwhile, the Car Dealer Magazine Live Stage is focusing on digital dealerships and physical forecourts, and if you have the stamina to sit through two full days of it you’ll be the most informed car dealer in the industry. There are some incredible expert panels coming up that you’ll want to get in early for if you want to be sure of a seat! We’re proud to be holding this event in such an incredible city and at

this historic venue – which played an important part in UK transportation when it was built and is doing so in a very different way today. We also want to show our support for Manchester, which faced huge loss and trauma this time last year. We therefore hope that you’ll join us in a minute’s silence at 2.30pm on May 22 to mark a year since the Manchester Arena bombing. This act of remembrance of the 22 victims and all the others who were affected by the attack is being held simultaneously nationwide. There’s so much to do at this year’s CDX, I hope you have enough time to do it all and enjoy some of what this colourful city has to offer at the same time. CDX is all about taking your business to the next level, so meet the right people in our expo, learn from our workshops and Live Stage panels, and inspire yourself and your team.

We’re proud to be holding this event in such an incredible city and at this historic venue

James Baggott Chief executive The Baize Group, publishers of Car Dealer Magazine

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

7


Morning Day 1

What’s happening – hour by hour 8am

9am 9am – Expo opens

Room

9.30am

Live Stage

Keynote: Cheryl Croly from Twitter p20

Central 3 Central 4 Central 5 Central 6

8.30am

Gumtree Dealer Meeting

Central 7 Central 8 Exec Track Cobden 4 8

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


10am 10am

Best practice online: Making the most of your digital shop window p21

11am

Midday

10.30am

11.30am

10.30am

11.30am

Digital car sales: Do consumers really want to buy cars online? p22 Affecting the consumer journey p58

10.30am

Finance: The key to growth in 2018 p63

10.30am

Social media: Is it still a holy grail for dealers? p23

12pm

From the screen to the showroom  p66

11.30am

Meeting consumer expectations of online motor retailing  p68

12.30pm

Google & Facebook made easy

Take control of your online reputation

12.30pm

11.30am

12.30pm

10.30am

11.30am

12.30pm

10.30am

11.30am

12.30pm

Win the war for talent  p75

How stopping leaking calls could double sales  p65

Disrupt or be disrupted – The millennial divide p59 Adapting to changing mobility demands p64 Social Media 200 p86

Six ways to make customers spend more money! p70 Using digital marketing beyond car sales p72

p79

12.30pm

11.30am

Do you have an attribution problem?  p61

10am

12.30pm

Website design: What new tech How to convert should you be page views into implementing? car sales p24 p25

p81

Are you gambling with used car appraisals? p76

Digital transformation in retail and workshops p77 GDPR – Ready or not? p78

Keeping pace with FCA regulation changes p80

11.30am

Paul McGee: How to SUMO your staff, SUMO your service and increase success p49

All event details correct at time of going to press

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

9


Afternoon Day 1

What’s happening – hour by hour 1pm

Room Live Stage Central 3 Central 4 Central 5 Central 6 Central 7 Central 8 Exec Track Cobden 4 10

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

2pm 2pm

How the digital info at your fingertips can boost profit p27

2pm

2.45pm

2pm

2.45pm

2pm

2.45pm

Interview like a boss: Make the right recruitment decisions  p83

Do you have an attribution problem?  p61

2pm

2.45pm

2pm

2.45pm

2pm

2.45pm

From the screen to the showroom  p66

Meeting consumer expectations of online motor retailing  p68

How stopping leaking calls could double sales  p65

Six ways to make customers spend more money! p70 Adapting to changing mobility demands p64

2pm

Mike Hawes: State of the nation report on the UK automotive industry p50

Affecting the consumer journey p58

Finance: The key to growth in 2018 p63

Why mental health is more important than Brexit p84

GDPR – Ready or not? p78

Using digital marketing beyond car sales p72


3pm

4pm

5pm

Expo closes at 5pm 3pm

What consumers want: Inside story from motoring journalists p29

3.30pm

4pm

How do you know Expert panel: The future of the if your online automotive industry p31 advertising is working? p30

3.30pm

Google & Facebook made easy

p79

3.30pm

Take control of your online reputation

p81

3.30pm

Are you gambling with used car appraisals? p76

3.30pm

Digital transformation in retail and workshops p77

3.30pm

Disrupt or be disrupted – The millennial divide p59

3.30pm

Keeping pace with FCA regulation changes p80

All event details correct at time of going to press

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

11


Morning Day 2

What’s happening – hour by hour 8am

Room Live Stage

9am 9am – Expo opens 9.30am

Keynote Max Stolton from Google p34

Central 3 Central 4 Central 5 Central 6 Central 7 Central 8 Exec Track Cobden 4 12

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

9.30am

Women in the Motor Industry p87


10am

11am

10am

Finance: Is the PCP bubble about to burst? p35

10am

From the screen to the showroom  p66

10am

10.30am

Profit clinic: Make more money and cut overheads p36

Midday

11am

12pm

11am

12pm

Property: When is the right time to expand? p37 Google & Facebook made easy

p79

Franchising: Trials and triumphs of being a franchisee p38

12pm

10am

11am

12pm

10am

11am

Why mental health is more important than Brexit p84

How stopping leaking calls could double sales  p65

12pm

10am

11am

12pm

10am

11am

12pm

p81

Interview like a boss: Make the right recruitment decisions  p83

Disrupt or be disrupted – The millennial divide p59 Using digital marketing beyond car sales p72

Meeting consumer expectations of online motor retailing  p68 Do you have an attribution problem?  p61

Six ways to make customers spend more money! p70 Keeping pace with FCA regulation changes p80

How to bring online customers in store p41

Affecting the consumer journey  p58

11am

Take control of your online reputation

12.30pm

Finance: The key to growth in 2018 p63

Are you gambling with used car appraisals? p76

Digital transformation in retail and workshops p77 GDPR – Ready or not? p78

Using digital marketing beyond car sales p72

11am

Professor Jim Saker: The future of car retailing in an uncertain time p51

All event details correct at time of going to press

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

13


Afternoon Day 2

What’s happening – hour by hour 1pm

2pm

Room

2pm

Recruitment: What do employees want? p42

Live Stage 1pm

Central 3

Google & Facebook made easy

Central 5 Central 6 Central 7 Central 8

p79

Meeting consumer expectations of online motor retailing  p68

From the screen to the showroom  p66

2pm

Take control of your online reputation

1pm

2pm

1pm

2pm

1pm

2pm

1pm

2pm

Win the war for talent  p75

Why mental health is more important than Brexit p84 Disrupt or be disrupted – The millennial divide p59 Adapting to changing mobility demands p64

Exec Track Cobden 4 14

How can customer service help sell more cars? p43

2pm

1pm

Central 4

2.30pm

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

p81

Are you gambling with used car appraisals? p76

How stopping leaking calls could double sales  p65

Six ways to make customers spend more money! p70 Keeping pace with FCA regulation changes p80

2pm

Justin Benson: Drivetrain and the future of the car p53


3pm

4pm

5pm

Expo closes at 4.30pm 3pm

Sourcing: Where can you get the best stock at the right price? p44

3.30pm

Expert panel: The future of the physical dealership p45

3pm

Affecting the consumer journey  p58

3pm

Finance: The key to growth in 2018 p63

3pm

Do you have an attribution problem?  p61

3pm

Digital transformation in retail and workshops p77

A minute’s silence will be held at 2.30pm to mark a year since the Manchester terror attack

3pm

GDPR – Ready or not? p78

3pm

Adapting to changing mobility demands p64

All event details correct at time of going to press

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

15


SUPERCHARGE YOUR SALES WITH...

carsnip.com @carsnip 16

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


ACCESS MORE BUYERS 1 million buyers a month are finding their next car on Carsnip. They find us through Google, Facebook, Bing and our many partner sites.

CHOOSE CLICKS OR LEADS You can engage with these buyers in 2 ways; Carsnip Premium which drives buyers to your website or Carsnip Leads, where the buyer enquires on Carsnip and we send you the lead.

100% PERFORMANCE BASED We are so committed to driving you a great service, if we don’t drive you any visitors or leads, there is no bill.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

17


Listings

Social Surveys

Insights

Reviews

18

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Live Stage

Day 1 – Digital Dealerships Dealerships are transforming for a digital age, and our panels with top experts from the industry will help you decide about what to implement, who to employ and how you’ll advertise. With your business on display and easily accessed by anyone with the internet, it really does start there. But once you’ve got them on your website, do they buy a car online or do you want them to come into store? Understand what consumers want and work out how the internet can make you more profitable at the same time by listening to our sessions. CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

19


Live Stage: Day 1

Time

9.30am

Keynote: Cheryl Croly – Client partner at Twitter

T

witter has changed a lot over the past few years, and automotive client partner Cheryl Croly will be taking part in a keynote Q&A to answer your questions. Can this social media platform increase your customer base and help you sell more cars, though? Many car dealers have used Twitter as a way to broadcast their news, connect with customers and advertise cars. In this session, Croly – @chez – will enlighten our audience as to the

20

possibilities with Twitter, particularly in an age when many spend more time looking at social media than anywhere else. We’ll also ask if there will be implications for the platform in the wake of the Cambridge Analytica scandal and has Twitter noticed a response on its platform to the news? Croly, who previously worked for Channel 4 and media company Bauer, knows all the tricks of the trade when it comes to increasing sales via social platforms.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Cheryl Croly


Live Stage: Day 1

Time

10am

Best practice online: Making the most of your digital shop window

T

here’s no escaping the reality of the world wide web changing the way we run our businesses, the way we communicate with our customers and even the way we shop. This means that your online branding is more important now than ever before, and with customers able to find you in one simple Google search, the internet has become your virtual ‘shop window’. While the Live Stage covers hard-hitting and sometimes controversial subjects, the discussions are relaxed affairs. What you need to know: • What should I include? • Where should I be focusing my time (classifieds, websites and social media)? • How do I engage with customers online? • How do potential employees see my business online? To talk us through the most effective ways to optimise your online strategies and the best tools for the job, we’ll be joined by stalwarts of the automotive and digital worlds: Google industry manager Max Stolton, Perfect Placement director of business development Jimi Matthews, Auto Trader audience and brand

director Catherine Faiers and Group 1 Automotive group recruitment manager Paul Bradley. Stolton has spent his career working in digital marketing around the world. He started out monetising online video content, but before moving to Google he worked with some of the UK’s leading brands, including the Telegraph and Ticketmaster. Matthews has worked in the automotive industry for more than 10 years and has extensive knowledge of sales and aftersales. He is responsible for achieving the growth of Perfect Placement’s business both externally and internally. Faiers is responsible for increasing both consumer and customer audiences at Auto Trader. Previously chief operating officer at Addison Lee and corporate development director at Trainline, she is also a mentor at the Cherie Blair Foundation for Women. Bradley’s role is to drive the recruitment of all roles across the business. His objectives are to design and roll out a centralised recruitment function, including systems, processes and best practice, while increasing the calibre of new employees and reducing recruitment spends.

Max Stolton

Jimi Matthews

Catherine Faiers

Paul Bradley

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

21


Live Stage: Day 1

Time

10.30am

Digital car sales: Do consumers really want to buy cars online?

I

n the digital age of car dealing, we’re seeing more manufacturers and dealer groups offer ways to buy cars online – but what does this mean for car dealerships? What you need to know: • Why do we need online car sales? • What part do dealers play in this? • What are the predictions for the future of this technology? To talk us through the pros and cons of digital car sales, we’ll be welcoming Brett Ward, head of online retailing at iVendi, Hasan Nergiz, head of OEM strategy at Carwow, David Peel, managing director of Peugeot UK, and Rachael Prasher, managing director of What Car? publisher Haymarket Automotive, to the Live Stage. Widely experienced in motor industry digital marketing, Ward’s role is to help dealers adopt an online retailing model using iVendi’s core platform, which forms an end-to-end online motor retailing solution. iVendi develops e-commerce solutions that make vehicle selling easier for dealers, vehicle buying easier for consumers and vehicle finance easier for all. The multiaward-winning platform is a cloud-

22

based infrastructure designed to cater for all the different stakeholders within a vehicle transaction. These parties include dealers, consumers, finance houses and insurance providers. The platform is connected to more than 7,000 UK motor dealerships and handles 1.2 billion motor finance quotations per day. Nergiz, meanwhile, is responsible for developing Carwow’s strategic commercial proposition to automotive manufacturers. Carwow makes buying perfect cars easy and enjoyable for consumers by comparing the best offers from its top local and national manufacturerapproved dealers. Peel is responsible for leading Peugeot’s success in the UK and uses his considerable retail experience to continue driving the brand forward. He has a range of fresh and vibrant plans for Peugeot’s future, giving us a unique insight into what we can expect from leading OEMs in the next five to 10 years. What Car? launched its online car-buying service in early 2017 and Prasher will share what the company has learnt about consumers’ appetite to buy online since then.

Brett Ward

Hasan Nergiz

David Peel

Rachael Prasher CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Live Stage: Day 1

Time

11.30am

Social media: Is it still a holy grail for car dealers?

A

s social media continues to change its parameters for what is considered ‘free’ advertising, dealerships trying to use these platforms have to adapt their businesses. Identifying where your customers are and how they use social media is the first hurdle to master. What you need to know: • Which social platform has the best reach for my business? • Should I be using social media to engage or advertise? • Do I need to spend money with social media platforms and where is it best spent? Client partner at social media giant Twitter Cheryl Croly knows all the tricks of the trade when it comes to increasing sales via social platforms. Having previously worked for Channel 4 and media company Bauer, she knows how to engage with users to make sales. Having led a multi-award-winning digital marketing team for a UK Top 20 dealer group, Lee Manning founded Armchair Marketing in March 2016. Despite being only two years old, the business has acquired an impressive portfolio of international clients, including multiple dealer

groups and well-known brands such as Toyota (Switzerland), Auto Trader (South Africa) and The Emil Frey Group AG (Germany). Known for delivering advanced Google and Facebook advertising in the automotive industry, Manning has an in-depth understanding of modern consumer behaviour and buying trends, making him a key figure on the Live Stage. He aims to help you gain specific customer types from competitors, boost recruitment applicants and drive applications by demographics such as job title and age, drive ‘inmarket’ car buyers to your over-age stock to increase sales, increase sales and aftersales footfall using geographical targeting, and ensure your return on investment reporting is in line with your business goals. Working for the UK’s leading independent supercar dealership Romans, Tom Jaconelli specialises in the buying and selling of luxury vehicles from brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Maserati, Porsche and Rolls-Royce. Romans hasn’t been shy in adapting to the new trend of advertising on social media, and Jaconelli has a few tips and tricks when it comes to achieving the best results from an ad.

Cheryl Croly

Lee Manning

Tom Jaconelli

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

23


Live Stage: Day 1

Time

Midday

Website design: How to convert page views into car sales

Y

our website is your business’s digital shopfront, but how are customers finding it and are they satisfied when they land on the homepage? We’ll be discussing what makes your website stand out plus how you can sell more cars, and we’ll hear our panellists’ opinions on the dos and don’ts of website design. What you need to know: • How will customers find my website? • How will customers use my website (shopping habits and digital journeys)? • What will put a customer off my website? • What are the must-haves (do I need to worry about SEO and PPC)? Building a website can be a daunting task in itself. Making sure it has all the necessary bolt-ons and is compatible with customer needs and shopping habits is quite another. Last year, GardX introduced a new digital merchandising platform to the automotive sector, and AD-Vantage 360 SpinCar has been a huge success. By teaming up with the former CitNOW director Alistair Jeff, GardX has been able to use his expert knowledge and experience to further

24

develop and expand its digital operation. Jeff will be joining the panel to discuss the ways in which you can secure an attractive, userfriendly website for your business, helping to generate more leads. As MD at Motors.co.uk, Phill Jones is well versed in recognising buyer habits and customer needs, and is responsible for helping the car search portal become a must-have product for automotive dealers nationwide. Motors.co.uk lists more than 350,000 used cars for sale from more than 5,500 of the UK’s leading automotive retailers. Responsible for developing and executing an aggressive digital return on investment-focused business strategy for profitable growth, Ian Godbold is increasing Cambria’s market share in the automotive dealer sector while effectively integrating online with the core business. Feasa director Drew Tyrrell is an IT consultant. With extensive experience of working within the automotive sector, he is a proven technical and entrepreneurial leader with a track record of delivering innovative online solutions worldwide. Using this wealth of knowledge, Tyrrell’s advice on the Live Stage will prove invaluable.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Alistair Jeff

Phill Jones

Ian Godbold


Live Stage: Day 1

Time

12.30pm What new technology should you be implementing at your dealership?

T

he physical car dealership is adapting to feature more digital technology, whether that’s by introducing interactive signs, text alerts or automated booking systems. Dealerships are even moving into virtual reality technology that helps customers to see their specced car before it’s been built. But what’s next? Technology development and innovation is moving at such a pace it doesn’t take long for a new gadget to become dated just months after it’s been introduced. With this in mind, we’ll be discussing the latest and forthcoming trends to be looking out for in the next 12 to 24 months and which of these services you should be investing in to help you sell more cars. What you need to know: • What are the new products and services available to dealerships? • How are dealerships adapting to meet technology trends? • How do these products sell cars? Joining us on the Live Stage will be Matthew Caudle, head of partnerships and insurance at Drover. Drover is an online marketplace

for vehicle rentals and its mission is to bridge the gap between shortterm rentals and long-term leasing, providing access to vehicles for ‘those for whom ownership is not viable or does not make sense’. Working within a small team of six, Caudle is responsible for vehicle partner acquisition (B2B sales), insurance plus new product development, and he will be joined by Russell Danks, founder of The Future Factory London (FFLDN). From thought leadership through to strategic development, FFLDN helps businesses navigate through the risks and opportunities on their horizon, including technology. According to Danks, ‘the best way to predict the future is to invent it’. His team’s ‘killer skill’ is to remove the ‘OK’ and deliver the ‘wow’ – in months, rather than years. Craig Judson, operations director at Codeweavers, will talk about how its new products are creating positive solutions for dealerships in a digital age. His experience as a software developer and putting these products into action means he has a great understanding of how they can transform businesses.

Matthew Caudle

Russell Danks

Craig Judson

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

25


Come visit us in the EMPLOYMENT MATTERS ZONE Stand - A39 26

www.lawgistics.co.uk

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Live Stage: Day 1

Time

2pm

Digital data: How to use the information at your fingertips to increase profit

I

nformation is vital in this data-driven world. Whether it’s through your website, customer inquiries, mailing lists or social profiles, there are plenty of ways to gather this information and use it to sell more cars. But with great power, comes great responsibility, and following the recent change in data laws, we’ll also be discussing the best ways for dealers to protect their businesses. What you need to know: • Who are my customers and what can I learn from existing data? • What are the simple ways to gain information about my audience or potential customers? • What are my rights when it comes to GDPR? David Kaufman is head of global automotive partnerships at Oracle. With 430,000 customers in 175 countries, the Oracle cloud provides cutting-edge capabilities in software-as-a-service application suites for enterprise resource planning, human capital management and customer experience. Data is at the heart of Oracle’s focus and Kaufman will bring a great deal of knowledge to the Live Stage. Head of retail at Cap HPI Wendy Swaine is responsible for the sales

management of a team developing a new vertical account management programme. She looks after client portfolios of current and new innovative products with annualised revenue growth across all platforms. With a thorough understanding of current business practices, she creates monthly business plans and financial reports, providing clients with high-level and in-depth usage reporting. Swaine also understands the integration of current data into client showroom environments. Nona Bowkis, legal adviser at Lawgistics, is a solicitor and qualified trainer who spent 10 years providing advice to consumers, employees and debtors at Citizens Advice before joining the Lawgistics team in 2014. Lawgistics is a Used Car Awardswinning legal consultancy, providing specialist motor trade legal advice and support to a range of clients. Hearing her give us the lowdown on GDPR is not to be missed. Allison Nau is the managing director of Cox Automotive Data Solutions – the UK’s leading source of automotive insight. The company covers big data infrastructure, business intelligence, data science, valuations, client engagement and strategic partnerships.

David Kaufman

Wendy Swaine

Nona Bowkis

Allison Nau

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

27


In the past 12 months, motor dealers using

shared over

£1.23 million

in expired warranty profits.

• Discover the leading ‘in-house’ car dealer warranty. • Profit from the quality of vehicles you sell through our 100% profit return policy. • Get FREE UK rescue and recovery with every warranty for added peace of mind. • Enjoy instant cash-flow benefits by holding the warranty ‘pot’ in your own bank account. “We help you harness the power of your own ‘in-house’ warranty, delivering you exciting new profit and unrivalled customer-focused aftersales flexibility.”

TAKE CONTROL WITH ADMIN FEES FROM ONLY

28

£15! PER WARRANTY

Discover more at stand G17

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Call: 01522 515600 Visit: warrantyadmin.co.uk Established 1984 Company No. 1789994


Live Stage: Day 1

Time

3pm

What consumers want: Motoring journalists give the inside story

S

ince motoring journalists tend to be among the first of the public to roadtest what will eventually become your new stock and are effectively the public voice of the automotive industry, with a vast knowledge of cars running through their veins, it’s certainly not a waste of your time to pick up their magazines to read what these experts have to say. Keeping up with what the industry has on offer is one thing, but tuning in to the media and understanding what buyers are actually looking for could be the difference between a lead and a missed opportunity. It’s the job of this session’s panellists to give car buyers the information that they need, but they also hear about what they want! Our line-up of motoring journalists will tell it like it is from a consumer’s view – and it might surprise you... What you need to know: • The trends in consumer buying

• What questions are consumers asking? • What confuses them or puts them off? Jim Holder is the editorial director of Haymarket Automotive’s Autocar, PistonHeads and What Car? brands, putting him at the forefront of consumer needs and satisfaction. Joining us from DriveTribe – the automotive social media platform founded by Jeremy Clarkson, Richard Hammond and James May – is chief marketing officer Jim Murray Jones. He is a senior digital strategist with a focus on commercial leadership, product development and sales and marketing, boasting a 20-year career in online brand management, audience acquisition and building profitable business models – spanning both B2B and B2C. It’s therefore safe to say that this Live Stage line-up consists of a brace of trustworthy sources for car buyers and your business – you’re definitely in wise hands!

Jim Holder

Jim Murray Jones

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

29


Live Stage: Day 1

Time

3.30pm

Targeting your online advertising: How do you know if it’s working?

W

ith more online car-buying and selling channels than ever before, all of them eager to advertise your cars, how can you tell which ones are doing the best job for your business? We will be talking to experts in this field to understand how you can measure the return on investment (ROI). What you need to know: • How do I measure the ROI from online advertising? • How do I make sure online advertising is working for me? • What are my options? Adnan Ebrahim is the founder and CEO of Car Throttle, ‘the internet’s largest community for car enthusiasts’. Car Throttle was formed in 2009 after Ebrahim realised there was no online digital platform for millennial car enthusiasts such as him. The site quickly evolved into a popular community serving millions of users – called CTzens – across the world, who follow the brand on its apps and across social media. We’ll also be welcoming Diego Sanson, the vice-president of international business development at CarGurus. Founded in 2006 and receiving more than 15 million

30

unique monthly visitors, CarGurus is the fastest-growing automotive research and shopping website in the United States, according to comScore MediaMetrix. Sanson leads the planning, development and launch of new markets for CarGurus as it expands outside of North America. He previously served as executive vice-president of emerging markets at global digital recruiting company TMP, and holds a B.S. from Boston College Carroll School of Management. Emily Shelley is managing director of Sticky Content, a full-service digital content and social agency. When it first began, the ‘sticky’ was all about keeping people on your website – now it’s about keeping your brand in front of the user. Lee Williams has more than 20 years of experience in automotive digital media. He was the digital leader of Auto Trader in the UK and Europe for its first five years. He recently launched Vertical Intelligence, a video and native automotive digital platform in the UK that enables automotive advertisers to deliver brand and sales goals through engaging target audiences in context across automotive websites.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Adnan Ebrahim

Diego Sanson

Emily Shelley

Lee Williams


Live Stage: Day 1

Time

4pm

Expert panel: The future of the automotive industry

T

he steady decline in manufacturing and new car sales combined with the uncertainty over diesel and Brexit is leaving dealers with a lot of questions. Answers and advice will be provided at CDX, though, as we’re joined by four of the industry’s big cheeses. What you need to know: • What changes are we facing? • How can dealerships adapt? • What can I expect from the automotive industry in the future? Jeremy Hicks was appointed managing director of Jaguar Land Rover UK in 2011. Having held a number of positions in the industry, he has a wealth of automotive marketing and sales experience. He began his career with Vauxhall in the UK in a range of roles. He then joined Volkswagen Group UK and, in 2005, took up the position of MD of Audi UK. As chief executive of the UK automotive industry’s trade association the SMMT, Mike Hawes will provide us with a critical insight into the state of the new car market as the industry faces one of its biggest challenges – Brexit. He became chief executive of the SMMT in September 2013 and has

more than 20 years’ experience in policy and public affairs, the majority of which has been spent in the motor industry. Nigel McMinn joined Lookers Group in 2013, having previously been the chief executive of Benfield Motor Group, Pendragon and Reg Vardy. He joined the group as managing director of Lookers Motor Division and was promoted in 2017 to the newly created position of chief operating officer. Within 12 months, Lookers saw its turnover increase by £608m to £4.69bn. The result demonstrated a strong performance against the company’s objectives and KPIs, even in a declining market. Richard Jones was appointed the MD of Black Horse – the UK’s leading provider of motor finance – in 2015. He has held a number of senior roles within the insurance division of the group for the past 10 years, most recently as director of annuities and protection propositions. The same year that Jones took over the reins, the lender revealed a £10m investment programme in its point-of-sale and dealer support technology, including a road map to help dealers cope with the ongoing regulatory changes.

Jeremy Hicks

Mike Hawes

Nigel McMinn

Richard Jones

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

31


WINNER 2013/14 32

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Live Stage

Day 2 – Physical Forecourts Your forecourt is probably the most expensive outlay for your business – but do you still need it? We find out on day two why the physical forecourt and great face-to-face customer service are still so important in a digital age. Our panels will also look at how you can make more money from your forecourt by choosing the correct stock at the right price, the right employees and offering the add-ons that customers want. Thinking about expanding or taking on a new franchise? Your questions will be answered by our panellists today. CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

33


Live Stage: Day 2

Time

9.30am

Keynote: Max Stolton – Industry manager at Google

W

e’re now living in the age of assistance, where we can easily use products such as Google Home and Amazon’s Alexa to plan our lives, tell us the weather or organise our diaries – and, importantly, shop with them. Physical technologies in our home – or on the road in the case of autonomous vehicles – have become a new revenue stream for Google, which is now far more than just a

34

place to search for answers. Its data into customer behaviour online offers insight into the way people shop, spend money and research purchases. Max Stolton joined the tech company in 2017 as industry manager. He will be talking about wider technology trends and how they are affecting the automotive industry. Stolton will explain how the growth in the connectivity market is changing lives and businesses every day and what impact that will have on the way people buy and own cars.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Live Stage: Day 2

Time

10am

Finance: Is the PCP bubble about to burst?

T

he rumour mill was spinning at the end of last year that the PCP bubble would be the next mis-selling scandal but its popularity continues to soar for UK car buyers. We will examine if this is something that dealers still need to worry about and whether the popularity of this way of financing will grow. As consumers become less worried about owning their cars, we will find out from our panellists what opportunities there are in the market for new and used and whether leasing could overtake PCP purchases in volume. What you need to know: • Trends in finance • Will lease be the next big thing? • Will we ever see the end of traditional car ownership? Sharing their expertise in this area will be Black Horse managing director Richard Jones and Product Partnerships managing director

Nigel Wray. Between them, they have a wealth of knowledge about past and future finance trends, FCA compliance and its exploratory review of the market. Jones has been managing director of Black Horse for almost three years, having previously worked in senior roles for 10 years. He has a wealth of knowledge and experience when it comes to managing business growth, new technologies and the changing market landscape. Product Partnerships is an FCAauthorised firm acting as a principal and compliance specialist for businesses that offer consumer credit facilities. Wray is MBA, ACIS and PRINCE2qualified with extensive experience in the financial services and retail motor industries within large complex organisations and owner-operator businesses. His core skills include sales and marketing, compliance, strategy, finance and risk analysis.

Richard Jones

Nigel Wray

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

35


Live Stage: Day 2

Time

10.30am

Profit clinic: How to make more money and cut your overheads

C

arefully monitoring your bottom line can save you money but it won’t make you more – after all, it’s a tricky business car dealing, and one that can leave you with narrow margins on expensive products. However, our experts will explain how more money can be made from the stock you already have. In this session, we’ll look at the money to be made by implementing services within your dealership and maximising the profit on every car. As the car industry changes, such as the type of powertrains and the way we want to own a vehicle, you might be surprised by some of these ideas. What you need to know: • Upsale opportunities in the dealership • How these add-ons can make more money not only in the short term but over time • How events can increase sales On this panel we’ll hear from GardX sales director Dylan Haskell, author of ‘The Ultimate Knockout Closing System’ who has years of experience in making dealers more money, Rob

36

Purfield, trainer in reaching peak performance, and vice-president of marketing at Ridecell Mark Thomas. Haskell has brought GardX’s profitable protection product to dealers, and as the company expands it always has the focus of increasing return for car dealerships on every sale. For the past 25 years, Purfield has provided advice on the psychology of teams, leadership, management, sales, negotiation, corporate performance and personal peak performance. With previous experience of working in the leisure, automotive and finance sector for companies such as VW, Vauxhall, Volvo, Sainsbury’s and Tesco, he shares some amazing insights with his audiences, displaying a remarkable understanding of what makes people reach their potential. Ridecell’s innovative new product has successfully launched in the US but is relatively fresh to the UK market. It offers dealers a new way to make money from their stock by offering rental fleet options on a subscription basis as the idea of mobility changes – but there’s much more to it than just that.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Dylan Haskell

Rob Purfield

Mark Thomas


Live Stage: Day 2

Time

11am

Property: When is the right time to expand?

T

he size of your dealership has a lot of cost implications. More cars means bigger overheads, more risk and more staff needed – but how can you tell when expansion is the right step for your business? What you need to know: • Cost implications of increasing the size of your business • The value of owning property • When is it better to stay small? Our panellists have taken some brave steps over the years but the deals have paid off so far, and in this session you’ll be able to pick their brains! Taking part will be Martin Forbes, chief operating officer and the soon-to-be chief executive of Cox Automotive UK, chief executive of Waylands Automotive John O’Hanlon, owner of Cedar Specialist Cars Sean Cantillon and Imperial Cars operations director Neil Smith. Forbes, previously managing director of Modix, Incadea and

Motors.co.uk, took on an expanded role as COO of Cox Automotive UK in February and will become its UK CEO on July 1, 2018. He’s built several businesses to success before moving up the hierarchy at the company. O’Hanlon is well known for holding the top job at multi-franchise Ridgeway Group before selling it to Marshalls in a £100m deal. After a short break, he’s now CEO of his own group, called Waylands Automotive, which is currently focusing on Volvo dealerships. Imperial Cars is going through a growth spurt, with new used car centres and supermarkets popping up across the country. Smith has played a vital role in this expansion and can share insight into the decisions made to ensure the new sites are successful. Cantillon has just set up on his own after working as dealer principal at Geoff Cox Derby – where he won the title of Dealer Principal of the Year at the Used Car Awards 2016. His new used car business, Cedar Specialist Cars, is in Mansfield.

Martin Forbes

John O’Hanlon

Sean Cantillon

Neil Smith CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

37


Live Stage: Day 2

Time

Midday

Franchising: The virtues and difficulties of being a franchisee in 2018

S

elling new cars doesn’t work in every location – something amply shown by Vauxhall’s decision to reassess its network and reduce the number of partners. While there can be huge wins, it’s not without its struggles, and it takes dedication to the brand to be successful. Our panellists will offer their advice on knowing when it’s the right time to take on a franchise and knowing which brands will work for you. Their honest feedback from experience in the industry will open delegates’ eyes to the possibilities. What you need to know: • How to know if a franchise is right for your site • What is available at the moment? • What problems can there be? This session will feature SsangYong Motor UK managing director Nick Laird, Perrys chairman Ken

38

Savage and Blackshaws owner Will Blackshaw. Laird only joined SsangYong relatively recently but he has a strong vision for increasing sales and awareness of the South Korean brand in the UK. Having started with Ford, he’s worked in technology companies in and around the industry. Savage’s role as chairman of Perrys and non-executive director of the RMIF means that he knows the pains of franchised dealerships but he knows how to make them work too. Perrys now represents 16 brands, including Vauxhall, Ford, Citroen, Hyundai and Kia. Blackshaw runs two sites in the north of England, selling new Mitsubishis, Nissans and Suzukis as well as a range of used vehicles. His expertise lies in understanding what works in his regions, and he’ll be able to share what dealers need to consider when taking on a new brand.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Nick Laird

Ken Savage

Will Blackshaw


THE NEW WAY TO MONETISE YOUR VEHICLES All-inclusive monthly car subscriptions COME AND SEE US AT STAND D3

INCREASE YOUR REVENUES

ACQUIRE NEW CUSTOMERS

Join Drover in pioneering all-inclusive car subscriptions, with no commitment or fixed costs. Using our bespoke technology and multi-channel marketing expertise, we provide a risk-free way of quickly growing a car subscription business. Over an 8 month period, one of our partners achieved: £3.6m revenues, 500+ cars on the road, and 92% vehicle utilisation

PARTNER WITH DROVER

Bespoke Technology Some of our partners:

Low Risk

Hassle-Free As featured in:

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY Email fleetpartners@joindrover.com for more information.

39


40

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Live Stage: Day 2

Time

12.30pm

Merging the channels: How to bring online customers in store

W

hen your website has become your virtual shopfront, how do you convert those visitors into footfall at your showroom? We talk to experts in this field when it comes to advertising stock and how you can do most of the selling without talking to the customer, as well as those in the know about online tracking. By bringing those customers in store and knowing who they are, what they’ve looked at or possibly even having sold them a car online, it offers a whole new level of customer service that can smooth out the sales process and speed up your deals. What you need to know: • Using your online presence to bring customers in store • Tracking customers between online and offline • Ensuring customers have everything they need online and in-store Joining us for this panel will be iVendi’s new head of online retailing Brett Ward, operations director at Imperial Cars Neil Smith and

Google’s Max Stolton. Ward is widely experienced in motor industry digital marketing and his role helps dealers and others adopt an online retailing model using iVendi’s core platform. He joined the company in 2017 from Harwoods Group, where he was group marketing manager. His previous positions included regional digital account manager at Manheim and several other roles with motor retailers. Imperial Cars’ Smith has worked tirelessly to improve the ease of use and access to information on the company’s website, enabling customers to shop for cars online as if they were in store. By making the most of imaging software and video, he puts all of the information at the customer’s fingertips and this has meant improved efficiency when they reach the dealership. Meanwhile, Stolton will give his insight into how brands are using tracking on their website to understand their customers, and how new technology is making it easier for customers to connect their digital and in-store journeys.

Brett Ward

Neil Smith

Max Stolton

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

41


Live Stage: Day 2

Time

2pm

Recruitment: What do employees want?

A

s your business grows, one of the most rewarding elements can be getting great staff who believe in the brand as much as you do. But as time goes by, this can also become an arduous task as people move on. The best companies are able to keep great staff despite the pressures of working in a dealership and likely draw of other employers. On this panel, we’ll discuss how much onus should be on the employer to ensure that their employees are happy and enjoy the workplace. A crucial stage is onboarding, which sees new employees gain the knowledge, skills and behaviours to be effective team members – doing this correctly can shape their success. This panel will also examine the changing role of the car dealer, with many dealerships looking outside of the industry and changing their pay structures to promote great customer service over sales. What you need to know: • What you should be looking for in staff that will last • How to attract the right staff • Are you prepared to onboard new employees? On this panel we will have business

42

development director at Perfect Placement Jimi Matthews, chief executive of JCT600 John Tordoff, HR director at Marshalls Motor Group Helen Burrows and chief executive of automotive charity Ben Zara Ross. Matthews has worked in the industry for more than 10 years and delivers market insight and training to hiring managers on how to successfully recruit in today’s market. Marshalls was recently placed as the top automotive company on the 2018 Great Places to Work list, which involves a survey of the entire company. The business is often praised for its great culture, business management and HR practices, headed up by Burrows. JCT600 is another dealer group that is praised by its staff, placing on the Sunday Times ‘Best Companies to Work For’ in 2016 and 2017. As patrons of the Prince’s Trust, Tordoff and his organisation have put a strong focus on inspiring the next generation of automotive employees. Ross is passionate about leading strategic change in the present uncertain social care landscape. She has a track record of motivating and managing staff through combining care and business values in the management of charities.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Jimi Matthews

Zara Ross

John Tordoff

Helen Burrows


Live Stage: Day 2

Time

2.30pm

End of the salesman? How can customer service help sell more cars?

T

he role of the car dealer is changing. As showrooms move towards geniuses rather than sales people we ask if it really works and find out from experts what the future is for the industry and whether there’s room for the traditional dealer. Our panel will discuss how much of this is a gimmick and how effective it really is when trying to sell more cars. And as technology changes and we move to a more digitally focused world, how much can be taken away from the dealer and what does still need the human touch? What you need to know: • How is the car salesman’s role changing? • Golden rules for keeping customers happy • Frequent reasons deals go bad that can be avoided Professor Jim Saker, director of automotive management at Loughborough University, has conducted extensive research into changes within dealerships. He will be joined by Ken Savage, Perrys

chairman, and Russell Danks, strategist and founder of the Future Factory London. Saker has been involved with the automotive industry for more than 20 years and was a co-founder of the Mira business unit in 1992. He is often found in the Automotive Industry Power 100, a listing of the most influential people in the sector, and is a member of the government’s leadership and management panel. Savage is a non-executive director of the Retail Motor Industry Federation, as well as having been chairman of the dealer group Perrys for 18 years. His experience in car sales is extensive and highly regarded and he puts a strong focus on customer service in his dealerships. Danks aims to offer innovative ideas and challenge the way we work in retail. He studies the future, making predictions based on current trends, and will be able to share his insight into the changing way that consumers buy cars and how car dealers can secure their place in showrooms for years to come.

Prof Jim Saker

Ken Savage

Russell Danks

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

43


Live Stage: Day 2

Time

3pm

Sourcing: Where can you get the best stock at the right price?

W

hen it comes to running a car dealership, the one thing you can’t do without is good stock. On this panel, we’ll be talking about sourcing stock, remarketing and how this can all make you more money. One of the difficulties can be how to know when you’re buying and selling at the right price. Our panellists will explain about establishing a retail price and the importance of having a formal pricing policy and tools for pricing – and how do you know if it’s the right stock for your business? We’ll also look at how auctions are changing and where you can find the best stock. What you need to know: • Knowing when it’s the right price • How auctions are changing • Ensuring you have the right stock This panel will be packed with people who really know their stuff when it comes to buying and selling for the right price and making the most of auctions: Martin Forbes, chief operating officer of Cox Automotive UK, Richard Hollis, head of used car development for Jardine Motors Group, Rupert Pontin, director of valuations at Cazana,

44

and James Dower, head of business development at Adesa Remarketing. Forbes, previously managing director of Modix, Incadea and Motors.co.uk, took on an expanded role as chief operating officer of Cox Automotive UK in February and will become UK CEO on July 1, 2018. The company plays a huge role in the UK auctions and remarketing industry. Hollis is an expert when it comes to the used car business. Jardine Motors is an authorised franchisee for 23 manufacturers, operating at more than 70 locations nationwide under the Lancaster name. Pontin is well known when it comes to sourcing stock, having previously held his role at Glass’s before joining Cazana earlier this year. Cazana is a valuations tool but looks at the current retail market when pricing cars instead of backwards-facing trade values. Adesa Remarketing recently took on Dower from Cap HPI. He has a wealth of knowledge on the valuations side of buying used cars. Having previously worked within dealerships for Pendragon and Network Q, he also knows about sourcing stock from a dealer perspective.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Richard Hollis

James Dower

Martin Forbes

Rupert Pontin


Live Stage: Day 2

Time

3.30pm

Expert panel: The future of the physical car dealership

A

KPMG survey earlier this year found that 75 per cent of automotive executives thought that by 2025 half the number of dealerships would disappear. Research by Car Dealer Magazine earlier this year revealed that the majority of manufacturer bosses believed that there would be a secure role for their dealers for years to come – but all admitted that this will change in some way. As more manufacturers and dealer groups look for ways to offer an end-to-end online sales process, consumers shy away from diesel but still fear electric and the cost of overheads soars - our panellists will discuss their views on the changing role of car dealerships in this difficult economic time. What you need to know: • What is the future role of car dealerships? • What challenges does the industry face in a digital age? • Are powertrain changes causing problems for dealerships? Justin Benson, head of automotive

at KPMG, which undertook the survey of 907 executives, will join us on this panel, where we’ll talk about what changes the industry could see. Ford of Britain MD and chairman Andy Barratt, JCT600 chief executive John Tordoff and chief executive of Waylands Automotive John O’Hanlon will also be giving their views on the changing role of physical dealerships. As the leading brand in the UK, selling more cars than any other and with the most popular models, in many ways Ford has the most to lose in a time of economic uncertainty. Barratt has been vocal about Brexit and the government’s demonisation of diesel, as well as the impact of both on the automotive industry. Tordoff is also not afraid to share his views on the future of automotive retailing. As one of the largest dealer groups in the UK, its success for years to come is vitally important. O’Hanlon sold Ridgeway Group in 2016 and is now six months into running his own dealership: Waylands Automotive. Is he mad or does he know something we don’t? Join us at 3.30pm to find out!

Justin Benson

Andy Barratt

John Tordoff

John O’Hanlon CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

45


More than 20m people visit What Car? every year to research their next car Find out how you can reach these in-market buyers with our What Car? New Car Buying service, which will get a facelift and even more power later this year

Sign up before 31st July, and get your first 2 months at *

50 off %

Increase your sales and margins with What Car? New Car Buying:

Avoid a race to the lowest

Low monthly fee

We encourage

Get the best

price; deals are based on

and cost-per-lead

more leads for

possible leads

What Car?’s Target Price,

pricing give you a far

you by protecting

by receiving

which represents a fair

more cost-effective

consumer privacy with

customers’

price for the consumer

ROI compared with

direct communication

part-exchange

and you the dealer

other channels

on our platform

details up front

VISIT US ON STAND E34/35 OR GO TO WWW.WHATCAR-DEALERS.COM FOR A DEMO *Terms & Conditions apply Please visit stand E34/E35 for full details

46

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Exec Track Days 1 & 2 Looking to take your business to the next level with inspirational ideas to improve staff productivity and the latest industry insight? The Exec Track is where you’ll find some incredible seminars on the state of the market, complementing our workshops and Live Stage panels but giving an even more in-depth look at these topics. Those who attend will gain an understanding of what the next 12 months will hold for the automotive sector – ideal if you are the decision-maker in your dealership. CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

47


i love it when

warranty er comes togeth

The WMS Group is excited to be a headline partner at CDX18. When it comes to warranties, we know that having a credible solution that benefits both the customer and the dealership is key, no matter what size they are. So why not talk to the WMS Team?

Why you should visit our stand... Talk to the WMS Team about our award-winning warranty products and how they can help increase revenue for your dealership. Learn more about our flagship Safe & Sound Warranty solution, and the additional benefits that working with us provides. Find out about our recently launched WMS Rescue & Recovery product. Don’t miss our informative workshop running twice daily and much, much more.

It’ll all come together on Stand B9. The warranty experts

48

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Rescue

Recovery


Day 1:

Room

11.30am

Cobden 4

Paul McGee – The SUMO Guy

P

aul McGee is the SUMO Guy – that stands for ‘Shut Up, Move On’. If you’re wondering whether you’re fully maximising your staff’s potential, why you lost that key staff member to a competitor or a customer because of poor service, then this session will help you understand why and change that. McGee will share insights and strategies to help get the best from our most crucial asset – ourselves, and the people we work with. ‘I think one of the key things is understanding it’s not just about the vehicles, it’s about the people,’ he said. ‘There’s a car dealership in the north-west of England called Mitchells and they come out top in so many categories. The guy who runs that, Mark Mitchell, is passionate about people – it’s almost like that comes first and the cars are second. ‘He has an incredibly low staff turnover rate, a very high retention rate and an incredibly high rate of repeat business.

‘The car industry, like any industry, is sometimes looking for the new magic wand, but sometimes it’s about focusing on the people – they are our biggest asset. ‘If I look after them, there’s a very good chance they’re going to look after the customer, and looking after them doesn’t just mean being nice, it means training them, equipping them and giving them feedback. ‘Everybody needs to feel that they matter and I think that’s true in the car industry like any other. It’s not just about trying to sell a product, it’s about having staff who are engaged.’ Explaining why he views CDX as a must-attend event for dealers, McGee added: ‘People need to come along, above all, to be inspired. ‘Everything I’m going to say, deep down, we know. Why they need to come along is because they need to make sure that they’re inspired to actually do something with what they know. We’re not lacking information to become successful in life, we’re lacking inspiration.’

Paul McGee

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

49


Day 1:

Room

2pm

Mike Hawes – State of the nation report on the UK automotive industry

T

he retail UK car industry is facing one of the most challenging times in its history. Brexit looms, dieselgate plays on customers’ minds and the government is still unclear with its communications regarding the future of taxation of diesel engines and scrappage. Add to that the growing pressure on traditional fuelling and it’s clear that the industry is facing an unclear future. This is a complete reversal of the huge sales highs we celebrated in 2016 and 2017, as the car market broke record after record. Now we’re watching as car registrations fall and UK manufacturers pull back, causing their production output to plummet too. In need of direction, the industry looks to the Society of Motor Manufacturers and Traders (SMMT) for its views, support and clarity. The SMMT is the voice of the UK motor industry and in this session

50

chief executive Mike Hawes will look at the challenges facing the industry and how we expect them to affect car sales and the industry in the coming months. This is a must-attend for all businesses that are involved in vehicle retailing, new and used. It will give delegates useful insight into the big problems the industry is facing and what impact this will have over the coming 12 months. Mike Hawes became SMMT chief executive in September 2013. He has more than 20 years’ experience in policy and public affairs, the majority of which has been spent in the motor industry. He joined the SMMT from Bentley Motors, where he held a number of PR, corporate and public affairs roles. Before that, he worked for Toyota and, more recently, Bentley’s parent company, Volkswagen AG, where he developed the European and global knowledge needed for this challenging role.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Cobden 4

Mike Hawes


Day 2:

Room

11am

Cobden 4

Professor Jim Saker, Loughborough University

C

ar sales are going through one of the biggest transitional periods ever but with ideas around ownership changing what is its future? Professor Jim Saker is director of the Centre for Automotive Management at Loughborough University and lectures in retail management. He will be at CDX to share his research on the future of retailing and how consumers will want to own and buy cars in the future. It’s one of the most talkedabout topics in the industry, and Saker will give an unbiased view on how consumer mobility and car retailing is likely to change in the coming years. Most importantly, he’ll be showing how the sector should be looking to adapt. This workshop is a must-attend for anyone interested in selling new cars or wanting to understand the dynamics at work in planning the future of their business. Saker will unpack the way retail is changing and what this means for

automotive businesses in the UK. ‘The automotive retail sector faces one of the most uncertain periods in its 100-year history. Some surveys are suggesting that the number of car dealerships will fall by up to 50 per cent in the next 10 years,’ he said. ‘There are massive issues over consumer mobility and car ownership. Will the digital natives of Generation X want to buy cars or, for that matter, want to sell or service them? ‘Will manufacturers continue to grow their online sales directly to the customer, minimising the role of the dealership network?’ Online shopping portals such as Amazon have already decimated UK high streets, and Saker will answer questions about whether similar players could do the same to the car sector. If not, how will this change what a car dealership is and what its function is? Saker has been involved with the automotive industry for more than 20 years, was a co-founder of the Mira business unit in 1992, and is a member of the UK government’s leadership and management panel.

Prof Jim Saker

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

51


Providing your business with a full suite of industry leading and award winning products Automotive Insurance Products

cosmetic accident repair, asset protection, tyre and alloy wheel

AD-Vantage Spincar 360

revolutionary web merchandising platform

Vehicle Protection System paintwork and interior

Professional Aftermarket Products

fuel and oil additives, air conditioning cleaners

WINNER

T: 01243 376 426 52

E: info@gardx.co.uk

W: www.gardx.co.uk

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

WINNER


Day 2:

Room

2pm

Cobden 4

Justin Benson – Head of automotive at KPMG

A

s KPMG’s head of automotive for the UK, Justin Benson will deliver a fascinating session on the future of drivetrain technology and how this could impact on retailers. Will electric vehicles be the future – as we currently expect – or will hydrogen be the next big thing? He’ll also explore how autonomous cars will affect the way that consumers commute and the impact this will have on car retailers. Join this session to find out what the industry needs to do to prepare, and over what time frame we can expect to see significant shifts in vehicle power from fossil fuel. Benson has worked in the automotive sector for more than a decade and is client lead for auto OEMs. He has experience of a wide range of projects, such as supply chain optimisation, information technology,

indirect and corporate, such as research and development, tax, mergers and acquisitions, as well as risk and compliance management. He also has the critical role of leading KPMG’s Brexit response in the industrial manufacturing sector. He works closely with the automotive industry and supply chain to determine responses to the disruption from new drivetrain technology and autonomous vehicles as part of his role as client lead with OEMs. His background is in engineering, originally designing and manufacturing tools and equipment for the engineering sector, and before working with KPMG he ran a US investment company’s engineering services business in the UK. Since joining KPMG, his focus has always been working with organisations in automotive and engineering/manufacturing sectors, giving him a fascinating insight into this area of the market and its future.

Justin Benson

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

53


54

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


M O M E N T U M

SECURE

Find out why it is being called the most advanced warranty program in the UK SEE US ON STAND

A41

Momentum Warranties Ltd., King James VI Business Centre, Friarton Road, Perth PH2 8DY Tel: 0344 770 4541 Fax: 01738 472009 admin@momentumwarranties.co.uk www.momentumwarranties.co.uk Registered Office: 61 George Street, Perth PH1 5LB Registration No. SC278548 Authorised and regulated by the Financial Conduct Authority

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

55


How Trustpilot can help you overtake your competitors Trustpilot is Europe’s largest and fastest-growing review community with over 25,000,000 reviews of over 160,000 businesses. USE REVIEWS TO:

Boost conversions

Build your brand reputation

Gain Google Seller Ratings

Improve your customer service

Improve your PPC and SEO WE WORK WITH:

56

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

business.trustpilot.com


Workshops Days 1 & 2 We’ve got a grand total of 19 workshops covering a wide variety of topics lined up, with each session being held up to four times over the two days of CDX to make sure that you can fit in the ones you want to attend. Each one will be full of top tips to help you improve your business, with takeaways that you can put into action as soon as you get back to your dealership. Full details, including times and venues, are given on the following pages. CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

57


Day 1:

Day 2:

10.30am & 2.45pm Midday & 3pm Affecting the consumer journey

Room

Central 3

with Gerry Moxham

T

he automotive consumer journey is all about the consumer, right? Wrong! It’s something that dealers can directly influence – and that’s just what Click Dealer’s workshop is going to show delegates. The software provider – which specialises in dealer management systems, websites and social media and has seen a tenfold increase in customers over the past few years – will be sharing its knowledge and expertise when it comes to getting people to make that all-important purchase. Managing director Gerry Moxham will be examining the entire journey – from the trigger points to platform searches, local dealership searches and eventual purchase. The workshop is aimed at anyone interested in improving lead generation and sales performance whatever their role, and Moxham will address the ultimate/ideal picture of influencing buyer behaviour and the consumer journey, followed by the reality and then how to solve the problems for dealers. Audience participation will be encouraged, too,

58

with a creative, interactive session. It will not only look at how dealers can affect this process at the earliest possible moment but also why it’s important to influence consumer thinking as soon as possible. One of the key attractions of CDX workshops is what can delegates use as soon as they get back to their dealerships? And the biggest takeaway from this one will be the top questions to start asking to positively affect buyer behaviour. Emphasising that the workshop would be equally beneficial to independents and franchises, Moxham said: ‘Part of this journey of the consumer is trying really to understand what’s the first trigger that makes that consumer get up that day and think I’m going to change my vehicle. And if we can work back to understanding that – and we’ve got some great case studies about understanding it – we can then start to see how we could influence that decision, and once we’ve influenced it how we can make sure that our support of that consumer journey is aligned to that new way of working.’

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Gerry Moxham


Day 1:

Day 2:

10.30am & 3.30pm 10am & 1pm Disrupt or be disrupted – The millennial divide

Room

Central 7

with Russell Danks

T

his workshop from Trustpilot has been designed to agitate and thought-provoke and will look at the millennial next-generation split and how this is key in driving the significant shift in business interaction, along with looking at why their expectations are much bigger than generations before. The session will look at both online and offline, how millennials are shaped by experiences, and the desire for brands to create this. Using the expertise of renowned futurist, strategist and workshop host Russell Danks, Trustpilot will be delivering the top three predictions for the near-term future of the retail automotive industry, including how tech such as artificial intelligence will change how we interact with consumers. Attendees will see real-life examples of where this disruption has

already been seen in other industries and key supporting YouGov data will be provided. Danks has spent the majority of his career working in brands across the globe, specifically in innovation and strategy roles for brands including Trustpilot, Tesco, KFC, P&O Cruises and Greene King. He is acknowledged as having a fantastic ability to see into the future and understand how technology in particular is aiding changes in human behaviour and how this is impacting on the way we interact with the world and the subsequent changes on big business. This ability has built him the reputation as the man who knows the ‘art of the possible’ and led to the creation of the Future Factory London in 2017, which helps big business and start-ups define the future with key industry thought leadership and creates strategic plans for businesses, then makes it all happen.

Russell Danks

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

59


FREE COFFEE FREE ADVICE PRICELESS PRODUCTS

Find out about online retailing, how we’ve prepared for GDPR and why we believe we are the most secure company to work with in our sector.

WE ARE ON STAND F39 NEXT TO THE MAIN STAGE PROUD PARTNER OF 60

0345 226 0503 | ivendi.com | tellmemore@ivendi.com

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Day 1:

Day 2:

10.30am & 2.45pm 11am & 3pm Do you have an attribution problem?

Room

Central 5

with Diego Sanson

D

igital marketing now takes up the lion’s share of most dealerships’ marketing spend – and yet measurement and attribution isn’t where it should be. The problem isn’t that there’s a lack of opportunities or places to spend your money, rather it’s the opposite. With such a plethora of digital channels available, it’s hard to know where you should be investing your marketing budgets for maximum return on investment. With learnings from its US counterpart, CarGurus will share best practice with dealerships to ensure maximum spend efficiency through multi-touch attribution. CarGurus believes that car dealers need to adapt to this new understanding of attributions in order to survive in the digital age, and this workshop, which is to be presented by Diego Sanson, who is CarGurus’ vice-president of international business development, will give dealers the tools they need to accurately measure attribution

of leads in order to evaluate their investments in online marketplaces. This will allow them to better allocate their marketing budgets. Sanson is responsible for CarGurus’ global expansion, including strategy, business development and day-today business operations worldwide. He previously served as executive vice-president of emerging markets at global digital recruiting company TMP, and holds a B.S. from Boston College Carroll School of Management. CarGurus was founded in 2006 by Langley Steinert – the co-founder of TripAdvisor – and is now the number one most visited online automotive marketplace in the US.* As well as having a presence here in the UK, it also operates sites in Canada, Germany and Italy. The US offices are in Massachusetts and Michigan, while its international office is in Dublin. The company started trading on the Nasdaq in October 2017 under the symbol CARG. * comScore MediaMetrix June 2017

Diego Sanson

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

61


THE MOST ADVANCED VEHICLE AUCTION SYSTEM 800,000 CARS S O L D G LO B A L LY O N UPSTREAM LAST YEAR For a demonstration of ADESA UPSTREAM, visit us on Stand D30 and see the future of automotive remarketing. A D ES A .CO.U K

62

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Day 1:

Day 2:

10.30am & 2.45pm Midday & 3pm Finance: The key to growth in 2018

Room

Central 4

with Nick King

I

n this workshop we will explain why – contrary to speculation – car finance isn’t set to burst, it’s set to grow. We will explain why the current used market conditions are perfect for greater finance penetration – with younger, more expensive and more desirable cars entering the car parc, driven by the typical PCP cycle. But fear and lack of understanding of finance means all too many retailers are missing out on the huge opportunities to drive growth. Join Auto Trader’s Nick King to hear new insight and best-practice advice on how to drive significant revenue growth through finance. He will explain how finance is viewed by consumers, what they look for in a finance deal, what puts them off, and what attracts them to one lender over another.

You’ll be given practical guidance and tips on adapting your finance offerings to better compete with alternative finance lenders. Stop missing out on lucrative finance deals to high-street/online banks and specialist providers and learn how to use the full potential of finance to stand out in an increasingly competitive and complex marketplace. King joined Auto Trader in January 2007 as market research and insight director, responsible for analysis and insights within the myriad reporting tools currently available for the internet. He built the retailer insight team at Auto Trader and regularly runs master classes as well as webinars, and makes short films to evangelise about data, insight and marketing. He also speaks regularly at conferences round the world.

Nick King

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

63


Day 1:

10.30am & 2pm

Day 2:

1pm & 3pm

How are dealers adapting to changing customer mobility demands?

Room

Central 8

with Mark Thomas

I

n this workshop we’ll be looking at one of the hottest topics in the automotive industry: car ownership and the future of consumer mobility. As we look at how car ownership and usage may change in the future here in the UK, leading platform provider Ridecell will examine how dealers in other parts of the world are already starting to adapt to consumers’ changing attitudes towards car ownership and new mobility services. Complementing this, Ridecell will also be explaining how dealers are changing their business models and delivering new services to the convenience-driven customer who wants to use an app for every interaction. This workshop will deliver real examples and thought-provoking insights into how dealers in the UK

64

need to start looking at the ondemand opportunity to future-proof their businesses, adding revenue streams and making more efficient use of service departments and available assets. Before joining Ridecell, Mark Thomas, who is the company’s vicepresident of marketing, headed the connected car marketing team at Cisco Jasper, where he developed the product and go-to-market strategies for automotive OEMs. Previously, he led product marketing at HERE, a leading automotive maps company. In addition, he has served in marketing, strategy, and business development roles at Apple and Nokia. He holds a BA from the University of California, Berkeley, and an MBA from the University of Pennsylvania Wharton School of Business.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Mark Thomas


Day 1:

11.30am & 2pm

Day 2:

11am & 2pm

Don’t forget the phones – How stopping leaking calls could double sales

Room

Central 6

with Stuart Buckley

T

he phone is at the centre of our life but are your staff guilty of still getting the basics wrong? Seventy-five per cent of customer sales calls are being wasted and 50 per cent don’t get answered. If a customer calls it’s because they are in market and ready to buy. They want an answer now, not in an hour, or tomorrow, and although 80 per cent of the decision process takes place online, these ready-tobuy customers can easily be thrown away by poor service on the phone. This workshop from Calltracks is aimed at operations, sales and marketing staff and will help you identify where you are missing sales opportunities, why a phone lead is 21 times more likely to convert if you speak to them within five minutes and how you can create the process and key performance indicators.

We will also help offer ideas and advice on how to retrieve the lost, dropped or fumbled calls. We might even play a few real calls – not naming names… Stuart Buckley is the chief executive of Calltracks and set up the company after finding that he was spending a lot of money online in another business to generate inquiries but wasn’t able to track the direct sales benefit. He immediately saw the opportunity and built his own solution. Buckley has spent 14 years focused on the auto trade, helping dealers cut out wasted marketing spend and convert more calls to sales. He has a passion for classic cars, a lively but understated personality and a total focus on customer service. Calltracks’ clients include Renault Retail Group, Richmond Motor Group and Citygate Automotive.

Stuart Buckley

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

65


Day 1:

11.30am & 2pm

Day 2:

10am & 2pm Room

From the screen to the showroom Central 3 Alistair Jeff & Victor Lloyd Coutin

T

his workshop from GardX will look at the way dealerships traditionally present themselves, the vehicles, finance and value-added products in the physical showroom and demonstrate that whilst things ‘have changed’, in fact things haven’t changed. In this session, GardX will look at how many dealers are failing to present themselves online in the same way they present themselves physically. It will use anonymised examples of physical and digital showrooms to demonstrate the points as well as to open the discussion and show how easy it is to present well and the opportunity and impact that it can make. The workshop will also look at how the traditional sales process is still relevant when engaging with consumers online, but with 52 per cent of consumers making their first contact with a dealership when they walk in how online and offline must work seamlessly. In addition, it will

66

look at how the car-buying consumer relates to other e-commerce sectors. The speakers – Alistair Jeff and Victor Lloyd Coutin – will illustrate how they believe that dealers should be investing at least as much time and thought into how they present themselves and their vehicles online as they do offline, delivering real-life examples of how you can seamlessly integrate both online and offline to attract more customers into your showroom. As head of operations at GardX AD-Vantage, Jeff is approaching his third decade in the industry and has been both gamekeeper and poacher working across OEMs, retailers and leading digital agencies. With masses of industry experience behind him, Coutin, who heads up the AD-Vantage arm of GardX, joined the company three years ago as he saw the chance to digitalise the vehicle purchasing and sales process. He also started his own used car operation in 2012, which he still runs successfully today.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Alistair Jeff

Victor Lloyd Coutin


Vehicle Remarketing is Changing The need to be forward-thinking, innovative and adaptive to industry change is more apparent than ever.

Visit Manheim at CDX 2018, stand F22, to find out how Manheim makes the dierence. manheim.co.uk 128880 240418

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

67


Day 1:

11.30am & 2pm

Day 2:

11am & 1pm

Meeting consumer expectations of online motor retailing

Room

Central 4

with James Tew

I

n this workshop, automotive online expert iVendi will take a look at the online purchasing experience, examining what works well for other sectors’ ‘prime’ retail sites, why consumers love them and how the motor industry can learn from them and implement these lessons. Chief executive James Tew will drill down into all areas such as web design, the online journey and mobile platforms, looking at notable examples of dealer sites that already deliver great results and those that don’t. The workshop will investigate the current technology that is available to help dealers create an end-to-end online offering, with an examination of the pros and cons of each of the currently available solutions and a look at other key tools such as finance calculators, finance pre-qualifying and multi-lender quoting. It will also show how all of them can be combined to deliver a complete online customer solution that creates greater engagement and,

68

ultimately, higher sales. The session will recognise that customers will shop neither purely online nor entirely in the showroom but take a journey to purchasing that involves both. Throughout the workshop, there’ll be essential, fresh research and data insight, exploring current consumer thinking and ways in which manufacturers, lenders and motor dealers can maximise the emerging online opportunity. This workshop is suitable for almost anyone involved in the retailing or finance of new and used cars, whether you already have a comprehensive online consumer offering or are just planning your first steps. Tew has worked in the motor industry sector for more than 25 years, progressing through a variety of senior roles. At iVendi, he has become instrumental in providing the vision and the tools to help dealers, manufacturers and finance providers make the move into online motor retailing.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

James Tew


Stock that won’t hang around for long Use our online platform or app to source top quality used stock from large fleet and leasing companies, with a mere £95 buyer’s fee.

To find out more freephone 0808 250 9630 or register today by visiting 1linkdisposalnetwork.co.uk

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

69


Day 1:

11.30am & 2pm

Day 2:

11am & 2pm

Six simple ways to make customers spend more!

Room

Central 7

with Rob Purfield

T

his entertaining and informative session will help dealers identify additional profit opportunities from every customer, opening minds to the missed profit and lost sales that are left ‘on the table’ every day. Looking at how to turn prospects into customers through positively outrageous service and avoiding the number one mistake salespeople make when up-selling will be among the topics covered in this fast-paced workshop. Presenter Rob Purfield will also look at the two most important products when it comes to selling used cars and reveal three amazing linguistic techniques to make you and your sales team more persuasive in every situation. This workshop will show how to make more profit from every sale and ask when is a customer not a customer? Aimed at independent dealers and used car managers, it will help you make more profit from every used car you sell. Purfield, who is the author of the five-star-rated sales book ‘The Ultimate Knockout Closing System’, is qualified in modern

70

disciplines of popular psychology, is an expert in neuro-linguistic programming – a specialised approach to communication, personal development and psychotherapy – and is qualified in hypnotism and hypnotherapy. His grasp of popular psychology and its impact on personal and corporate achievement make him stand out as a change agent in any environment. For the past 25 years, he has provided advice on the psychology of teams, leadership, management, sales, negotiation, corporate performance and personal peak performance, bringing the skills required to improve individual and corporate performance to life in a way that entertains. A high-energy presenter with a reputation for fast-moving motivational speeches and workshops, Purfield has worked with or presented to audiences from companies including Honda Motor Europe, Opel Europe, Ringways Motor Group, Vauxhall, Volkswagen and Volvo Cars, sharing amazing insights about what makes people reach their potential.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Rob Purfield


CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

71


Day 1:

11.30am & 2.45pm

Day 2:

10am & midday

Using digital marketing beyond car sales

Room

Central 8

with Eduardo Cortez

I

n this workshop, Search Optics’ Eduardo Cortez will focus on the aftermarket and one of the biggest opportunities for any dealership with a workshop. The session will look at dealers and service centres that implement mobile-focused digital marketing strategies to increase service appointments and reduce their client acquisition costs. Delegates will learn how to use multiple advertising channels to target their existing customer base and maintain an effective automated relationship. They will see real-life examples of how this has been implemented in dealerships globally, and will look at the results to revenue, customer retention and the bottom line. In addition, attendees will receive takeaway material explaining how they can immediately attract and drive more business to their service and parts departments.

72

Cortez joined Search Optics in 2015 to lead the company’s Brazilian office as well as the continued international business expansion in Latin America. As president of the company’s Europe, the Middle East & Africa and Latin America divisions, he has extensive international business experience, including 10 years serving automotive, aviation and marine OEMs in complex projects. He received a bachelor’s in electrical engineering from Mackenzie University and also attended Fundação Getúlio Vargas, where he gained an MBA. Search Optics was founded in 1998 and now has 13 offices worldwide. It specialises in digital marketing services and online strategies for dealerships to give them maximum visibility, and prides itself on partnering pioneering technological expertise with human heart, logic and integrity plus hands-on experience.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Eduardo Cortez


Smarter Stocking. Buy the stock you want from the source you choose with a NextGear Capital Stocking Plan. Whether from auction, trade or a part exchange, we will fund 100% of the vehicle value plus auction and delivery fees*.

 



It’s all about freeing up the cash you need to help transform your sales and maximise your profit. To stock up the smart way visit nextgearcapital.co.uk *100% of hammer price plus auction and delivery fees (auction purchases), or lower of CAP clean/ invoice price (trade vehicles), + VAT funded on LCVs and qualifying vehicles up to the value of £45,000.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

108361 110118

NextGear Capital UK Limited, NextGear House, Kingsfield Court, Chester Business Park, Chester, CH4 9RE. Registered in England and Wales number 08696123. Stocking Plan is subject to status, terms and conditions.

73


74

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Day 1:

11.30am

Day 2:

1pm Room

Win the war for talent

Central 5

with Jimi Matthews

T

his workshop will focus on one of the most challenging areas for the UK motor trade: how to recruit and retain the very best staff. Every dealer, large and small, is feeling the effects of the war for talent, and in this session Perfect Placement’s Jimi Matthews will look at employer attractiveness and branding, and how this can affect your attractiveness to the talent pool, why the war for talent is real and how your business can win it. He will also look at the real cost to your business’s bottom line of not attracting the right level of staff. If you are involved in running a business in the modern motor industry, this session will be invaluable in giving you practical advice on how to spot real talent, reduce staff churn and what you

should be doing to attract the best talent to your business, not only now but for years to come. Matthews is the director of business development for Perfect Placement, five times winner of Recruitment Agency of the Year. With more than 16 years’ experience, he regularly works with all areas of the motor trade, delivering market insight and helping to train hiring managers on how to successfully recruit in today’s market. Perfect Placement was established in October 2003 by the daughter and father-in-law team of Lisa and Glenn Unstead to provide a niche service, and it enjoyed quick growth following instant success. After a number of moves because of expansion, it is now based in 11,500 sq ft offices that boast 50 staff including 39 dedicated recruiters.

Jimi Matthews

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

75


Day 1:

Day 2:

12.30pm & 3.30pm Midday & 2pm Are you gambling with used car appraisals?

Room

Central 5

with Philip Nothard

W

ith a growing focus on used cars to drive revenue, it’s more important than ever to ensure your appraisal process is working overtime, as all the profit in a deal can be wiped out in seconds by a poor appraisal. In this workshop, Cox Automotive head of external relations Philip Nothard will use data-led insight and leading industry experience to help you get appraisals right and unlock more profit from each deal, turning a gamble into a calculated decision. You’ll leave the session with a clear understanding of how to get the most out of your tools and processes – helping you sell cars faster and drive profit. You’ll also learn new techniques and skills to drive conquest sales, manage inventory more effectively and yield hidden profits in fixed operations. With more than 30 years’ experience in the motor trade, Nothard brings an informed eye

76

to developing industry insight and market commentary. He joined Cox Automotive in September 2017 from Cap HPI and has also managed dealerships for independents, supermarkets and large plc groups during his career. He has a wealth of knowledge gained at the most senior level and this experience, combined with the data available to him through Cox Automotive, allows him to share accurate, contextual and meaningful insight with the industry. Cox Automotive is part of Cox Enterprises Inc, which was formed in 1898 and is one of the biggest privately owned communications, media and automotive services companies in the world. It delivers products and services for the whole vehicle lifecycle, covering stock, marketing, sales and service. Within the company umbrella are the firms Manheim, DealerAuction.com, NextGear Capital, RMS Automotive, Movex, Motors.co.uk, Modix and Incadea.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Philip Nothard


Day 1:

Day 2:

12.30pm & 3.30pm Midday & 3pm Digital transformation in automotive retail and workshop businesses

Room

Central 6

with Robert Battenstein

T

his sponsored workshop will focus on practical examples of how digitalisation within car dealerships and workshops can create additional business opportunities and revenue. Robert Battenstein, the chief operating officer of OneDealer, will demonstrate how dealers can enjoy a stronger value proposition compared with their OEMs when using customer data for direct sales by adopting digitalisation and new business models within their dealership/workshop. This practical workshop will look at examples of online packaged services (from the internet to automated, workflow-orientated workshop and back office processes), customerorientated, efficient and transparent service experiences for customer retention, and examples of mobility and telematics solutions for rapid deployment. If you’re looking for new ideas using already successful up-and-running programmes, don’t miss this presentation.

Battenstein has been the chief operating officer of OneDealer since 2014 and has more than 25 years’ experience in the automotive IT industry. He works closely not only with SAP as a strategic partner of OneDealer, with regard to digital transformation processes for the automotive wholesale and retail industry, but also with national and international dealer groups for a major German premium brand to support and develop future digital strategies for them. He started his career with IBM, where he was responsible for IT infrastructure and client strategy for two premium automotive OEMs in Germany. Previously with Fujitsu, he was responsible, as managing director, for process outsourcing projects on a national and international project level. As the CEO of Incadea Germany, an international DMS provider, Battenstein was responsible for the German automotive retail market. He received his Diplom Ingenieur at the University of Mainz in Germany.

Robert Battenstein

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

77


Day 1:

Day 2:

12.30pm & 2.45pm Midday & 3pm GDPR – Ready or not?

Room

Central 7

with Nona Bowkis

M

any of the workshop speakers at CDX will be offering dealers guidance and advice on interesting ways to improve their business and, ultimately, make more money. The workshop from Lawgistics – the legal consultancy for the motor trade and regular contributor to Car Dealer Magazine – will be slightly different, though. The reason? It’ll be looking at the issue of GDPR, which takes effect on May 25 – just three days after CDX ends. GDPR stands for General Data Protection Regulation – and rather than being an optional extra for a dealership, it is a legal obligation. Dealers will already have data protection responsibilities from the Data Protection Act (1998) and the Privacy and Electronic Communications Regulations (PECR). However, GDPR introduces new obligations and includes more types of personal information than was previously the case. By now, dealers will need to have put in place measures to ensure

78

they’re ready to comply with GDPR. Inevitably, many will be fine-tuning their processes and will have questions that need answering. Nona Bowkis, legal adviser at Lawgistics, who will be delivering the workshop, said: ‘What we’re planning to do is talk to dealers about what they should have done by the time CDX comes around. ‘A key point is that GDPR is an ongoing thing. Dealers can’t do it once and forget about it. ‘Every dealer out there has got to abide by GDPR – they have no choice. Those who fail to comply risk getting into trouble with the Information Commissioner’s Office, with the possibility of fines and prosecution. ‘GDPR might not be the most exciting subject but it needs to be very high up on every dealer’s agenda.’ Practical help will also be on offer. Bowkis said: ‘We can provide clauses to go in employment contracts and suggest outlines of training sessions that dealers might want to give their staff – after all, everyone will need to be trained on data awareness and data protection.’

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Nona Bowkis


Day 1:

Day 2:

12.30pm & 3.30pm 11am & 1pm Google & Facebook made easy – Protect and conquest

Room

Central 3

Lee Manning

L

ee Manning’s Google and Facebook advertising talks never fail to deliver. The straight-talking, easyto-understand, ‘motor trade speak’ approach to Google and Facebook advertising will leave you with excellent takeaways from this workshop to supercharge your advertising and win new customers! Eighty-five per cent of the ‘above the fold’ Google search results page on desktops is paid advertising. As paid advertising takes more and more ground, switched-on dealers can attend Manning’s talk to understand how to protect hardearned customers from competitors or learn how to conquest from their competitors like a boss. Manning is the UK automotive industry’s highest awarded individual for digital marketing over the past four years, most notably winning 18 awards in 18 months at Perrys. Explaining the importance of Google Search and pay per click (PPC), he said: ‘According to a Google source of information from 2014, there are 24 touchpoints on the average automotive consumer

journey. The objective is to be seen on as many searches as possible by customers who are going to buy your products. A lot of companies focus on 50 per cent SEO and 50 per cent PPC, but now 85 per cent of above-thefold Google Search results are there because of PPC. Eighty per cent of dealers we evaluated were missing out on 1,000 visitors a month from their own search terms.’ Regarding Facebook, he said: ‘The worst problem with Facebook in the automotive industry is when people heard about the Boost button. Lots of people try the Boost button and get lots of metrics but no car sales, which makes them think Facebook is rubbish and hasn’t evolved yet. ‘Actually, Facebook is a ridiculously powerful tool. It shows you ads that are relevant to you. The Boost button wasn’t used for that. When Facebook is used properly, we can penetrate into whatever feed we need to. It’s all about targeting. ‘What Google and Facebook do now is essentially only advertise to the people who want to buy. We’re living in an age where, if you get that right, you’re going to sell more cars.’

Lee Manning

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

79


Day 1:

Day 2:

12.30pm & 3.30pm 11am & 2pm Keeping pace with FCA regulation changes

Room

Central 8

with Nigel Wray

T

his workshop from Product Partnerships will look at what you need to do to ensure you are complying with Financial Conduct Authority regulation changes and adapting accordingly. Many businesses still think that regulation is just paying fees and submitting data to the FCA once a year. However, businesses that don’t take adequate time to ensure they are FCA-compliant run the risk of not only being censured by the FCA but also falling foul of claims management companies that could cost them dearly. This session, to be presented by Nigel Wray, is intended to help

80

protect you and give you the tools to ensure that you are complying. It is a must-attend for anyone responsible for FCA compliance within the automotive industry. You will be brought up to date on the latest FCA changes and how you can best meet your regulatory requirements. Wray is the founding and managing director of Product Partnerships and has vast experience in financial services within both the automotive and banking sectors. He is MBA, ACIS and PRINCE2-qualified. Product Partnerships boasts highprofile clients including franchised dealers and large used car dealers, as well as BP and the National Grid.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Nigel Wray


Day 1:

Day 2:

12.30pm & 3.30pm 10am & 2pm Take control of your online reputation

Room

Central 4

with Anthony Gaskell

I

n the online era, maintaining a good reputation on the internet is vital. And ultimately, if you don’t take control of your dealership’s online image, it’ll hurt your business. The information that appears online about dealerships is often what stands between them and the potential for increased revenue. As such, online reputation management (ORM) is increasingly important for car dealers. At this fascinating workshop, attendees will be able to find out exactly what can be done to maintain a strong reputation online, with the invaluable help of Reputation.com director Anthony Gaskell, who is a seasoned business development professional with plenty to say. Camille Flores-Kilfoyle, marketing manager at Reputation.com, said: ‘In this workshop we will go through the latest digital trends. ‘We want to help attendees understand the customer journey online: how they find the dealerships, what type of information they see, and so on.

‘The key takeaway is really for a dealership to go out with a plan of how to take control of their online reputation.’ Achieving a true representation of the customer experience online is imperative for dealers in an age where online reviews and comments are critical. And, as Flores-Kilfoyle says, taking prompt, professional action in the event of a customer expressing dissatisfaction is highly important. ‘The best practice is to first respond. Do not leave negative reviews unresponded to, as the next customer will see it and think that you either don’t care or are not dealing with it. The first thing is to respond and to do so in a timely, professional manner,’ said Flores-Kilfoyle. ‘We will go through a long list of tips during the workshop, as there are many pitfalls that can occur when you are eager to reply.’ The workshop will look at three strategic stages, provide tips, and review tools that can help brands and dealerships turn customers into online advocates.

Anthony Gaskell

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

81


The UK’s no. 1 job website for the automotive sector

Visit us at stand F41 LOOKING TO RECRUIT? LOOK NO FURTHER...

280,000+

120,000+

registered professionals

CV’s to browse

350,000

14,000

monthly visitors

monthly applications

01772 913549 82

recruiting@inautomotive.com

www.inautomotive.com

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Day 1:

2pm

Day 2:

10am

Interview like a boss should

Room

Central 5

with Jimi Matthews

E

very business leader should have in their armoury the ability to interview successfully. Fail to do so and you might fail to spot the right talent, make the wrong hiring decision, or the candidate might have second thoughts about even joining your company. In this workshop, presented by Jimi Matthews from specialist automotive trade recruiters Perfect Placement, you’ll learn how to win the correct talent for your business through outstanding interview skills. You’ll be given top tips on how to interview so that you make the right recruitment decisions, reducing poor performance and staff churn. Anyone who is responsible for recruitment will benefit from this session, taking practical advice that

often costs hundreds in specialist training to implement in their business the very next day. Matthews is the director of business development for Perfect Placement, five times winner of Recruitment Agency of the Year. With more than 16 years’ experience, he regularly works with all areas of the motor trade, delivering market insight and helping to train hiring managers on how to successfully recruit in today’s market. Perfect Placement was established in October 2003 by the daughter and father-in-law team of Lisa and Glenn Unstead to provide a niche service, and it enjoyed quick growth following instant success. After a number of moves because of expansion, it is now based in 11,500 sq ft offices that boast 50 staff including 39 dedicated recruiters.

Jimi Matthews

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

83


Day 1:

2.45pm

Day 2:

10am and 1pm

Why mental health is more important than Brexit

Room

Central 6

with Matt Wigginton

A

utomotive industry charity Ben will be giving a unique insight into how mental health is affecting people in the industry, based on its own experience and research. This workshop will consider why industry leaders claim that mental health is a bigger issue than Brexit. At this session, to be presented by Matt Wigginton, Ben will be giving delegates real-life tips, advice and tools to help them not only personally cope with and be more resilient to stress and pressure, but also to help managers and leaders spot and support their teams in dealing with stress and mental health issues. Wigginton is head of partnership development at Ben, leading the team that manages relationships with industry partners, from independent retailers to major vehicle brands. A straight-talking, enthusiastic presenter, he talks regularly on how health and well-being issues affect everyone and every business in the automotive industry. Ben was established in 1905 by

84

Arthur James Wilson, originally as a benevolent fund for the cycle industry. The fund was extended three years later to include the automotive industry and has grown massively since then. Other benevolent funds, including agricultural engineering, have been amalgamated into Ben down the years, meaning it now supports people from the automotive industry’s allied trades as well as its own. If you work in the automotive industry – and 800,000 people do – or have worked in it, then you can access Ben’s confidential and free support services for yourself and your family dependants. Ben – whose patron is Princess Alexandra and president is Marshall Motor Holdings non-executive chairman and Retail Motor Industry Federation chairman Peter Johnson – also offers high-quality care for people in their later years at its three residential care centres or in their homes and at its award-winning retirement village. It also runs a day centre.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

Matt Wigginton


SEE US ON STAND

C31

Are you keeping pace with changing FCA regulations and activity? Do you know what the key priorities are for the FCA and how they impact you? Motor finance is now a key focus of the FCA and is detailed in the FCA 2018/19 Business Plan as a ‘sector priority’

Worksh op be held s will a followin t the g times ; Monday 21st Ma y 12:30 a nd 15:3 0 Tuesday 22 11:00 a nd May nd 14:0 0

Their current motor finance review includes assessing any adverse impacts on consumers due to the commission arrangements between dealers and finance providers. They’re also undertaking mystery shop exercises looking at whether information provided to consumers is sufficient, timely and transparent enough to enable consumers to fully understand their options and make an informed decision. Come and visit us on stand C31, or attend one of our workshops, to find out how current FCA reviews and investigations could affect your business.

www.productpartnerships.com | info@ productpartnerships.com

01274 921234

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

85


Day 1:

Room

10am

Cobden 4

The Social Media 200

T

he Social Media 200 is in its fifth incarnation for 2018, bringing together the best in content creation and connecting with customers for an exclusive breakout session. Fitting in with our theme for the Monday of dealerships working in the digital era and capitalising on online promotion, this session will focus on ideas that set dealers apart on social media and give those managing accounts within your dealership a competitive edge. Whether you’re top on Twitter, ferocious on Facebook, giddy on Google+ or snappy on Snapchat, there are so many ways to connect with your customers on social profiles these days. However, there’s only one list in the industry that ranks those forward-thinking dealers and hands out awards for innovative and creative companies on social media – and that’s Car Dealer’s list.

86

We personally invite every shortlisted dealership, and on the day they get access to an exclusive networking session that gives them an opportunity to grab a coffee with other social media managers in the industry and listen to talks from social media professionals who can answer some of their burning questions about platforms. Our attendees will also find out before anyone else where they placed in the list – with first dibs on bragging rights, too! This session isn’t to be missed, as we’ll be handing out awards on the day as well. We look across social media to name some of the best campaigns of the year, best uses of social media and best customer service on different platforms. The Car Dealer Magazine team surveys social media for dealerships, collates them, then compares profiles using Klout and the dealership’s social media following to work out the top 200 for our list.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

®

SOCIAL

THE

MEDIA

200 200


Day 2:

Room

9.30am

Cobden 4

Women in the Motor Industry

T

he topic of women in automotive, as in any workplace, is an important one at the moment. Despite strides being made for the role of women in the workplace and the recent requirement for businesses in the UK with more than 250 employees to reveal their gender pay gap, Car Dealer Magazine research showed the shocking results that no car dealerships in the UK pay women an average salary that is equal or higher than men. However, this is rooted in the lack of women working in the industry, and many dealer groups reported that this is because of a historic male image of the industry. The debate about grid girls has been a prolific topic in the news over the past six months. While many

still believe they have a place at race weekends or at automotive shows, big brands such as Formula 1 have chosen to ban them from their events in 2018. Our panel of leading women in the motor industry (WITMI) will share their views on how we can change the image of females in the industry and how we can make the automotive industry a more appealing place for women to work in. Historically, WITMI has offered great debate about women in the industry and has been a great place for women and men to share their views on the subject. Join the hour-long session with an opportunity to grab a cup of tea or coffee with fellow women in the industry and have your questions answered by our panellists.

ÂŽ

Women in the Motor Industry

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

87


Motors

1

3

5

2

4

R

SHIFT YOUR SALES TO THE NEXT GEAR Shpock, one of Europe’s largest and most successful marketplace apps enables Motor dealers to reach millions of users. Take your sales up a gear by promoting your stock to a new, smartphone audience.

Get in touch with us now Visit: shpock.com/motors E-Mail: motors@shpock.com Call: 020 80 17 31 02 88

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

+ Motors


Days 1 & 2:

Room

Car Sales 101

Appraisal Workshop Zone

10.30am, midday & 2pm

I

n a first, four suppliers will take those new to the industry through how to effectively appraise and list a car for sale. The Appraisal Workshop Zone will be hosted three times a day on both days of Europe’s largest motor trade expo, and this interactive display will show delegates how to get the most from new stock. Experts from Cap HPI, Manheim, GardX and Auto Trader will explain best-practice techniques when it comes to buying and selling cars. They will take you through the process with a physical car, from checking its history, valuing it correctly, appraising at auction or remotely, capturing the right images and then creating ads that sell. At The Appraisal Zone they will take you round the vehicle, pointing out some of the less obvious things that might pass dealers by. The appraisal will begin with Cap HPI and the important checks dealers should be doing before investing any more time in the appraisal or purchasing process. Find out how to interpret and question a provenance check, remotely check a vehicle’s spec and understand valuations and adjustments. Having carried out the relevant and

necessary checks, now it’s time to get hands on with the car. In this session, auction giant Manheim will explain how it appraises a vehicle for sale and how it is classified in its grading assessment. It will also advise how to properly and accurately appraise a vehicle either online or at the auction. Now you have the car, you need to do it justice in your adverts. Unless you can effectively market your new stock to appeal to consumers, then all the hard work to this point will have been for nothing. Fewer consumers are making the forecourt their first stop so it is essential that your stock stands out online, and imagery is key to achieving maximum return. Here, GardX will explain which pictures generate more leads. Listing well-crafted adverts with all the info a consumer wants is essential in converting online browsers into buyers. For the final stage of the journey, experts from Auto Trader – the UK’s largest digital automotive marketplace – will share their vast insight into what makes a great advert and how to not only stand out from the competition but convert browsers into buyers, with top tips on how to write an ad that really stands out and makes your business the one that customers come to.

Expo hall

This interactive display will show delegates how to get the most from new stock

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

89


90

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Exhibitors A-Z We know how difficult it can be for dealers to find the time in their hectic schedules to see suppliers. That’s why we’ve created this ideal opportunity for you to do so by gathering more than 80 of them from across the industry to showcase their products and services. Full details about who is exhibiting here are given on the following pages, and there’s a handy map and list on the foldout front cover to let you know who is where. CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

91


A better solution. Lawyers in automotive

Radius Law was founded on a simple desire to consistently deliver succinct and expert commercial advice at affordable prices.

WITHIN AUTOMOTIVE, WE ADVISE IN THE FOLLOWING AREAS: • Franchising and commercial contracts • Mergers, acquisitions and disposals • Real estate • Brand Protection • Dispute Resolution • Employment • Regulatory and Compliance • Strategic business advice

WHY RADIUS? • • • •

Radius is a specialist automotive law firm Radius was founded by Iain Larkins, the former Legal Chief at Mercedes-Benz UK Group We only engage senior lawyers Our innovative business model keeps our costs and fees low

92

+44 (0)1727 808503 office@radiuslaw.co.uk www.radiuslaw.co.uk CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


F15

G10

1link

AA Cars

1link Disposal Network is the most comprehensive online car auction platform in the UK, giving you exclusive access to an extensive range of ex-fleet, leasing and manufacturer vehicles from the likes of VWFS, Motability and CitroĂŤn.

Car selling that works for you. Increase sales by partnering with the UK’s most trusted brand.

n Tel: 0330 376543 n Web: 1linkDisposalNetwork.co.uk n Email: recruitment@1link.co.uk

n Tel: 01920 252054 n Web: theaa.com/cars n Email: enquiries@theaacars.com

D30

D11

ADESA

Arbonne

ADESA UK is an online vehicle remarketing provider. It uses cutting-edge technology to transform the way used vehicles are bought, sold and processed, offering game-changing upstream solutions to appraise and bring vehicles to market.

Arbonne is a botanically based online health and well-being company. Leading the way in clinically proven products and using patented technology, Arbonne is the no 1 global brand in healthy living, helping you to be more productive and successful.

n Tel: 0344 225 5477 n Web: adesa.co.uk n Email: sales@adesa.co.uk

n Tel: 07899 990688 n Web: pippajomarsden.arbonne.com n Email: pipstar.arbonne@gmail.com

G35

G15

Armchair Marketing

Armchair Marketing

Aston Scott

Armchair Marketing is an advanced digital marketing and strategy company that finds highly specific car and aftersales buyers for anyone who wants more of them! It delivers in market buyers to some of the top dealer groups.

From franchise dealers and recovery operators to auction houses and independent traders, Aston Scott provides insurance for every type and size of trade business, covering everything from vehicle sales to mechanical repairs and servicing.

n Tel: 01604 879657 n Web: armchairmarketing.co.uk n Email: info@armchairmarketing.co.uk

n Tel: 01732 386784 n Web: astonlark.com n Email: westmalling@astonscott.com

A14

A35

Autino

AutoConvert

Autino’s priority is ensuring a first-class consumer experience. It achieves this by providing communication and efficiency software to all tiers of the automotive industry, including innovative solutions for their business challenges.

The online CRM solution that provides dealerships and brokers with innovative features designed to maximise conversion from enquiries, from pre-built lender integrations to the latest in automated communication technology.

n Tel: 0333 344 4765 n Web: autino.com n Email: hello@autino.com

n Tel: 0161 850 7330 n Web: autoconvert.co.uk n Email: hello@autoconvert.co.uk CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

93


D7

D6

AutoSeal

Autoserve

Driven by safety, AutoSeal provides a unique, noncorrosive, water-based puncture-prevention tyre sealant. Used in the US, UK and by Nato forces, it can seal punctures up to 15mm deep, with no enforced speed or distance restrictions.

As a major innovator in vehicle management solutions, Autoserve offers maintenance packages that cover the cost of vehicle servicing and maintenance. Visit Autoserve’s stand to see how much commission you could earn...

n Tel: 01278 671900 n Web: autoseal.co.uk n Email: info@autoseal.co.uk

n Tel: 0121 521 3500 n Web: autoserve.co.uk n Email: Info@autoserve.co.uk

F5

A20

AutosOnShow.TV

Auto Trader

AutosOnShow offers a range of solutions, from a high-quality, easy-to-use video and image app suitable for dealer forecourts to a sophisticated turntable solution, enabling retail imagery from a wholesale environment.

With over 55 million cross-platform visits a month, Auto Trader is the UK’s largest marketplace for new and used cars. Pop by our booth for a coffee and pretzel and to test your knowledge on the Auto Trader CDX quiz for a chance to win a prize!

n Tel: 029 2089 4731 n Web: autosonshow.tv n Email: info@autosonshow.tv

n Tel: 0345 111 0002 n Web: trade.autotrader.co.uk

E2

A43

AutoVHC

Ben

AutoVHC is the leading provider of electronic vehicle health check systems. The platform replaces the inefficiencies and lost opportunities of a paper-based process. The system is used in over 50 countries and with 30 DMS providers.

Ben is a not-for-profit organisation that partners with the automotive industry to provide support for life to its people and their families. Its tailored support services enable people to navigate life’s toughest challenges, empowering positive change.

n Tel: 01189 357777 n Web: autovhc.com n Email: sales@autovhc.com

n Tel: 0808 131 1333 n Web: ben.org.uk n Email: supportservices@ben.org.uk

G41

D15

Blue Motor Finance

Calltracks

Blue is a direct lender, offering dealers a best-inclass and true one-stop-shop service. It provides dealers with the flexibility to offer a competitive finance package to approved customers while continuing to deliver a prime-style service.

We help clients STOP wasting money on leads that don’t convert and START to manage sales phone calls much more effectively (including dropped calls) to increase ROI. We track ALL sales channels including offline, website visits and calls.

n Tel: 020 3907 2100 n Web: bluemotorfinance.co.uk n Email: sales@bluemotorfinance.co.uk

n Tel: 0330 108 0495 n Web: https://www.calltracks.com/ n Email: cdx@calltracks.com

94

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


G22

A13

cap hpi

CarGurus

cap hpi launched with the HPI Check 80 years ago and has been serving the motor trade ever since. Fully dedicated to the automotive industry, cap hpi supports and protects its dealers with highquality data and insight.

CarGurus is a global, online automotive marketplace. It uses proprietary technology, search algorithms and data analytics to bring trust and transparency to the automotive search experience and help users find great deals.

n Tel: 0113 2232111 n Web: cap-hpi.com n Email: marketing@cap-hpi.com

n Tel: 0808 164 1956 n Web: cargurus.co.uk n Email: marketing-info@cargurus.co.uk

F50

A50

Carsnip

carwow

Carsnip is the UK’s largest vehicle search engine. By combining a simple search with listings from more than 7,000 dealers, Carsnip connects inmarket car buyers with approved dealers through a 100 per cent performance-based approach.

Working with approved dealers, carwow puts your best offers in front of the right customers, ensuring a positive consumer journey from start to finish. Visit the carwow team for a coffee, a charge and a chat.

n Tel: 0115 727 0688 n Web: carsnip.com n Email: vip@carsnip.com

n Tel: 0800 808 5885 n Web: carwow.co.uk n Email: dealers@carwow.co.uk

A11

E31

Cazana

CCKeys

Cazana’s unique vehicle data is used by businesses to better understand the value and condition of the vehicles they work with. Our services help insurers and finance companies better understand the risk on their books.

Credit Card Keys specialises in the development, manufacture and supply of quality key storage systems. CCKeys employs the latest developments in key storage and key management technology to produce high-quality, reliable systems.

n Tel: 020 3137 6567 n Web: https://cazana.com/uk n Email: sales@cazana.com

n Tel: 0121 445 4551 n Web: cckeys.co.uk n Email: sales@cckeys.co.uk

B6

A31

CDK Global

Click Dealer

CDK Global provides seamless consumer experiences through integrated information technology. From dealer management systems to mobile applications, CDK can help you stay connected with your customers.

With a portfolio of award-winning retail, digital and lead management products and services dedicated to improving dealership performance, Click Dealer provides business intelligence to more than 1,200 used car dealerships.

n Tel: 01488 662662 n Web: cdkglobal.co.uk

n Tel: 01782 454354 n Web: clickdealer.co.uk n Email: sales@clickdealer.co.uk CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

95


C30

A22

Click Engage

Codeweavers

Click Engage is the UK’s first fully integrated online automotive retail solution for used car dealerships. Integrated with a dealer’s website and DMS, dealers can sell vehicles online and consumers can build their own deal.

Codeweavers is at the forefront of creating tailormade online software solutions and is intelligently connecting people to their next vehicle. With 16 years’ experience in finance technology, Codeweavers can help you sell more cars.

n Tel: 01782 454354 n Web: clickdealer.co.uk n Email: sales@clickdealer.co.uk

n Tel: 0800 021 0888 n Web: codeweavers.net n Email: contactus@codeweavers.net

C36

E38

Cogent Automotive

ComplianceTrak Ltd

Cogent offers dealers an affordable platform to acquire a quality, pre-owned inventory. Its trustworthy wholesale marketplace encourages transparent transactions between trade professionals. Special offer at CDX 2018!

ComplianceTrak is a leading provider of FCA compliance software. Its intuitive products make the task of compliance straightforward, ensuring that all consumer credit and insurance activity has been carried out compliantly and fairly.

n Tel: 01414 654344 n Web: cogentauto.co.uk n Email: info@cogentauto.co.uk

n Tel: 01246 488180 n Web: compliancetrak.io n Email: info@compliancetrak.io

E38

G9

Consumer Credit Compliance

Contact Advantage

One of the UK’s leading experts in its field, Consumer Credit Compliance provides ongoing client support to both limited and full permission firms that regulate in consumer credit and insurance activities.

Contact Advantage is a leading provider of CRM, OEM and showroom solutions, with more than 14 years’ experience building sales systems for automotive retailers. Contact Advantage offers full transparency through the sales funnel.

n Tel: 01423 522599 n Web: consumercreditcompliance.co.uk n Email: info@consumercreditcompliance.co.uk

n Tel: 01214 832003 n Web: reyrey.co.uk/contactadvantage n Email: ukmarketing@reyrey.com

A15

F22

Contact at Once!

Cox Automotive/Manheim

Contact At Once! helps car buyers and dealerships connect when and where it matters most with advanced messaging technologies, bots and people working together in a perfect tango. We help you meet digital consumer expectations.

Manheim is a global, family-owned business and a leading UK provider of integrated products and services for the used vehicle remarketing sector. Manheim has transformed every stage of the vehicle life cycle, including online sales.

n Tel: 0333 666 5483 n Web: contactatonce.co.uk n Email: marketing@contactatonce.com

n Tel: 0333 136 1750 n Web: manheim.co.uk n Email: buyerservices@manheim.co.uk

96

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Monday, November 26, 2018 – The Brewery, London

Book your table now for the 2018 Used Car Awards

Email | events@blackballmedia.co.uk Call | 023 9252 2434 CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY 97


G32

D3

Crucially Digital

Drover

Crucially Digital manufactures and provides digital signage, interactive kiosks, retail theatre and financed solutions for dealerships. They are all installed and maintained by our global network of engineers. Our partners include GForces.

Drover is a car subscription marketplace, offering monthly, all-inclusive car subscriptions to drivers. It allows its users to swap or cancel their car on a monthly basis without any long-term commitment or upfront payments.

n Tel: 0333 444 5656 n Web: cruciallydigital.com n Email: geof@cruciallydigital.com

n Tel: 020 3808 7636 n Web: joindrover.com n Email: fleetpartners@joindrover.com

F31

G2

eDynamix

Elite Digital Advertising

eDynamix provides industry-leading, connected software systems encompassing all core aftersales functions. Using one supplier provides a more efficient and cost-effective option than multiple systems, suppliers and support channels.

Elite Digital Advertising provides mobile advertising solutions. Businesses of any size can take advantage of this amazing ‘out of home’ digital advertising. We simply drive your message directly to your target market.

n Tel: 0845 413 0000 n Web: edynamix.com n Email: enquiries@edynamix.com

n Tel: 07948 203852 n Web: elitedigitaladvertising.co.uk n Email: info@elitedigitaladvertising.co.uk

B2

D8

EMaC

Europcar

EMaC works in close partnership with vehicle manufacturers and car dealerships to address the needs of their customers through the life of their ownership and on through subsequent purchases. It is the UK’s leading provider of service plans.

Europcar has designed a new service, which offers dealers a regular supply of stock from a reliable source. Known as 2nd Move, it provides the motor trade with a dedicated website featuring a selection of ex-fleet vehicles at trade prices.

n Tel: 0330 099 6826 n Web: emac.co.uk n Email: support@emac.ltd.uk

n Tel: 01923 724326 n Web: 2ndmove.co.uk n Email: remarketinguk@europcar.com

B3

E33

Fidelity Payment Solutions

Formkraft

Fidelity is one of the world’s leading card payment providers. It can reduce your card processing fees with seamless integration into your payment software. Get in touch and reduce your processing fees by quoting CDX OFFER.

An established supplier of branded promotional products, Formkraft delivers solutions which utilise a range of unique services, including global sourcing, online ordering, stock management, supply and fulfilment, creative design and print.

n Tel: 0345 481 2178 n Web: fidelitypayment.co.uk n Email: welcome@fidelitypayment.co.uk

n Tel: 01142 754646 n Web: formkraft.co.uk n Email: promotions@formkraft.co.uk

98

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


You need insurance that is in tune with the challenges you face. And a specialist broker who understands the intricacies of your sector. At Aston Lark, your livelihood is our focus.

www.astonlark.com CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY 99


F9

F16

GardX

Gemini Systems

GardX delivers a range of award-winning innovative products and services approved by motor manufacturers and used by motor dealers worldwide.

Gemini offers scalable and affordable DMS solutions to meet the requirements of franchised and independent dealers, authorised repairers, garages and car supermarkets. Its philosophy is to provide solutions that go ‘Beyond the DMS’.

n Tel: 01243 376426 n Web: gardx.co.uk n Email: info@gardx.co.uk

n Tel: 01522 698911 n Web: gemini-systems.co.uk n Email: sales@gemini-systems.co.uk

C39

C15

GEN-3 Glasscoat

GForces

Paintseal Europe Ltd owns market-leading GEN-3 Glasscoat – liquid glass that keeps cars looking newer for longer without the need for waxes and polishes. PSE is FCA-regulated. For further details of our insurance products, come and see us.

GForces is a lead provider of digital technology, marketing and consultancy services. Its connected NetDirector service provides solutions that support retailers and manufacturers in delivering innovative digital brand experiences.

n Tel: 01753 215311 n Web: gen-3glasscoat.com n Email: admin@gen-3glasscoat.com

n Tel: 01622 391888 n Web: gforces.co.uk n Email: info@gforces.co.uk

A27

A9

Glass’s

Gumtree Motors and eBay

Glass’s is the largest vehicle data provider in Europe, with products and solutions that help our customers make the best decisions at every stage of a vehicle’s life cycle. Our portfolio includes key valuation, bodyshop and dealer products.

We’ve joined forces to build the bigger motor marketplace. Here, one advert connects you with two customer markets – 6m on Gumtree Motors and 3.7m on eBay. That means more eyes on your cars and more opportunities to sell.

n Tel: 020 3897 2500 n Web: glassbusiness.co.uk n Email: customer@glass.co.uk

n Tel: 020 3002 5721 n Web: gumtreeforbusiness.co.uk/motors/ n Email: motorsteam@gumtree.com

ON CUE . 100

See us at stand C33 Experts in PR for your dealership

PR

STS

IALI

C SPE

OnCue Comms is THE specialist in automotive dealer PR, working with leading car manufacturers, dealer groups and independent traders the length and breadth of the UK.

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


IS YOUR DEALERSHIP #FuelledByXpressCoffee

XpressCoffee specialises in sectors where companies want to enhance their customer experience through their hot beverages.

SEE US ON STAND

F44

Call:0845 8802 393 Emasales@xpresscc.co.uk Visitwww.XpressCoffeeuk.co.uk CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

101


F30

F2

Harrison EDS

IGA

Harrison EDS specialise in forecourt and showroom branding. We work with you to deliver eye-catching displays that are cost-effective and guaranteed to provide a return on investment. We know what it takes to impress your customers.

The Independent Garage Association (IGA) is the largest representative body in the independent garage sector, helping members to thrive in all aspects of their business by offering advice and services that promote efficiency and performance.

n Tel: 01325 355433 n Web: harrisoneds.com

n Tel: 0845 305 4230 n Web: independentgarageassociation.co.uk n Email: enquiries@rmif.co.uk

D9

F41

Imperial College

InAutomotive

While autonomous technologies and new propulsion systems get all the headlines, we are examining the potential implications of new forms of ownership, online comparison and emerging consumer mindsets.

InAutomotive is the UK’s leading job search and recruitment website, dedicated to supplying staff to the automotive industry. Solely serving the automotive industry, InAutomotive’s ethos is to provide quality over quantity.

n Tel: 07971 988587 n Web: imperial.ac.uk/business-school/ n Email: samuel.ellis17@imperial.ac.uk

n Tel: 01772 913549 n Web: inautomotive.com n Email: recruiting@inautomotive.com

F39

A30

iVendi

JudgeService

iVendi is the international market leader in online motor retailing solutions, working with dealers, manufacturers, car portals and finance providers. Its technology ranges from easy-to-use web tools to individually created online retail journeys.

JudgeService is the market leader in providing car dealers with reputation management and reviews, giving them the ability to reply to Google and Facebook reviews, snap ’n’ share vehicle handovers and receive star ratings.

n Tel: 0345 226 0503 n Web: ivendi.com n Email: enquiries@ivendi.com

n Tel: 01423 225166 n Web: judgeservice.com n Email: sales@judgeservice.com

E10

F1

Key Principles

Keytracker

Want to grow your car dealership? For digital marketing that drives your results and makes the selling simple come to Key Principles. We generate hundreds of leads a week for you. Visit our stand to win a FREE digital marketing audit.

Keytracker was established in 1996 to tackle the challenge of businesses handling multiple key sets. The product line has since developed to provide the widest range of solutions for the management of keys and valuable equipment.

n Tel: 0115 880 0211 n Web: keyprinciples.co.uk n Email: hello@keyprinciples.co.uk

n Tel: 0121 559 9000 n Web: keytracker.com n Email: sales@keytracker.co.uk

102

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


D4

A29

Loughborough University

LuxuryCars.London

The Centre for Automotive Management at Loughborough offers a range of programmes for the automotive sector. Qualifications are available from university certificates to MSc degrees in retail automotive management.

The UK’s newest car sales platform, Luxury Cars London can find up to 800,000 cars for sale nationwide. It costs just £39 to list a vehicle for sale and allows you to include a link to your website, a video and up to 30 images.

n Tel: 01509 228839 (Ruth Cufflin) n Web: lboro.ac.uk/departments/sbe/ n Email: r.cufflin@lboro.ac.uk

n Tel: +1.616 566 2508 n Web: LuxuryCars.London n Email: info@luxurycars.london

D2

A41

Marque Group

Momentum Warranties

Marque Group is strategically positioned to inform and influence the global automotive industry. It delivers solutions that are driven by data, insight and automation, including data aggregation, integrated CRM, lead management and loyalty.

Momentum is the product of more than 200 years’ combined experience of the founders in the vehicle protection and insurance industries. Its goal is to provide an unrivalled service to its customers while rewarding dealers.

n Tel: 0333 344 5035 n Web: marque-group.com n Email: info@marque-group.com

n Tel: 0344 770 4541 n Web: momentumwarranties.co.uk n Email: admin@momentumwarranties.co.uk

A42

E39

Moneypenny

MotorCheck

Providing professional telephone answering and a live chat service for dealerships, Moneypenny is experienced in looking after communications for the automotive industry, handling calls and online chats on a full-time or overflow basis.

MotorCheck sets a new gold standard for car history checks. A trade-only service, we deliver one of the most comprehensive car history checks in the market, offering savings of over 40 per cent on our competition.

n Tel: 0333 202 1005 n Web: moneypenny.co.uk n Email: hello@moneypenny.co.uk

n Tel: 0330 331 0150 n Web: motorcheck.co.uk n Email: sales@motorcheck.co.uk

G29

A32

NextGear Capital

NFDA

NextGear Capital offers a wholesale stock funding solution for independent and franchised dealers. Its stocking plans offer a flexible source of funding, enabling you to buy and fund vehicles direct from partner auctions and wholesalers.

The National Franchised Dealers Association (NFDA) represents franchised car and commercial vehicle retailers in the UK. Its role is to support its members by liaising with the government and manufacturers on their behalf.

n Tel: 0343 311 5695 n Web: nextgearcapital.co.uk n Email: enquiries@nextgearcapital.co.uk

n Tel: 020 7580 9122 n Web: nfda-uk.co.uk n Email: enquiries@rmif.co.uk CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

103


C33 OnCue Communications

ON CUE .

G43 PR

STS

IALI

SPEC

OneDealer

OnCue is a leading provider of PR, video and events services to the automotive industry. Working for manufacturers, dealer groups and independents, the PR team has a proven track record of securing high-value media coverage.

OneDealer is the next-generation cloud marketing, CRM, sales and aftersales digital platform. Its aim is to inject innovation and simplicity to today’s digital transformation imperative, helping dealerships to become a best-run business.

n Tel: 023 9252 2434 n Web: oncuecomms.com n Email: takeashot@oncuecomms.com

n Tel: +49 261 988480 n Web: onedealer.com n Email: info@onedealer.com

C40

A39

Oracle Data Cloud

Perfect Placement

Oracle Data Cloud helps dealers reach car buyers, current owners and service customers with their display and video advertising. Email The Data Hotline and receive customised audience recommendations in 48 hours for your next campaign.

Labelled as the UK’s leading automotive recruitment consultancy, Perfect Placement is Car Dealer’s reigning Recruitment Agency of the Year. The family-run business believes in continual investment in people and advanced technology.

n Web: https://cloud.oracle.com/data-cloud n Email: thedatahotlineemea@oracle.com

n Tel: 01603 701077 n Web: perfectplacement.co.uk n Email: admin@perfectplacement.co.uk

E40 Pixreview Pixreview provides a bespoke and proven solution to car dealers and manufacturers to obtain and increase Google and Facebook reviews – with measurable return on investment. It also drives better customer service in sales and aftersales. n Tel: 0121 667 1274 n Web: pixreviewtwo.com n Email: sales@pixreview.com

Have YOU voted yet? Visit: bit.ly/Power-survey

C31

G14

Product Partnerships

Progress Recruitment

Specialising in compliance management solutions in the finance sector, Product Partnerships ensures firms remain compliant and up to date with consumer credit regulations so they can adapt to the changing regulatory environment.

Progress Recruitment is focused on finding the individuals that add value to your business. It offers both recruitment services and training courses, from subsidised MOT training to automotive staff development courses.

n Tel: 01274 921234 n Web: productpartnerships.com n Email: info@productpartnerships.com

n Tel: 01603 717187 n Web: progressrecruitment.co.uk n Email: info@progressrecruitment.co.uk

104

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


E7

F29

Radius Law

Reputation.com

Founded in 2013 by the former legal chief at Mercedes-Benz UK Group, Radius Law is focused on providing succinct advice on automotive law and legal services while also delivering a creative experience with reduced fees.

In today’s digital marketplace, managing your online reputation is essential. Reputation.com is the only complete online reputation management platform, allowing you to take control of your online reviews and social engagement.

n Tel: 01727 808503 n Web: radiuslaw.co.uk n Email: vanessa.crawley@radiuslaw.co.uk

n Tel: 0800 066 4781 n Web: reputation.com n Email: uksales@reputation.com

E9&F6

F32

Rhino Events

Ridecell

Rhino Events are Europe’s leading automotive sales event specialist. Widely recognised within the motor industry, our events boost retail sales and give your customers the best experience possible when buying their next car.

Ridecell offers a car- and ride-sharing platform for leading mobility services. It is a productionready solution that allows its customers to launch profitable new services and prepare for the inevitable on-demand mobility revolution.

n Tel: 0161 330 1881 n Web: rhinoevents.com n Email: hello@rhinoevents.com

n Tel: +1.415 742 9970 n Web: ridecell.com n Email: info@ridecell.com

E30

D1

Search Optics

Shpock

Search Optics is a leader in global digital marketing. Using class-leading technology backed by real people, the company specialises in custom, integrated solutions with an emphasis on outstanding measurable results.

Shpock is one of Europe’s largest marketplace apps. The latest Shpock+ Motors platform puts dealers in front of highly active, smartphoneconscious car buyers, generating more than five million car searches per month.

n Tel: 0808 164 0313 n Web: en.searchoptics.com n Email: info@searchoptics.co.uk

n Tel: 020 8017 3102 n Web: shpock.com/motors n Email: motors@shpock.com

D10

G16

Signtech

The IMDA

Signtech is a leader in the vehicle graphics industry and can help you take control of your project management, from sign design and creation through to installation. Signtech strives to provide outstanding service and customer care.

The IMDA is the only association of its kind in the UK. A non-profit organisation, it provides ongoing support and a voice for the independent dealer network, as well as a unique information hub for approved members to access.

n Tel: 01204 866124 n Web: sign-tech.co.uk n Email: info@sign-tech.co.uk

n Tel: 01257 498100 n Web: theimda.co.uk n Email: hello@theimda.co.uk CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

105


F4

E15

Traka

Trustpilot

Traka delivers bespoke automotive software and intelligent key management solutions to dealerships, ensuring you secure, manage and audit the keys and assets critical to your business, from keys to electronic devices.

A global online review community, Trustpilot builds trust and transparency between consumers and businesses by empowering you to directly engage with your customers. The website receives more than 72 million unique visitors a year.

n Tel: 0845 225 2910 n Web: traka-automotive.com n Email: automotive@traka.com

n Tel: 020 3889 8444 n Web: uk.trustpilot.com n Email: admuk@trustpilot.com

E6

G17

Trust Systems

Warranty Administration Services

TrustCloud is a revolutionising digital platform enabling dealerships to create the best inshowroom experience. It’s quick and easy to implement and enables you to connect to smart devices, capture data and target loyal customers.

Warranty Admin can help you to evaluate the impact that a self-funded warranty will have on your business. It allows you to retain the claims fund in-house, keep all the profits on expiry and full control of your customer experience.

n Tel: 01285 898054 n Web: trustsystems.co.uk/trust-cloud n Email: marketing@trustsystems.co.uk

n Tel: 01522 515600 n Web: warrantyadmin.co.uk n Email: wasadmin@warrantyadmin.co.uk

E35

B9

What Car?

WMS Group

What Car? has been helping car buyers make purchasing decisions for more than 45 years. Now consumers can buy a car using the What Car? New Car Buying service – contact us to find out how it will increase your sales and margins.

WMS is passionate about helping its dealers to provide the best warranty to their customers. Its products and services are designed to help dealers improve their customer retention, workshop activity and, ultimately, profitability.

n Tel: 020 8267 4138 n Web: whatcar-dealers.com/ n Email: support@whatcar.com

n Tel: 01844 293810 n Web: wmsgroup.co.uk n Email: sales@wmsgroup.co.uk

A28

F44

WWSR

Xpress Coffee

WorldWide Special Risks is one of the world’s leading providers of prize and event insurance. It delivers a range of promotional marketing solutions designed to increase dealer and manufacturer awareness and generate leads.

With more than 10 years’ experience in the automotive sector, Xpress Coffee is a specialist in delivering branded coffee and bespoke machine packages in the consumer market. They tailormake their packages to suit your brand.

n Tel: 01727 843686 n Web: worldwidespecialrisks.co.uk n Email: info@wwsr.co.uk

n Tel: 0871 208 1717 n Web: xpresscoffeeuk.co.uk n Email: sales@xpresscc.co.uk

106

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY


Join thousands of UK dealers who receive qualified leads from CarGurus® 0808 164 1956 cargurus.co.uk/signup/CDX2018 © 2018 CarGurus ®, Inc., All Rights Reserved CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

107


SELL YOUR VEHICLES ONLINE 24 / 7 FULLY INTEGRATED WITH YOUR WEBSITE AND DMS AUTOMATED ENQUIRY RESPONSES FROM YOUR WEBSITE AND PORTALS SIMPLE CONSUMER DEAL STACKING INSTANT DECISION, MULTI-LENDER FINANCE QUOTES TAKE ONLINE RESERVATION PAYMENTS

CDX WORKSHOP

AFFECTING THE CONSUMER JOURNEY

Monday: 10:30 & 14:45 | Tuesday: 12:00 & 15:00 Location: Central 3

For more information or a free no obligation demo see us at Stand C30, call or email Click Dealer on:

t: 01782 454 354 e: cdx@clickdealer.co.uk w: www.clickdealer.co.uk

The performance partner for dealerships with over 15 years’ experience and a portfolio of award winning integrated products & services.

Web | SEO | DMS | Lead Management | Online Sales


Look out for the bigger motor marketplace Where Gumtree and eBay Motors connect you with more buyers One listing on eBay Motors Pro now connects you with 6m* buyers on Gumtree and 3.7m** on eBay. That means more eyes on your cars – and more opportunities to sell.

See us on stand A9 to learn how we help you reach a bigger, better audience.

To get started, you can also Call 020 3002 5721 Visit gumtreeforbusiness.co.uk/motors * Unique motors users per month. Gumtree internal data warehouse, three-month average, August 2017–October 2017 ** Unique motors users per month. eBay internal data warehouse, three-month average, August 2017–October 2017

CAR DEALER CDX 2018 PROGRAMME AND EXPO DIRECTORY

109

CDX 2018 Programme and Expo Guide  

CDX 2018 Programme and Expo Guide

CDX 2018 Programme and Expo Guide  

CDX 2018 Programme and Expo Guide