BKV Group: Brand Guide

language (pg 1)

logo (pg 5)

mark (pg 11)

typography (pg 15)

color palette (pg 25)

language ...

Our language helps to define the brand, sets it apart from others, and ensures consistency with use.

LANGUAGE

tagline ENRICHING LIVES AND STRENGTHENING COMMUNITIES

MISSION STATEMENT

A clear message about our broader impact on society at-large. This will appear on internal and external-facing marketing material – from the Brand Book and Office Portfolios, to our website, brochures, SOQs, proposals, event sponsorships, advertisements, and more.

As a holistic, multidisciplinary firm, our responsibility is to enhance the economic, aesthetic, social, and environmental contexts of the communities we shape and design.

150 Characters

(ALT) MISSION STATEMENT

A clear message about our broader impact on society at-large; shortened to accommodate char count.

We enhance the economic, aesthetic, social, and environmental contexts of the communities we shape and design.

120 Characters

BRAND PROMISE

A colleague and client-centric statement that describes our firm as an ideas organization that is committed to delivery and performance. This will appear mainly in internal-facing material and select client-facing instances.

The collaborative and holistic foundation of BKV Group leads to innovative design and one-of-a-kind solutions as we work hand-in-hand with our clients.

PR BOILERPLATE

A blanket statement for formal marketing purposes including publication submissions, awards submissions, directory submissions, job postings, and more.

BKV Group is a holistic design firm providing a full complement of architecture, interior design, engineering, landscape architecture, and construction administration services. Our core belief is that regardless of project type, design has a profound impact on the community, and our responsibility as a multidisciplinary firm is to enhance the economic, aesthetic, social, and environmental context of the communities we shape and design. Since 1978, BKV Group has grown from a sole proprietorship into a diverse partnership with 200+ employees sharing knowledge across practice sites in Chicago, Dallas, Minneapolis, and Washington, DC, creating relevant and meaningful design solutions that allow our clients’ dreams to become a reality.

For more information, visit: www.bkvgroup.com

(ALT) PR BOILERPLATE

A blanket statement for formal marketing purposes; shortened to accommodate char count.

BKV Group is a holistic design firm providing a full complement of architecture, interior design, engineering, landscape architecture, and construction administration services. Our core belief is that regardless of project type, design has a profound impact on the community, and our responsibility as a multidisciplinary firm is to enhance the economic, aesthetic, social, and environmental context of the communities we shape and design.

Our logo is an essential part of our brand and has the power to communicate what we stand for and sets us apart from our competition.

LOGO

Our logo is the official mark of BKV Group, and is a firmwide representation of our brand internally and externally. We have select versions to flexibly work with any type of deliverable. To the right are the approved logo versions.

In the instances where the four primary logos do not meet an aesthetic expectation, select from the two alternate logos: an all-gray, and an all-white. For mailing labels, memos, name tags, and more, use the office logos, available in the three primary logo versions, in addition to a vertical format. To showcase our firmwide practice sites and services, use the firmwide logos. Both sets are available in a vertical format too.

logo versions

primary logos

alternate logos

office editions

firmwide editions

LOGO USAGE

The logo is the only graphic approved to represent the brand. In rare and special circumstances, secondary marks are allowed upon approval of the Graphic Standards Committee. To ensure brand standards are upheld, the creation of additional logos is restricted.

Clear Space

Whenever you use the logo, it should be surrounded with 1/2x clear space to ensure it’s visibility and impact. No graphic elements of any kind should interrupt this zone.

To determine the clear space, take the height of the logo and divide it in half.

Computation

mark ...

Our mark is a graphical shape that strengthens our brand’s visual identity.

BKV GROUP + BRAND GUIDELINES

mark usage PLACEMENT

Clear Space

Whenever you use the mark, it should be surrounded with 1/3x clear space to ensure it’s visibility and impact. No graphic elements of any kind should interrupt this zone.

Computation

To determine the clear space take the height of the mark and divide it into in thirds.

1/3 X 1/3 X 1/3 X

typography ...

BKV Group’s primary typefaces are Lora and Lato. Our secondary typefaces are Arial and Book Antiqua – to be used when a system doesn’t include Lora and Lato, and in e-communications if a recipient does not have Lora and Lato installed.

BKV Group also uses Gellatio and Modernline script for an added graphic touch.

BKV GROUP + BRAND GUIDELINES

TYPOGRAPHY

Primary

Typeface

LATO

Lato is the foundational typeface of our brand. It should be used for the majority of on-page text, including body copy, captions, subheadings, navigation labels, form fields, and UI elements. Lato’s clean, modern legibility reflects the approachable and professional tone of the BKV Group brand, ensuring clarity and consistency across all communication touchpoints.

AaBb

Sans-Serif

Lato Regular

AaBaCc

Bold

AaBaCc

Italic

AaBaCc

Bold italic

AaBaCc

Light

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

!?@#&% 0123456789

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

!?@#&% 0123456789

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

!?@#&% 0123456789

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Primary

Typeface LORA

Serif

AaBb TYPOGRAPHY

Lora is our secondary typeface and should be used selectively. It is intended primarily for headlines, titles, and select accent treatments where a touch of elegance or editorial character is desired. Avoid using Lora for long paragraphs or supporting body text; its stylistic presence is most effective when applied deliberately to highlight key messages or enhance visual hierarchy.

Lora

AaBaCc

Bold

AaBaCc

Italic

AaBaCc

Bold italic AaBaCc

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789

Brush

Typeface Gellatio

Brush

AaBbCcDd TYPOGRAPHY

A chic brush font that resembles the natural hand brush, Gellatio adds a fun graphic touch to designs.

Regular

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

AaBbCcDd

TYPOGRAPHY

Script

Typeface

M odernlin e

Script

A stylish, chic script that adds a touch of luxe and elegance.

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

M odernlin e tai l

a b c d e f g

h i j k l m n

o p q r s t u v w x y z

color palette ...

BKV Group uses a strong, vivid red in contrasts with black, white, and shades of gray. Colors in the secondary palette complement our primary colors. When used with the primary palette, they add energy and suggest movement.

Utilized conservatively, the secondary colors accent and highlight significant or specific information.