HOG Magazine Canada – 2019 MEDIA KIT

Canada’s largest motorcycle magazine for the harley-davidson enthusiast since 1916 ®

2019 MEDIA KIT

HOG MAGAZINE CANADA

REACH MORE THAN

230,000

active and affluent ® Harley-Davidson enthusiasts

With a loyal and passionate readership, HOG® Magazine Canada is the largest motorcycle magazine in Canada.

HOG® Magazine Canada is a high-gloss, perfect-bound magazine mailed directly to the members of the Harley Owners Group® (H.O.G.®) across Canada four (4) times per year as part of their membership package. The magazine features readers’ letters and photographs as well as indepth stories about their travels around the world astride their Harley-Davidson® motorcycles. HOG® Magazine Canada is designed to unite the H.O.G.® family across Canada, providing a vehicle for members to share their experiences and passion for their Harley-Davidson® motorcycles.

Editorial Content

Rally Round-ups / Riding Tips / Enthusiasts Road Trips / Pitstop / Readers’ Gallery

Circulation & Distribution

Household Income Less than $50,000 $50,000-$74,999

68,000

copies printed, mailed to H.O.G.® members across Canada

4x

14% 22%

$75,000-$99,999 $100,000-$149,999 $150,000 or more

28% 25%

About Harley-Davidson® In 1903, four young men created the first Harley-Davidson® motorcycle and an experience that is loved the world over more than 110 years later. Famous for its heavyweightmotorcycles, Harley-Davidson has created a worldwide brand based on its tradition and distinctive designs.

Harley-Davidson® Canada celebrated 100 years of operation in Canada in 2017 on the same year of the countries 150th.

11%

Highest Education Level Completed

March, July, October, December

High School Trade School College

68 pages

plus cover, perfect bound

University Graduate

Distribution

by Province

30% 15% 30% 20% 5%

Audience Snapshot Average Age

Status

Education

52 75% post-secondary 70% married education

300 6,100 8,400 2,150

1,500 13,500

9,800 Ottawa

2019 Media Kit

3,600

British Columbia Alberta Saskatchewan Manitoba Ontario Quebec Atlantic Canada Territories

Aussi disponsible en francais / Also available in French HOG.COM

2019 HOG PRINT ADVERTISING RATES RATES (NET)

*4X

1X

2X

Half page

$3,750

$4,250

$4,500

Full page

$7,200

$7,500

$7,400

Double-page spread

$12,240

$12,750

$12,580

Inside front cover

$8,280

$8,625

$8,510

Inside back cover

$8,280

$8,625

$8,510

Specs Binding: Perfect bound Printing: Web offset Colour / screen: CMYK, 200 line Ad sizes: Each PDF must have crop marks included and with at least 0.125 in bleed Type area: Ensure that all type is at least 0.25 in away from the trim edges.

Art: Photoshop TIFF or high-resolution JPEG, 300 pixels/inch at actual size in CMYK colour mode.

– Vector EPS files: All fonts must be converted to curves/paths and the file in CMYK mode.

– FTP upload information will be provided.

*best value

SPACE / MATERIALS DEADLINES DEADLINES

MARCH 2019 (HOG 048)

JUNE 2019 (HOG 049)

OCT. 2019 (HOG 050)

DEC. 2019 (HOG 051)

Publish date

March 1, 2019

June 1, 2019

Sept. 1, 2019

Dec. 15, 2018

6 weeks prior

6 weeks prior

6 weeks prior

6 weeks prior

Space hold

Artwork

SPREAD AD (DPS)

FULL PAGE

Trim: 15.75 in (w) x 10.5 in (h)

Trim: 7.875 in (w) x 10.5 in (h)

Payment All invoices are released on publication date and are due within 30 days. For more info, contact info@freshairpublishing.ca.

CONTACT US HOG® Magazine Canada is published by: Harley-Davidson Canada LP 100 New Park Place, Suite 330, Vaughan, ON www.harley-davidson.com

The magazine of the H.O.G.® experience 2019 Media Kit

Sales: Dustin Woods dustin@freshairpublishing.ca Editorial: Gordie Bowles gordie@freshairpublishing.ca

HOG.COM