HONOURING A RICH HISTORY

The location not only showcases the latest, greatest and pre-owned models and merchandise available over a number of brands, it pays homage to the pioneering racing figure with an inspiring retrospective museum, displaying the namesake's valued collection of motorcycles throughout the years.

It ranks among the best of its kind in the world and serves as a fitting tribute to the legendary figure, who throughout his career competed in, won, and established numerous racing records in the process—all while riding a Harley-Davidson.

A stroll through the annals of Trev Deeley history illustrates a bond between staff and customers that spans years.

To the customers, the purchase of a motorcycle is more than just buying a mode of transportation.

It’s a lifestyle choice, and owners are very passionate about their bikes,” says Trev Deeley Motorcycles General Manager, Darwin Osarchuk, of the dealership’s clientele.

“It’s more than them just being a customer at Trev Deeley’s. Many of these people become our friends…..we ride with them.”

That’s a fact echoed by longtime supporters like Robert Byler.

“I have had a very long relationship and connection with the Trev Deeley dealership,” he says.

“It goes back to 1992, when I ordered my first Harley-Davidson from Darwin at the East Broadway location just over 30 years ago.

“Darwin and his team have built a very loyal and special customer experience with myself and many, many others over all these years.

“Nothing else is comparable.”

In fact, the mantra at Trev Deeley should be ‘We are family.’

Osarchuk started as the service driver and parts employee over thirty-five years ago when Trev Deeley and business partners Don James and Malcolm Hunter owned the operation.

A Family Affair

Keeping it in the ‘family,’ ownership of Trev Deeley Motorcycles changed hands in 2016 when original partner Don James’s son Darren purchased the heritage brand and spectacular Boundary Road facility, maintaining the dealership’s rich history while his own racing lifestyle mirrored that of Deeley.

Dealer Principal Darren James started working at the shop in 1992. As a professional racer for the past 23 years, he remains active on the circuit and has been duly rewarded.