Tech Bytes: That’s The Beauty Of The Beaux App

Beauty And The Tech Beast

By Mara Belano

It is a tale as old as time — you have a big ball tonight and you thought you would do your own hair. You are supposed to be Belle (refering to the Disney film), yet your hair has gone full Beast mode. Even your own mother would curse you!

Salon appointments must be booked a week or two in advance, otherwise expect to wait in line, spend more, receive less or take your chances with a rose.

Yet ironically, there are many independent artists who would be delighted to fix your lastminute monstrosity.

Welcome to the enchanting world of beauty and barbershops!

Pen and paper are still status quo for appointments and record-keeping in this world. Though there is progress! In 2018, the kingdom of Facebook and Instagram gave businesses and their clients access to the revolutionary “Book Now” button. Many local artists took advantage. Bravo!

Going online has the obvious benefits of increasing productivity, providing accurate business insight, reducing overhead expenses and maximizing profits. This then can contribute to customer happiness, naturally!

However, being on the right platform is equally as important as being online. Trust and authenticity has become the crowning glory for a business, especially with the new target market being millennials and Gen Z-ers, who have developed a strong radar for “talking teapots”. Not good when fake likes can be bought and sold.

The significance of the trust factor grows even more evident with the increasing prevalence of ondemand and mobile services (thanks, Uber and Skip The Dishes). Artists now face clients with modern expected conveniences, as well as needs previously made only available to our neighbours with mobility needs, senior citizens and tourists staying in hotels. The good news is they are all still quite

underserved — making a great opportunity for business!

With the right online platform, artists can serve this market well and build a reputation and trustworthiness, relevant to their respective beauty and barbershop service offerings.

Obviously you ask, “So is there an app for that?” Cue my madness and effectively, the reason I built Beaux. Beaux is a smartphone app where you can easily browse local artists and businesses, see and/ or filter by price or ratings, communicate with them, book appointments, receive services at your location or the artist’s and pay for their services, all in the palm of your hand. (More information at: BeauxApp.com).

Artists can showcase their top work, offer any services, set their own prices, work anywhere in the world, grow as little or as much as they desire, and take cash or credit card payments.

So . . . be our guest! Look and feel like royalty anytime, anywhere with a tap of your fingertips. Even book a last minute appointment for your beastly hair!

Maria “Mara” Belano is the “She-EO” of Beaux beauty and barbershop connector app, founder of Wünder Booth photo booths (2019 The Knot Magazine’s “Best of Weddings” winner), and Creative Director of Villa Bel Mara Wedding Imagery (internationally published). Mara’s purpose in life is to empower communities and inspire entrepreneurship wherever she goes. Tech Bytes is powered by WEtech Alliance (WEtech-Alliance.com).