On the most perfect days of my youth, the sun shone warm, the waves broke epically, and my friends and I enjoyed the time of our lives surfing along the Southern California coast. Our favorite break then is a place that remains my favorite today, a location that rested just off the coast of historic Bixby Ranch in Santa Barbara. Brimming with untouched beauty, I can still smell the salt air and hear my friends chanting to the surf gods when the sets were slow.
In the years since those days at the Bixby Ranch, I’ve traded the California ocean for the Colorado mountains. Still, when it came time to give a name
to the company I founded, there was only one right answer—an homage to a place that was naturally perfect. BIXBI.
In the time between swells, I worked on my family’s mushroom farm. There, I developed an understanding and appreciation for the powerful health benefits of farm fresh foods. I applied that knowledge to our first product, our line of organic mushroom supplements for dogs and cats. BIXBI’s portfolio has grown since those early days, but we’re still independently owned and operated, and we’ve never lost sight of our mission to provide dogs and cats with the best nutrition, trusted ingredient sourcing, and transparent testing.
James Crouch | CEO & Founder, BIXBI
Since 2009, we’ve crafted recipes that offer superior, whole food nutrition for pets.
Thoughtfully Sourced
Our proteins come with adjectives like cage-free, pasture-raised and wild-caught because they are.
Purity that’s Proven
Put down your No. 2 pencils, this is serious stuff. BIXBI uses third-party labs to test for heavy metals and contaminants, ensuring only the best ends up in your bowl.
Crafted, not Manufactured
We call them recipes for a reason. All BIXBI products are thoughtfully created to maximize nutrition and mouthwatering palatability.
Independent in Nature
No giant corporate boards here. BIXBI is independently owned and operated in Boulder, Colorado.
On the Menu
Freeze-dried, wet, dry, grain-free, healthy grain… with more dietary options than a new-age restaurant, BIXBI has a recipe for everyone.
Empty Bowls, Full Bellies
We overthink what goes into every recipe for superior digestive health and incredible taste.
THOUGHTFULLY SOURCED FOOD FOR DOGS & CATS
Liberty includes real ingredients like cage-free chicken and never any added artificial preservatives, flavors or colors. Our food is carefully prepared to retain more nutrition and flavor, which leads to happy pets and clean bowls.
DRY FOOD FOR DOGS
Liberty Dry Food for Dogs combines real meat with nutritious ingredients for droolworthy complete and balanced recipes. Made in the USA*, Liberty Dry Food recipes are responsibly sourced so both you and your pup can feel good about what goes into their bowl.
Responsibly Sourced Ingredients
like Cage-Free Chicken and RanchRaised Beef
Highly Digestible Recipes+
No Meat Meals or By-Products
Independently Tested, Pet Approved
Formulated by Veterinary and Nutrition Experts
Grain Free^ & Healthy Grain Recipes
Puppy & Small Breed Options
Available in 4lb 11lb & 22lb Bags
Made in the USA*
+See published digestibility results at BIXBIpet.com
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients
View ingredients at BIXBIPet.com/Recipes
FREEZE-DRIED TOPPER & TREAT FOR DOGS
Delicious and nutritious, Liberty Freeze-Dried Topper + Treat combines the minimally processed nutrients of raw food with the convenience of kibble.
• Tasty Topper or Training Treat
• Responsibly Sourced Ingredients like Cage-Free Chicken and Pasture-Raised Beef
• Grain Free Recipes^
• Great for Picky Eaters
• Made in the USA*
• Independently Tested, Pet Approved
• Available in 4.5oz Bags
View pricing on page 46
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients
View ingredients at BIXBIPet.com/Recipes
WET FOOD FOR DOGS
Liberty Wet Food recipes combine responsibly sourced proteins with nutritious ingredients to give your pup a tasty meat-packed paté they can eat as an irresistible meal, topper, or treat filler.
• 87-90% Meat, Broth & Organs
• Single Source Protein & Protein Blend Options
• Savory Paté
• Tasty Topper or Complete & Balanced Meal
• Formulated by Veterinary and Nutrition Experts
• Carrageenan Free & Grain Free Recipes^
• Independently Tested, Pet Approved
• Available in 12.5oz BPA-Free, Recyclable Cans
• Made in the USA*
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients
View ingredients at BIXBIPet.com/Recipes
AVAILABLE IN THE FOLLOWING RECIPES:
TREATS FOR DOGS
Liberty Treats for Dogs offer variety and flavor with training treats, crunchy Ruff Puffs and functional jerky treats that support skin and coat or hip and joint health.
HIP & JOINT JERKY TREATS FOR DOGS
• Promotes Hip & Joint Health with Added Glucosamine & Chondroitin
• Limited Ingredient
• Great for Training
• Made in the USA*
• Available in 5oz Bags: Chicken Recipe & Beef Recipe
SKIN & COAT JERKY TREATS FOR DOGS
• Promotes Skin & Coat Health
• Limited Ingredient
• Great for Training
• Made in the USA*
• Available in 5oz Bags: Chicken Recipe & Beef Recipe
View pricing on page 47
TRAINERS
TRAINING TREATS FOR DOGS
• Great for Training
• Fewer than Four Calories per Treat
• Easily Breaks in Half
• Grain Free Recipes^
• Made in the USA*
RUFF PUFFS ® CRUNCHY TREATS FOR DOGS
• Light & Crunchy
• Human Grade
• Approximately 100 Treats per Bag
• Made in the USA*
• Available in 4oz Bags: Sweet Potato Apple Flavor, Rotisserie Chicken Flavor & White Cheddar Flavor
• Available in 6oz Bags: Chicken Flavor, †Bacon Flavor & †Peanut Butter Flavor
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients
†Available in 12.5oz Bags Also View ingredients at BIXBIPet.com/Recipes View pricing on page
DRY FOOD FOR CATS
We hunted down the best ingredients, so your cat doesn’t have to. Liberty Dry Food for Cats offers protein-rich, limited ingredient recipes made with responsibly sourced ingredients, prebiotics and natural sources of fiber to aid digestion.
• Responsibly Sourced Ingredients like Cage-Free Chicken & Atlantic Salmon
• Easy to Digest
• Specialty Recipes for Indoor Cat Health & Digestive Health
• Formulated by Veterinary and Nutrition Experts
• Grain Free Recipes^ with No Meat Meal or By-Products
• Independently Tested, Pet Approved
• Available in 3lb & 10lb Bags
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients
View ingredients at BIXBIPet.com/Recipes
AVAILABLE IN THE FOLLOWING RECIPES:
WET FOOD FOR CATS
Paté or shredded, whatever your cat prefers, our wet food recipes are packed with responsibly sourced proteins like cage-free chicken and wild-caught tuna to deliver the moisture your cat needs and the flavor they crave.
• Supports Digestive Health
• Responsibly Sourced Ingredients like Cage-Free Chicken, Wild-Caught Tuna & Grass-Fed Beef
• Great for Picky Eaters
• Savory Paté & Meaty Shred Options
• Carrageenan Free & Grain Free Recipes^
• Available in 2.75oz BPA-Free Recyclable Cans
• Independently Tested, Pet Approved
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients
View ingredients at BIXBIPet.com/Recipes
2.75 OZ CANS:
AVAILABLE IN THE FOLLOWING RECIPES:
12-COUNT VARIETY PACKS:
HIGHLY DIGESTIBLE FOOD FOR DOGS & CATS
Raw food nutrition designed with sources of real, responsibly sourced meat leading each recipe. Every bite is blended with layers of highly digestible ingredients sure to please even the pickiest and most sensitive of stomachs.
DRY FOOD FOR DOGS
Freeze-dried coated for a boost of raw flavor, Rawbble’s limited ingredient recipes are packed with protein. We add whole food ingredients and cook at low temperatures without commonly found by-products like meat or poultry meals. Each recipe is tested for high digestibility, ensuring your dog gets the most nutrition out of their bowl.
• Freeze-Dried Raw Coated
• Allergy Friendly, Limited Ingredient Recipes
• Highly Digestible Recipes+
• Grain Free Recipes^ with No Meat Meals or By-Products
• Formulated by Veterinary and Nutrition Experts
• Independently Tested, Pet Approved
• Available in 4lb & 24lb Bags
+See published digestibility results at BIXBIPet.com
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients
View ingredients at BIXBIPet.com/Recipes
AVAILABLE IN THE FOLLOWING RECIPES:
FREEZE-DRIED FOOD, TOPPER & TREAT FOR DOGS
With up to 98% meat, bone, and organs Rawbble Freeze-Dried Food for Dogs does not leave room for junk. Packed with freeze-dried nutrients and flavor, and made in the USA with responsibly sourced ingredients, Rawbble Freeze-Dried makes the perfect meal, treat or topper for your dog.
• Up to 98% Meat, Organs & Bone
• Minimally Processed, Maximum Nutrition
• Highly Digestible
• No Artificial Preservatives or Colors
• Formulated by Veterinary and Nutrition Experts
• Independently Tested, Pet Approved
• Grain Free Recipes^
• Available in 4.5oz, 12oz & 26oz Bags
• Made in the USA*
+See published digestibility results at BIXBIPet.com
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients
View ingredients at BIXBIPet.com/Recipes
AVAILABLE IN THE FOLLOWING RECIPES:
WET FOOD FOR DOGS
Rawbble Wet Food for Dogs limited-ingredient recipes are perfect for pups who like a little more moisture and variety in their bowls. Responsibly sourced meat, broth and liver is combined with ingredients like pumpkin for digestive health.
• 93-95% Meat, Broth & Liver
• Single Source Proteins
• Promotes Digestive Health
• Savory Paté
• Tasty Topper or Complete & Balanced Meal
• Formulated by Veterinary and Nutrition Experts
• Independently Tested, Pet Approved
• Great for Picky Eaters
• Carrageenan Free & Grain Free Recipes^
• Available in 12.5oz BPA-Free, Recyclable Cans
• Made in the USA*
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients
View ingredients at BIXBIPet.com/Recipes
AVAILABLE IN THE FOLLOWING RECIPES:
DRY FOOD FOR CATS
For cats that thrive on a protein-rich diet, Rawbble Dry Food for Cats is made in the USA with cage-free chicken and Atlantic salmon and has added prebiotics to support digestion. Each meal offers the perfect balance of nutrients and is freezedried raw coated for purr-worthy flavor.
• Freeze-Dried Raw Coated
• Easy to Digest, Grain Free Recipes^
• Responsibly Sourced Ingredients like Cage-Free Chicken & Atlantic Salmon
• Allergy Friendly & Specialty Recipes for Indoor Cat Health & Digestive Health
• Formulated by Veterinary and Nutrition Experts
• Independently Tested, Pet Approved
• Availabe in 3lb & 10lb Bags
• Made in the USA*
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients
View ingredients at BIXBIPet.com/Recipes
AVAILABLE IN THE FOLLOWING RECIPES: View
FREEZE-DRIED FOOD, TOPPER & TREAT FOR CATS
Rawbble Freeze-Dried Food for Cats combines the whole-animal nutrients of raw food with the convenience of kibble. With 94-97% meat, organs, and bone to give your cat a healthy source of protein, Rawbble uses freeze-dried technology to lock more naturally sourced essential nutrients into every bite. Complete and balanced to serve as a stand-alone meal or as an irresistible topper or treat.
• 94-97% Meat, Organs & Bone
• Minimally Processed, Maximum Nutrition
• Industry Leading Digestibility
• Formulated by Veterinary and Nutrition Experts
• Grain Free Recipes^
• Independently Tested, Pet Approved
• Available in 3.5oz & 10oz Bags
• Made in the USA*
*With
AVAILABLE IN THE FOLLOWING RECIPES:
WET FOOD FOR CATS
Rawbble Wet Food recipes are protein-rich and perfect for cats who like a little more moisture in their meal. Responsibly sourced meat is combined with grain free ingredients to support digestive health.
• Supports Digestive Health
• Healthy Hydration
• Great for Picky Eaters
• Savory Paté & Meaty Shred Options
• Carrageenan Free & Grain Free Recipes^
• Available in 2.75oz & 5oz BPA-Free Recyclable Cans
• Independently Tested, Pet Approved
^Manufactured in a facility that also uses grains
*With USA and globally sourced ingredients View ingredients at BIXBIPet.com/Recipes
AVAILABLE IN THE FOLLOWING RECIPES:
TREATS
DROOL-WORTHY TREATS FOR DOGS
BIXBI has a treat for every trick. From bite-sized training treats to our crunchy, super catchable pops, we have options that are light on calories, so you don’t feel guilty giving a few more. Looking for treats with purpose? Our functional jerky and dental chews double as a delicious snack that provides joint, skin, or dental support.
