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B.C. BUDGET EARNS AN ‘A’ GRADE ON ANNUAL REPORT CARD Business groups applaud new Commission on Tax Competitiveness
THE OFFICIAL PUBLICATION OF THE GREATER VANCOUVER BOARD OF TRADE AND ITS MEMBERS | MARCH 2016 | VOLUME 56 / ISSUE 3 | BOARDOFTRADE.COM
A contemporary new look for our publication The latest evolution of Sounding Board complements our new logo and identity BY GREG HOEKSTRA
T
oday we are excited to introduce the new and improved Sounding Board. Over the past few months, our team at the Greater Vancouver Board of Trade has been working with a group of graphic designers at Business in Vancouver to give this publication a more vibrant,
colourful, modern appearance. Led by Jim Emerson, Creative Director at Glacier Media Group, this new format was developed to improve readability and reader engagement through cleaner design, tighter typography, and more vivid imagery. The redesign coincides with the renaming of our organization and unveiling of our new logo, which officially took place March 3 (see page 4).
First published in 1960, Sounding Board has a long legacy of documenting the work of the Greater Vancouver Board of Trade, serving as an archive where history has been recorded for 56 years. Inside this month’s issue you will observe the use of four key colours, each of which is borrowed from our new logo. These four colours represent the four
core areas of our organization today – membership, advocacy, events, and programs. We have also rolled out several features that will be standard in upcoming issues, including insights into our recent public policy work (pages 6 and 7), updates from our Signature Programs (pages 10 and 11), and a monthly Q&A with one of our board directors (page 5).
We hope you enjoy the new design and will continue to reach for your copy of Sounding Board inside Business in Vancouver, or flip through the digital version at boardoftrade. com/soundingboard. SB Greg Hoekstra is Communications Manager for the Greater Vancouver Board of Trade and editor of Sounding Board. He can be reached at editor@boardoftrade.com.
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Report on ridesharing A new paper by the Greater Vancouver Board of Trade urges the province to give ridesharing a green light
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India’s High Commissioner talks trade with B.C.’s business community 2
‘Cheerful attentiveness solves many problems’
Lower Mainland chambers advocate for a regional business license 7
Board Director Anne Giardini on writing, work ethic and the future of Greater Vancouver
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Four Small Business Council Members share their success stories 10 How recognition can help promote gender parity in business
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