PHOTO MIKE VAN BEMMELEN
MIRJAM E. ROS
DEEPIKA JEYAKODI
Deepika Jeyakodi is a closet writer who agrees with Albert Einstein’s words that ‘The true sign of intelligence is not knowledge but imagination’. She believes learning must be fun, and enjoys working on projects that follow this path. Deepika is a Contracts and Bid Manager (Commercial Contracts and Legal) at an aerospace company in the Netherlands. Previously, she practised law at the Madras High Court, India, for five years. She graduated from the TNDALU, Chennai, with a B.A., B.L (Hons) degree and a Post-Graduate Diploma in Intellectual Property Laws. She holds a Master’s degree in International Law and Indian Constitutional Law from Madras University. She also holds an Advanced LL.M. in Air and Space Law from Leiden University. She has written several academic publications on aviation and cyber security laws, and is co-founder and member of human rights-based NGO ‘Cheer’, in India. The Innovation Matrix expresses the writers’ personal views. The content does not reflect the ideas of any of the entities with which Mirjam and Deepika are or have been affiliated.
C A P I TA L I Z E O N YO U R B R I G H T I D E A S W I T H L E G A L D E S I G N T H I N K I N G Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP—which is at the core of every innovation—as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases. www.theinnovationmatrix.com
“This is a wonderful book—not only practical, but thought-provoking and creative in its layout. It offers a guide and a range of ideas and checklists that can be applied at any phase of creative development. It is rarely that I can say I enjoyed reading a business book—this work is an exception!” —Tim Cummins, President of the International Association for Commercial & Contracts Management (IACCM)
B Y D E E P I K A J E YA K O D I & M I R J A M E . R O S
Mirjam is a business strategist who believes in simplifying the complex and in making ‘common sense more common’. She is driven by a people-centric approach to Innovation & Intellectual Property, Commercial Contracting, Business Strategy and Organizational Development. She holds a Master’s degree in Business Law and a Master’s degree in Public Administration & Policy, and has twenty years of experience in the aerospace, oil & gas industries and in R&D. In 2007, she wrote her thesis for Business Law on the subject of IP in Open Innovation. For the last ten years, she has been holding management positions in a reputable Dutch aerospace company. In 2016, her publication ‘Strategizing Intellectual Property in Open Innovation’, co-authored with Deepika Jeyakodi, won Best Paper from the Academic Forum of IACCM in San Diego.
the innovation matrix
the innovation matrix
S T R AT E G I E S F O R C O - C R E AT I O N
the innovation matrix B Y D E E P I K A J E YA K O D I & M I R J A M E . R O S
“A necessity for anyone engaged in innovation! Not only does this book unravel why intellectual property strategies are critical in today’s business world, it also offers a comprehensive hands-on approach empowering professionals to revise and enhance their strategies.” —Brian Tjemkes, associate professor in Strategy & Organization, VU Amsterdam
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