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BOOK LAYOUT 11.indd 2

intro ..................................... . 3

SECTION 1

consumer electronics ................ . . 4

SECTION 2

watches . ................................ 36

SECTION 3

home appliances . .................... 58

SECTION 4

furniture . ............................... 72

SECTION 5

mobility ................................. 88

SECTION 6

soft goods. ............................ 110

SECTION 7

footwear ............................... 142

SECTION 8

apparel ................................. 162

outro. ................................... 190

7-3-2013 11:14:57


Expression through images has always felt most natural to me. When I was a young kid, I used pencils and crayons, as a teenager, it was often through a spray-can or acrylic paint, and since my mid-twenties, it has been through a pen or Photoshop. I am not an educator, so this book is not intended to instruct. There are several books on the market right now that are doing a far better job than what I could do in instructing how to sketch, draw and render. My intent with this book is rather to inspire. For me, inspiration can be a great motivator. I remember as a child being inspired by older brother Pablo’s drawings. He was so much better than me and he could draw things like Robin Hood, knights with mighty swords and the Hulk. That motivated me to want to draw more to improve my skills. I am by no means a master at sketching, drawing or visual communication, but I work diligently daily on honing my skills toward greater excellence. I firmly believe that the key to success in anything is hard work, diligence and consistency. This book is divided into eight sections of content. Each section presents its topic from rough sketches done in an analog way to more refined sketches often created digitally in Photoshop. Most of the content in this book is non-client work, but all the sections are dedicated to areas of design in which I have some level of experience. My intent is to offer this compilation of sketch work as an inspirational and practical reference book that can motivate others to produce great work. I hope you enjoy it,

Andres Parada 2013 3

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4

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section 1

consumer electronics 5

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6

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8

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20

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21

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72

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section 4

furniture 73

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74

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75

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77

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81

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162

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section 8

apparel 163

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164

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165

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172

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173

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176

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177

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BIS Publishers Building Het Sieraad Postjesweg 1 1057 DT Amsterdam The Netherlands T +31 (0)20 515 02 30 F +31 (0)20 515 02 39 bis@bispublishers.nl www.bispublishers.nl ISBN 978 90 6369 309 1 Copyright Š 2013 Andres Parada and BIS Publishers All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without permission in writing from the copyright owners.

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Product Sketches - From Rough to Refined