Ideas Are Immortal

When you think you’ve read all the books about raising children and tried every imaginable parenting course, but your kids still don’t do what you want them to? What’s left? Then you read this book. ‘Operatie Opvoeden’ (Operation Parenting) helps you defining goals and finding the right materials to lead your mission to a successful ending. In this book, military discipline is used as a metaphor for raising your kids. Kluif made a tongue in cheek visual language which is used throughout the entire book. Military graphical references like the target on the cover show the link between the two worlds in a striking way. Mission accomplished.

8-13 client uitgeverij snor, utrecht project book, ‘operatie opvoeden’ year 2010

HEMA is a very successful international retailer with more than 400 shops in The Netherlands, Belgium, Luxembourg and Germany. Much of its success is due to HEMA’s strong dedication to quality design. Since 2002, Studio Kluif has worked on dozens of product lines for food, personal hygiene, kids toys and many more.

The skin care packaging range communicates literally with the consumer!

24-25 client hema, amsterdam project packaging facial cleansers year 2009

46-47 client black, hongkong project shoebox year 2010

Studio Kluif’s newest presskit is called ‘ZIPPY’. When the receiver opens the zipper a note can be read.

86-87 client studio kluif, ’s-hertogenbosch project presskit, ‘zippy’ year 2010

For the HEMA premium crisps packages Studio Kluif developed a potato stamp-font. This font was inspired by the typography used on wooden transport crates. The use of this font achieves a genuine and homey atmos足phere. The black background and the extra thick packaging material clearly sets the packaging apart as being of premium quality.

88-89 client hema, amsterdam project packaging premium crisps year 2009

The Robo Rings and Cheese Sticks packaging specifically targets children. With this in mind, Studio Kluif came up with a concept where the name of the product, photography and illustrative world are inextricably linked.

90-91 client hema, amsterdam project packaging extruders year 2009

104-105 client stichting jheronimus bosch 500, ’s-hertogenbosch project year programme year 2010

One of the festivities of the Jheronimus Bosch 500 manifestation is the Bosch Young Talent Show (BYTS).

BYTS is an international art event with promising, recently graduated artists. Studio Kluif designed all the communication items for BYTS. 108-111 client stichting jheronimus bosch 500, ’s-hertogenbosch projects catalogue, exhibition wall, ‘byts’ year 2010

For this Art & Fun packaging range Studio Kluif was not allowed to change the given die-cuts of the packaging.

Instead of designing around the die-cuts, Kluif used their possibilities! Kluif made a series of illustrations: monsters, robots, fantasy animals etc. The products themselves get the main focus in the illustrations. The unique combination of illustration and product triggers your fantasy.

118-119 client hema, amsterdam project packaging art & fun markers, ‘frank and uuuh’ year 2010

120-121 client hema, amsterdam project packaging art & fun color pencils, ‘fakir ransi’ year 2010

The title of the Nedap annual report 2009 is ‘be different to make the difference’. Not a randomly chosen concept, but a fact which aims directly to the ’DNA’ of this innovative company. It’s not about being different as a goal in itself, but being different to make the difference in the end. The concept of this annual report is ­perfectly translated in the overall production. An exceptional shape in any bookcase, smart typographic ideas and a simple but effective photography. It all results in an annual report with a clear view, the view of Nedap.

136-139 client nedap, groenlo project annual report, ‘be different to make the difference’ year 2010

Mother Burger, is a N.Y. based health conscious fast-food restaurant chain. Their mascot is ‘Mother’: a large biker kind of guy who is committed to serving up wholesome quality food that has an organic origin. Mother uses only fresh antibiotic-free, hormone-free, humanely-raised Angus Beef. It is a burger joint with an ­attitude and a sense of humour. Mother will make sure you get all the four food groups: burger, hot dog, fries and beer. Pity there aren’t more mothers like that, right? Kluif worked on a lot of the in-house graphic material: from menus to place mats and bags, as well as ideas for various communication tools for the brand.

146-147 client mother burger, new york projects packaging take-away food, in-house menu book year 2009

148-149 client mother burger, new york project spread in-house menu book year 2009 150-151 client poppodium 013, tilburg project poster campaign, ‘club 013’ year 2010

Nedap is known for its wide variety of innovative products and solutions in fields such as security, energy systems, healthcare and animal welfare. What ties all of these activities together is the fact that whatever Nedap may do, it really matters to society, it makes a difference. This isn’t just a coincidence, it’s at the heart and soul of the company and the people who work there. Relevant solutions for relevant ­problems. Solutions that come from the heart. This is literally shown on the cover with the white heart shape as a starting point. From there on it splits into different lines. Every single line guides the reader through the annual report while passing and tying together all of Nedap’s main products and activities, the great people behind them and – most importantly – what drives them.

164-165 client nedap, groenlo project annual report, ‘the joy of relevant solutions’ year 2010