Engineroom brand guidelines

Brand Guidelines January 2015 - Version 1

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Brand Guidelines January 2015 - Version 1

Contents Engine Room 4 Logo 6 Space 8 Size 10 Typography 12

Color 14 Background 16 Graphic Element 18 Misuse 20 Application 22

As an agency at the forefront of technology, it is imperative to maintain strict guidelines on branding and usage of company logos, fonts and signatures and to maintain the correct positioning of ENGINE ROOM. The Branding Guidelines that follow are an exhaustive guide to administering the correct positioning of ENGINE ROOM and subsidiary companies. This policy applies to all employees who work for ENGINE ROOM.

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Brand Guidelines January 2015 - Version 1

Logo Our main logo will be the wordmark and is used as a leading logo on any publications.

In some cases, the short version of our brand name initials can be used as second logo.

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Brand Guidelines January 2015 - Version 1

Space To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected.

In special circumstances when a 100% clear zone is not available or possible, use the second option of 50% clear space.

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Brand Guidelines January 2015 - Version 1

100% 50%

50% 100%

Size Minimum Size Wordmark: 65px by 10px Symbol: 41px by 22px Medium Size Wordmark: 129px by 21px Symbol: 37px by 22px Favicon: 16px by 16px Note: Larger size can be variable based on proportion of space.

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Brand Guidelines January 2015 - Version 1

129px

21px

65px 10px

37px

22px

40px 20px

16px x 16px

Typography Our logo has two font types used together.

Poiret One

Prosto One

Helvetica Neue Light : for body text in all print or digital.

Raleway Regular : for subtitle and captions Raleway Medium : for headings and titles Note : For email communication each user should have their font set to Helvetica Neue Light, size 11, color black.

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Brand Guidelines January 2015 - Version 1

Aa The quick brown fox jumps over the lazy dog.

Raleway Medium - Titles ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()_+<>?/\ Raleway Regular - Subtitles & Captions ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()_+<>?/\ H e l v e t i c a N e u e L i g h t - B o d y Te x t s ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()_+<>?/\

Color Hexadecimal values of our colors: Black : # 000000 Grey : # 656565 Red : # cc0000 Light Grey : # d3d3d3

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Brand Guidelines January 2015 - Version 1

R0 G0 B0 | C75 M68 Y67 K90 R101 G101 B101 | C60 M52 Y51 K21 R204 G0 B0 | C13 M100 Y100 K4 R211 G211 B211 | C16 M12 Y13 K0

100%

80%

60%

40%

20%

Background Our logo background color may be any color within the our color palette. Contrast is importantâ&#x20AC;&#x201D;use a white logo on color backgrounds and a color logo on white backgrounds.

In some instances where colored logo may not be appropriate, grey logo can be used.

Note: For warm color background use black and for cool color backgrounds use white.

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Brand Guidelines January 2015 - Version 1

Graphic Element Elements can be adapted from the logo, in this case the red dot, which can be used as a vector for inforgraphics, picture holder or patterns.

Social media icons are taken from iOS7 since they have sleek style which will best fit our brand.

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Brand Guidelines January 2015 - Version 1

Misuse To maintain the integrity of the our logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines.

The examples shown here illustrate possible misuses of the our logo that should be avoided.

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Brand Guidelines January 2015 - Version 1

Do not compress or stretch

Do not type the logo

Do not give shadow

Do not outline or stroke

Do not switch between colors

Do not use other color

Do not rearrange position

Do not rotate logo

Do not place logo close

Application When using corporate identity of our brand, the following examples should be followed to maintain consistency.

Email Signature Text color : Black Font size : 11pt (per charachter number) Business card and Letterhead Text color : Black and Grey Font size : 8-9pt (per charachter number) Note: business card background can be our brand colors which are Black, Grey, Red, Light Grey.

And the front will have White background.

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Brand Guidelines January 2015 - Version 1

2cm

John Smith Manager

18px

4cm

6cm L

3cm

202 Blue Bay Tower, Business Bay Dubai, UAE P. +971.4.363.9509 M. +971.52.873.2942 E. john.smith@ourengineroom.com W. ourengineroom.com

20px 202 Blue Bay Tower, Business Bay Dubai, UAE P. +971.4.363.9509 M. +971.52.873.2942 E. john.smith@ourengineroom.com W. ourengineroom.com

14px

29.7cm 1cm

@ourenginetweets

9cm

5cm

21cm

Regards If youâ&#x20AC;&#x2122;ve just read these guidelines, you have our appreciation. It means you share our belief in details and quality. We know applying these principles takes time and effort, but the stories we tell in all our ENGINE ROOM will be stronger for it.

If you ever have additional questions about our visual identity and its application in design, donâ&#x20AC;&#x2122;t hesitate to contact : eva@ourengineroom.com Thank you.

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Brand Guidelines January 2015 - Version 1