SME BB Egypt - Post Report

POST EVENT REPORT

“A sincere and a heartfelt ‘Thank You’ to all for the successful launch of the Egypt franchise of SME Beyond Borders & Stars of Business in Cairo today.

That the day’s event was oversubscribed‎and the evening was a full, speaks volumes not just for the effort put into this debut event, but also for the level of interest in Cairo for a quality SME event! “ Thomas Zachariah‎ Head of Marketing Global Commercial Banking National Bank of Abu Dhabi

CONTENTS Executive Summary

06

The Day in Pictures

10

Attendees’ Profiles

16

Egypt testimonials

18

Analytics 20 creating a digital impact

22

in the news...

24

Highlights from the evening

28

Meet the winners

30

Thank you...

36

SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

EXECUTIVE SUMMARY SME Beyond Borders #TheMissingMiddle

A night of shining stars – celebrating top Egyptian SMEs

SME Beyond Borders - Egypt took the highly

The day’s conference was followed by Egypt’s own

successful SME Beyond Borders brand to one of the

Stars of Business Awards, with the iconic awards

Middle East’s largest economies - delivering the pilot

brand recognising the exceptional performance of

engagement with a remarkable level of success.

SMEs in this dynamic market.

Taking place at the Nile Ritz Carlton, the event

The prestigious event hosted the crème da la crème

brought together key stakeholders from Government

of the industry including VIP government dignitaries,

and public and private sectors, tackling many of the

senior representatives from the public and private

key issues confronting Egypt’s SMEs. Major topics for

sectors as well as C-suite executives.

discussion included

This year, for the first time, the awards welcomed

• Challenges in building scale and competency

entries from Egypt. The result was an extraordinary

• Sourcing relevant funding options

quality and richness of applicants – businesses that

• The power to attract highly-skilled senior staff

were world-class and had succeeded in entering

• Economic and geopolitical factors

new, competitive markets. These entries underwent

• Pending regulations and what they mean

a thorough assessment and a final shortlist of

Throughout the day, the ongoing thread was the

companies was prepared.

challenges posed by the fact that, in a nation with

With 11 key categories honoured, the Awards

1.6 million SMEs, nearly 90 per cent have only four

received 510 entries, setting a remarkably high

staff members or less. Not only does the micro sector

standard in this pilot competition.

predominate, but it’s proven to be highly resistant to

The overall Star of Business was acclaimed as the

the best attempts at up-scaling. Hence the hashtag,

Misr El Hagaz Group - whose exceptional work led to

#TheMissingMiddle

a well-deserved victory in front of a packed celebrity

With the audience exceeding 300 delegates, it was agreed

audience.

that the day was a powerful catalyst in building muchneeded dialogue and formulating relevant, perceptive recommendations for the ways forward.

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“In the Egyptian Economy, SMEs are a mainstay accounting for 80% of GDP and employing a majority of the country’s workforce.”

Oxford Business Group 30 Jun 2016

SME BEYOND BORDERS EGYPT 2016

SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

THE DAY IN PICTURES

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

THE DAY IN PICTURES

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

THE DAY IN PICTURES

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

ATTENDEES’ PROFILES Researchers, Academicians and Students

3%

Engineer

3%

Partner, Vice Chairman, President, Vice President

Sales, Marketing, Administraive executives and co-ordinators

GM, Asst GM, HOD

Chairman, CEO, Founder, Owner

6%

6%

24%

8% Profile of Attendees

by Designation

18%

14%

18% C-Level Executives, Board Members, Directors, Deputy Chairman

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Managers, Asst Managers

Other

SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

Banking, Finance and Insurance

10.2

Services

10.2

Media

8.9

Manufacturing

7.6

Retail / Trade and Logistics

6.7

Other *

4.9

Consultancy

4.4

NGO

4.0

F&B

3.6

Healthcare

3.6

Construction

2.7

* Real Estate, Government, Education, Oil & Gas PAGE / 17

SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

EGYPT TESTIMONIALS

The conference was really interesting and the speakers and topics discussed were of utmost importance. Allow me to congratulate you on an efficient organization of such an event.

Aliaa Soliman, Partner, AIT Consulting.

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

“I’m delighted to attend an event that brings together key stakeholders across the SME agenda and looks at how businesses can build strength and capacity”

“It’s very refreshing and productive to see an event of this kind in Egypt. A conference that encourages debate and raises the bar in terms of industry and business strategy”

“Both SME Beyond Borders and Stars of Business completely exceeded my expectations in terms of scale and quality of presentation. The content was also excellent, especially given that this was a pilot engagement with the Egyptian market”

Josiane Hakim, Chairman and Managing Director, Hakim Insurance Brokerage

Ahmed Hamdy Helwa, Operation Supervisor, Curiosity Works

Sahar Azmy, Head of Enterprise Business Voice & Data, Etisalat Misr

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

ANALYTICS

EDM

18718 Unique Subcribers added

736 Attendee registrations

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

Website

Facebook

Event Microsite

504446

163679

49,515

Reach

English Posts Reach

Pageviews

73160

285443

24978

Click

Arabic Posts Reach

Direct Sessions

38842

16375

Arabic Posts Clicks

New Users

97148

10151

Pre-event Speaker Posts Reach

Sessions from Social Media

738681

6722

Pre-event Speaker Posts Clicks

New Users

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

CREATING A DIGITAL IMPACT

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

IN THE NEWS...

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

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S TA R S O F B U S I N E S S A W A R D S 2 0 1 6

SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

HIGHLIGHTS FROM THE EVENING

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

MEET THE WINNERS NBAD Star of Manufacturing

Kamena NOMINEES Suez Cement Company Maville Furniture company Medical Union Pharmaceuticals

Star of Manufacturing People’s Choice

Egyptian Steel PAGE / 30

SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

Professional

Giza Systems NOMINEES Complete Energy Solutions EFG-Hermes Canstars Security services Al Zayat Law Firm

Media

Digitree NOMINEES Media Republic Pimula ICOM

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

MEET THE WINNERS Admirable Woman Business Leader of the Year

Amal Abdel Hamid NOMINEES Azza Fahmy Mona Eltahawy Nadia Janjua Dr. Sally Hafez Bahgat

Healthcare

Arab Contractors Medical Centre NOMINEES City Medical Clinic Cleopatra Hospital The Integrated Clinic Ramacin

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

Property

Nubar Trading Organization NOMINEES SODIC Qalaa Holdings Propertyfinder.eg Cairo House Real Estate

Best Online Business

Nafham NOMINEES Knock Target Spirula Systems olx.com.eg egprices.com

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

MEET THE WINNERS Education

Cairo University NOMINEES Enter Training Center Assiut University Aim Shams University The American University Cairo

Excellence in Trade

Mohammed Zaki Automative NOMINEES Sphinx Shipping Company Egyptian United Markets EL- Tarek ChemTech

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SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

Excellence in Retail

Lulu Hypermarkets NOMINEES Kheir Zaman and Metro (Al Mansour Holding Company) ASBA Robotics for Computer Systems Splash The Landmark Group

Star of Business Egypt

Misr Al Hejaz PAGE / 35

SME BEYOND BORDERS EGYPT 2016 / POST EVENT REPORT

THANK YOU...

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www.smebeyondborders.com/egypt

SME Beyond Borders Conference and Stars of Business Awards are the flagship events organised by CPI Business