Acacia Brand Guidelines

ACACIA

Branding Guidelines

ACACIA

Branding Guidelines

Introduction

The ACACIA‘s brand identity signifies the visual and verbal expression of the brand.

It was designed to build, maintain and guarantee the consistency of the brand which expressed through a wide multitude of public exposure and media outlets.

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ACACIA

Branding Guidelines

Brand Philosophy

We inspired the brand name “ACACIA� from the Acacia tree.

The Acacia tree which is also known as gum arabic grows in the region of Australia.

The Acacia perfume, sourced from the mother nature, characterised by great purity and original fragrances.

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ACACIA

Branding Guidelines

Vision & Mission

Vision: Is to serve creative and innovative perfume with high quality fragrance around the globe. To get to the lead in the world of beauty and perfume by introducing innovative ideas to create a rejuvenated spirit and to earn the trust of our customers and enrich the world with concepts of advanced sensations culture.

Mission: Is to excite and comfort the human spirit – one person, and one bottle at a time.

To satisfy our stakeholders (stockholders, franchisees and investors) with good profit.

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ACACIA

Branding Guidelines

About The Brand

Acacia provides a new thinking in the world of perfumes, where e- shopping became a basics of daily life. So, it has become easy to buy the client’s lovely product through our website or through any of our accounts and we will deliver them to any place in the world.

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ACACIA

Branding Guidelines

Brand Personality

Luxurious, Charming, Emotional, Unisex, Habitual, Affective, Fashionable, Addicted, lasting & Simple.

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ACACIA

Branding Guidelines

About Guidelines

The brand identity program is a comprehensive approach to constructing and managing our brand identity across all activities, and comprises of: • The component parts of our brand identity; such as the Brand philosophy, colours and typography • Principles on how to use each element for successful communication.

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ACACIA

Branding Guidelines

Brand Elements

1

2

Symbol “Acacia tree leaves” our brand hero is symbolized by Acacia tree leaves

Typeface “ACACIA” The brand name is designed in sophisticated typeface imitating the Elegance of the brand

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ACACIA

Branding Guidelines

Brand Elements with tagline

1

2

3

Symbol “Acacia tree leaves” our brand hero is symbolized by Acacia tree leaves

Typeface “ACACIA” The brand name is designed in sophisticated typeface imitating the Elegance of the brand Tagline “Perfumes” The brand Tagline is designed in sophisticated typeface imitating the Elegance of the brand

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ACACIA

Branding Guidelines

Brand Elements / Logo Shape

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ACACIA

Branding Guidelines

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Brand Elements / Typeface

English & Arabic Typeface The brand name is designed in sophisticated typeface imitating the Elegance of the brand The Arabic version of the brand typeface is designed by the same English letters shapes to ensure the brand visual harmony in both languages.

ACACIA

Branding Guidelines

Brand Elements / Pattern

The elements of our graphic “pattern” The duplication of the Flower pattern in a symmetry way is meant to add visual values.

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ACACIA

Branding Guidelines

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Brand elements

Overview

YELLOW GOLD

The Logo has been designed to resemble object that signify ACACIA’s Brand endeavors to provide fashionable perfumes.

The Logo is composed of one block which contains: 1 - A yellow gold shape for elegance and fashion 2 - A Black shape for simple and sophisticated

BLACK

ACACIA

Branding Guidelines

Pantone Solid Colors

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Spot Colours

CMYK Spot Colors

RGB Colors

HEX Colors

C872

C: 030 M: 036 Y: 075 K: 004

R: 180 G: 152 B: 087

#b4985b

Black

C: 000 M: 000 Y: 000 K: 100

R: 000 G: 000 B: 000

#0000000

ACACIA

Branding Guidelines

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The clearzone

The elements of our graphic In order to display the ACACIA Logo to its best effect and ensure maximum impact, a clear zone surrounding the logo has been defined.

This is the minimum distance to be kept clear of all other types, graphic elements, rules and detailed areas within images.

If possible, leave more than the minimum.

Do not stretch, distort, alter or recreate the logo in any way.

ACACIA

Branding Guidelines

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Single Spot Colours

Solid Black

White On Black

True Color

A black version of the logo should only be used when a company must display the logo on non colored print stuff. please use the configuration as seen in the example shown.

A white version of the logo should only be used when a company must display the logo on black backgrounds. please use the configuration as seen in the example shown.

A true colored version of the logo should only be used when a company must display the logo on white background.

If the white background is not available, the logo must be placed on a white shape for clear display. please use the configuration as seen in the example shown.

ACACIA

Branding Guidelines

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Incorrect Usage

DO NOT

X

X

X

X

Never change logo or typeface colors

Never reproduce the logo as white on a coloured background.

Never use non brand colors.

Never rotate brand logo.

ACACIA

Branding Guidelines

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Typography

Bank Gothic BT

Glober

Regular

Light

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold

Regular

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ACACIA

Branding Guidelines

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