Expromo Portfolio

Expert Promotions Media

Advertising Agency

WE DESIGN YOUR WORLD

WE DESIGN YOUR WORLD Expromo is a full service advertising agency with expertise in various domains and technologies.

We recognize that the world is a great design and we are a part of it, creating and constantly improving with our progress upwards. Our experienced team is focused on goals, committed to quality and highly creative in solutions.

Through perfection in design any firm, company or organization can reach the heights of success.

So, let us be part of your success, let us design your world.

WE DESIGN YOUR BRAND • • • • • • • • • • • •

Conceptualization Audio and Video Branding Brand Strategy and Positioning Brand Experience Design Campaign Branding Events Branding (Theme based) Content and Copy writing Brand Destinations Product Service Branding Re-Branding Logo Design Stationery Design

WE DESIGN YOUR MEDIA • • • • • • • • • • • • • • • •

WE DESIGN YOUR ADVERT

WE DESIGN YOUR WEBSITE • • • • • • • • • • • • • • • • • • • • • • • •

Online Media Planning, Buying and Management Website Design and Development Website Implementation and Maintainence Brand Marketing and Destination Sites Product Launch and Campaign Microsites Corporate, Traditional and Interactive Websites E-Commerce and Cross-Channel Commerce Web Applications Social Media and Influencer Campaigns Social Listening and Reporting Social Network Marketing Social Platforms and Applications Social Media Strategy Social Page Design (Facebook, Twitter, etc) Blogs, Vlogs, Podcast, RSS Feed Development Self-Service, Support and Ecommerce sites CMS Design and Implementation Content and Asset Management (CMS) Customer Relationship Managment (CRM) Website and Search Engine Optimization Web Analytics and Custom Reporting Email Marketing Campaigns Web 2.0, HTML 5, JQuery, PHP, ASP.Net, SQL. Joomla, MS Sharepoint and Wordpress Support

Media Research and Analysis Media Planning and Placement Media Watch Integrated Campaigns and Platforms Corporate Social Responsibility Retail Touch point Experiences Customer Experience Integration Large Display Brand Experiences Environmental Installations Product Configurator Interface Digital Publishing Experiences Audience Engagement Interactive Video , Audio & Media iPhone, iPad, Android, Facebook Applications Magazine and Newsletter Design Radio Spots

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Content and Copy Writing Strategy Visual Design Interactive Design User Interface Design Sound and Music Design Customer Experience Modeling Information Graphics (infographics) Broadcasting Motion Graphics Video and film-based content creation Television Commercial (TVC) 2D - 3D Illustration and Animation Print, Packaging and POS Design BTL and ATL Design

Expert Promotions Media Advertising Agency

WE DESIGN YOUR MARKET • • • • • • • • • • • • • • • • • • • • • • • •

Communication Strategy (B2B or B2C) Business Requirements and Planning Ethnographic Research Consumer Insights Persona Development Human Experience Strategy Innovation and Digital Engagement Planning Competitive Comparative Analysis Metrics Definition, Measurement, Analysis and Optimization Product Design and Development Account Planning and Management Mobile Marketing Programs Social Marketing Programs Email and CRM Marketing Campaigns Interactive Campaign Platforms Viral, Contests, Polls, Sweepstakes, Surveys and Leaderboards Communication Optimization Search Engine Marketing (SEM) Paid Requirements Gathering & Management Performance Optimization Multivariate Testing User Testing and Usability Analysis Direct Marketing Response Public Relations and Advocacy

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WE DESIGN YOUR EVENTS • • • • • • • • • • • • • • • • • • • • • • • • • •

Events Planning and Organizing Live Event Experiences Pre & Post Event Communications VVIP Events Outdoor and Indoor Events Conferences, Ceremonies, Seminars, Cultural Events, Gala Dinners, Road Shows.

Exhibition Planning and Booking Exhibition Stand Design Exhibition Building Catering and Food & Beverage Concerts and Music Events Festival Events Themed Events Product Launches Sponsorship events Media and Press Conferences Stage and Set Design Kiosks & Stands Design Live Photography and Videography Video, Lighting and Sound Production Entertainers and Promoters PR and Promotion Pre Event Research Post Event Report Transport and Logistics

Portfolio

Expert Promotions Media Advertising Agency

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Mohammed Rasool Khoory and Sons Jewellery Overview Mohammed Rasool Khoory watch and Jewelry collection is a vision of inspired design and timeless appeal made to treasure.

Their latest collection is made in by a dedicated team of world designers and craftspeople. They offer the finest examples from the Mohammad Rasool Khoory ranging from traditional, classics to inspirational contemporary designs presented only to those who admire art forms with a touch of class.

Challenge To create a campaign for their new collection consisting of three types of product lines. The design needed to be modern and elite yet have a classical touch.

Solution We created the design in a soft yet bold tone, presenting the products in an appealing way, giving the impression of exclusivity. The collaterals created consisted of posters - indoor and outdoor, rollups, newspaper ads and interior branding.

Department of Finance (Abu Dhabi) Overview The Department of Finance was established in 1962, and it plays a fundamental role in providing Abu Dhabi government entities with the best-in-class financial services and specialized solutions as well as managing available resources efficiently.

This project - Khibra is aimed to train local students and graduates of various specializations in the various departments of the Chamber. It offers paid internships and experience certification to fresh graduates so that they get a head start in their fields.

Challenge The design needed to be consistient with the branding guideline of the Department and had to appeal to a younger audience in a professional way.

Solution The design concept is simple, we visualized the concept from their slogan translated basically from arabic - Your future image will be complete with Khibra.

We designed and edited the images of graduate students as incomplete, giving the vision to be the future “You“by taking the program.

Expert Promotions Media Advertising Agency

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Expert Promotions Media Advertising Agency

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Emirates Steel Overview Emirates Steel is a direct subsidiary of Abu Dhabi Basic Industries Corporation (ADBIC) which is, in turn, wholly-owned by GHC. Strategically located in the Industrial City of Abu Dhabi (ICAD), some 35 kilometers away from the heart of the city of Abu Dhabi, Emirates Steel is the only integrated steel plant in the UAE, utilizing the latest rolling mill technology to produce reinforcing bar and wire rod.

Challenge As Emirates Steel is a B2B company, the requirement was to create a grand artwork expressing the vision and work of the company in the nation to the general public.

Solution Three varying artworks were created, each one outlining the vision of the company in a grand way. The first artwork is a visualization of Emirates Steel as the foundation in construction. The second artwork shows the process of Steel Mixing Cycle in a simple and informative way. In the third artwork we have shown the Moulding process with strong imagery and briefly describing the process as well.

Abu Dhabi Chess Club Overview Since the first launch of Abu Dhabi Chess and Culture Club in 1979, it has been bearing the responsibility of support of Chess movement in the country, to play an active role among the chess family embraced by Emirates Chess Federation, where the club has witnessed an overwhelming response from the lovers and players of chess to emphasize the importance of the presence of this castle of sports in the capital Abu Dhabi.

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Challenge The brief was to design the logo and event branding for the Abu Dhabi International Chess Championship, one of the Abu Dhabi Chess Club championships being held on a yearly basis in knockout system, different from the club common championships.

Solution The design created was clean and simplistic. Outlines of the various chess pieces were shown to give the feeling of a competitive nature. The logo was made keeping in mind the heritage and royalty of the country.

Family Development Fund Overview FDF was established by virtue of decree No. 11/2006 issued on 10/5/2006 by His Highness Sheikh Khalifa bin Zayed Al-Nahyan in his capacity as the ruler of Abu Dhabi. FDF is chaired by Her Highness Sheikha Fatima bint Mubarak the Chairperson of the Foundation which replaced Abu Dhabi Women Advancement Association including all its Branches, offices, affiliates and clubs. In addition, all assets and real estate or movable properties owned by these affiliates and their entitlements and duties shall be transferred to FDF. The Foundation is a public non-profit organization with legal entity and full legal capacity and it enjoys financial and administrative independence.

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Challenge FDF required a campaign for their program Shawir which gives professional counseling to troubled Family. The tone had to be personal as these are very sensitive issues.

Solution After creating various mock-ups, the FDF had finally selected this design which gave the message in a subliminal way. The artwork clearly shows the hidden troubles in a typical family.

Overview ISP provides exclusive membership programs for access to a wide range of high-end hotels and outlets.

Challenge Our brief was to create an identity for the ISP brand which delivers there message and vision.

Solution From the colors, english & arabic typography and pattern to the type of paper and printing, everything selected was of premium quality. The end result was an impressive identity which stands apart however used.

Expert Promotions Media Advertising Agency

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Hound Track Overview Hound Track is an easy to use GPS systems with a wide range of products and accessories.

Challenge We were asked to create an identity which gives the impression of tracking as a hound does, but at the same time it had to look professional as well.

Solution We had started off with numerous mock-ups after which the name Hound Track was finalized. The design of the logo which followed was obvious, artwork of a hound tracking in a symbolic form.

Expert Promotions Media Advertising Agency

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Sama Aldar Overview Sama Aldar is a contracting and construction firm with impressive experience in the region and an enthusiastic approach.

Challenge An identity to be designed which reflects the bold vision of the company.

Solution The final design created uses strong typography in the form of arabic words which give the impression of being bold and professional.

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Cruise Express Overview Cruise Express is a travel and shipping agent with a strong network in the region which caters to the increasing business demand.

Challenge Recently, they have introduced new services o which they required branding. The requirement was to create the identity on the same lines of their existing brand.

Solution The design of the identity was for the two new divisions of the company. The final artwork created using bold and clean colors with symbolic objects defining the unique vision of the company.

Expert Promotions Media Advertising Agency

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Abu Dhabi Water Electricity Authority Overview ADWEA is a national organization wholly owned by the Abu Dhabi Government, maintaining a separate legal entity, as well as complete financial and administrative independence. ADWEA has been incorporated by virtue of law No. 2 issued in March 1998 to replace the former Water & Electricity Department.

ADWEA is responsible for implementing government policy regarding water and electricity sector in the Emirate, including privatization of the water and electricity sector.

Challenge To create an awareness campaign targeted for the general public on saving water and electricity in a professional and fun way.

Solution We created the design using images defining the various instances where water and electricity can be conserved. The idea was to make the electrical devices and the water fixtures as characters speaking out to the consumer to switch them off.

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Expert Promotions Media Advertising Agency

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National Center of Meterology and Seismology Overview National Centre for Meteorology and Seismology is a specialized centre of the Ministry of Presidential Affairs. the centre is the authoritative voice on the state of the meteorology, marine currents and seismology. it is the member of the WMO in UAE. The service of NCMS meet the needs of many communities of interest from the general public, government and universities/research centres through broadcasters and online media, to civil aviation and decision makers in the UAE. Challenge The NCMS was holding the Meteorology Meeting of the Arab League 2011 and required a vendor to organise the conference in a professional manner.

Solution Our team had formulated a plan of action to deliver the conference professionally in the required timeline. We had designed the logo, branding and marketing collateral (indoor and outdoor) supporting the event and done its simultaneous installation at a conference hall in the city. The timeline and quality was perfectly balanced which played a unique role in the success of the conference.

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International Services Program Overview ISP provides exclusive membership programs for access to a wide range of high-end hotels and outlets.

Challenge Our brief was to create a website for the ISP brand which delivers there message and vision over the internet.

Solution From the colors, english & arabic typography and pattern to the technologies, everything selected was of international standards.

The website created was clean and sophisticated.

Expert Promotions Media Advertising Agency

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Grand Royal Furniture Overview Grand Royal is one of the largest and most impressive Italian interiors collection assembled in the UAE. Distinguished 'furniture art ' are offered from Grand Royal, a network of showrooms with high end Italian interior design and luxury furniture designed with the discerning buyer in mind. It presents top brands Versace Home, Blumarine, IPE Cavalli, Francesco Molon, Jumbo Collection, Faustig, Mechini, Rozzoni and others, under one roof.

Challenge We were required to create a web presence for Grand Royal so that their clients can experience the exquisite products the offer over the web also.

Solution The design of the website was mix of strong, modern and royal styles. Combining various technologies, we created an easy to use, royal web presence complimenting our clients vision and values.

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